035 - CRM Category Creator with Jon Ferrera

Episode Highlights:

• The smile box analogy and the Fluxus art movement
• Self-actualization and enlightenment
• The dysfunctional nature of living in the past and the need to focus on the present.
• Exploration of the common presence of trauma in high performers and how it can drive their actions.
• The impact of taking things personally and the importance of humility in relationships and communication.
• The correlation between personal work, culture, and business growth.
• The influence of neuro-linguistic programming and the learning process through mentorship and practical application.

Tweetable Quotes:

• “Having a golden handcuff is really challenging, and I think it's it's not a value unless it costs you something.” — Kurt
• “Values are meaningless in words; it's lived out.” — Kurt
• “Everything that we do in business is all relationships, and we all know that.” — Talia
• “There's so much psychology behind how relationships are built, how the report is built and broken and what you contribute to that based on what your own experiences are in life.” — Talia
• “For as long as you're growing, you need a coach.”— Talia
• “Every word has its own connotation and energy.”— Talia
• “When we go through things in life, we really have two choices: we can numb, or we can kneel, and a lot of us as a society were so accustomed to numbing.”— Talia
• “A lot of those high performers are using the fuel of their past and the pain itself to drive, and sometimes they get so afraid of letting that go cause it's their fuel for so long.”— Talia

Links Mentioned:

• Kurt’s Twitter
• Kurt’s Instagram
• Kurt’s LinkedIn
• Talia Jacqueline
• Talia Jacqueline
• Visceral
• Brain Koppelman
• Christopher Daradics
• Derrick B. Grüner
• Gabor Mate
• Justin Mitchell
• Michael Nitti
• Stacey McKinnon
• Staci Gray
• Tony Robbins
• Morton Wealth
• Organize to Scale
• Real World Asset

Episode Highlights:

• Background and experience in data science, content creation, and storytelling
• Applying storytelling principles to content creation
• Challenges of pivoting content focus on YouTube
• Importance of storytelling in content creation
• Application of data science in careers
• Experiences in corporate America and improving presentation skills
• Transitioning to own YouTube channel to focus on data science
• Maintaining creativity on YouTube
• Creating online courses
• Insights and experiences in the field of data science and content creation

Tweetable Quotes:

• Life is all about depth, and that's where the joy comes from. So, whenever I do anything, I try to go to the depths of it. - Ben Sullins
• I really like startups; they're so fun because you can really get stuff done and make a difference. - Ben Sullins
• “The bigger the company is, the less fun it is.” — Ben
• “Knowing the difference between an absolute difference and a relative difference can really make a big difference in how you understand what message that's coming across.”— Ben
• YouTube is a very interesting place. It's such an amazing thing for people to share what they know, to entertain and educate. For me, it's just an ever-evolving journey. - Ben Sullins
• See, feel, change. When we see something, it creates an emotion that gives us some conviction to go and make a choice. That's really the insight and the power of data visualization. - Kurt Daradics

Links Mentioned:

• Kurt’s Twitter
• Kurt’s Instagram
• Kurt’s LinkedIn
• Ben Sullins
• Ben Sullins YT
• Free the Data Academy
• Elon Musk
• Jack Dangermond
• Nancy Duarte
• Naval Ravikant
• Quentin Tarantino
• Satya Nadella
• Adobe Premiere
• AngelList
• Atrix
• Bard
• ChatGPT
• Descript
• ElevenLabs
• Energy Sage
• Esri
• Figma
• Hollywood Bowl
• Microsoft
• Microsoft Copilot
• Mozilla
• NFL
• Pluralsight
• Power bi
• Python
• SquadCast
• Tableau
• Tesla

Episode Highlights:

• Insights into the Broken Marketing Ecosystem and the genesis of Hawke Media
• Publishing of Erik's book, "The Hawke Method."
• Brand building and energy management
• Shared roots in Ventura County and experiences growing up
• Significance of the “Red Hawk” with the brand and emotional aspect of marketing
• Importance of managing energy and balancing business responsibilities with personal pursuits
• Impact of AI on the future of work and the economy
• Challenges of entrepreneurship and the importance of maintaining mental and physical health

Tweetable Quotes:

• “I'm a firm believer that the brand is what you make of it.” — Erik Huberman
• “People use logic to justify emotions, but we're emotional creatures.” — Erik Huberman
• “I think the logo needs to be a symbol that people can rally around. But the symbol needs to be meant more internally than externally.” — Erik Huberman
• “Businesses fail for two reasons only; one: they get underwater on debt or capital and they can't get above water and two: the leaders give up.” — Erik Huberman
• “The consistency of what you do is what becomes your brand.” — Erik Huberman
• “When you’re part of an early company that turns into a powerhouse, that’s really rewarding.” — Erik Huberman
• “If you want to keep something long-term and sustainable, fight for that!” — Erik Huberman
• “If you're gonna jump into something, you should have some proprietary knowledge or some connections to build a business.” — Erik Huberman
• “It is really easy to find the energy when you feel like your time is gaining momentum and you're on the upswing and everything is going well — that energy comes easily.” — Erik Huberman

Links Mentioned:

• Kurt’s Twitter
• Kurt’s Instagram
• Kurt’s LinkedIn
• Erik Huberman
• Hawke Media
• Alex Jacobson
• Andrew Stewart Leahy
• Christian Garrett
• Clark Landry
• David Connors
• Duke Stump
• Janine O'Neill
• Julian Steinberg
• Paige Craig
• Robert Leshner
• Simon Sinek
• Tony Delmercado
• 137 Ventures
• a16Z
• Barstool Sports
• Fly kitt
• Getty Museums
• Hunt Club
• Lime
• Lululemon
• Martech
• Nike
• Oak Grove School
• Sequoia Capital

Episode Highlights:

• Kurt and Doug reminisce about the Mindshare LA event and its impact on their lives and careers.
• Doug shares his experience and background, from his education in the UK to his diverse experiences and travels across the US
• Doug’s exploration of generative AI for nonfiction writing, detailing the creative process and the successful launch of his book
• The impact of AI on creativity and the empowerment of individuals to be more creative.
• The process and challenges in creating the Rube Goldberg machine, including the team effort and the number of takes.
• Doug’s transition from personal adventures to consulting on incorporating AI into business workflows.
• The importance of leveraging technology to improve efficiency and creativity, and Doug's approach to helping others achieve this.
• The benefits of leveraging technology to streamline tasks and reduce stress in day-to-day operations.
• The societal impact of the money game and the challenges associated with consumerism and debt.

Tweetable Quotes:

• “AI revolution is not just about automation or replacing humans. It's a wonderful chance for people to become even more creative.” — Douglas Campbell
• “While there is a lot of upset and talk about how AI is ruining industries, a lot of people are actually spending time focusing on how to use this as a new tool.” — Douglas Campbell
• “If you wanna see what addiction looks like, you can see it in the eyes of the 10-year-old who hasn't gotten their full-screen time today.” — Douglas Campbell
• “If really your joy is painting, figure out a way to work with the AI so that you can live a life as a painter.” — Douglas Campbell
• AIs are giving us more spaciousness to play and to be creative.” — Douglas Campbell
• "To first step to get started with AI is mindfulness; the first step is looking at your flows." — Douglas Campbell
• “The reality is every day, terrible things are happening with human drivers.” — Douglas Campbell
• “No matter how many people said” that was amazing”, you're not gonna fill that hole until you actually figure out how to make yourself feel whole from within.” — Douglas Campbell
• “I feel like people are saying to me, “you're so valuable”, and I'm feeling it more than I ever had in the past.” — Douglas Campbell
• “AI is a quantum leap. It’s a sea change.” — Kurty D.
• “Money is one easy way to measure value.” — Kurty D.
• “I think the thing that's wild about the human experience is that we're not truth-seeking creatures, we're social creatures.” — Kurty D.
• “People are getting in debt buying things they don’t need to impress people they don’t know.” — Kurty D.

Links Mentioned:

• Kurt’s Twitter
• Kurt’s Instagram
• Kurt’s LinkedIn
• Douglas Campbell
• The Intelligents AI Podcast
• ProjectFresh
• Andrew Huberman
• Brent Bushnell
• Christopher Daradics
• Efren Toscano
• Eric Gradman
• Jim Young
• Nolan Bushnell
• Tim Ferris
• Aehr
• AMD
• Bard
• Chuck E. Cheese
• ElevenLabs
• Esri
• Harrow
• IO Fund
• Marvell Technology
• Micron Technology
• Mindshare
• NVIDIA
• OK Go
• Real World Asset Group
• RISD
• Skirball Cultural Center
• Super Micro Computer
• Task Us
• TechZulu
• Two Bit Circus
• UCLA

Key Takeaways:

• Christopher’s journey and experiences around the world
• Fulbright grants and Christopher’s participation in the organization
• The concept of cultural production and definition of art
• Cultural Production and Language Learning
• Soft Power vs. Hard Power
• Descartes and Computational Theory of Mind
• Extended Mind and Ecological Validity
• The dawn of AI
• Art and Philosophy
• Fluxus and its influence on art, its disruption of traditional art forms and relationships.
• Embracing Complexity

Tweetable Quotes:

• “I think that God is something like the middle voice, and it's something like sunsets.”— Christopher
• “Cognition is not something that's constrained. This is, from the ecological perspective, from the extended theory of mind perspective, cognition is a distributed process.” - Christopher
• “The environment is too complex to control.”  — Christopher
• “So, are we fundamentally irrational? I think that there are parts of us that are profoundly irrational and that the rational parts of us have an incredibly difficult time wrapping our rational minds around. But I think that we're also rational.” — Christopher
• “My personal belief is that Descartes was not as dualistic and sort of Cartesian as history has painted him to be.” — Christopher
• “The hardest part about taking a very long trip around the world is leaving; the hardest part is just clearing your calendar enough to get away.” — Christopher
• “Complexity is simple rules playing out at scale. The simplicity and the fullness, and that it's really beautiful to embrace complexity.” - Christopher
• "To engineer something is hard power. Soft power is like cultural influence."— Christopher
• “Mind is not present in the object; it is only present in the subject.” — Christopher
• “Games are an amazing site for practicing, for using language. And then there's fan fiction and all of this stuff. So here's where we're starting to get into this sort of territory of cultural production.” – Christopher
• “So the world is getting more complex, it's getting more dynamic, and the questions emerging are like… It's incredibly non-linear, life is non-linear, and the rightness and wrongness of things has a lot to do with cultural preference like we described before.” - Christopher
• “We have this incredible capacity to process information, and we do it in ways that we absolutely cannot understand.” — Christopher

Links Mentioned:

• Kurt’s Twitter
• Kurt’s Instagram
• Kurt’s LinkedIn
• Christopher Daradics
• Andrew Huberman
• Dan Siegel
• Descartes
• Duke Stump
• Jack Dangermond
• Jane Bennett
• John Cage
• John Lennon
• Julie Sykes
• Yoko Ono
• Center for Applied Second Language Studies (CASLS)
• Esri
• Institute of International Education
• Pocket Guide to Revolution
• St. John's College
• University of Oregon

Key Takeaways:

• Dave's experience in the legal industry and working with startups
• Aligning Interests and Creating Incentives: A Key to Success in Business
• Turning Challenges into Opportunities: A Zen Master's Perspective
• The Power of Giving: How Givers Outperform Takers and Matchers
• The Importance of Health and Personal Growth

Tweetable Quotes:

• At some level, you just have to realize that everything is a business decision, and that includes taking risks. — David Young
• The better lawyers are the ones who are using their judgment to help their clients. — David Young
• Life is 10% what happens and 90% how you handle it. — David Young
• Often times people push to close for no specific reason, because they know that time kills all deals. — David Young
• If you’re going to give the point and you think it’s reasonable, just give it. Some lawyers enjoy the arguing—that's just how some lawyers are wired. — David Young
• When negative things happen, try to turn it into a positive.— David Young
• Life is hard. So we have to choose our hard wisely. — Kurt

Links Mentioned:

• Kurt’s Twitter
• Kurt’s Instagram
• Kurt’s LinkedIn
• David Young
• Adam Grant
• Andreessen Horowitz
• Jason Nazar
• Jim Jonassen
• Rachel Horning
• A16Z
• Cooley LLP
• Lime
• Real World Asset Group
• Siemens

Key Takeaways:

• The benefits of putting your work online as a photographer or someone in the creative industry.
• How everyone is uniquely beautiful in their own way from a photographer’s perspective.
• How beauty inspires Kris Krug to step things up for himself.
• How adding the context of time to a photograph deepens its meaning.
• How AI is changing our response to beauty.
• Internet culture and how it has allowed people to be more expressive with their fashion.
• How Kris uses English and language to change the world around him.
• Why copying the same camera systems that your friends use and simply switching equipment is a good practice.
• The importance of getting your work online to accelerate growth as a photographer.
• Why it’s important to visit places like Discord and Flickr to see some interesting activity with not just photography, but all sorts of mediums.
• How AI has helped Kris speed up his editing process.

Tweetable Quotes:

• “I make beautiful portraits of all sorts of people.” - Kris Krug
• “The more you put yourself out there, the more you give yourself away, the more value there is in your work and in your name, more people want you involved in their stuff.” – Kris Krug
• There's something about everybody that really speaks to me.” – Kris Krug
• “I often walk away from an encounter with beauty feeling inspired or called to a greater part of myself to step it up.” – Kris Krug
• “This idea of giving space in the context of time gives a better kind of a more of a wider perspective.” – Kris Krug
• “As we enter into this AI age, I wonder what our response to beauty is going to change because these computers can make perfection all day long.” – Kris Krug
• “The ways that people express themselves through fashion is more interesting than ever. And I think that a lot of it comes directly from internet culture in some ways.” – Kris Krug
• “I've always tried to use my relationship with language and English to kind of like change the world around me.” – Kris Krug
• “If you want to accelerate your growth as a photographer, get out there and make stuff. Get it online, read the comments, and incorporate it into your work.” – Kris Krug
• “The most interesting things on the internet are happening under the surface.” – Kris Krug

Links Mentioned:

• Kurt’s Twitter
• Kurt’s Instagram
• Kurt’s LinkedIn
• Kris Krüg
• Kris Krüg
• Andrew Warner
• Asa Mathat
• Barack Obama
• Bill Clinton
• Brian Eno
• Duke Stump
• Frank Gruber
• Ian Rogers
• Jack Dangermond
• Malibu Babie
• Matt Wolfe
• Mikhail Gorbachev
• Paige Craig
• Rick Rubin
• Robert Scoble
• Shaquille O'neal
• Stewart Butterfield
• Zane Lowe
• Zsofin Sheehy
• Apple Music
• Canon
• ChatGPT
• CitySourced
• Creative Commons
• Discord
• Esri
• Flickr
• Internation Space Station
• Javascript
• Kelly Slater Wave Co.
• Lincoln Group
• Microsoft
• Midjourney
• National Geographic
• Nickelodeon
• Nikon
• Nvidia
• Phyton
• Postmates
• Rolling Stone
• Supermicro
• Techcrunch
• TED
• Topspin
• Trinity Western University

Key Takeaways:

• Unpacking the Journey: Real Estate, Tech, and Finance
• The Perfect Office and Unexpected Connections
• Unforgettable Meeting and the Birth of a Business
• Uncovering the Truth: A Risk Manager's Journey Through the Financial Crisis
• Building a Community and Embracing the Power of Giving
• The Power of Giving: How the Universe Rewards Selflessness
• The Impact of Macro Trends on Risk Management in Real Estate
• The Ultimate Music Fan: Dream Band and Venue

Tweetable Quotes:

• “Trust, but verify.” – Justin Mitchell
• “People pay back, but properties don’t. When you focus on creditworthiness and the borrower, you, most of the time, stay out of the trouble.” – Justin Mitchell
• Sometimes, the best deal you’ll ever do is the one you didn’t do.– Justin Mitchell
• “One of the things that made me relevant in this business is that when you deal with the best in the business, they start to appreciate your opinion and your insight.” – Justin Mitchell
• “Saying no is probably the best trait I have where not everything will work out, and it's not meant for me. It doesn't mean that someone else won't do it for them.” – Justin Mitchell
• “When you start doing business with the best borrowers, their competitors want to know why they're doing business with you and what makes you special. That leads to referrals and inquiries from the best borrowers.” – Justin Mitchell
• “We know what it's like to be a borrower and the sensitivities and speed of execution. Most of all, creativity is everything, and there's a balance to that.” – Justin Mitchell
• “It's being creative, but also managing risk, whether that's with the asset that I'm lending on, or maybe I take additional collateral outside of that asset.” – Justin Mitchell
• “In the context of private credit, if you don't do any background or underwriting on the borrower, that can lead to problems quickly.” – Justin Mitchell

Links Mentioned:

• Kurt’s Twitter
• Kurt’s Instagram
• Kurt’s LinkedIn
• Justin Mitchell
• Aaron Ross
• Andrew Smith
• Brian Standing
• Brook Fain
• Charles Schwab
• Elias Badin
• Gregor Watson
• Howard Marks
• Jeff Sarti
• Rob Bloemker
• Stacey McKinnon
• 1Sharpe Capital
• AFLAC
• Bank of America
• Blackstone
• CohnReznick
• Fidelity
• Genesis Capital
• Goldman Sachs
• Morton Wealth
• Oakland Capital Management
• Quanta Finance
• Realworld Asset Group

Key Takeaways:

• Highlighting Frank Gruber’s career highlights
• From Blogging to Tech Ecosystem Development: A Journey of Innovation and Entrepreneurship
• The Evolution of Technology and the Importance of Business Model Innovation
• The Business Mechanism as a Path to Self-Actualization
• Investing in Next Gen: A Journey of Early Stage Funding and Partnerships
• Overcoming Challenges and Embracing Resilience

Tweetable Quotes:

• “The people that can tell their story the best usually do the best.” - Frank Guber
• “A lot of times what I tell founders is just, pick one that you're best at rather than try to do everything because it's just exhausting trying to do all the different things.” - Frank Guber
• “If you can start early when you're not comfortable, it's better because once you get comfortable with all the things you're used to, it's harder to do it.” - Frank Guber
• “Some of the stuff that we had to do was to make those sacrifices so I can get done with school.” - Frank Guber
• “These people that are out there have that ability to be able to tell that story and convince people that this is the direction that we're going.” - Frank Guber
• “Everyone's got a social channel, there's so much noise, it's how do you get ahead of that now?” - Frank Guber
• “As an actual investor, you gotta make those relationships before you need them.” - Frank Guber
• “You just never give up - you learn and get stronger along the way.” - Frank Guber

Links Mentioned:

Kurt’s Twitter

Kurt’s Instagram

Kurt’s LinkedIn

Frank Gruber

Dan Mendez

Dave Matthews

Gary Vee

Jack Johnson

Jen Consalvo

Jesse Torres

Mike Arrington

Steve Ressler

AOL

Atlantic Sea Farms

AWS

Capital One

Chicago Tribune

Greater Colorado Venture Capital

Huffington Post

Kauffman Foundation

NASA

Nextgen Venture Partners

Purdue University

TechCrunch

Techstars

Tech Cocktail

TikTok

Verizon

WGN

Wim Hof

Key Takeaways:

• How mentorship is a two-way street where you teach someone and learn from them too.
• The impact that you can get by operating from principles vs. a playbook.
• The importance of letting yourself be uncomfortable.
• Why it’s essential to learn that what works in one culture will not automatically translate into success in a different culture?
• The requirements for greatness.
• Why you need to be self-aware and understanding of yourself.
• The power of language in life.

Tweetable Quotes:

• “The goal is not to create magic. It's to create the conditions for magic to happen.” – Duke Stump
• “We all want greatness but we're not willing to have the courage to accept what it quite often takes to get there.” – Duke Stump
• “Self-awareness or self-understanding is the key ingredient in any journey.” – Duke Stump
• “Language has the ability to pierce through the barbed wire of life when it's done well.” – Duke Stump
• “Make yourself uncomfortable because it's one of the few times you know you're growing.” – Duke Stump
• “Life is about impermanence. It's this mercurial, ever-changing, ever-flowing thing like we don't have control on much other than maybe our chosen response to things.” – Duke Stump
• “Financials are not a predictor of success. They're a function of doing other things.” – Duke Stump
• “Rather than just focus on a number of financials every day, focus on other things that will deliver the numbers.” – Duke Stump
• “Freedom and aliveness for me is being in an environment where there's a real beautiful level of trust.” – Duke Stump
• “I think if we learn differently, we would invite so much more possibility.” – Duke Stump
• “My parents were high school teachers and they always said teaching is about mentoring and being mentored.” – Duke Stump
• “I didn't operate from a playbook, but I operated from a set of principles.” – Duke Stump
• “I'm proud of the fact that, once again it wasn't a playbook but it was a philosophy and a different approach around how to build something.” – Duke Stump
• “Because something works in one culture doesn't mean that playbook is transferable.” – Duke Stump
• “I'm just obsessed with the human condition that can create possibility versus stifle it.” – Duke Stump

Links Mentioned:

Kurt’s Twitter

Kurt’s Instagram

Kurt’s LinkedIn

Duke Stump

Chris Zimmerman

Chris Daradics

Ellen DeGeneres

Gregg Hoffman

Janine Benyus

Jeffrey Hollender

Laura Lee Brown

Martha Stewart

Ophra Winfrey

Rick Rubin

Steve Wilson

Tim Ferriss

21c Museum Hotels

Apple

Bauer

Biomimicry

Bonfire With Soul

Esri

EQT

Lululemon

Nike

Overhear Episode with Gregor Barnum and Duke Stump

Patagonia

Seventh Generation

Target

TechCrunch

The University of Vermont

The Wall Street Journal