036 | Season #1 Finale | From Dial-Up to Dialed-In: An Insider POV on Media Sales | Lisa Solomon, Founder/CEO, Atheneum Collective

Season #1 of Commercial Grade is a wrap! Season #2 will kick-off after the holidays with new guests, topics & confessions in advertising. Today's finale features ad sales veteran Lisa Solomon, one of the 1st AOL/Microsoft digital ad sales reps (hello dial-up!) before moving onto NBC/Universal & eventually launching the marketing version of Master Class, Atheneum Collective. Lisa explains the ins/outs of ad sales, how the industry has evolved and gives pointers on how anyone can master the art of sales. 

Competition amongst ad agencies has historically been fierce yet predictable. An agency's foremost competition was typically another shop with similar offerings: Integrated vs. integrated, PR vs. PR, media vs. media. Recently, the landscape has become increasingly complex with traditional consultancies (Deloitte, McKinsey, Bain & Co.) playing AND winning on agency turf. Sam Hawkins, Senior Consultant at Deloitte, joins to discuss the evolution of consultancies & their impact the agency/client relationship.

Marcus Wesson, award-winning Chief Creative Officer of Dailey Advertising in LA, joins Commercial Grade to talk through the ins and outs of creative production, what it takes to makes an award-winning campaign (think: Carls Jr. burgers & bikinis!) and how he evolved from a junior art director to CCO of a major ad agency. Marcus and Christie also talk through the time they, unbeknownst to them, pitched against each other to win the Call of Duty: Modern Warfare account. 

In the second part of my conversation with Erin Matts, CEO, and Anita May, MD, of Omnicom's Hearts & Science, we cover a topic high on the priority list of most agencies and corporations: Diversity, Inclusion & Allies in Advertising. From ageism to sexism, Erin and Anita share challenges they've faced and how they approach diversity internally and when hiring. Anita also takes us through the "aha" moment behind P&G's "The Talk," which details the harsh reality African American parents and children face.

In Part #1 of "Media Magic & The Road to CEO," Erin Matts, CEO, and Anita May, Managing Executive Director, of Omnicom's Hearts & Science global marketing agency, join Christie to talk about the role and power of media in advertising, evolving approaches to data insights and storytelling, and their respective roads to becoming influential female marketing executives. Anita, Heart & Science's Procter & Gamble account lead, also takes us through the media strategy and emotional creative idea behind "The Talk," one of the agency's most lauded campaigns.

Working in advertising undoubtably results in a variety of crazy, funny, unbelievable experiences that I've dubbed, "Confessions in Advertising." Over the past 30 episodes, Commercial Grade guests have shared surreal and memorable moments from their careers that deserve to be retold. Confessions in Advertising: Volume 2, is the second iteration of these wild stories and can be considered a warning (or encouragement, depending on your POV!) to anyone looking to get into advertising. 

Working in advertising undoubtably results in a variety of crazy, funny, unbelievable experiences that I've dubbed, "Confessions in Advertising." Over the past 30 episodes, Commercial Grade guests have shared surreal and memorable moments from their careers that deserve to be retold. Confessions in Advertising: Volume I, is a compilation of these wild stories and can be considered a warning (or encouragement, depending on your POV!) to anyone looking to get into advertising. 

During this week's episode, I reunite with the Adam Carolla Show gang in studio. We talk new campaigns and pop-ups from Taco Bell, Mercedes-Benz, Coors Light and more. As a teaser, if you have strong opinions on "shower beers," I want to hear them!

This episode features another listener requested topic: Inside the world of Visual Effects. Darcy Parsons, a commercial/SNL/MTV producer-turned-visual effects specialist and co-founder of Kevin, a visual effects studio, joins Commercial Grade to talk all things VFX. She takes us behind the scenes, reveals stories from her "live action" days with SNL and MTV, explains the various kinds of visual effects and tells viewers how to spot them! 

Joe Shields, Vice President of Connections at iHeartMedia and life-long product placement fan, takes us deep into the world of Product Placement and Branded Entertainment. Joe discovered his passion for product placement as a youth, moved to LA and never looked back. His expertise runs deep and his roster of product placement deals includes work for Columbia Pictures, FOX, FX Network and properties such as Talladega Nights and It's Always Sunny in Philadelphia.