09 - Dave McGraw | Search Engine Optimization (SEO) - Understanding Data & Behavior to Improve Your Digital Presence

Welcome to ReVive, the marketing podcast for manufacturers, my name is Jared Falkner, the Client Services Manager here at Vive. Today on ReVive, we’re joined by Dianna Brodine, Vice President of Operations & Editorial content for Peterson Media Group. Dianna’s responsibilities carry through multiple publications like American Mold Builder, Plastics Decorating & Plastics Business. 

Welcome to ReVive, the marketing podcast for manufacturers, my name is Jared Falkner, the Client Services Manager here at Vive. Today on ReVive, we’re joined by Chad Halvorsen, a seasoned Video Producer, Director, Editor and Drone Operator. Chad is here to discuss the importance of video as a brand asset, what the intricate process looks like and what you should do with your fancy new video once it’s completed. 

Welcome to ReVive, the marketing podcast for manufacturers, my name is Jared Falkner, the Client Services Manager here at Vive. Today on ReVive, we’re joined by Jack Dye, Vice President at Applied Strategies International. Jack is going to share some pretty cool information on how businesses can use Jack as a strategic resource to apply for grants that ultimately supports your bottom line and boosts sales in a dry pipeline. 

Welcome to ReVive, the marketing podcast for manufacturers, my name is Jared Falkner, the Client Services Manager here at Vive. We’ve received a lot of positive feedback from our recent recruitment-based episodes and guests. With employment continuing to be a hot topic in the manufacturing industry, we’re excited to welcome Kylee Varga from Westminster Tool. Kylee is the head of Human Resources at Westminster Tool and is going to share what it means to hire for character and train for skill. 

Welcome to ReVive, the marketing podcast for manufacturers, my name is Jared Falkner, the Client Services Manager here at Vive. Today on ReVive, we’re excited to supplement last month’s podcast topic of “recruitment in manufacturing” by having Jennifer Latiolais join ReVive to share her impressive experience as a Marketing & HR professional in the plastics industry. Jennifer is going to share some key insights on developing messaging and stock interview questions, properly streamlining the onboarding process, and how to effectively develop a functioning employee retention program. 

Welcome to ReVive, the marketing podcast for manufacturers, my name is Jared Falkner, the Client Services Manager here at Vive. Today on ReVive, we are joined by Todd Nickerson, the Recruitment Director at MBS Advisors. MBS advisors is a professional M&A Advisory and recruitment organization that is focused exclusively in the manufacturing space throughout the US – just like Vive Marketing! Todd is going to share some key insights on recruitment in manufacturing and present first-hand knowledge on industry trends, how to rank candidates, tips on hiring and what expectations there are for salaries. 

In this episode of ReVive, Vive's host Jared Falkner welcomes Andrea Tellan & Luca Teresi to share m-hub's value proposition and what benefits this application can have for your brand. 

In this episode of ReVive, hosts Kyle Naber and Jared Falkner are joined by Keith Bradt an experienced sales and business professional who will share a little bit about his new business venture “Kallan Sales Development” and how important having a proper sales & marketing alignment is for optimal business success. 

In this episode of ReVive, hosts Vive Marketing hosts Kyle Naber and Jared Falkner are joined by Joe Sadler, an event industry veteran, who provides insights for how to navigate through the new normal of trade shows. 

How can I maximize ROI in a virtual trade show? Listen to the full episode to learn strategies and discover tips to make your next virtual event a successful one!

In this episode of ReVive, hosts Kyle Naber and Jared Falkner are joined by Dave McGraw, SEO Strategist at Vive Marketing, who provides a complete understanding of SEO. Learn more about all of the tools available to measure your company's digital trends and how you compare to competitors. Tune in for Dave's tips and tricks to increase your brand's online presence.