015. #015: Joe Baker Wants to Save the Hospitality Sector
Joe Baker is a multi-passionate entrepreneur within Canada's tourism, hospitality and education sectors and a vocal advocate for an inclusive, future-forward industry. Joe also worked as Dean at the Centennial College School of Hospitality, Tourism and Culinary Arts where he led the most significant transformation in the school’s over 50-year history.
Joe serves proudly on the board of directors for Tourism HR Canada and Tourism Industry Association of Ontario and is currently the CEO of Joe Baker & Co., a hospitality and tourism industry consultancy specializing in thought leadership, human capital, and operational excellence.
We had a great talk about Joe’s mission to help save Canada’s tourism industry, starting with some startling statistics to help frame up an appreciation for what a major economic driver tourism is for us in Canada.