025: The Future of AI and Product Marketing with Hattie Dunstan

On today's episode I talk about why Shopify isn't the problem, and unravel the common misconception that the platform is to blame when it comes to certain challenges sellers face when using Shopify.

I also dive into the importance of taking action over striving for perfection and how this plays into understanding your target market, optimizing your website for search engine visibility, and the significance of user experience design.

Other topics on this episode are: 

• Understanding Your Target Market: The foundational importance of knowing who you are selling to for effective marketing and product positioning.
• SEO and Website Optimization: Key strategies for enhancing visibility and attracting the right kind of traffic.
• User Experience Design: Designing your website in a way that facilitates easy discovery and purchase of products by potential customers.
• Sales and Marketing Systems: The critical need for a consistent approach to marketing and sales to build momentum and achieve sustainable growth.

This episode serves as a reminder that overcoming barriers to success on Shopify, or any platform, requires a mix of strategic action, continuous learning, and adjustment, rather than a quest for the perfect setup.

Enjoy! 

If you have any topics you would like to hear about on the show send them to hello@ecom-savvy.com

This week I sit down with The Estie Bestie™

Athena Reavis is an esthetician, product biz owner, patent owner and all round trailblazer in the esthetician world! 

She took her biz savvy to a whole new level when she discovered that there was room to grow her product brand under her service based busienss. How did she do it? Simply by trademarking a memorable phrase and creating her ow patent for a particular facial tool had been forgotten about but still used widely in her industry. 

Hear how Athena took an opportunity to revitalize something old and give it new life, under her new paton and trademark she is taking the Estie Bestie brand to a multi-sven figure empire. 

Follow The Estie Bestie on IG @theestiebestie or shop her products online at theestiebestie.com.

Wedding jewelry designer turned FB Ads strategist, Hattie Dunstan and owner of Funstans Marketing, is no stranger to product biz ownership. On this episode we talk about her journey, how she happened into FB Ads, and owning a marketing agency. 

Hattie also runs an AI Marketing Membership, helping biz owners master the art (and science) of AI and how to use chatbots in today's Marketing landscape. Oh, and we also talk about what OpenAI is doing for product biz owners, specifically. 

Tune in to hear all about motherhood, parenthood, work-life balance, business ownership, surrogacy, owning multiple businesses, Chat GPT and pivoting along the way!

You can get access to a free month of Hattie's ChatGPT Membership here: https://funstans.kartra.com/page/AI-robots-membership Enter FREEMONTH at checkout!

Connect with Hattie on IG @funstans

RT Custer is the co-founder and CEO of Vortic Watch Company. Vortic is a high-end wristwatch engineering and manufacturing company that pairs classic watch making techniques with innovative modern technology, where each piece of a Vortic watch carries a unique story and a part of American history. 

In this episode we talk about

• boost strapping an idea to a fully fledged company
• why it's important to start any company with a minimum viable product and test to see if there is product market fit
• how to create unique experiences with your customers
• using Kickstarter to launch a business
• and using LinkedIn as a sales and marketing tool for product based business.

All this and more on today's episode.

You can learn more about RT and Vortic Watch Co. at:

https://vorticwatches.com/

https://www.kickstarter.com/projects/vorticwatches/automatic-watches-built-in-the-usa-colorado-watch-company

https://www.instagram.com/vorticwatches/

https://www.linkedin.com/in/rtcuster/

Welcome 2024!

In this episode I cover a bit about my story, and when I knew it was time for a change in my business. I also reflect on 2023 and things I did to move my business forward in 2024.

This episode I also talk about:

• Why it's important to embody the vision you have for your business
• Why it's important to have a deep connection to your vision and how it help move you forward in times of uncertainty
• Being open to the signs that the universe is trying to tell you at every moment
• Protecting your brand in 2024

Hope you enjoy this solo episode!

Lisa Juarez is the founder and creative director of Palm and Palma, a packaging and brand design studio for CPG brands. Palm and Palma's mission is to help emerging brands land retail shelf space with optimized packaging so they can get their products into the carts of more customers.

In this episode we talk about Lisa's journey from psych major to powerhouse graphic designer, and how her creative career has evolved to servicing ecommerce brands with their packaging design needs. 

Topics covered in this episode are:

• How your brand design should reflect your customers' needs, your brand's message, and brand values. 

• How to approach design in a way that helps your product stand out from your competitors

• Creating packaging that is functional but also has aesthetic

• How to use Eco-friendly package design while still being on brand 

• How brands can tell their story with their packaging

• Using color theory to attract your ideal customer and MORE!

Tune into this week's episode to learn more about brand and packaging design for your product based business. 

You can catch up with Lisa and learn more about Palm and Palma on her website https://www.palmandpalma.com/ or on Instagram @palmandpalma

In this episode we chat with Shlesha Pandey of EcomRevolutionX, a conversion copywriting and email marketing service business for ecommerce brands. Shlesha holds nothing back, and dives deep into email marketing strategies that are sure to help you convert more sales from your existing and future customers.

Some of the topics covered are, how the ecommerce landscape has evolved post-pandemic, new technologies that have come into play over the last few years (like AI and Chat GPT) and what to avoid, and how to use these tools to cultivate an authentic brand presence. 

Other topics included are:

• Cadence in your email marketing strategy

• How you should think about product positioning in your brand messaging

• Types of segments and why message personalization is key to your customers journey

• How to email your list without sounding salesy

• How your messaging affects deliverability of your emails, and more! 

If you are struggling with your email marketing, have questions about how, when and what to email your list, or wondering how to write emails that convert, you won't want to miss this episode! 

You can learn more about Shlesha online by visiting her website https://ecomrevolutionx.com/ or on Instagram @ecomrevolutionx

Download her email marketitng playbook here: https://ecomrevolutionx.com/email-marketing-playbook/

On this week's episode we sit down with Jenny Parulski, founder and CEO of Ads Uncorked!

From highschool math teacher to Meta Ads Strategist, you could say that Jenny is a wiz with numbers. In this episode we talk about tips and tricks for what's working now, and include what you can do for 2024 to keep your ads making you money!  

Other topics include:

• The power of UGC Content

• How Meta's algorithm is far more intelligent than we think!

• Ads budgeting and targeting tips

• Why you should prioritize raw, unfiltered content that looks organic 

Tune into this week's episode! Especially if Ads strategy is something you'll be using over the holidays and beyond! 

You can learn more about Jenny and Ads Uncorked on her website: https://adsuncorked.com/

On this episode we dive deeeep into all things social media for product based businesses with Jessica Sheehy. Jessica Sheehy, is the Founder + CEO of Social Savvy, a social media marketing & education company specializing in helping small businesses grow on social media through content that converts and proven organic strategies. Their mission at Social Savvy is to empower small business owners and entrepreneurs alike to grow their impact and income with social media.

In this episode we talk about getting back to basics with social media, content you should be sharing, platfomrs to be on, start with a connection over 'just selling yoru product', and other tactics that are working in ecom. 

Learn more at socialsavvyhq.co or connect with Jessica on Instagram at @socialsavvyhq.

On this week's episode, we're diving into e-commerce growth strategies with Sandy Dedeian, a renowned consultant and expert in helping direct-to-consumer (D2C) brands scale successfully. With a wealth of experience and a proven track record of assisting businesses in their growth journey, Sandy has solidified her reputation as a go-to authority in the e-commerce landscape.

Topics covered in this episode include:

• Critical aspect of knowing when you've achieved product-market fit. 
• The importance of foundational strategies, such as defining your ideal customer and the significance of content in brand development.
• The need for brands to find their unique selling point (X-factor) even in a market saturated with products.
• Why excessive viral attention can sometimes harm a brand rather than benefit it.
• Insights into being intentional with social media, especially for product brands, and the difference between being an influencer and a business owner.
• Understand that marketing doesn't guarantee success and why it's crucial to work on your organic content alongside paid campaigns.

And so much more! 

You can connect with Sandy on Instagram @sandydedeian and on LinkedIn https://www.linkedin.com/in/sandydedeian/

She's also host of The Rectified Podocast. You can tuen in here! https://podcasts.apple.com/us/podcast/the-rectified-podcast/id1482176162