#14 Colors in Branding & Marketing

Today, Kaity, Dori and (new guest) Taylor talk about the importance of using authentic social media content over using stock photos & stock footage

In this episode, Kaity and Dori talk about the importance of networking as a marketing tool for your small business. 

Kaity & Dori discuss the concept of "Unlearning" when it comes to marketing, and creating content for your business.

Kaity and Dori talk about the power of color in company branding and marketing campaigns. They also get off-topic and discuss Marvel vs DC, Starbucks cups, and other nonsense.

Kaity and Dori are back to talk about SEO. What is it? Who has it? Who wants it? 

In this episode, Kaity and Dori talk about ChatGPT, as well as its strengths and weaknesses.

As usual, we have a corresponding blog with this episode! You can find it here: https://bigshotmad.com/2023/03/how-to-use-chatgpt-for-marketing/

So, you’re thinking about starting a PPC campaign to boost your company’s sales, but you’re not sure where to start. Fret not!

Here is the corresponding blog post for this episode!
https://bigshotmad.com/2022/09/9-ppc-faqs-that-every-new-advertiser-should-ask/

You’ve probably heard A LOT about AI lately…

“It’s going to replace us! It’s going to take over the world! It’s going to take steal all of our private information!” 

We won’t be getting too deep into the general ethics and power of AI in the world right now. That’s a rabbit hole we don’t really want to dive into at the moment. In this blog, we’ll be talking about the crazy world of AI Art, and if it’s something you can use to help elevate the visuals of your small business. 

Artificial Psychology Book: https://www.amazon.com/Artificial-Psychology-Quest-Means-Human-ebook/dp/B004OBZZ06
View All The AI Art Piece We Discuss In This Blog: https://bigshotmad.com/2023/03/is-ai-art-good-for-small-businesses/

Your website is the cornerstone of your digital marketing campaigns. Most of the efforts you are putting into social media, search engines, and email marketing will lead to your website. This is why it’s critical to have a properly designed website that is sure to convert users into leads. 

In this episode, Kaity and Dori talk about 5 website design strategies you need to use if you want to your website to make money.

This episode talks about the first step toward good marketing: problem-solving

Every business solves a problem. You just need to name that problem and use it as the structure for your marketing efforts. 

Read our blog about this topic at: https://bigshotmad.com/2022/08/small-business-strategies-what-problem-are-you-solving/