1648: The $1,400 Mailer That Generated $150,000 In Sales
Today Rich will tell you about a letter that he put together for one of his clients, that performed really really well.
1067: Savage Media Buying: The Importance of CPM
enAugust 10, 2022
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About this Episode
This episode is recounts a media buy that Rich does for one of his clients in Kansas City. When he discovered that one of the networks had massively raised prices--based on cost per thousand--Rich puts on his Superman Cape and gets to work.
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