#133 What Disney VIP Tours Can Teach You About Marketing to the Affluent

Do you remember how fun it was to get a piggyback ride? It's just as fun when you use it in your marketing strategy! In this episode, we unveil a simple yet potent formula that industry giants like Amazon and Spotify use to skyrocket their client base without breaking the bank. Use the power of joint venture marketing, where strategic collaborations can yield unparalleled results for businesses of any size. From Spotify's game-changing partnership with Hulu to Crocs' quirky collaborations with KFC and Post Malone, discover how aligning with the right partners can transform your brand and multiply sales quickly and easily. In this episode you'll discover practical tips to help you identify your ideal partners, craft irresistible offers, and track results using.  

GET MORE MARKETING & SALES TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Unlock the secrets of doubling your sales faster than ever before using the Dream 100 Strategy. In this episode, we discuss the art of working exclusively with your dream clients, those who a)  have the greatest need for your products or services and b) can easily afford them . Categorizing and prioritizing your "A clients" over your "B clients" can be the little hinge that swings a big door.  Do you know who your best buyers truly are? Is this based in actual data vs opinion?  Use this Dream 100 strategy to help laser focus your marketing efforts - and your results. 

GET MORE MARKETING & SALES TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Just how influential is the power of (ethical) persuasion? Adding just one small step to your sales process can amplify your success by a staggering 59%. Discover how a seemingly insignificant initial commitment paved the way for monumental increases in compliance and conversion rates. This episode highlights your sales ascension ladder, which forms part of your pricing strategy (Step 5 of The Client Stampede Formula)

GET MORE MARKETING & SALES TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Have you experienced pricing pushback from your clients and are struggling to convey your true value? In this podcast episode, we unravel the secrets to combatting pricing objections and revolutionizing your business strategy. From understanding the psychology behind price objections to crafting compelling messaging that showcases your expertise, this episode will help elevate you and your business out of having to wage pricing wars for good.

GET MORE MARKETING & SALES TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Have you ever wondered why your business isn't flooded with more referrals? After all, your clients love you and they tell you that all the time. So what's the hold-up? 

Should you be asking them more directly for referrals? Should you get your team to do more follow up with them? Should you be implementing a better referral system so you can really maximize this method of organic lead generation? 

If any of these questions are being pondered by you and your team, then hold up before doing anything. Referrals from affluent clients work very differently from regular referrals and you need to be very strategic to encourage them.  All is explained in this episode!

GET MORE MARKETING & SALES TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

As we fast track it to the end of the year, this episode is a great reminder about how you can mine the diamonds in your own backyard. Yes lead generation is vital, but what about the untapped opportunities that are already sitting there in your business, hiding in plain sight? Here's how you can laser focus your marketing efforts and dramatically increase your ROI without having to invest a dollar more on your lead generation.

GET MORE MARKETING & SALES TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Ah Christmas, Hannukah and the holiday season is upon us and this episode is a great reminder how something as simple as creating a Scout Elf with a backstory, can spark extra happpiness in kids, extra stress in grown-ups and a billion dollar empire for its two founders. 

GET MORE MARKETING & SALES TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

If you've ever felt like your sales team was hitting a  pricing brick wall and getting pushback, then this episode will help. The great news is you can free your sales team from having to ever discount again - but only if your marketing can tell the story of why your business is better and different (conveying real brand value) and your marketing needs to tell the story of why your product is worth every penny and more. Here are a few insider strategies to help you command significantly higher prices than your competition (it's time to start your marketing transformation).

GET MORE MARKETING & SALES TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

How often does a company's marketing really grab your attention? I'm guessing that it's hardly ever - unless of course it's advertising something that you're extremely interested in, or something you think is so out of the ordinary it's hard to forget. The company I talk about in this episode is definitely the latter - a fitness app with an attitude. It's a great reminder about the power of zigging left when everyone else in your industry is heading to the right ...

GET MORE MARKETING & SALES TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

One of the best ways to attract more affluent customers to your business, is to look at what other successful companies outside your industry are doing and then strategize how you could do something similar in yours. Disney are masters at finding new, and innovative ways to serve their most affluent customers, but it all started with creating a single program that provided "insider access". It's a simple model that can be used in just about any business ...

GET MORE MARKETING & SALES TOOLS:

Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.


Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.

Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.