#10 Lee Roebeck - 3 hours in the trunk of a car!

Veronica is a marketing expert and the co-founder of BASE, a new meeting point designed for businesses to grow together and learn the art of scaling sustainably. Here she gives insight into her expertise and experiences with the clients.

[00:45]  Connecting people and ideas
[07:48]  Marketing transformation during confinement - tangible to digital
[15:22]  Evolution of the BASE conference - creating the community
[17:08]  A simple but creative way to make a conference re-accessible
[22:26]  The 4 pillars in the structure of the Business Scale-Up
[23:25]  Bringing the experts to the team
[30:04]  In successful marketing every part is aligned with the goal
[35:12]  The purchase should be suggested subtly and gradually
[37:59]  A company’s Avatar - defining the ideal customer
[44:45]  If you want to scale up your business, first identify the problem

After experiencing a huge tragedy in her life, Kelly and her husband had a calling to turn that dark event into a Hollywood movie to carry the message of Hope and Forgiveness into the world.

[01:00]  A calling is more than an invitation to step into a space
[03:08]  Her personal journey to forgiveness
[08:40]  Realizing the greatness of gratitude
[15:01]  You will attract what you are in harmony with
[17:45]  Following the calling
[19:48]  Surprisingly pleasant Hollywood experience
[23:39]  Bob Proctor’s role in the movie
[31:30]  Her life coaching work and movie production are intertwined
[34:14]  Things start unfolding when you say “Yes” and stay on the intention

Kristien is a serial entrepreneur and businesswoman. She likes the journey of building business the most. Her daily inspiration is “1 Year = 365 Opportunities”.

[02:01]  Kristien’s career in a nutshell
[04:30]  Moving from art trading to marina ownership
[07:46]  Business innovations in a changing economy
[10:16]  Creating the Waterfront Experience
[14:16]  Being a woman entrepreneur
[24:06]  The role models in the journey of building business
[29:13]  Dealing with fear in moving forward
[33:37]  The Amsterdam American Business Club
[42:35]  Building a business is like building a big house
[47:38]  Write down your dream and make it a goal

Kathrin is a life coach who made $10M in just 2 and a half years. Here she describes that journey and debunks the misconceptions about the ways for being successful.

[02:43]  Success is available to everyone
[11:36]  Be truly mindful and listen to the messages from the universe
[24:10]  A perfect CEO is not someone who works hard and has everything under control
[30:30]  Dealing with the feeling of shame is a continuous process
[35:30]  “Ask and you shall be given” principle has a deeper meaning
[48:04]  It’s not about reaching a goal - it’s about setting it to grow to it
[53:14]  Michaelangelo's definition of sculpting as applied to the personal growth
[54:18]  Have an easy structure in your business - start small
[59:00]  Visualizing the goal is the key for the journey to success
[1:03:45]  Be aware of your goals, but go with the flow

Rochelle was in a comfortable corporate job and life until someone in her family died. Enjoy listening to her amazing Entrepreneur story.

[03:25]  The turning point of her career
[07:08]  Overcoming the hurdles in moving from Employee to Entrepreneur
[12:08]  If you want to go solo, first make a good assessment
[14:46]  The importance of the continuity and succession plans
[19:44]  Wimbledon as an example of good continuity planning
[21:36]  Plans are not fixed - they are adaptable
[28:18]  Flexibility is key - read the situation and adjust
[33:31]  Her economic predictions for the forthcoming weeks

Troy played safe the major part of his life, trying to do what he though could work, not really what he loved. Comfort can be a bitch....

[1:55] “What you believe about yourself is actually what gets delivered and manifested”
[3:46] The inside doesn’t always match the outside
[10:51] A lot of people are accepting complacency instead of chasing their dreams
[14:41] “It’s not really about the rehearsing or the practice, it’s about getting out of the comfort zone”
[23:18] The shift happened when _ was able to focus on what he really wanted
[25:06] Achieving your goals isn’t easy

Do you see yourself being bound to destiny? What does Destiny means to you? 

[3:03] You don’t always see the years of work that is behind the success
[5:10] “If I stay connected to what I really want, that will become my reality”
[8:52] What you think you’re destiny is, might not always be correct
[12:30] “Every single moment, you are creating your destiny”
[18:41] You create your destiny through your choices
[20:52] Try looking at negative things with a different perspective
[24:37] Each small destiny will bring you to your next destiny
[32:12] How to change your focus to what you don’t have, to what you DO have!

I was extremely fortunate that my father brought our family in Canada. I am born in the poorest country in the world, Haiti, and this fact make me appreciate this great country, Canada. But regardless of where you coming from the opportunies you have are infinite if you use spirit to your advantage.

[1:02] A little about my heritage
[6:22] What are the odds that you would be who you are?
[10:29] “The danger is in not sufficiently realizing our own richness”
[11:57] “Spirit is movement, spirit is energy”
[13:10] We are all needed for the universe to be complete
[17:12] Don’t be afraid to think big!
[26:30] Are you challenging the existing model?
[28:13] “You have to have a desire that is strong enough to challenge your love of ease”
[31:29] The supply of riches is not limited
[35:01] “The creative power within us makes us into the image of to which we give our attention”
[37:32] By being grateful, you are attracting positive things into your life

Most of what you do is controlled by your paradigm. What is paradigm you may ask? It's a mental program that has exclusive control of your habitual behaviors and almost all of your behaviors is habitual. Therefore how can I take control of my life if everything I do is habitual? This is the topic of today... What are you thoughts about this topic?

[2:45] How can you get your paradigm aligned with where you want to go in life?
[8:01] You need to work on your paradigm shift daily
[10:22] “The result will take care of itself if you put in all of your attention on the action you’ve taken”
[16:15] Don’t stop pushing yourself 
[17:22] “Increase is the natural progression of every living being”
[23:38] Don’t be afraid to explore things in more detail
[25:44] “Only those who gain more gratitude retain any”
[30:42] Don’t let outside factors dictate how you live your life
[35:12] Ignoring your intuition is interrupting the process

The person you are today can't accomplish your new life. The things you are doing today won't bring you where you want to go. And no, it's not because of your circumstances that you can't advance. It's your willingness to change and to let go of who you are today.

[2:47] “Knowing and accepting that you’re going to die, will help you start living”
[6:01] You create the world around you
[6:57] “You should always be grateful for what you have, but then let it go”
[11:48] “Don’t put yourself in jeopardy because you want to live a great lifestyle”
[16:20] You deserve all that life has to offer
[20:38] Look deep down to find what you’re passionate about
[22:47] “As you learn more about yourself, your goal will evolve too”
[26:41] For a lot of us, our talents are going to waste
[31:04] Always be practising positive thinking
[33:25] If you send out positive energy, you will attract positive energy