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    #127 with Nick Huber - Building a $10m Self-Storage Business and the Opportunities in "Sweaty Startups"

    enNovember 11, 2020

    Podcast Summary

    • HubSpot's customer platform: A single source of truth for businessesHubSpot's platform streamlines operations and provides AI-supported tools for personalized messaging, helping businesses of all sizes focus on growth

      HubSpot's customer platform offers a single source of truth for businesses, allowing for easy organization and tracking of customer interactions and leads. This eliminates the need for duct-taping together various software and provides AI-supported tools for personalized messaging. Meanwhile, entrepreneur Nick Huber, also known as Sweaty Startup, emphasizes the importance of getting out of the office and interacting with the world around you, as he did when he started his self-storage business at age 22. HubSpot's platform can help businesses of all sizes, from small startups to larger enterprises, streamline their operations and focus on growth.

    • From job to mini empire in self storage businessStarting self storage business can lead to financial growth and independence, build relationships for success, and expand into larger ventures

      Starting a self storage business can lead to financial growth and independence, progressing from running the business as a job to building assets and eventually creating a mini empire. This was the experience shared by a guest on a podcast, who started with modest beginnings, transitioned into profitability by year three, and is now reinvesting profits into larger ventures. Choosing the right competition and building relationships, like through a Twitter live session, also played a crucial role in their success. This business model, which offers a relatively low barrier to entry and consistent cash flow, was initially intriguing to the listener due to its potential as described in a real estate entrepreneur's book.

    • Investing in Self-Storage: Profitable but Requires PlanningInvesting in self-storage can bring significant returns, but it needs upfront capital, careful planning, and tax advantages. Consider buying smaller facilities in small towns and using software for efficient management.

      Investing in self-storage can be a profitable venture, but it requires significant upfront capital and careful financial planning. The potential annual revenue for a self-storage facility can range from $60,000 to $100,000, with 75% financed by a bank and the rest coming from the investor. The real value comes from tax advantages, loan amortization, and economies of scale as more assets are acquired. Buying smaller facilities in small towns and automating their operations can yield better returns due to less competition. Investing in software like Easy Storage Solutions can help manage these facilities efficiently. The average cost for a self-storage business is around $1.5-2 million, with an 8-8.5% cap rate, and a targeted 15-20% cash on cash yield. Bonus depreciation allows for a significant tax write-off in the first year. However, competition in the industry is fierce, and it may be challenging for new entrepreneurs to compete with established players.

    • Starting a self-storage business: Easy to manage but initial effort requiredDespite initial effort, self-storage businesses offer remote management, outsourced tasks, fewer emergencies, and potential for profitable exit

      Starting a self-storage business can be relatively easy to manage compared to other logistically challenging businesses, despite the initial effort required in the first few years. The business model allows for remote management with minimal on-site employees, and routine tasks such as cleaning and maintenance can be outsourced. Self-storage facilities have fewer emergencies compared to other industries, and deals can be found by cold-calling self-storage owners looking to retire or sell their businesses. However, competition in the self-storage industry has increased in recent years, and profitability may depend on finding deals in less saturated markets or offering unique features to differentiate from competitors. The business can provide a good work-life balance, with the potential for a profitable exit after a few years of hard work.

    • Investing in Self-Storage: Quick Returns and Substantial Safety NetInvesting in self-storage offers quick returns due to income-based valuation, but investors must maintain a safety net to avoid over-leveraging risks.

      Self-storage investing can be lucrative due to the asset being valued based on its income, allowing for quick recoup of initial investment and potential for significant returns. However, investors should be cautious and maintain substantial cash reserves as a safety net, as over-leveraging was a major cause of losses during the 2009 housing crisis. The speaker started in the moving business, which provided the capital to begin the self-storage business and eventually build a substantial real estate portfolio, all without debt or external investment.

    • Starting a Home Service Business with Limited ResourcesDespite financial challenges, entrepreneurs can build successful home service businesses by automating processes, providing efficient services, and charging premium prices.

      Starting a business in real estate requires significant financial resources and personal guarantees. However, there are opportunities in home services where entrepreneurs can automate processes, provide efficient services, and charge premium prices to generate substantial profits. Many home service businesses are still operating with outdated methods, and by adopting modern business practices, entrepreneurs can build successful businesses and eventually scale them up. Some examples of entrepreneurs who have followed this path include those who started with a "sweaty startup" and grew their businesses through hard work and dedication. Unfortunately, not many people share these stories or provide guidance on this less glamorous but potentially profitable business path.

    • Profitable and durable businesses outside tech industryProfitable businesses exist beyond tech, from pooper scooper to plumbing, offering growth opportunities with resources and management experience.

      There are profitable and durable businesses outside of the tech industry and unicorn startups that often go overlooked. These businesses, which can range from pooper scooper services to plumbing and roofing companies, can be acquired and scaled up with management experience and resources. The individuals who run these businesses may not have a tech background or a high-profile presence, but they are making substantial profits. This is a reminder that not all successful businesses need to be sexy or tech-related, and that there are opportunities for growth in unexpected places. Additionally, the speakers in the discussion emphasized the importance of recognizing the value of profitable and durable businesses, even if they may not be as glamorous as the latest tech trends.

    • Starting a business with calculated risks and a clear goalStarting a business involves taking risks and having a clear goal. Use technology to manage multiple facilities with a small team and minimal equipment investment.

      Starting a business requires taking calculated risks and having a clear goal in mind. The speakers shared their experience of starting a moving company despite their father's skepticism and the initial challenges they faced. They expanded the business by opening branches in different colleges and set a goal to reach 300 customers and $100,000 revenue to continue. Their hard work paid off, and they eventually surpassed their friends' earnings. Now, their goal is to own the real estate and let it generate passive income while managing it with a small team. They use technology to manage multiple facilities with just a few full-time employees and contractors. They emphasized that it took minimal equipment investment to automate the facilities with an automated gate, keypad, and security system.

    • Implementing Technology in Self-Storage: A Game-ChangerBy using contactless payment systems, automated doors, and software to manage units and services, self-storage businesses can save around $20,000 to $25,000 per year, leading to higher net operating income and increased profitability.

      By implementing technology and automation in self-storage units, a business can significantly reduce operational costs and increase net operating income compared to traditional methods. For example, by using contactless payment systems, automated doors, and software to manage units and services, a self-storage business can operate with minimal staff and save around $20,000 to $25,000 per year. This allows for a lower expense ratio, resulting in higher net operating income and increased profitability. Additionally, the ability to operate each facility more efficiently and effectively can lead to buying and selling properties at a higher value. Overall, the use of technology in self-storage is a game-changer and provides a competitive advantage in the real estate industry.

    • Automating check-ins and transforming hotels into AirbnbsHotels can save labor costs by automating check-ins and converting properties into profitable Airbnbs, while smaller properties in towns offer opportunities for investors.

      The hospitality industry, particularly hotels, could significantly reduce expenses and increase profitability by automating check-in processes and converting properties into Airbnbs. This automation would eliminate the need for 24-hour front desk staff, saving a substantial amount of labor costs. Additionally, smaller and distressed properties in towns could be transformed into profitable Airbnbs, providing an opportunity for investors. The Patel family, a large Indian clan, has already made a significant impact on the motel industry, but the next generation may not be interested in continuing the business. Immigrant families have historically used a mini-franchise system to build business empires, bringing in family members to work and own a small percentage of the business. The Patel story is an example of coming to the United States with little resources and building a successful empire in the hotel and food industry. Overall, the future of the hospitality industry lies in automation, cost savings, and the transformation of traditional properties into Airbnbs.

    • Supporting and financing each other's businesses in certain communities leads to economic growthCommunities like those of Indian and Jewish descent have a strong tradition of supporting each other's businesses, leading to economic growth. Tech entrepreneurs can tap into this trend by providing small businesses with tech solutions for efficiency and competitiveness.

      Certain communities, such as those of Indian descent and Jewish heritage, have a strong culture of supporting and financing each other's businesses, leading to economic growth and success. This was illustrated through the example of Indian immigrants dominating the locksmith industry in Nashville and the story of a brother starting a successful landscaping business in Bloomington, Indiana, with the help of his brother. Tech entrepreneurs could tap into this trend by providing small businesses with technology solutions like SEO, content marketing, and software to improve their efficiency and competitiveness. However, it's important to note that there are opportunities for growth in various industries and locations beyond just tech and urban areas. The world around us is full of inefficient businesses that could benefit from technological improvements, and there are countless opportunities for entrepreneurs to make a difference.

    • Identifying Opportunities in Home Services IndustriesHome services industries offer profitable business opportunities through optimization of labor, marketing, and customer service systems. Starting small and focusing on efficiency can lead to significant growth.

      There are significant business opportunities in home services industries, which include any physical work that requires a person to come to your house, such as pool service, cleaning, or lawn care. These businesses often have underoptimized systems, particularly in areas like labor, marketing, and customer service, which can be improved to increase profits. Additionally, starting small and focusing on optimizing these systems can lead to substantial growth and success, as many wealthy individuals have demonstrated by starting with low-risk ventures. The speaker's own business success in the student storage industry came from recognizing the inefficiencies of competitors and implementing more efficient systems, allowing him to expand into real estate.

    • Finding leverage points and building momentum in businessSuccess in business comes from finding ways to make your efforts count for more, whether it's through strategic deals, buying franchises, or other means. Momentum and leverage go hand in hand, allowing you to do more with less and fueling the growth of your business.

      Success in business comes from finding leverage points and building momentum. The story of the anonymous entrepreneur discussed in the conversation illustrates this well. He started small, made a deal with NBA stars, and then leveraged his earnings to buy Planet Fitness franchises. When Planet Fitness went public, his net worth skyrocketed. Business is about finding ways to make your efforts count for more, whether it's through code, media, capital, or other means. Momentum and leverage go hand in hand, as momentum feeds the growth of your business, while leverage allows you to do more with less. However, it's important to remember that what you consider meaningful or impactful can be subjective. Some people may find financial success through low-risk ventures, while others may seek to change the world through high-risk, innovative endeavors. Ultimately, it's up to each individual to determine their goals and what motivates them.

    • Finding Joy Beyond MoneyMoney provides opportunities, but true joy comes from living the life you want with loved ones. Focus on making money, then use it to pursue passions and make a positive impact.

      Finding meaning and joy in life goes beyond just making money and providing for your family. Money provides power and opportunities, but it's the ability to live the life you want with the people who matter to you that truly matters. The most efficient way to make money is to focus on it and then use that income to pursue passions and make a positive impact. Once financial stability is achieved, one can consider taking bigger risks and making a larger impact on the world. Ultimately, the goal is to spend every day doing what you love and nothing that you don't.

    • Exploring Unconventional Real Estate OpportunitiesExplore niche real estate businesses like animal crematoriums and last-mile industrial warehouses, stay updated on trends, and consider profitable asset classes like funeral homes and cemeteries for potential investments.

      Real estate offers various exciting opportunities beyond traditional sectors like residential or commercial properties. These opportunities range from niche businesses such as animal crematoriums and last-mile industrial warehouses, to profitable asset classes like funeral homes and cemeteries. The speaker, Nick, emphasizes the potential in these areas, particularly the growing demand for last-mile industrial delivery space. He also highlights the importance of staying updated and being open to new trends, as evidenced by the increasing popularity of animal crematoriums. To learn more about these opportunities and Nick's insights, listeners can follow him on Twitter (@sweatystartup), email him at nick@sweatystartup.com, or listen to his podcast, The Sweaty Startup.

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    Be sure to like, share, and subscribe to Precursa: The Startup Journey on your favorite podcasting platform and tune in for the next episode! 


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