105: Don't Ignore the Power of the 12-24's!

Lionel Messi, the greatest football player in the world, has chosen Miami to play out his career. His deal includes: 💰a share of Apple's revenue generated by MLS Season Pass 💰 a share of Adidas profits from his MLS arrival.

What Apple's new VR platform and headset means for the world of sports. LIV and PGA Tour announce a merger that includes European Tour and end legal battles. But it's only the beginning.

The Monaco Grand Prix stands out as a symbol of glamour and exclusivity in the world of sports, drawing celebrities, millionaires, and racing enthusiasts to the stunning backdrop of the Mediterranean Sea. Its longstanding history and prestige have solidified its place on the Formula 1 calendar. Monaco shares a unique relationship with Formula 1, receiving benefits such as a discounted hosting fee of just $15 million per year compared to other races that pay between $20 to $55 million. The country also retains control over TV arrangements and sponsorships. This special partnership leads to an estimated annual economic impact of $110 million for Monaco. Despite being one of the priciest races for spectators, with ticket prices ranging from $160 for Friday’s practice to $16,000 for a 3-day luxury experience, thousands of visitors flock to the glamorous location. VIP packages, high-end accommodations such as the Hotel de Paris Monte Carlo with rooms costing up to $6,000 per night, and elite experiences cater to those ready to indulge. The Monaco Grand Prix also features a lively yachting scene, with superyachts docking at Port Hercules and available to charter for rates between $12,000 and $140,000 per week. For instance, Faith, a lavish $200 million yacht, has a weekly rental price of $1.5 million. Interestingly, Monaco is home to many Formula 1 drivers who are drawn to its tax advantages, privacy, and prime location. This makes the race feel like a home event for these drivers. While there have been concerns about the future of the race due to a lack of on-track action and potential financial shortcomings, the contract between Formula 1 and Monaco has been extended until at least 2025. As long as the Monaco Grand Prix continues to generate revenue and captivate media, it remains an essential part of the Formula 1 calendar. Nevertheless, as circumstances evolve, future changes or negotiations may reevaluate the event's unique relationship with Formula 1.

30 Minutes with Gary Vaynerchuk: My Thoughts I'€™ve never classified myself as a fan boy. Growing up as a first-generation Italian-American, we were taught that no one is better than anyone else, and that if you want to achieve something,you work hard until you can do justthat. Well, the message from my parents and grandparents has now come full circle when I spoke to Gary Vaynerchuk for the Brand Boost Podcast. There was a time I really didn'€™t like what Gary had to say. Not because I thought Garywas a bad guy, or because the things he said were wrong, butbecause it was information I had heard every day, for my entire life. I would listen and think to myself, are people really listening to a man tell them what to do and who is saying what mydad had been talking about for 30 years? As with most boys, we finally get it at some time around the age of 30. I began to realize that Gary'€™s message wasn'€™t what you should be doing, rather, what he is doing and how it works for him. It all seems so obvious, however, at the time, I couldn't distinguish my ass from my elbow. Making Unlikely Connections Social media has allowed us to connect to people from all walks of life, all over the globe,at any time we want. Twitter has really allowed me to make global connections that would have been nearly impossible to cultivate any other way. Of course, this doesn’tcome through osmosis. (Not sure if that even make sense, but my dadused to tell me all the time, so its become a habit. Thanks pops.) I was fortunate enoughto connect with Gary on numerous occasions here and there on socialmedia channels. Quick tip: if you’re looking to get on someone'€™s radar, add value to their conversations. If they see no value inwhat you have to say, you won’t land on their radar anytimesoon. Gary is no different. Gary takes note of people that interact with his posts, people that comment, people that share and people that add real value to the conversations. This couldn'€™t have been more evident after my interview with him. The VaynerMedia Experience I can'€™t say enough great things about how awesome the team is at VaynerMedia. From the moment Amy Schmittauer and I walked in the door, we were treated great. We were a bit early, so we were asked to hang tight in the lounge while the smiling young lady offered us water and other beverages. As show time got closer,D-Rock and India came out to greet us and welcome us to the office. (We got to record in the same room Gary records all his episodes of #AskGaryVee. Pretty freaking cool.) As hard at work the employees are, they make time to say hi, flash a smile or offer you something to make you comfortable. Mad props to Gary and team for building an awesome environment for people to actually want to beat work and be happy to be there.

Susan Young an award-winning publicity strategist with 30 years of experience. She is a certified practitioner in Neurolinguistic Programming (NLP) and has been named one of the 'Top 75 Badass Women on Twitter'

For Brand Boost Podcast listeners, check out the #30/30 content guide with this link:  https://www.sueyoungmedia.com/pl/68527

Here's my favorite: the “How to Get Your Press Pass” video training mini-class, please use this link: http://bit.ly/2Dzm5QT

"Communication Nation" on Facebook. https://www.facebook.com/groups/communicationnation/

I had the pleasure of talking to Austin Rief, co-founder of Morning Brew, a business newsletter, on the rise of newsletters and why the medium is working in the age of video and other visual content.

Morning Brew is a daily email newsletter delivering the latest news from Wall St. to Silicon Valley. As opposed to traditional business news that is dense and dry, Morning Brew makes staying up-to-date fun and simple, giving you everything you need to know in an enjoyable 5 minute read.

Subscribe to Morning Brew using my link: http://vincenzolandino.com/morningbrew

Meet the winery that's changing the world! The wait is over. We’re excited to unveil an exciting episode bringing to you a new way of making and selling wine.   Gary Vaynerchuk along with Nate Schroetter and Jon Troutman grew tired of wine lovers in the US being forced to pay too much for a great bottle. The traditional channels add big mark-ups to the price of wine, and too often, the farmers who pour their soul into producing great bottles are forgotten about.  Empathy Wines is a result of their empathy for The Farmer, and empathy for You, the wine drinker.  They're working with quality-conscious and sustainable grape growers in great regions of California, to produce incredible bottles of rosé, white, and red blends that ship direct to your doorstep.   Tor the top Club Empathy customers, they've created a personal Wine Concierge service. Need help selecting a special bottle of Cabernet to gift your father-in-law for the holidays? Planning a trip to wine country and want VIP access to tasting rooms? They actually give you a private number to text for any wine inquiry you have.  For more details, head to empathywines.com.

I had the chance to sit down with the Director of Digital Media for the Columbus Blue Jackets, TJ Ansley, and talk about the changes in sports media today as well as what it takes to remain relevant as a sports team.

The Brand Boost podcast is back! Welcome to a complete business audio experience. On this episode, my wife, Amy Schmittauer Landino, joins me to discuss the Business of Marriage and how your significant other becomes an extension of your brand. Amy Landino is an award-winning YouTuber, best selling author, and professional keynote speaker.