#13: Preparing a successful launch with Katie Bambrick

Feeling intimidated by Instagram stories? You're not alone! But what if I told you they could be the key to unlocking deeper connections, boosting engagement, and even driving sales? In this episode of Let's Talk Socials, we dive deep into my favourite Instagram feature: stories!

You'll discover: 

• Why stories are so important to use
• What role stories should play in your marketing
• How to create a story
• The top 3 mistakes I see businesses make with Instagram stories (and how to avoid them)
• Actionable tips for creating stories that captivate your audience & turn them into clients

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

Links:

• Written version of this episode here
• Book a 1:1 Power Hour with me 
• How I can support you with social media marketing in 2024 - my website 
• Connect with me on Instagram or Facebook
• Subscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)

Let's face it: growing a Facebook page in 2024 is hard. So, should you even bother setting one up in the first place? In this episode, I will present arguments both FOR and AGAINST managing a Facebook page in the current social media landscape and help you make the decision for your business. 


You'll discover: 

• If Facebook is still a relevant social media platform
• (Technical & not-so-technical) considerations why you might want to have a FB page
• Reasons why (and why not) I would set up a Facebook page, even in 2024
• How to manage a FB presence with minimal effort

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

Links:

• Written version of this episode here
• Book a 1:1 Power Hour with me 
• How I can support you with social media marketing in 2024 - my website 
• Connect with me on Instagram or Facebook
• Subscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)

Ever wondered how you can get your customers to create content about your products? And, if they do, how do you leverage it on your own social media pages? That's exactly what you'll learn in this episode about UGC ("user-generated content"). This episode is essential for anyone seeking to build trust, enhance engagement, and ultimately drive sales through the power of authentic customer voices.


You'll discover: 

• What UGC is and why it's the hottest trend in social media marketing right now
• Why UGC works so well
• 6 powerful strategies to get your customers creating and sharing UGC for your brand
• How Taylor Swift uses UGC in her marketing
• Best practices for using UGC in your brand's marketing

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

Links:

• Written version of this episode here
• Book a 1:1 Power Hour with me 
• How I can support you with social media marketing in 2024 - my website 
• Connect with me on Instagram or Facebook
• Subscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)

In this episode, we dive deep into a real-life Facebook ad campaign case study to show you what makes a successful campaign. Learn how a fun competition helped Zeden Cider achieve impressive reach, engagement, and brand awareness while staying within Meta's strict advertising guidelines.

You'll discover: 

• What ad guidelines you need to take into consideration
• What makes a successful Facebook ad campaign
• Why your campaigns haven't made you sales so far
• How we achieved over 29k impressions (& more) for Zeden

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

Links:

• Written version of this episode here
• Zeden's Instagram - make sure you check out all posts of the campaign!
• Book a 1:1 Power Hour with me 
• How I can support you with social media marketing in 2024 - my website 
• Connect with me on Instagram or Facebook
• Subscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)

As we enter a new year, many business owners are setting goals for their social media marketing. If you're looking to make 2024 your most profitable year yet, you need to try the 3 habits I discuss in this episode. 

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉

Links:

• Book a 1:1 Power Hour with me 
• How I can support you with social media marketing in 2024 - my website 
• Connect with me on Instagram or Facebook
• Subscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)

2023 is coming to an end and it's time to reflect on the social media trends of the past year & discuss what awaits us in 2024 🥳

You'll discover...

• Which of my predicted trends from 2023 have become reality
• What my predictions are for 2024
• What that means for you as a business
• And what Taylor Swift has to do with all of this

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉


Mentioned in the episode/sources:

• Matcha made ad (UGC example)
• YouTube Culture & Trends report 2023
• Social Media Today predictions for 2024

Links:

• Book a 1:1 Power Hour with me 
• How I can support you with social media marketing in 2024 - my website 
• Connect with me on Instagram or Facebook
• Subscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)

Inclusivity is a hot topic in the online space yet many businesses struggle with it. In this episode, I interview Jay Brooker who, in her own words, is a disabled, neurodiverse, queer mum & business owner who works with women & LGBTQ++ folk in business.

You'll discover...

• What inclusivity really means
• Which mistakes you should avoid as a business
• Why being inclusive is important for your business
• How to make your social media content more inclusive & accessible
• How we can be better allies for the LGBTQ++ community

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉


Links:

• Connect with Jay on Instagram or on her website
• Jay's video on Canva's accessibility tool
• Equity image mentioned by Jay & article about equality vs equity
• Hank Paul's Authentic Allyship Academy

• How I can support you with social media marketing - my website
• Connect with me on Instagram or Facebook
• Subscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)
• Recorded with Riverside - try it yourself!*

*Affiliate link ❤️

Both email and social media marketing are essential for e-commerce brands. In this episode, I talk to Lisa Davey from Wild Mustard about how to use both channels effectively & what makes them a match made in heaven.

You'll discover:

• Why you shouldn't sleep on emails as an e-commerce brand
• What you should be saying in your emails
• How often you should send emails (incl. the bare minimum)
• The 3 automated sequences Lisa recommends to everyone
• How to keep people on your list

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉


Links:

• Connect with Lisa on Instagram and her website
• How I can support you with social media marketing - my website
• Connect with me on Instagram or Facebook
• Subscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)
• Recorded with Riverside - try it yourself!*

*Affiliate link ❤️

"Messaging" is one of THE buzzwords business coaches love to use on Instagram. But what does it actually mean? And why do we need to make sure we nail it? Messaging coach Hayley Maxwell talks to me about all that and more in this episode. 

You'll discover...

• What messaging actually means
• Why it's important to nail
• How to start working on your messaging
• How to answer the trickiest messaging questions
• Why doing business as an introvert is so different (& how we can make it easier for ourselves)

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉


Links:

• Connect with Hayley on Instagram or on her website
• Listen to "The Unstoppable Introvert" podcast
• How I can support you with social media marketing - my website
• Connect with me on Instagram or Facebook
• Subscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)
• Recorded with Riverside - try it yourself!*

*Affiliate link ❤️

To take a social media break over the holidays or not to take a break - the ever-discussed question on Instagram. In this episode, I discuss the pros and cons as well as what you can do to prepare - regardless of the option you choose. I'm also sharing what my plans are and how I'm getting ready for the end of the year.


Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉


Links:

• Book a 1:1 Power Hour to set yourself up for a successful break
• How I can support you with social media - my website 
• Connect with me on Instagram or Facebook
• Subscribe to my free Sunday social media newsletter that keeps you updated on all current trends & how you can leverage them as a business owner! (Don't worry, it's not like all the other average newsletters  🤓)