0021 Tyler Carlson, Tech and Mortar & SiteZeus

Talk highlights:

1. People are what makes or breaks a brand 
2. Learning from others’ stories and best practices in the restaurant industry
3. Focusing on creating happy employees will, in turn, create happy customers

Speaker bio:

Austin’s career an operator at Four Foods Group’s first location opened with Kneaders Bakery and Cafe. He was able to experience first-hand the operational side of restaurants, something that many other investors do not have. Austin was one of Four Foods Group’s first employees and was able to help grow the brand from the ground up. While there, he led the acquisition and integration of many food and beverage brands and developed over $100 million in commercial retail real estate.

Austin now serves as an investor with Savory Restaurant Fund, which is partnering with high potential emerging restaurants to facilitate their growth into multi-unit brands.

Talk highlights:

1. Changes to the grocery industry caused by COVID-19
2. Why some grocery stores don’t make it past the planning stages
3. How Planned Grocery came to be

Speaker bio:

David Beitz and George Daigh are Co-Founders of Beitz and Daigh Geographics, Inc. the company that created Planned Grocery in 2016. Planned Grocery is a data mapping platform company that tracks grocery store real estate development cycles. The platform currently includes over 2,500 locations across the United States that are either proposed, planned, under construction, or built within the last 6 months.

Talk highlights:

1. The advantage of having offered delivery pre-pandemic 
2. Optimizing new and existing sites to be off-premise friendly
3. The biggest issues on the minds of many restaurant professionals

3 main takeaways:

1. Examples of the initiatives restaurants have taken to reach customers in new ways.
2. What restaurant professionals should be doing to ensure they make it to the other side.
3. How the future of the restaurant business will look.

Speaker bio:

Jim Mizes started his career in the retail industry as a young man working at his father’s pharmacy. He then went to school and received a degree in accounting and began working in typical finance jobs. After realizing that accounting wasn’t what brought him joy, Jim joined Taco Bell as a general manager and quickly worked his way up to their VP of operations. In 1989, Jim repositioned the brand’s 59, 79, 99 campaign and saw a 60% growth in same-store sales. After building up several restaurant brands, Jim finally joined Blaze Pizza where he grew the brand from 2 stores to over 340 in only 6 and a half years.

Jim is now retired and recently joined SiteZeus’ board of directors to continue to help retail and restaurant brands grow into new markets.

3 main points:

• Things that Fred learned from his mentors, like Rich Melman from Lettuce Entertain You, and how it molded him into the business consultant he is today
• How technology advancements disrupted the industry - both in front-of-house and in the kitchen
• How restaurants can improve the experience for their customers

Speaker Bio:

Fred LeFranc originally began his career in the restaurant industry in Chicago at Lettuce Entertainment Expertise. He then worked with El Torito when the brand had only 18 restaurants, which lead to opening a restaurant in Laguna Beach and growing it to 250 locations. Fred has worked as CEO for over half-a-dozen restaurants. When he recognized that the industry was entering an era of creative destruction, Fred decided to open his business, Results Thru Strategy.

Working as a Chaos Strategist with Results Thru Strategy, Fred finds order in disorder working with entrepreneurs, investors, and c-suite executives. Helping companies find their purpose that resonates with each team member that makes the company who they are. He believes that trust and discretion is what makes his business relationships last long. Working with both big and small brands, he provides guidance and strategy to be a successful business no matter the hardship.

3 main points

•  Selecting talent versus hiring people
•  Creating a company language that matches the existing behavior
•  The key to retaining good talent

Speaker Bio

Dee Ann Turner started her Chick-fil-A career as a secretary to the Vice President of Human Resources and eventually, moved up to the VP of Talent and HR becoming the very first female officer of the company. During her 33 years at Chick-fil-A, Dee Ann focused on growing the renowned culture of the company by recruiting for the corporate staff as well as selecting franchisees. 

Dee Ann now owns her own organization which focuses on providing keynote speaking, consulting, and coaching around transforming and growing companies’ culture and talent. She has visited many corporations to speak about topics like The Recipe for a Remarkable Culture, How to Win with Who, The Secret Sauce of Legendary Customer Service, and more. 

Dee Ann is also a 2x best selling author of Bet on Talent and It’s my Pleasure. Her books focus on creating remarkable talent and culture within an organization as well as its impact on customer loyalty as well as the entire company. Purchase Dee Ann’s latest book, Bet on Talent here: https://amzn.to/36habWW 

3 main takeaways:

1. What is a ghost kitchen?
2. Find out how brands are becoming successful with third-party delivery
3. Answers to the most frequently asked questions from retailers regarding ghost kitchens

Speaker bio:

Brett Wilson has been in sales for 10 years and specializes in technology, food service, and data analytics. Brett is currently at DoorDash where he helps brands of all sizes enter into third party delivery and the ghost kitchen space.

3 main takeaways:

1. How to create a foundation and team within a restaurant that supports growth and success.
2. The importance of discovering your “zone of genius” and how it can lead to internal joy.
3. Building a team that is service-oriented rather than task-oriented.

Speaker bio:

Jim Mizes started his career in the retail industry as a young man working at his father’s pharmacy. He then went to school and received a degree in accounting and began working in typical finance jobs. After realizing that accounting wasn’t what brought him joy, Jim joined Taco Bell as a general manager and quickly worked his way up to their VP of operations. In 1989, Jim repositioned the brand’s 59, 79, 99 campaign and saw a 60% growth in same-store sales. After building up several restaurant brands, Jim finally joined Blaze Pizza where he grew the brand from 2 stores to over 340 in only 6 and a half years.

Jim is now retired and recently joined SiteZeus’ board of directors to continue to help retail and restaurant brands grow into new markets.

3 main takeaways

• Types of innovation commercial real estate is experiencing
• What emerging trends Mariel is excited to see
• What to expect at a DisruptCRE conference

Speaker Bio

Mariel Ebrahimi co-founded DisruptCRE in 2014 with the goal of connecting industry professionals with emerging technologies and trends. Recently, Mariel has spoken for groups within CoreNet New England, Commercial Real Estate Finance Council, NGKF, and at the NYU Tandon School of Engineering. In 2015, she was selected as a finalist for the SmartCEO "Skyline Awards" for innovation in commercial real estate and in 2018, a Bisnow NYC Woman of Influence award. With a background in international logistics, tech and supply chain management, Mariel has found a passion at the nexus of commercial real estate and technology.

3 Main Takeaways:

• How untraditional education and experience can be the most valuable
• When and how brick and mortar retail met their pitfall
• How to have the most beneficial relationship between a franchisor and franchisees

Speaker Bio:

Garrick Brown started his career by working in various retail stores while going to school for a creative writing degree. He then pursued freelance writing where he created a connection with a broker and began writing real estate reports.

Today, Garrick is one of the leading Retail Real Estate Analysts in the US and serves as the Vice President of Retail Intelligence for the Americas at Cushman and Wakefield. In this position, Garrick manages the retail research team and runs analyses and forecast for the US, Canada, and Latin America.

Garrick is also a talented public speaker. He frequently speaks on behalf of Cushman and Wakefield and serves as a keynote speaker during various conferences. He is also regularly quoted regarding retail by dozens of business journals, including Wall Street Journal and CNBC.