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    10: The Dollar Drill Down, from Rob Dyrdek, MTV’s Biggest Host! $125K an episode or Royalties?

    enJuly 19, 2021

    Podcast Summary

    • Importance of preparation and authenticityThorough preparation and authenticity can lead to successful and memorable outcomes in both personal and professional situations

      Preparation and authenticity are key to success, whether it's in business or personal life. Rob Dierdek, a serial entrepreneur and TV personality, shared a story from his past where he manipulated circumstances to produce a television episode featuring his sister's wedding. He emphasized the importance of being fully prepared and committed to ensure the event is flawless and meaningful. This experience taught him that putting in the effort and staying true to your role, even if it's unconventional, can lead to memorable and impactful moments. So, whether you're planning a wedding or pursuing a business venture, remember that thorough preparation and authenticity can lead to successful and memorable outcomes.

    • Believing in yourself and pursuing your passion at a young age can lead to unexpected opportunitiesRob Dyrdek's determination and passion for skateboarding led him to become a pro at 17, despite industry struggles and skepticism, emphasizing the importance of self-belief and perseverance in achieving success.

      Determination and passion, even at a young age, can lead to unexpected opportunities and a successful career. Rob Dyrdek was only 12 when he started getting sponsored for skateboarding, and by 16, he left high school to pursue it professionally. Although the industry was struggling at the time, he persisted and eventually turned pro at 17, making a small but significant income. Despite the challenges and skepticism from others, Rob's dedication paid off as he grew with the sport and contributed to its evolution over the next 20 years. His story highlights the importance of believing in oneself and the potential for success, even when the odds seem long.

    • The importance of building equityStarting young, the speaker made substantial money in the skateboarding industry but chose to reinvest instead of taking cash payments, leading to significant long-term financial gains.

      Investing in equity instead of just taking cash payments can lead to significant long-term financial gains. This was the lesson learned by the speaker, who started making substantial money in the skateboarding industry at a young age. He began by creating his own skateboard truck company and later signed a signature shoe deal with DC Shoes. However, instead of receiving cash royalties, he allowed the company to reinvest the money back into the business, which eventually led to a large payout when the company was acquired. This experience taught him the importance of building equity and creating long-term value, rather than just focusing on short-term cash gains. This is a valuable lesson for anyone, whether they are employees or entrepreneurs, as having a stake in the business can provide greater financial rewards in the long run.

    • Navigating Tax Implications and Opportunities for Entertainers, Athletes, and InfluencersUnderstand tax implications and potential returns of various investment opportunities. Approach each opportunity with a thorough understanding of the potential return and the skills of the entrepreneur involved.

      For entertainers, athletes, and influencers, understanding the tax implications of different investment opportunities and the potential for compounding returns is crucial for building wealth over time. However, navigating the complex matrix of deciding between equity in startups versus royalties or raises requires a deep financial knowledge and the ability to diligence opportunities. Rob, for example, has had success with several acquisitions and mergers, but also experienced losses. The headline of success came when DC sold for a significant payout, while a failed investment was learned from and documented as part of their IP history. The key is to approach each opportunity with a thorough understanding of the potential return and the skills of the entrepreneur involved.

    • Learning from past business failuresEntrepreneurship involves learning from failures. Not all businesses are meant to grow beyond a few million dollars, and understanding all aspects of a business is crucial. Let go and move on to the next opportunity when necessary.

      Entrepreneurship involves learning from failures and understanding the multidimensional aspects of a business. The speaker shares his experience of acquiring the IP of a skateboard company he used to be a part of, only to realize that it wasn't viable for growth and resulted in a loss of $4,000,000. This experience taught him valuable lessons about the consumer market size, product line scale, and the importance of understanding all aspects of a business, from marketing to finance and operations. He learned that some businesses are not meant to be bigger than a few million dollars and that it's essential to know when to let go and move on to the next opportunity. The emotional attachment to the business and his past successes made it a difficult decision, but ultimately, he knew it was the best choice for all parties involved.

    • Lessons from a $4 million lossFailure and loss can provide valuable lessons, deepen understanding, and clarify passion and future.

      Failure and loss are inevitable in business and life, but they can provide valuable lessons if we are open to learning from them. Rob Dyrdek, a former professional skateboarder turned businessman, shared his experience of losing $4 million on a company he bought, which was a painful lesson in business and life. He reflected on how this experience clarified his passion and future in business, and how it deepened his understanding of money and its role in his life. Despite the significant financial loss, Dyrdek emphasized that the lessons he gained were invaluable and worth the cost. He encouraged embracing failure and owning the lessons learned to grow and move forward.

    • Recognizing a platform's value and leveraging it for multiple income streamsInvesting in yourself and your brand, renegotiating deals, and monetizing a platform beyond advertising can lead to significant financial success.

      Recognizing the value of a platform, whether it's television or other means, and leveraging it to generate multiple sources of income can lead to significant financial success. Steve-O shares his experience of investing in himself and his brand during his time on MTV's "Rob & Big," renegotiating deals for higher royalties and using the platform to build businesses. This strategy paid off when DC United acquired his show, leading to massive sales and lucrative deals with brands like Monster Energy and Chevy. By owning the platform and integrating deals into his show, Steve-O was able to monetize it beyond advertising, making him a significant income beyond his talent fee. This story emphasizes the importance of being proactive, recognizing the value of a platform, and using it to build a sustainable income stream.

    • Leveraging power and business acumen to own reality TV showsRob Dyrdek turned a successful TV show into a lucrative business by owning the rights and using platforms to build his brand and expand opportunities.

      Rob Dyrdek leveraged his negotiating power and business acumen to secure ownership of his reality TV shows, despite being offered lucrative per-episode fees. Before the rise of social media, he saw these shows as platforms to build his personal brand and expand his business opportunities. By taking calculated risks and understanding the value of his unique position, Dyrdek was able to secure deals that were unprecedented at the time. His determination and strategic thinking allowed him to turn a successful TV show into a lucrative business venture.

    • Creating Value through Reality TV ProductionRob Dyrdek turned his reality TV shows into lucrative advertising platforms by producing and writing the content himself, allowing him to weave in authentic product placements and earn significant revenue beyond talent fees.

      Rob Dyrdek leveraged his control over the content of his reality TV shows to create integrated marketing deals, turning each episode into a valuable advertising platform. By writing and producing the shows himself, he could weave product placements into the storylines, creating authentic and engaging content that benefited both the brands and the audience. This unique approach allowed him to earn significant revenue beyond his talent fees, and eventually led him to build a successful production company. Despite having limited back end ownership of the shows, he identified an opportunity to create value by owning the production rights and building a profitable infrastructure. This innovative business strategy transformed his television career into a lucrative asset.

    • Leveraging Unfair Advantages for Significant Revenue GrowthIdentify and leverage your unique position to negotiate large orders and seize opportunities for significant revenue growth. Understand market trends and be proactive to maximize your advantage.

      Having an unfair advantage can lead to significant revenue growth. The speaker, Rob, leveraged his production company's relationship with a network to negotiate large orders and sell the company for a substantial profit. He created a roadmap by understanding the industry's evolution and the network's needs, ultimately maximizing his opportunity at an unprecedented scale. This strategy involved leveraging his unique position as a producer and negotiating on both sides of the equation. The key lesson is to identify and lean into your unfair advantages to generate revenue and grow your business. The speaker's success story demonstrates the power of negotiation, understanding market trends, and being proactive in seizing opportunities.

    • Mastery, Experience, and Legacy in EntrepreneurshipMastering the art of business and refining the ability to curate ideas, markets, and individuals into successful ventures is crucial for creating a lasting legacy in entrepreneurship. Personal experience and industry knowledge play a significant role in the outcome.

      In entrepreneurship, growing a sustainable and profitable business is crucial for long-term success. The process of raising capital and dealing with dilution can be challenging, and having the right experience and fit in a specific industry can significantly impact the outcome. Entrepreneurship is thrilling when it works, but devastating when it doesn't. Personal mastery and refining the ability to curate ideas, markets, and individuals into successful businesses is essential for building a lasting legacy. When focusing on personal finance or career navigation, it's essential to consider the long-term impact of your actions and how they can contribute to a meaningful legacy. Rob Diedrich, a successful entrepreneur, emphasizes the importance of mastery, experience, and legacy in business and life.

    • Investing in crypto funds and practicing self-improvementThe speaker emphasizes the importance of investing in crypto funds through experienced managers and practicing self-improvement through meditation and daily habits for greater success.

      The speaker believes in the potential of blockchain technology and invests in it through sophisticated crypto fund managers, rather than trying to make quick profits through individual investments. He also emphasizes the importance of clarity, discipline, and self-improvement, which he practices through meditation and tracking daily habits. He also mentions the power of combining different areas of success, such as television and business. Regarding the meditation dome, he believes that it helps him manifest his desires and achieve a higher quality of life. The speaker also mentions that he has not made more money in one area compared to the other, but the combination of different areas has led to greater success.

    • Managing Time for a Balanced LifeGamifying happiness, setting clear goals, and understanding time usage can lead to increased productivity, improved well-being, and a more balanced life.

      Implementing a disciplined system to track and manage time can lead to extraordinary benefits, including increased productivity, improved well-being, and a more balanced life. The speaker, who has built an automated system to manage his own life, including his television production, emphasizes the importance of understanding how time is spent and making adjustments to optimize it. By gamifying happiness and setting clear goals, individuals can live in a state of flow and energy, making it easier to say no to commitments that don't align with their priorities. The speaker's own experience shows that this commitment to tracking time and optimizing its use has led to a more fulfilling and balanced life.

    • Lessons from Rob Dyrdek on Authenticity, Hard Work, and Seizing OpportunitiesListen to Rob Dyrdek's interview for insights on building a successful business through authenticity, hard work, and seizing opportunities. Connect with him on social media and visit deardricmachine.com for more information.

      Rob Dyrdek, a successful entrepreneur, investor, and television personality, shared valuable insights about his approach to business and negotiation during an extensive interview. Dyrdek, who has built a media empire and made unprecedented deals, emphasized the importance of authenticity, hard work, and seizing opportunities. He encouraged listeners to be open to conversations and learn from others, emphasizing that every interaction could lead to something meaningful. To connect with Dyrdek, listeners can find him on social media as Rob Dyrdek and visit deardricmachine.com for more information about his Venture Creation Studio. The interview, which was filled with intriguing stories and insights, left the hosts in awe, and they encouraged listeners to implement the lessons shared and join their Restart All Access membership for exclusive access to live podcasts and opportunities to ask questions.

    • Rob's Calm and Collected Approach to High-Pressure SituationsRob, a guest on the podcast, shared his ability to stay calm under pressure, using the analogy of a chess player. He also revealed his love for The Bachelor franchise and a behind-the-scenes story from the show. The conversation touched on his financial success and the term EBITDA.

      Rob, a guest on the podcast, exhibited an impressive ability to remain calm and collected, much like a chess player, even in high-pressure situations. His soothing voice and philosophical outlook left a lasting impression. Additionally, it was revealed that Rob is a dedicated fan of The Bachelor franchise, and his appearance on the show was a surreal experience for him. During the recording, the conversation veered off into unexpected territory, with Rob sharing a behind-the-scenes story about a "woah woah challenge" on the show. The podcast also touched on Rob's financial success and his use of the term EBITDA, which sparked a question from the host about its meaning. Overall, the conversation was a captivating and entertaining exchange, showcasing Rob's unique perspective and experiences.

    • Understanding EBITDA for Evaluating a Company's Financial HealthEBITDA is a crucial financial metric for assessing a company's profitability and cash flow. It excludes non-cash expenses and offers a clearer picture of operating income. Consumer behavior and reinvesting cash or royalties are also essential factors for business success.

      EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is an essential financial metric that provides insight into a company's overall financial performance beyond net income. EBITDA helps investors and analysts understand a company's cash flow and profitability by excluding non-cash expenses such as depreciation and amortization. The speaker also emphasized the importance of considering EBITDA when evaluating a company's financial health, as it provides a clearer picture of a company's operating income. Moreover, the speaker shared an interesting anecdote about his experience with DC Shoes, where he discussed how some people buy shoes without actually using them for their intended purpose, such as skateboarding. This example illustrates how businesses can cater to consumers who are not using their products for their intended purpose, which is a common occurrence in various industries. Lastly, the speaker discussed the importance of reinvesting cash or royalties back into a business instead of taking the cash option. He emphasized that reinvesting can lead to significant long-term gains and growth for the business. In conclusion, the key takeaway from the discussion is that EBITDA is a valuable financial metric for evaluating a company's financial performance, and understanding consumer behavior and the importance of reinvesting cash or royalties can lead to successful business ventures.

    • Friend's unique method for self-improvement and accountabilityUsing an Excel file to assign numbers to daily activities and overall satisfaction in various areas of life can provide valuable insights and help individuals gain a clearer understanding of what they want.

      The speaker shared an intriguing method used by a friend to maintain discipline and clarity in his life. For six years, this friend has been using an Excel file to assign numbers to daily activities and overall satisfaction in various areas of his life, including health, love, and work. These numbers allow him to identify correlations and make adjustments. The friend also prioritizes time for loved ones and maintains a schedule that separates work and personal life. This approach to self-improvement and accountability, as the speaker emphasized, can provide valuable insights and help individuals gain a clearer understanding of what they want in life.

    • Setting personal goals and reflecting on progressRegularly assessing progress in key areas of life, such as relationships, health, and work, can lead to a more balanced and fulfilling life. Personal and professional growth are interconnected.

      Having a long-term plan and consistent reflection on personal growth can contribute significantly to one's happiness and overall well-being. David, a successful businessman, has a 500-year plan, focusing on ensuring financial stability and peace for future generations. While this might seem extreme, the idea of setting personal goals and regularly assessing progress, no matter the timeframe, can be beneficial. A simpler approach could be to identify key areas of life, such as relationships, health, and work, and assess daily progress in those areas. For instance, setting a goal to connect with loved ones, spend time with family and friends, manage drinking, work out, and be one's best self daily can lead to a more balanced and fulfilling life. Additionally, it's important to remember that personal and professional life are interconnected, and progress in one area can positively or negatively impact the other. By setting goals and regularly reflecting on progress, individuals can maintain a strong foundation in their personal relationships, health, and work.

    • Measuring Authenticity and PresenceConsidering honesty, treating others well, and being present can lead to personal growth and better relationships. Try it for a month and share experiences.

      Focusing on authenticity and presence in our daily lives can have a significant impact on how we interact with the world around us. Rob suggested measuring this by considering how honest we were, how we treated others, and how present we were in various situations. He encouraged trying this for a month and sharing the experience with others. This approach can lead to personal growth and better relationships. So, aim to be true to yourself, engage with the world around you, and strive for authentic interactions. Don't forget to share your experiences with others and join the conversation in the Facebook group. Tune in next week for another insightful episode of Trading Secrets.

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    Joey and Kelsey reflect on meeting fans at CMAfest and their impact on their audience, what goes into teaching tennis, where they saw their careers going prior to the show, how Kelsey and Joey ended up on the show, what role Jason played in Joey’s journey, and having important conversations in the fantasy suite. Kelsey and Joey also dive into the decision for Joey to move in with Kelsey in New Orleans, where they see their careers moving post show, discussing the influencer space and navigating other people being worried about their finances, and a few rapid fire questions. How many times has Kelsey been nominated for The Bachelor? Where do they plan on moving after the lease ends? What other reality show would they love to do? 

    Kelsey & Joey reveal all that and so much more in another episode you can’t afford to miss! 

    Host: Jason Tartick
    Co-Host: David Arduin
    Audio: John Gurney
    Guests: Joey Graziadei and Kelsey Anderson

    Stay connected with the Trading Secrets Podcast! 
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    Trading Secrets Steals & Deals!
    The Washington Post:
    The Washington Post helps you go deeper on the news that matters most to you. Their journalists bring you the facts and provide clarity about what’s happening in the industry, revealing the role tech giants and regulators play in our lives, the dangers and wonders of breakthrough technological developments and the national conversation around artificial intelligence. Go to WashingtonPost.com/SECRETS to subscribe for just 50 cents per week for your first year. That’s 80% off their typical offer, so this is truly a steal. 


    ZocDoc:
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    Trading Secrets
    enJune 10, 2024

    172. More Than Money: Jason and David break down the Kyle Cooke Episode!

    172. More Than Money:  Jason and David break down the Kyle Cooke Episode!
    This week, Jason is joined by the Curious Canadian David Arduin to break down the Kyle Cooke episode!

    Jason and David dive in to why they think that Kyle felt comfortable coming on to Trading Secrets to talk about the drama and using business facts over gossip, how Kyle showed a different side of himself on the episode, what a vesting period is and what it means for a company, what current ratio is, the different kinds of SBA loans, how they think the drama will impact the businesses, navigating business with friends and family, and playing devil's advocate.

    It’s an episode you can’t afford to miss! 

    Host: Jason Tartick
    Co-Host: David Arduin
    Audio: John Gurney

    Stay connected with the Trading Secrets Podcast! 
    Instagram: @tradingsecretspodcast 
    Youtube: Trading Secrets
    Facebook: Join the Group
    All Access: Free 30-Day Trial 

    Trading Secrets Steals & Deals!

    The Farmer's Dog:
    This spring, brighten up your dog’s bowl with fresh, healthy food. Get 50% off your first box, delivered to your door here

    Cort Furniture:
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    Trading Secrets
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    171. Bravo’s Kyle Cooke on navigating hard lessons when friendship and love meets business, importance of transparency, landing a $4.2M SBA loan, and the truths behind entrepreneurship

    171. Bravo’s Kyle Cooke on navigating hard lessons when friendship and love meets business, importance of transparency, landing a $4.2M SBA loan, and the truths behind entrepreneurship
    This week, Jason is joined by reality TV personality and entrepreneur Kyle Cooke for the second time! 

    Kyle was last on the show two years ago to talk about his sparkling hard teas and canned cocktail company Loverboy in addition to his experience being on Bravo’s hit show, Summer House. In more recent news, Kyle has been in the hot seat for some recent drama regarding his friend and Summer House co-star Craig Conover partnering with a competing brand of Loverboy. Kyle gives insight to the conflict between Loverboy and competitor Spritz Society on Watch What Happens Live, what he would do differently looking back in hindsight, the behind-the-scenes of the business of Loverboy, how he found out about the collaboration from Craig and the conversation they had, the importance of honesty and transparency, and how the situation is more gossip than an actual business case. Kyle also reveals what really goes into entrepreneurship, qualifying for an SBA loan worth millions, clearing up the truth and falses between business and pop culture, and how he balances his relationship and his business. Who has equity in the business? How much did he raise initially? 

    Kyle reveals all that and so much more in another episode you can’t afford to miss! 

    Host: Jason Tartick
    Co-Host: David Arduin
    Audio: John Gurney
    Guests: Kyle Cooke

    Stay connected with the Trading Secrets Podcast! 
    Instagram: @tradingsecretspodcast 
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    Facebook: Join the Group
    All Access: Free 30-Day Trial 

    Trading Secrets Steals & Deals!
    Monarch Money:
    Unlike other personal finance apps, Monarch's simple, intuitive design makes it so easy to set up, customize, and use. Monarch has built-in features to collaborate with your partner, family, or financial advisor. Go to monarchmoney.com/SECRETS for an extended 30 day free trial.

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    Trading Secrets
    enJune 03, 2024

    170. More Than Money:  Diving into all things Reality TV & Pop Culture with Zachary Reality!

    170. More Than Money:  Diving into all things Reality TV & Pop Culture with Zachary Reality!
    This week, Jason is joined by social media personality, entertainment news host, and reality TV expert, Zachary Weinberg aka Zachary Reality!

    Zachary and Jason dive into all things reality TV, starting with the Bachelor franchise and where Zachary provides his overall thoughts about where Bachelor Nation is heading. Zachary gives insight to how we are currently in the era of crossover TV, which shows he thinks is the hottest, rapid fire rating of current reality TV shows, how he feels about other reality TV content creators, what he loves about content creation and how he got started, and his best advice! 

    It’s an episode you can’t afford to miss! 

    Host: Jason Tartick
    Co-Host: David Arduin
    Audio: John Gurney
    Guest: Zachary Reality

    Stay connected with the Trading Secrets Podcast! 
    Instagram: @tradingsecretspodcast 
    Youtube: Trading Secrets
    Facebook: Join the Group
    All Access: Free 30-Day Trial 

    Trading Secrets Steals & Deals!

    The Farmer's Dog:
    This spring, brighten up your dog’s bowl with fresh, healthy food. Get 50% off your first box, delivered to your door here

    Cort Furniture:
    Get furniture on your terms with CORT. Rent or Buy furniture that flexes to fit any situation, style and budget and to get 50% off your first month’s furniture rental head over to cort.com/podcast



    Trading Secrets
    enMay 30, 2024

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