119: 12 Entrepreneurs, 12 Nuggets of Inspiration

Running ads for your business can be an effective way to gain exposure and attract potential customers. However, it can be frustrating when you're getting clicks and views on your ads, but those interactions don't convert into leads or sales.

In this episode, we'll dive into the 5 reasons this may happen and provide you with strategies to overcome this challenge.

Reason #1: Choosing the Right Type of Ad
One common mistake is using the wrong type of ad when seeking lead generation.

Reason #2: Consistency in Messaging
Consistency is key when it comes to running effective ads for your business. Ensure your messaging across all platforms, including your ads, website, and social media content, remains consistent and tailor-made for your target audience.

Reason #3: Targeting the Right Audience
Precise targeting is essential for generating high-quality leads. With Facebook's algorithm changes, being specific about who you want your ads to reach is important. Don't fall into the trap of casting a wide net and hoping for the best.

Reason #4: Optimizing Landing Pages and Funnels
Where you send your ad traffic can significantly impact lead generation. While websites can be distracting and may lead to lost opportunities, funnels provide a clear, step-by-step journey for your prospects.

Reason #5: Form Optimization
Finding the right balance between collecting essential information and avoiding overwhelming your audience is crucial when designing forms. Asking for too much information can deter potential leads from completing the form. Keep it simple.

Running ads for your business can be a powerful tool for lead generation. However, getting clicks and views is insufficient to grow your client base. By understanding the importance of choosing the right ad type, maintaining consistent messaging, targeting the right audience, optimizing landing pages and funnels, and refining your form optimization, you can enhance your ad campaigns and turn those clicks into valuable leads.

If you're ready to take your ad game to the next level and implement proven lead generation systems, consider applying for our Spotlight Theory program. Visit spotlighttheory.lisaanne.ca to learn more and take your business to new heights. 

 

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When it comes to content creation, countless methods and strategies can work for your business. But what if you could learn from someone currently implementing successful content strategies and seeing real results? 

In this episode, content creation expert Chris Van Vliet joins me to discuss creating viral vertical content.

Chris has achieved remarkable success in creating content across various platforms such as YouTube, Instagram, TikTok, and Twitter, organically growing his following without running paid ads. With his insights and experiences, we can gain valuable tips and tricks to enhance our content creation journey.

1. Following the Success of an Organic Marketing Expert
Chris has mastered creating engaging content across multiple platforms without relying on paid advertisements. He shares insights into his content creation journey and unveils the strategies that have led to his incredible growth.

2. From Trauma Beliefs to Nitty Gritty Aspects
Throughout the interview, Chris dives deep into various aspects of content creation. He discusses topics ranging from trauma beliefs and personal experiences to the nitty-gritty technical details. Chris shares his journey as a broadcaster and how he became a successful content creator.

3. The Power of Niching Down
One significant takeaway from Chris's journey is the importance of niching down. By focusing on a specific niche, Chris was able to attract a dedicated audience and establish himself as an expert in that field. He emphasizes the need to speak the same language as your audience and tailor your content to their interests.

4. The Impact of Short Videos: A Taste Test for Success
Chris shares his approach to creating short videos for social media platforms like YouTube shorts, Instagram, TikTok, and Twitter. He explains how he clips exciting and memorable moments from his podcast interviews and provides a taste test of his content. These bite-sized videos act as breadcrumbs, enticing viewers to explore more of his content.

5. Engaging an Audience through Educational and Entertaining Content
Chris highlights the importance of engaging your audience from the beginning of your content. He suggests that videos should either be educational or entertaining, ideally both. By targeting these two key elements, creators increase the likelihood of sharing their content and reaching a wider audience.

6. Don't Sleep on Facebook: The Importance of Maintaining a Presence
Chris reveals the potential of Facebook as a content distribution platform. Although many perceive Facebook as outdated or irrelevant, he advises against underestimating its reach and growth potential. Chris shares his personal experience reviving his Facebook following after posting consistently on the platform, ultimately leading to significant growth.

7. Quality Matters: Captivating Visuals and Audio
While content is king, Chris emphasizes maintaining quality in your videos. Good production values, including tripods and decent microphones, can enhance the viewing experience. Chris also advises considering backgrounds, lighting, and camera stability to ensure your content appears professional and engaging.

Chris Van Vliet is a 4-time Emmy award-winning TV Host, Entertainment Reporter and YouTuber based in Los Angeles, CA. He has travelled the world reporting from events like the Oscars, Grammys and the Cannes Film Festival.

You may be familiar with the interviews that Chris posts on YouTube, but to call them "interviews" doesn't seem fair because they are so much more than that.

Chris dives deep into exciting topics with his trademark conversational approach, making it feel like two old friends catching up. This is the case when it's a wrestling superstar like John Cena, The Rock or Hulk Hogan or a Hollywood A-Lister like Oprah Winfrey, Tom Cruise or Will Smith.

 

 

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As entrepreneurs, we often find ourselves on a rollercoaster ride filled with highs and lows. While we celebrate successful launches and happy clients, we also face challenges and uncertainties that make us question our every move.

Personal growth becomes just as important in the entrepreneurship journey as growing our businesses. One powerful tool that is often underestimated in this journey is reading. In this episode, I share my 12 impactful books for personal growth and success.

The Power of Reading:
In a world filled with information overload and shortcuts, there is something magical about physically holding a book and immersing ourselves in the author's words. Reading allows us to absorb knowledge in a way that sticks with us, transforming and influencing our lives and businesses. It is not just about checking a box; it's about the discipline of absorbing information and growing ourselves.

The Magic of Goodreads:
Before diving into the book list, let's talk about an app called Goodreads. Goodreads is a popular app that allows you to track and discover books. It lets you upload and track the books you have read, are currently reading, or want to read. It also recommends books based on your preferences and shows you what your friends are reading.

Committing to Reading:
Reading can sometimes be a challenge with busy schedules, but it is important to prioritize it. Reading opens our minds to new perspectives and allows us to dream bigger about our lives and businesses. I talk about my commitment to reading one book monthly and encourage you to do the same.

The Top 12 Books for Personal Growth and Success:
1. The Vision Driven Leader by Michael Hyatt: This book emphasizes the importance of having a clear and practical vision to be an effective leader. It provides a step-by-step guide to creating and utilizing your vision in daily life.

2. The Psychology of Selling by Brian Tracy: This classic book teaches the psychology behind successful selling. It emphasizes understanding buyer psychology and building confidence in sales.

3. The 7 Habits of Highly Effective People by Stephen R. Covey: This transformational guide focuses on proactive thinking, communication, teamwork, and personal growth. It provides seven habits to help you become more effective and achieve your goals.

4. Mindset: The New Psychology of Success by Carol S. Dweck: This book explores the power of adopting a growth mindset and how it can lead to personal and professional development. It teaches the importance of self-awareness and the impact of our thinking on decision-making.

5. The Power of Now by Eckhart Tolle: This book helps readers focus on the present moment and find inner peace. It emphasizes the importance of staying present and how it can lead to greater contentment and achievement.

6. Daring Greatly by Brené Brown: This powerful book explores vulnerability, shame, and courage. It challenges societal perceptions and teaches how vulnerability can be a strength. It helps readers face challenges with authenticity and courage.

7. How to Win Friends and Influence People by Dale Carnegie: A classic self-help book that teaches practical interpersonal skills and building relationships. It emphasizes the importance of asking the right questions and remembering people's names.

8. You Are a Badass by Jen Sincero: This book helps readers overcome self-doubt and embrace their greatness. It provides tools to reframe negative thoughts and live an extraordinary life.

9. The 5-Second Rule by Mel Robbins: This book offers a simple technique to transform your life and overcome hesitation. It teaches the power of counting down from five to take action and conquer self-doubt.

10. High-Performance Habits by Brendon Burchard: This book provides a blueprint for success in various life areas. It focuses on habits that lead to clarity, energy, necessity, productivity, influence, and courage.

11. The 10X Rule by Grant Cardone: This book encourages readers to set bigger goals and take massive action. It teaches the importance of investing more effort to achieve extraordinary results.

12. Start with Why by Simon Sinek: This book explores the power of purpose and how knowing your "why" can inspire and lead others. It helps readers understand the importance of clarity and communicating their purpose.

Reading is a powerful tool for personal growth and success. We can transform ourselves and our businesses by committing to reading and implementing the knowledge gained from books. The top 12 books in this article cover various topics, from leadership and sales to mindset and personal development. Choose one or more of these books and embark on a journey of self-improvement and growth. Remember, reading is not just a checklist item—it is a conscious act of self-investment that can shape the trajectory of your life. So, what's the first book you're going to read?

 

 

As entrepreneurs, we face perpetual mental hurdles, worrying and pushing forward constantly to scale our businesses to the next level. This constant hustle can sometimes mask insecurities and fears. In today's episode, Leisse Wilcox joins me to dive into stepping into your true self, leveraging your unique confidence and letting it guide you. Leisse is an expert in imparting confidence, and we talk about this crucial aspect of entrepreneurship.

Leisse Wilcox helps women make more money. She is on a mission to help entrepreneurial women generate a million more dollars in revenue in 2024 alone. As a strategic business coach, 2-time best-selling author, international speaker, and mom of three tween girls, Leisse is the Marie Kondo of Your Unconscious who helps you end self-sabotage, increase your revenue, and stop playing small.

Stepping into your true self and leading with authenticity can be daunting, especially in our online-saturated world where conforming to societal standards seems easier. Despite this, we must focus on who we are, allowing our identity to steer us towards our business goals.

The Journey to Achieving Confidence
Leisse elaborates on her approach to achieving this unshakeable confidence. She outlines a seven-step plan to attaining confidence, starting with understanding that confidence is a choice, following through with integrity, and finally defining what success looks like to you personally.

In an insightful conversation about the meaning of success, Leisse candidly speaks about the importance of defining personal success. For her, success means leading a simple life with her family, doing work she is passionate about, and making a worldwide impact.

Overcoming Self-Sabotage
Leisse identifies self-sabotage as one of the significant struggles for entrepreneurs. It often concertizes as deep-rooted fears and insecurities, leading to procrastination and self-doubt. By gathering and sharing the necessary information and understanding your patterns and biological reactions to situations, you can start implementing strategies to counteract self-sabotage. The main Antidote combines self-awareness and curiosity about our thoughts, followed by challenge and change.

Finding Freedom in Confidence
Upon achieving true confidence, we talk about how clients often describe the feeling as transformative and freeing. It enables entrepreneurs to redraw their norms, venture out of their comfort zones, and appreciate each step along their entrepreneurial adventure. My advice to fellow entrepreneurs is straightforward: "Trust Yourself." Trusting your abilities may sometimes be challenging in the fast-paced world of entrepreneurship, but it is a vital part of the journey to success.

Living your entrepreneurial journey with unshakeable self-confidence can elevate your business. While the path to confidence may be littered with hardships, you can build the foundation for lasting success. So whether you are just setting foot in the entrepreneurial world or have already built your empire, remember to trust your abilities, face self-sabotage head-on, and let your accurate, confident self-guide -- you.

 

 

 

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Adale Boudreau, a master coach with CCF (Certified Coaches Federation), discusses her life journey and coaching career this week on the More than Social podcast. 

We discuss the importance of inner work, self-belief, awareness, and the ability to manage fear in achieving personal and professional success. We also reveal our collaboration to combine our coaching and marketing expertise to support business coaches holistically. The episode ends with Adale's empowering advice for listeners to believe in their ability to create the life they want and continue through challenges without ever quitting.

Adale is a successful entrepreneur who transformed a struggling Weight Loss Distributorship into a million-dollar business in just 2 years, earning The President's Award. She's a Certified Master Coach and Co-owner of the Certified Coaches Federation. Adale has a passion for helping new coaches discover their niche, believe in themselves, support them and hold them accountable for growing their business.

She knows that through developing a growth mindset and recognizing that we aren’t our mind, we have a mind. We have the power to be, do and excel at anything and everything we want in life!

Struggling with mindset throughout entrepreneurship
Discusses the challenges of maintaining a positive mindset during the journey of entrepreneurship.

Tips for mindset on days that you're having a really bad day
Offers advice for managing mindset on particularly difficult days.

How your mind can impact your everyday thoughts
Examine the influence of your thoughts on your mindset and the impact it has on your daily actions and attitudes.

Exploring her work with other coaches
Explores her experiences collaborating with other coaches and working with them to unlock their truest potential.

Tips and suggestions for mastering confidence
Provides tips and strategies for building and mastering confidence.

The value in others pouring into you
Highlights the importance and benefits of receiving support and inspiration from others, and I share a personal story as to how.

The life script
Introduces the concept of the 'life script' and its role in personal development.

Be true to you because no one else is you.

Emphasizes the importance of authenticity and being true to oneself, always.

 

 

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Learn 12 ways to generate leads without paying for ads.

In this episode of the More Than Social Podcast, I share my strategies and secrets for leveraging organic marketing strategies for business growth. I also cover 12 lead generation methods you can implement immediately -- without spending money on ads.

These methods range from optimizing social media content and collaborations with influencers to more innovative techniques like creating impactful podcast episodes and using email signatures strategically. We also talk about the importance of participating in online communities, enhancing visibility on LinkedIn, diversifying content through YouTube, Pinterest, and blogs, hosting webinars, and even using one's Zoom profile effectively.

Combining these organic marketing strategies with paid advertising can generate more efficient and cheaper leads.

Why focus on organic marketing
Organic marketing is crucial as it builds genuine customer relationships and brand loyalty through authentic, non-paid strategies that resonate with your audience.

The Power of Social Media for Lead Generation
Social media is a powerful tool for lead generation as it allows businesses to reach a vast audience, engage with potential customers, and tailor content to specific demographics.

Updating your social media bios

Regularly updating social media bios ensures that your profile reflects the latest and most relevant information about your brand, enhancing credibility and audience connection.

Collaborating with Influencers and Experts
Collaborating with influencers and experts can significantly boost your brand's visibility and credibility, as these partnerships tap into the influencer's loyal following and expertise.

Leveraging Online Communities

Leveraging online communities helps to foster a sense of belonging, encouraging engagement and loyalty by connecting like-minded individuals around your brand.

Using your LinkedIn Profile

Effectively using your LinkedIn profile can establish you as an industry thought leader, connect you with professionals and open up opportunities for business growth and networking.

Launching a Podcast
Launching a podcast allows for deeper engagement with your audience through informative and entertaining content, helping to establish your brand's voice and expertise in your field.

Blogging with SEO

Blogging focusing on SEO drives organic traffic to your website, improves search engine rankings, and provides valuable content that addresses your audience's needs and interests.

Growing Your YouTube Channel
Growing your YouTube channel enhances your brand's reach and engagement through visual content, which is often more appealing and more accessible to consume than text-based media.

Your email signature
An effective email signature acts as a personal branding tool, offering a professional touch and potentially driving traffic to your website or social media channels.

Understanding Pinterest

Understanding Pinterest can be a key asset in visual marketing, driving traffic to your site and reaching a demographic interested in creative content and ideas.

Hosting webinars and workshops

Hosting webinars and workshops positions you as an expert in your field, offering valuable content to your audience while generating leads and building brand authority.

Utilizing your zoom background

Utilizing a professional and branded Zoom background or tailoring your name during virtual meetings can promote your brand and create a more engaging and memorable visual experience for participants.

 

 

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From one entrepreneur to another, want the most powerful advice you need as you start off 2024?

In this episode of the More Than Social Podcast, I share the top advice I learned from entrepreneurs I interviewed on my podcast in 2023.

This year, I want you to tackle self-doubts and feelings of not feeling enough right off the bat.

The advice shared by these top entrepreneurs includes making data a strong business ally, trusting yourself, taking time to pause before making important decisions, getting clarity with your goals, carrying a positive mindset, pursuing tasks that bring happiness, building connections with like-minded people, enjoying the journey of entrepreneurship, learning to say 'no', and mastering the art of selling.

I believe in you, and it's important to celebrate your achievements while enjoying the entrepreneurship journey and learning from the past.

Make data your best friend:
Embracing data in decision-making can lead to more informed and effective choices.

Trust yourself: 
It's important to rely on your instincts and confidence in your abilities.

Pause, then take action:
There is so much value in taking a moment to reflect before acting, ensuring more thoughtful and deliberate decisions.

Value clarity:
In business, projects, tasks, communication and relationships. Valuing clarity before acting is a skill to hone in on.

Carry a positive mindset:
Maintaining a positive outlook can influence your life and the lives of those around you in a significant way.

Do what makes you smile:
Pursue activities and paths that bring you joy, satisfaction, fun challenges and excitement. You get to create what you want, how you want when you want.

Find your people:
It's so important to surround yourself with supportive and like-minded individuals; it's a key to elevating your business, life, and relationships.

Enjoy the journey:
Appreciate the process and experiences along the way, not just the end goal.

Be patient:
Things don't always work out or happen exactly when and how we want them to. Find patience in achieving goals and dealing with life's challenges.

Only take advice that feels good to you:
Be selective with the advice you accept, ensuring it aligns with your values and perspectives.

Learn how to say no:
There is so much power in saying no, and it's often one of the hardest things we can learn. It's okay to decline requests or opportunities that don't serve your best interests.

Spend the time to learn how to sell the right way:
Investing your time and energy in learning effective and ethical sales techniques that will skyrocket your business.

 

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