040: Learn 7 Proven Methods to Fix a Course That's Not Selling (Live Audit)

Read the full list here:
https://landonpoburan.substack.com/p/23-simple-but-powerful-ways-to-get

23 simple but powerful methods to enhance content creation and a guide towards long-term success. Among the strategies highlighted are content repurposing, re-posting high-performing content, content automation, analyzing analytics, and transforming content from short form to long form, and vice versa. I discuss the importance of optimizing the creation environment, focusing on volume and time, and establishing a clear purpose or 'why' behind content creation. Inside you’ll find a list of 23 strategies you can implement today.

Links & Resources:

The Consistency Threshold
https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1

How To Publish 5 (Or More) Pieces Of Content Every Day
https://landonpoburan.substack.com/p/how-to-publish-5-or-more-pieces-of

Let’s Connect on Social Media:

Weekly Letters on Substack: https://landonpoburan.substack.com/
YouTube: https://youtube.com/@landonpoburan
TikTok: https://www.tiktok.com/@landonpoburan
Instagram: https://www.instagram.com/landonpoburan/

Inquiries? Visit My Website:
https://landonp.com/
Or, DM me anywhere I post.

Writer, Podcaster & Digital Marketing Consultant.

My Biggest Failure as an Entrepreneur

Today, I unmask the ugly truth about failure in business as an entrepreneur. I recount my biggest failure in business. The highs and lows of the journey, the emotional toll it took, and the lessons learned.

In this honest and heart-wrenching episode, I share my personal journey of running a business, hitting $100,000 in debt, and closing my gym in 2018. I reveal the highs and lows of entrepreneurship and the emotional toll it took on my personal relationships and self-worth. I discuss the brutal reality of business failure but also the immense learning and personal growth that stems from it. This video seeks to bring to light the harsh realities that don’t often make it to social media and empowers those struggling to find their path.

00:00 Introduction and Personal Journey
00:16 The Highs and Lows of Entrepreneurship
01:43 The Reality of Debt
02:29 The Beginning of a Business Venture
03:41 The Expansion and Success
09:09 The Downfall and Emotional Struggles
12:25 The Decision to Close the Gym
17:38 The Aftermath and Lessons Learned
21:31 The Importance of Self-Care and Identity
24:37 The Power of Resilience and Community
27:40 Conclusion and Final Thoughts

Links & Resources:

This Is Not What I Thought My Life Would Look Like At 35
https://landonpoburan.substack.com/p/this-is-not-what-i-thought-my-life

What Are You Willing To Sacrifice In Your Pursuit Of Success In Business
https://landonpoburan.substack.com/p/what-are-you-willing-to-sacrifice

Let’s Connect on Social Media:

Weekly Letters on Substack: https://landonpoburan.substack.com/
YouTube: https://youtube.com/@landonpoburan
TikTok: https://www.tiktok.com/@landonpoburan
Instagram: https://www.instagram.com/landonpoburan/

Inquiries? Visit My Website:
https://landonp.com/
Or, DM me anywhere I post.

Writer, Podcaster & Digital Marketing Consultant.

Identifying Warning Signs of Burnout and Strategies to Keep it at Bay

This podcast episode provides insights into identifying the warning signs of burnout and offers strategies to prevent it. I share my personal experiences of encountering these signs and offer strategies such as simplification of tasks, rest and recovery, and maintaining your 'consistency threshold'. I encourage everyone to identify their own triggers and come up with individual strategies to prevent burnout.

00:00 Introduction to Burnout Warning Signs
00:58 Personal Experience with Burnout
04:35 Recognizing the Warning Signs of Burnout
06:20 Decreased Motivation as a Sign of Burnout
07:12 Lack of Concentration as a Sign of Burnout
08:07 Negativity and Mood Changes as Signs of Burnout
09:30 Fatigue and Stress as Signs of Burnout
11:00 Difficulty Sleeping as a Sign of Burnout
13:12 Coping Mechanisms and Burnout
16:02 Strategies to Keep Burnout at Bay
16:36 Simplification as a Strategy Against Burnout
18:35 Rest and Recovery as a Strategy Against Burnout
20:24 Maintaining Your Consistency Threshold
21:38 Identifying Personal Triggers and Recovery Plan
26:42 Conclusion and Final Thoughts

Links & Resources:

The Consistency Threshold
Read: https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1
Watch on YouTube: https://www.youtube.com/watch?v=MJTLs3OURgI&t=1s

How To Publish 5 (Or More) Pieces Of Content Every Day
Read: https://landonpoburan.substack.com/p/how-to-publish-5-or-more-pieces-of
Watch on YouTube: https://youtu.be/DGLed3I8ukk?si=lKB4vxX7bl0WsLjE 

Let’s Connect on Social Media:

Weekly Letters on Substack: https://landonpoburan.substack.com/
YouTube: https://youtube.com/@landonpoburan
TikTok: https://www.tiktok.com/@landonpoburan
Instagram: https://www.instagram.com/landonpoburan/

Inquiries? Visit My Website:
https://landonp.com/
Or, DM me anywhere I post.

Writer, Podcaster & Digital Marketing Consultant.

In today’s video I will how through how you can get started and stay consistent creating 5 (or more) pieces of content every single day. I walk through my personal process and my experience developing this process of simplification and how it allowed me to stay consistent while working full time, without a time, and having ADHD. I will show you how you can create a single piece of pillar content and use free AI tools to repurpose it across your social media platforms.

Key Takeaways:

• 3 Lessons I learned after years spent struggling with content creation.
• My 5 step strategy for getting started and staying consistent with content creation.
• My exact content creation process for creating 5+ pieces of social media content daily.
• 100% free content creation and AI automation tool kit.

Links & Resources:

The Consistency Threshold
Read here: https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1
Watch on YouTube: https://www.youtube.com/watch?v=MJTLs3OURgI&t=1s 

ChatGPT Viral For Me Post on TikTok: https://www.tiktok.com/@landonpoburan/video/7178504599836314885 

How To Build A Landing Page In 60 Seconds:
https://www.youtube.com/watch?v=XsjU6UyDBFg 

Let’s Connect on Social Media:

Weekly Letters on Substack: https://landonpoburan.substack.com/
YouTube: https://youtube.com/@landonpoburan
TikTok: https://www.tiktok.com/@landonpoburan
Instagram: https://www.instagram.com/landonpoburan/

Inquiries? Visit My Website:
https://landonp.com/
Or, DM me anywhere I post.

Writer, Podcaster & Digital Marketing Consultant.

Read  "The Consistency Threshold" Letter on Substack:
https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1

In today's episode, we dive deep into Landon's theory of "The Consistency Threshold". Is consistency truly the key to success in business, personal growth, and other areas of life? Why is it that some people can maintain consistency while others struggle? Landon shares his personal experiences, both successes and struggles, with consistency in different facets of his life. He also touches on the unique challenges faced by neurodivergent individuals and introduces a new perspective on how to view and manage consistency.

Key Takeaways:

• Introduction to "The Consistency Threshold"
• The elusive nature of true consistency
• Real-life evidence of consistency's power
• Exploring personal consistency examples
• Understanding the "Boom or Bust" cycle in neurodiverse individuals
• Recognizing and managing burnout
• The importance of self-awareness and adjusting one's approach
• Simplifying to maintain and regain consistency
• The role of rest and recovery in sustaining consistency
• Closing thoughts and a call to action for listeners to reflect on their own consistency patterns

You might also enjoy:

On Burnout: What Are You Willing To Sacrifice In Your Pursuit Of Success In Business

Let’s Connect on Social Media:

Weekly Letters on Substack: https://landonpoburan.substack.com/
YouTube: https://youtube.com/@landonpoburan
TikTok: https://www.tiktok.com/@landonpoburan
Instagram: https://www.instagram.com/landonpoburan/

Inquiries? Visit My Website:
https://landonp.com/
Or, DM me anywhere I post.

Writer, Podcaster & Digital Marketing Consultant.

In this podcast episode, I talk about the power of personal branding, using Dwayne "The Rock" Johnson and Tom Cruise as case studies. While both are household names in the entertainment industry, The Rock's net worth is $200 million more than Cruise's. Despite Cruise having led in more movies and grossed more at the box office, The Rock has diversified his portfolio by leveraging his personal brand into various business opportunities, from his own production company to launching a successful tequila brand. 

The potential of personal branding is massive, especially when combined with patience and consistency, and urges creators and small businesses to invest time in building their own brand.

Key Takeaways:

1. Power of Personal Branding: A strong personal brand can lead to increased opportunities and market diversification.
2. The Rock's Diversification: Beyond movies, he's founded a production company, launched apparel with Under Armour, bought the XFL, and started businesses like Terra Mono Tequila and Zoa Energy.
3. Comparison with Tom Cruise: Despite being a major actor, Cruise hasn't diversified or leveraged his brand as extensively as The Rock.
4. Consistency is Key: The Rock spent years building his brand before venturing into diverse business opportunities.
5. Long-Term Mindset: Building a brand requires patience and a long-term perspective; success doesn't come overnight.
6. Value of Social Media Presence: The Rock's active presence on platforms like Instagram, TikTok, and YouTube has significantly boosted his brand reach.
7. Find Your Passion: Engage in activities that you genuinely enjoy and can commit to long-term.
8. Start Simple: Begin with one platform or medium and consistently produce content there before diversifying.
9. Consistent Effort Over Time: Personal branding success stories, like that of MrBeast, highlight the importance of continuous effort and improvement.
10. Branding is a Long Game: It may take years, but the potential rewards from building a strong personal brand are immense.

Let’s Connect on Social Media:

Weekly Letters on Substack: https://landonpoburan.substack.com/
YouTube: https://youtube.com/@landonpoburan
TikTok: https://www.tiktok.com/@landonpoburan
Instagram: https://www.instagram.com/landonpoburan/

Inquiries? Visit My Website:
https://landonp.com/
Or, DM me anywhere I post.

Writer, Podcaster & Digital Marketing Consultant.

In Episode 042 we take a dive into the iconic battle of the 1980s: VHS vs. Betamax. Discover why having a superior product isn't always the winning ticket and how powerful marketing can shape the course of history. Whether you're a history buff or an entrepreneur looking for business insights, this episode unravels the importance of branding and the role it plays in market dominance.

Key Takeaways:

• In the 1970s and 1980s, VHS and Betamax went head-to-head for home video market dominance. Despite its technical superiority, Betamax lost the war.
• The Power of Marketing: JVC's strategic move to license VHS technology to various manufacturers led to market saturation. This marketing brilliance overshadowed Betamax's technical advantages.
• A superior product isn't the sole key to success. Effective marketing and brand building can eclipse product quality, as evidenced by the VHS vs. Betamax saga.
• Learning from the Fitness Industry: Even in modern industries, like fitness, branding and marketing play pivotal roles. Personal branding can be a game-changer, amplifying sales and opportunities.
• Your Branding Takeaway: Whether you have a unique product or one similar to others in the market, coupling it with strong marketing can be your pathway to success. Let history be your guide.

Additional Resources:

Check out episode 039: 9 Reasons To Start & Grow A Personal Brand in 2024
https://www.buzzsprout.com/1854421/13623337-9-reasons-to-start-grow-a-personal-brand-in-2024-ep-039

If you enjoyed this deep dive into the world of marketing, branding, and business insights, don't forget to Like, Subscribe, or Follow for more content centered around Business, Marketing, and Personal Growth.

Let’s Connect on Social Media:

Weekly Letters on Substack: https://landonpoburan.substack.com/
YouTube: https://youtube.com/@landonpoburan
TikTok: https://www.tiktok.com/@landonpoburan
Instagram: https://www.instagram.com/landonpoburan/

Inquiries? Visit My Website:
https://landonp.com/
Or, DM me anywhere I post.

Writer, Podcaster & Digital Marketing Consultant.

Click here if you'd prefer to watch on YouTube:
https://youtu.be/A1NwqF301HM?si=kUsGZnPXirL9Bhoj

In Ep. 041 we open a discussion on tactics vs. strategy. While tactics (specific actions or tools, like webinars) are more visible and often get the credit, the underlying strategy (long-term plans and brand-building) is the real driver of success.

Tactics are short-term, instantly gratifying actions that can give the illusion of progress. On the other hand, strategies are long-term plans and efforts that genuinely bring about success. Using Alex Hormozi as an example, we show how it was Hormozi's years of strategic brand-building that allowed his tactics, like his webinar, to be successful. Without the right strategy, even the best-executed tactic is likely to fail.

Key Takeaways:

• Tactics vs. Strategy: Tactics are short-term actions or tools that are visible and often credited for success. Strategy, however, is the long-term plan and effort behind that success.
• Illusion of Tactics: Tactics can offer instant gratification and make things seem easy, but they're not the main driver of success.
• Using Alex Hormozi as a Case Study: Alex Hormozi had 500,000 people register for his webinar. But the real success driver was the 4+ years he spent building his personal brand.
• The Iceberg Analogy: What we see (tactics) is just the tip of the iceberg. The real bulk (strategy) is hidden below the surface.
• Dangers of Blind Copying Competitors: Simply copying another's tactics without understanding or having the underlying strategy can lead to failure.
• Marketing's Seductive Nature: Marketing can be persuasive, preying on our desires for quick success. But understanding the strategy behind a success story is crucial.

Focus on Strategy for Genuine Success (Please!) Before diving into tactics, it's essential to have a solid strategy in place for long-term results.

Let’s Connect on Social Media:

Weekly Letters on Substack: https://landonpoburan.substack.com/
YouTube: https://youtube.com/@landonpoburan
TikTok: https://www.tiktok.com/@landonpoburan
Instagram: https://www.instagram.com/landonpoburan/

Inquiries? Visit My Website:
https://landonp.com/
Or, DM me anywhere I post.

Writer, Podcaster & Digital Marketing Consultant.

Click here if you prefer to watch on YouTube:
https://youtu.be/8xULxvW7hHo?si=42szi94x12vYh4bv

In Ep. 040, we dive deep into the essential strategies every business needs to implement to take their online course sales and marketing to the next level. Whether you're a seasoned marketer or launching your first course, this episode promises valuable insights that can potentially transform your bottom line.

Utilizing a real-life audit I performed for a course creator I discuss exactly how I would optimize and improve sales. I cover their offer, messaging and positioning, pricing, email marketing and funnels, brand building, and boosting backend revenue.

Key Takeaways:

• Personalization is crucial in today's marketing landscape.
• Brand building should be an integral part of your strategy, not an afterthought.
• Combining branding efforts with sales activation can yield exponential results.

Don't miss this episode if you're serious about enhancing your marketing strategy and driving revenue growth. We've brought together a blend of tried and tested solutions, backed by industry research, to provide you with actionable insights.

Let’s Connect on Social Media:

Weekly Letters on Substack: https://landonpoburan.substack.com/
YouTube: https://youtube.com/@landonpoburan
TikTok: https://www.tiktok.com/@landonpoburan
Instagram: https://www.instagram.com/landonpoburan/

Inquiries? Visit My Website:
https://landonp.com/
Or, DM me anywhere I post.

Writer, Podcaster & Digital Marketing Consultant.

Click here if you'd prefer to watch on YouTube:
https://youtu.be/QWSKqabY-9c?si=QlgSJYixpv-AXCMt

In today's episode, we discuss the importance of building a strong brand, using Durex condoms as a case study. In 1976, Durex sponsored a Formula 1 racecar to build brand awareness, a strategy that proved effective.

I dive into the 9 benefits of building a personal brand, including Marketing ROI, Premium Pricing, Increased Opportunities, Protection Against Competition, etc.

Building a strong brand is crucial for long-term success and resilience against competition.

Let’s Connect on Social Media:

Weekly Letters on Substack: https://landonpoburan.substack.com/
YouTube: https://youtube.com/@landonpoburan
TikTok: https://www.tiktok.com/@landonpoburan
Instagram: https://www.instagram.com/landonpoburan/

Inquiries? Visit My Website:
https://landonp.com/
Or, DM me anywhere I post.

Writer, Podcaster & Digital Marketing Consultant.