#03 - The Current State of the YouTube MCN

Earlier this year Carlos got to travel to Denver, Co. to attend Stream TV, a conference focussed on the world of OTT and FAST channels. Denis and Carlos discuss about the experience and what insights were gathered from the experience. 

Notables:

Changes to the YouTube Partner Program: 
“Starting today, eligible creators will begin to be able to apply to YPP earlier - once they’ve met a threshold of 500 subscribers, 3 public uploads in the last 90 days, and either 3000 watch hours in the past year or 3M Shorts views in the last 90 days. These new partners will unlock access to fan funding features like channel memberships, Super Chat, Super Stickers, Super Thanks, and the ability to promote their products with YouTube Shopping.” 

Read more on Social Media Today

Google is in trouble with some of its advertising practices. Read more on The Verge.

We're back after a no so long hiatus between episodes. 

Let's talk CTV!

What is CTV you ask? Some call it Connected TV, but most just call it TV nowadays. 

Did you know that YouTube is the leader in CTV? Crazy huh? 

In this episode, Denis schools Carlos on the CTV landscape and Carlos pretends he knows something.  We also discuss, what this means for online video creators and more. Join us and then complain online that we know nothing! 

Link dump: 

• YouTube 2023 mission: finding new ways to monetize with AI tools.
• Nearly half of YouTube viewership is now on TV.
• Some creators share their results on the first few months of SHORTS monetization.
• Pixability expanding into YouTube CTV...guess why

You are not imagining things, this is a new episode of VIP that is hitting your podcast feed!

After a long hiatus, VIP returns with some changes. Denis Crushell joins the show to regularly co-host with Carlos Pacheco. We are taking baby steps with the show, we might change the name but our current focus is to make sure we get back on a regular upload schedule. 

As we publish the first episode of this "reboot" the YouTube creator space is going through changes (when isn't it?) as YouTube Shorts is posing a real threat to TikTok's vertical video dominance and monetization of Shorts on YouTube has kicked off with a whimper. We discuss that, what we've been up to and what are the plans for VIP going forward. 

Links we referenced: 

• James Creesh's Linkedin post on everything you need to know about YouTube Shorts is rolling out creator monetization on Feb 1st.
• Cracking the YouTube Shorts code by Little Monster Media
• Denis' post on Linkedin YouTube VP of Marketing Kate Stanford shared an insightful post regarding YouTube surpassing Netflix as the most-watched streaming platform in the U.S. In 2023.

Carlos sits down with Jonathan Weilbaecher SVP. Strategy & Audience Development at Little Monster Media Co. to discuss YouTube's evolution, the Algorithm, YouTube Shorts and finally Jonathan’s predictions about the direction creators and YouTube are taking in the not too distant future.

Connect with Jonathan Weilbaecher: linkedin.com/in/jonathanweilbaecher

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing & mixing by Joe Pacheco

Tom is excited to have a new operations assistant helping him with his backlog. Carlos is busy assisting clients with their Amazon distribution while reassuring other clients about the lower January views. 

In this episode, the boys explore the numerous benefits of having your content on YouTube and share their experience and struggle convincing rightsholders to release more on YouTube. Some get it - some don’t.

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing & mixing by Joe Pacheco

Happy New Year! What's new? Carlos went from condo living to a big home in rural Quebec, rarely goes outside and is looking at pickup trucks. Tom is managing a full workload and homeschooling due to the lockdown in the UK. Tom celebrates 10 years working on YouTube, Carlos is in his 9th!

Hashtags on YouTube? The boys explore using hashtags on youtube, hashtag strategies and should you be using them or not. As well as thoughts on the new Drop-in Audio Chat app Clubhouse.

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing & mixing by Joe Pacheco

It’s December! We made it! 2020 has been a year like no other. Tom gears up for a hectic holiday work schedule. The house is decorated and the radio is playing Christmas music 24/7. Carlos is surrounded by boxes as he gets ready for the big move! 

This time last year, the boys made some predictions about 2020, let’s see how they did and what they predict 2021 will look like for video creators! 

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing & mixing by Joe Pacheco

Tom is so busy he’s hired minions to do his tasks. Carlos is ready to leave the city. Vid Summit 2020 was different being 100% virtual but delivered great value! Tom gave a live talk about increasing your monetization on youtube using the assets you already have. 

Show links!!

https://vidsummit.com/

Tom's VidSummit 2020 talk

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing & mixing by Joe Pacheco

Tom’s in strict lockdown. Carlos is moving from the city to rural Quebec. Quibi, the short-form video platform is shut down after billions invested. The boys take a deep dive and pick apart why they think it was doomed to fail.

Show links!!

• VIP Ep 43 Down with OTT
• https://en.wikipedia.org/wiki/Quibi
• Mr Beast was turned down by Quibi
• Phil Ranta LinkedIn Post

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing & mixing by Joe Pacheco

Tom is swamped and needs help with the nitty-gritty of his OTT Distribution, What is OTT? What platforms are available? Where do I start? How do you get your content on there? What do you need to get on there? The boys sit down and answer those questions and more.

Show links!!

VIP Ep # 33 Creating a Safe Streaming Environment for Kids   

Kidoodle.TV 

OTT Platforms

• Hopster
• Beano TV
• Pluto
• Xumo
• Peacock
• Ketchup TV/Sports channel network
• Tubi
• Roku Channe
• TV Player
• Rakuten TV
• Alcemie
• Local now
• Samsung TV Plus
• Plex
• Stirr
• Vizio
• IMDb TV
• Watch4Free
• PopcornFlix/Crackle
• MUBI
• Filmzie
• LiveTree
• ChannelFight
• Britbox
• Arrow Video Channel

The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners.

Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com 

Podcast Music by Planets Collide and podcast editing by Joe Pacheco