#101 Travis Apple - Hustle Your Way To Success In Sports Sales

Welcome to episode 139 of Sports Management Podcast.

Jacob Turner is the co-founder of Moment Private Wealth and a former MLB pitcher. He was drafted in the 1^st round, 9th overall, by the Detroit Tigers in the 2009 MLB draft. Now he is a financial advisor helping athletes make sound financial decisions.

We spoke about:

• Signing a 7 million dollar MLB contract
• What he bought for his signing bonus
• How to choose a financial advisor
• The downsides of being an athlete
• Financial mistakes athletes make
• Reward vs lifestyle purchases
• Why he quit baseball

And much more!

WATCH ON YOUTUBE: https://youtu.be/dUG_OUGQDc8 

Timestamps:

00:00 Intro
01:37 MLB Draft 2009
02:29 Starting Baseball 
03:40 Life Changing Money
05:34 Be the CEO of Your Own Life
06:50 Elite Athletes Going Broke 
09:54 Finance Learnings From His Parents
11:18 Moment Private Wealth 
15:13 Three Buckets of Investments & Taxes
19:25 Mistakes Athletes Make
22:00 Importance of Confidence
25:42 Best Finance Books
27:20 Downside of Being a Pro Athlete
28:15 Defining Success
29:38 Losing His Father
30:58 Bumps On The Road
32:47 Quitting Baseball 
34:35 Injuries From Baseball 
35:15 Be All In 
36:17 Outro

_____________________________________________________________

Jacob's Channels:

https://www.instagram.com/thejacob_turner/ 
https://twitter.com/TheJacobTurner 
https://www.linkedin.com/in/thejacobturner/ 
https://www.youtube.com/@TheJacobTurner 
https://www.momentprivatewealth.com/ 

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Welcome to episode 138 of Sports Management Podcast.

Lauren Johnson is a mental performance coach who has worked with the New York Yankees, US Women's National Team, and Google. She is also a speaker and soon to be author.
She is training athletes, military personnel and business professionals as well as giving speaking engagements and hosting workshops.

In this episode we spoke about:

• Losing her best friend to suicide
• Being forced to quit soccer due to 5 concussions
• How a man in the Starbucks drive through changed her life
• Traits among elite performers
• The power of opposite thinking
• Re-Focusing
• Psychological Safety

And much more!

WATCH ON YOUTUBE: https://youtu.be/ee341EqXCG0 

Timestamps:

00:00 Intro 
01:35 Lauren's Three C's
04:27 Working with Pro Athletes
07:55 Landing Her First Job
13:48 Losing Her Best Friend to Suicide
16:08 Being Afraid to Fail
19:13 Re-Focusing
20:48 Traits Among Elite Performers
25:01 "Be Brave to S**k at Something New"
29:19 Mistakes Athletes Make
31:16 Re-Framing
33:15 Power of Opposite Thinking
35:14 Psychological Safety
37:46 Writing A Book
40:41 Elite By Choice
42:25 Lauren's Best Advice
46:17 Bumps On The Road
50:39 Caring About Clients
55:36 Outro
_____________________________________________________________

Lauren's Channels:

https://www.laurenjohnsonandco.com/ 
https://www.instagram.com/laurennicolejohnson/ 
https://twitter.com/_laurenjohnson_ 
https://www.youtube.com/channel/UCAgiinhnP664j96geaFkdFg 
https://www.linkedin.com/in/laurenjohnsonn/ 

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Welcome to episode 137 of Sports Management Podcast.

Today I am joined by two great guests from the event management industry. 

James Bulley & Paul May are the co-founders of Trivandi – an international consultancy that provides delivery and operational advice in the sport, leisure and events sectors, founded in 2013 after the London 2012 Olympic and Paralympic Games. They both have more than 30 years’ of experience from planning, delivering and operating major venues and mega events projects.

In this episode, we spoke about:

• Why they decided to start Trivandi
• Their learnings from London 2012
• Challenges with mega events
• The importance of technology
• Trivandi’s focus on sustainability
• The future of the event industry

And much more!

WATCH ON YOUTUBE: https://youtu.be/Eg_T45AYWVk 

Timestamps:

00:00 Intro
01:40 What is Trivandi?
04:15 London 2012 Olympics
06:25 Process of Hosting the Olympic Games
10:46 Sustainability & Mega Events
13:43 Learnings From London 2012
18:35 Evaluation Event Success
23:40 Growing Trivandi
25:03 Future of Events
28:55 Technology in the Event Industry
31:48 Trivandi in 2024
35:43 Bumps On The Road
40:24 Outro

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Welcome to episode 136 of Sports Management Podcast.

Kareem Rae is the founder & CEO of One Soccer Nation, which provides players an opportunity to sign professional contracts. Kareem is a former semi-professional soccer player with over 20 years of experience playing in Canada, US, France and England. He is also the author of the book: "I Want To Become A Professional Soccer Player", which he wrote at age 18.

He has a great vision for One Soccer Nation and in this episode we spoke about:

• The possibility to own his own club
• Founding One Soccer Nation
• Soccer as a vehicle for change
• Kareem's playing career
• Helping players go pro
• The future of One Soccer Nation

And much more!

WATCH ON YOUTUBE: https://youtu.be/mt9na_EwHfA 

Timestamps:

00:00 Intro
01:41 One Soccer Nation 
05:24 Kareem's Background 
08:24 Helping Player's Going Pro 
10:48 Becoming an Entrepreneur 
12:35 Writing a Book
14:05 Living Abroad
17:10 Experiences from Soccer 
19:47 Post Career Advice 
21:40 Launching His Own Club 
25:47 One Soccer Nation Podcast
33:30 Outro

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Welcome to episode 135 of Sports Management Podcast.

Nancy Hensley is a founding member of Mercury/13 - a pure play investor into women’s football. Nancy has a solid background in tech and has worked at companies like McDonalds and IBM. With her extensive background, she is bringing a lot of knowledge and experience to Mercury/13. She is also an avid advocate for transformative change in the sports arena.

We spoke about:

• The reason behind the name "Mercury/13"
• Nancy's learnings from 2 decades at IBM
• Her very first job
• AI and data in sports
• Women and STEM studies
• Women's football 

And much more!

WATCH ON YOUTUBE: https://youtu.be/4kAjP_1qgtE 

Timestamps:

00:00 Intro 
01:36 Mercury/13 
03:20 Using Tech at Mercury/13 
04:15 Data & AI Can Optimize Women's Sports
10:41 Mercury/13's Diligence Approach 
13:28 Can Analytics Go Too Far?
14:43 Sports Betting 
16:37 The Name "Mercury/13"
19:32 The Business of Women's Football 
22:03 Commercial Opportunities
27:30 Nancy's First Job
32:00 Getting Women Into STEM 
37:05 Bumps On the Road
39:02 Outro

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Welcome to episode 134 of Sports Management Podcast.

Jordan Gardner is the former CEO & chairman of the board for the Danish soccer team FC Helsingør and a consultant to the Twenty First Group. He is considered one of the best football executives in the world and in this episode we spoke about:

• Why is multi-club ownership is the future of football
• Choosing to invest in FC Helsingör
• Being a minority owner of Swansea City Football Club
• ow much say a minority owner has
• His opinion about the Saudi Pro League?
• Leveraging data in football clubs
• Why European clubs are attractive to American investors

And much more!

WATCH ON YOUTUBE: https://youtu.be/_IpsztZD-cI 

Time stamps:

00:00 Intro
02:49 Why Americans Invest in European Clubs 
05:23 Multi-club Ownership in Soccer
08:37 Commercial Opportunities 
13:00 Investing in FC Helsingør
18:40 Pros and Cons with European Clubs
22:23 Saudi Pro League 
24:07 Jordan’s Background 
27:54 Being a Minority Owner 
31:40 Jordan’s Best Advice 
35:00 Jordan’s Leadership Qualities
37:22 Outro

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Welcome to episode 133 of Sports Management Podcast.

Darren Heitner is a sports, entertainment and intellectual property lawyer, founder of HEITNERLEGAL, adjunct professor at the University of Florida Levin College of Law, and author of “How to Play the Game: What Every Sports Attorney Needs to Know”

Topics: 

• Founding HEITNERLEGAL
• Starting Sports Agent Blog
• Becoming a Sports Agent
• If you Need a Law Degree to Be an Agent?
• Challenges to Being an Agent
• Building Relationships with Clients
• Being an Adjunct Professor
• Time Management
• His Book: "How To Play The Game"
• Not Becoming a Sports Doctor

And much more!

WATCH ON YOUTUBE: https://youtu.be/J7CodPOWWfA 

Time stamps:

00:00 Intro 
01:17 Founding Sports Agent Blog
03:15 Becoming a Sports Agent 
05:53 Do You Need a Law Degree to Be an Agent?
08:06 Challenges to Being an Agent 
09:53 Starting HEITNERLEGAL 
12:38 Building Relationships with Clients
15:50 Winning For the Clients
17:12 Passion For Sports 
18:39 Name, Image & Likeness (NIL)
21:03 Being an Adjunct Professor
22:05 Time Management
23:25 His Book: "How To Play The Game" 
24:15 Not Becoming a Sports Doctor
25:50 Bumps On The Road 
27:12 Best Advice to Become a Sports Lawyer 
28:47 Outro

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Welcome to episode 132 of Sports Management Podcast.

Mario Malavé is the co-founder & co-CEO of Mercury/13. He has previously founded the company Wagr and became the first company in US history to obtain a sports betting license for a social betting product. Wagr was later acquired by Yahoo Sports where Mario stayed as VP of betting. Now, he is fully focused on Mercury/13 and investments in women’s football. Mercury/13 is a multi-club ownership group focused on acquiring controlling stakes in professional women's football teams in Europe and Latin America.

Get ready to learn:

• How he Co-founded Mercury 13 with Victoire Cogevina
• How he and Victoire are Splitting the responsibilities as co-CEOs
• Mario’s favorite quote from Haley Rosen, founder of Just Women’s Sports
• Why women’s football is a great investment
• How he immigrated to US from Venezuela at age 16
• Why you don’t need a business degree to be successful in business

And much more!

WATCH ON YOUTUBE: https://youtu.be/MClE2omiHCY 

Time Stamps:

00:00 Intro
02:30 Meeting Victoire Cogevina 
04:05 Mario's Background
06:18 Co-Founding Wagr
11:33 Wagr Aquired by Yahoo Sports
13:48 Splitting Responsibilities as Co-CEO's
17:05 Mercury/13
20:08 Choosing Clubs to Invest In 
23:42 Women's Football: Business Opportunity
29:00 Drive & Work Ethic
31:30 Immigrating to USA at Age 16
35:12 Inspired by Pep Guardiola
37:40 Defining Success
39:26 Bumps On The Road
42:20 Outro

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Welcome to episode 131 of Sports Management Podcast.

Magdalena Nour is The Head of Sustainability at Malmö FF, one of Sweden’s most successful football clubs. 

We spoke about: 

• How Malmö FF has managed to degrease their water use
• How they work towards inclusion in Malmö
• The collaboration with other clubs
• How Malmö is working with sustainability with regards to food
• Why Magdalena is an incurable optimist

And much more!

WATCH ON YOUTUBE: https://youtu.be/Mr8mar_Rems 

Time Stamps:

00:00 Intro
01:14 Head of Sustainability at Malmö FF
04:00 Reducing Water at the Arena 
07:40 Exchanging Ideas with Other Clubs
10:39 Sustainable Initiatives by MFF
19:50 Educating People on Sustainability
26:07 Social Sustainability
29:12 MFF's Women's Team
36:04 Magdalena's Background
49:05 Magdalena's Best Advice 
51:16 Outro

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Welcome to episode 130 of Sports Management Podcast.

Luka Pataky is the senior vice president of Automated Content at Sportradar.
Luka joined Sportradar 10 years ago and was instrumental in starting their Innovation Team. They are also working with Computer Vision, a type of AI that tries to mimic what human vision system does, which has been very beneficial in, for example, Table Tennis.  

Get ready to learn:

• What Computer Vision is
• How AI can create new commercial opportunities
• Why Luka doesn’t like the comfort zone
• How AI can help retain young fans
• How AI and data can drive fan engagement in sports

And much more!

WATCH ON YOUTUBE: https://youtu.be/WwJUIZzBVHw 

Time Stamps:

00:00 Intro
01:51 Automated Content at Sportradar
03:26 Computer Vision
06:56 The Sports Using Computer Vision
10:48 AI vs Assisted AI
15:03 Using AI for Gen-Z Fan Engagement
18:20 Commercial Benefits of AI
22:58 Luka’s Background
30:58 Luka: Top 100 People in AI
33:35 Bumps On The Road
35:14 Having a Growth Mindset  
36:22 The Future of AI
38:21 Outro

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www.sportsmanagementpodcast.com