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    • The role of rail transportation in the economy and its potential challenges and opportunities in the face of driverless trucks.Rail transportation offers advantages in efficiency and cost, while driverless trucks pose a competitive advantage in labor costs. Innovations and adaptations are needed for railways to maintain their competitive edge.

      Rail transportation plays a vital role in the economy by enabling the efficient movement of goods. Rails offer advantages such as lower costs, larger carrying capacity, and dedicated assets that improve efficiency compared to trucks. However, trucks excel in certain areas due to their agility, flexibility, and reliability for just-in-time inventories and transportation of goods to specific destinations. The development of driverless trucks poses a potential challenge and opportunity for railways, as it could provide a competitive advantage in terms of labor costs. While driverless trains exist in some parts of the world, implementing them on a wider scale in the United States faces technological and societal challenges, including regulations and the workforce's acceptance of change. Innovations and adaptations will be necessary for railways to maintain their competitive advantage in the evolving transportation landscape.

    • The challenges of mixing passenger and freight trains and the role of precision scheduled railroading (PSR) in optimizing train operations.Balancing the needs of passenger and freight trains is crucial for safe and efficient transportation. PSR helps optimize operations by running longer trains and ensuring infrastructure can accommodate their size.

      The limitations and complexities of mixing passenger and freight trains create a disconnect in terms of speed and infrastructure. Freight trains are heavy and limited by weight, while passenger trains can move faster but require dedicated tracks. Mixing the two can lead to safety concerns and capacity issues. Precision scheduled railroading (PSR) plays a role in optimizing train operations by running fewer but longer trains and ensuring infrastructure is designed to accommodate their size. PSR involves defining and managing processes to create an efficient service that meets customer needs. Overall, balancing the needs of both passenger and freight trains is crucial to ensure safe and efficient transportation.

    • Implementing PSR for Efficient Railway OperationsStriking a balance between efficiency and resilience is crucial in implementing PSR. Continuous pursuit of operational excellence ensures the right level of efficiency while maintaining the ability to sustain operations in the long term.

      Implementing precision scheduled railroad (PSR) can lead to increased efficiency and cost savings in the railway industry. By optimizing assets, such as locomotives, rail cars, track infrastructure, and switches, companies can do more with less and run their operations more efficiently. This process of refining and executing good practices through people and culture can be applied to various manufacturing businesses, airlines, trucking, and other industries. However, it is important to strike a balance between efficiency and resilience. Overengineering or cutting too deeply can harm a company's ability to sustain its operations in the long term. It is a continuous journey of pursuing operational excellence and finding that sweet spot where efficiency meets the need for redundancy and guardrails.

    • Importance of Managing Capacity and Meeting Customer DemandsHonesty about limitations, customization, and reliability are key factors in maintaining commitments, offering a superior product, and establishing long-term customer relationships.

      Managing capacity and meeting customer demands are crucial for the success of a business. Keith Creel emphasizes the importance of not oversubscribing the network, as it can lead to a meltdown and failure to deliver. He shares an example of a contract negotiation where he had to be honest with the customer about the limitations of his network. By customizing the lanes they serve, they were able to maintain their commitments while still offering a superior product. Keith also highlights the significance of reliability and being a service provider that delivers on their promises. Customers are willing to pay more for a reliable service and establish long-term relationships based on trust.

    • Importance of Service, Capacity Planning, and Collaboration in Transportation IndustryService, capacity planning, and collaboration between stakeholders are crucial for optimizing supply chains and meeting customer demands in the transportation industry.

      Service and capacity planning are crucial factors in the transportation industry. Keith Creel emphasizes the importance of service and the willingness to pay a premium for faster delivery. He also highlights the risks of solely focusing on price without considering the reliability and capability of the transportation provider. On the other hand, he acknowledges the challenges of forecasting capacity, especially in industries with significant variability like grain. Creel emphasizes the need to balance surge capacity and long-term sustainability, as building for peak demand can be detrimental to the company in the long run. Additionally, he discusses how the rail network must evolve to adapt to changing trends such as onshoring and reshoring. Collaboration between governments, customers, and industry players is essential for optimizing capacity and improving supply chains.

    • Importance of Coordination and Partnership in Logistics and Transportation SystemsEffective coordination between railroads, ports, and governments is essential to optimize transportation capacity and ensure efficient export. A systematic approach to execution helps prevent overcommitment and promotes cost control and reliable services for customers.

      Effective coordination and partnership between various stakeholders are crucial for optimizing logistics and transportation systems. Keith Creel highlights the importance of partnerships between railroads and ports to ensure that the capacity created inland matches the capacity available at the ports for efficient export. He also mentions that railroads do not own terminals due to government ownership or private ownership, which necessitates coordination between railroads, customers, and governments. Creel emphasizes the significance of a systematic approach to execution, where a dedicated team assesses and matches track capacity, yard capacity, personnel, and assets before securing business. This approach helps prevent overcommitment and inefficiencies, promoting cost control, good margins, and reliable services for customers.

    • The key elements of effective leadership and how they lead to successEffective leaders create a vision, select the right people, foster a positive culture, and deliver results by assembling a capable team, cultivating a supportive environment, and setting high standards.

      Effective leadership requires creating a vision, selecting the right people, fostering a positive culture, and delivering results. According to Keith Creel, who worked with renowned leader Hunter Harrison, the number one job of a leader is to produce results. This can only be achieved by assembling a capable team, cultivating a supportive environment, and providing motivation. When individuals are given the opportunity to contribute to something greater than themselves, they experience a sense of accomplishment and pride, leading to success. Moreover, great leaders like Harrison set high standards and challenge their team members to surpass their limits. They push individuals to stretch their abilities and achieve more than they believed possible, resulting in personal growth.

    • The Importance of Understanding the Unintended Consequences in BusinessOptimizing processes, paying attention to details, and making tough decisions are crucial for achieving better service, lower costs, and improved asset utilization in any business.

      Understanding the unintended consequences and long-term impact of our actions is crucial in business. Keith Creel shares his experience of receiving a phone call from Hunter Harrison, the CEO, questioning why he left 10 cars off a shipment. At first, Keith couldn't comprehend the significance, but Hunter explained that it wasn't just about those 10 cars. It affected the entire cycle of operations, causing imbalances, inefficiencies, and additional costs. Hunter emphasized the importance of optimizing processes and deep diving into the details to achieve better service, lower costs, and improved asset utilization. He also emphasized the need for leaders to make tough decisions and drive change, even if uncomfortable. These lessons are universally applicable and lead to success in any business.

    • Taking Responsibility for a Safe Work EnvironmentLeaders must not ignore rule violations or unsafe acts, but instead initiate uncomfortable conversations and address conflicts to prioritize safety and set an example for others. Consistently enforcing rules is essential to maintaining a strong safety culture.

      Creating a safe work environment requires leaders to take responsibility and address rule violations. Keith Creel emphasizes the importance of not looking the other way when employees engage in unsafe acts or violate rules. He believes that leaders must step into uncomfortable conversations and address conflicts, even if it means confronting their own employees. By doing so, they show that they prioritize safety and set an example for others to follow. Keith also highlights the importance of knowing and enforcing the rules consistently, as failure to do so not only validates bad behavior but also undermines the safety culture within the organization. Ultimately, leaders must prioritize safety over their own comfort to protect the well-being of employees and prevent potential accidents.

    • Confronting Uncomfortable Situations for Positive ChangeTaking responsibility and standing up for what we believe is right, even if it means admitting our own mistakes, is crucial for creating a safer and more sustainable environment.

      Sometimes we must confront uncomfortable situations and address them directly in order to create positive change. Keith Creel shared an example where he noticed a crew member smoking on a locomotive and decided to take action, despite the potential backlash or discomfort it may cause. He recognized that allowing this behavior to continue would compromise safety and send the wrong message to other crew members. This story emphasizes the importance of taking responsibility and standing up for what we believe is right, even if it means admitting our own mistakes and investing time and effort into addressing the issue. It also highlights the long-term view and commitment to sustainability that Bill Ackman demonstrated as an activist investor at Canadian Pacific.

    • Balancing Short-Term Success with Long-Term Sustainability in BusinessPrioritizing long-term sustainability and safety is crucial in business, even when facing short-term pressures for quarterly success. Consistently prioritizing safe and efficient operations leads to lasting success.

      In business, balancing short-term and long-term goals is crucial. As a publicly traded company, there is pressure to show quarterly success, but it should never come at the expense of long-term sustainability and safety. Keith Creel emphasizes the importance of maintaining a balance between satisfying short-term and long-term investors. He shares his experience of facing the worst financial quarter but being able to explain the reasons and commit to improvement in the next quarter. Creel also highlights the significance of understanding the long game, especially in industries like railroads that play a vital role in the economy. The conversation highlights the importance of considering the long-term consequences and consistently prioritizing safe and efficient operations over short-term gains.

    • Expanding Reach for Growth and SuccessBy recognizing the need to expand their reach, investing in infrastructure, and seizing opportunities, the company achieved significant growth, increased revenue, and attractive margins despite pandemic challenges.

      The company recognized the need to expand its reach in order to thrive and compete in the market. Despite being financially stable, the company realized that without reaching all markets, it was limited in its ability to serve customers effectively. Therefore, they sought opportunities to expand their network and increase their customer base. Through a successful transaction, they were able to acquire additional reach and tap into a new market, leading to significant growth and success. They utilized their financial stability to invest in infrastructure and create solutions for customers, resulting in increased revenue and attractive margins. Despite the challenges posed by the pandemic, the company continued to create success and identified an opportunity to further grow their network through a strategic merger.

    • Overcoming Competition and Seizing Opportunity: The Story of a Successful MergerFacing competition, Keith and his team's superior value proposition and shared vision allowed them to secure a merger agreement, highlighting the importance of preparation, determination, and seizing opportunities.

      Keith Creel, the speaker, is sharing the story of how a potential investor's interest in buying their company triggered a process that led to a merger agreement with another company. Despite facing competition from private equity, Keith and his team engaged with the opportunity and ultimately defeated the competition due to the superior value their deal could provide and their shared vision for creating long-term value. The speaker expresses excitement about the potential of the merger and the positive energy surrounding the opportunities it presents. Additionally, Keith mentions being prepared for a competitive response from Canadian National, a railroad company, and the unexpected strength of their entry into the game. Nonetheless, Keith is determined to fight for the merger.

    • Strategic Negotiations: Trust, Value, and PatienceStrategic negotiations require evaluating scenarios, presenting factual information, and focusing on value. Betting on the trust model and remaining patient can lead to favorable outcomes.

      Keith Creel and his team meticulously prepared for negotiations by evaluating different scenarios, considering financial capabilities, and analyzing the balance sheet. They recognized the importance of certainty and value in any deal and focused on presenting factual information to defeat their opponent. Instead of engaging in a bidding war, Keith emphasized the importance of fighting their competitor's ability to get their bid approved by the regulator. They strategically bet on the trust model, knowing that it would only be approved if it served the public interest through increased competition. Despite the aggressive tactics of their opponent, Keith and his team remained patient, waiting for the trust ruling and not allowing themselves to be trapped in a potentially unfavorable transaction.

    • Keith Creel successfully convinces KCS shareholders to reject CN and rejoin CP, emphasizing the value and network CP offers, and the risks of a trust with CN.Keith Creel's strategic move to convince KCS shareholders to choose CP over CN aligns with his belief in serving a greater purpose and will create significant value for all stakeholders.

      Keith Creel, CEO of Canadian Pacific (CP), successfully convinced Kansas City Southern (KCS) shareholders to reject the deal with Canadian National (CN) and sign back up with CP. Creel emphasized two main points: first, CN could not replicate the value and network that CP offered, and second, the uncertainty of a trust with CN was not worth the risk. The Surface Transportation Board (STB) ultimately turned down CN's trust proposal with a unanimous decision. Creel acknowledges that CP overpaid, but believes the merger will create huge value for all stakeholders, including employees, shareholders, and the communities they serve. This merger is seen as necessary for global commerce and aligns with Creel's core belief in serving a greater purpose than oneself. Overall, CP's strategic move to reengage with KCS aligns with their long-term goals and values.

    Recent Episodes from The Knowledge Project with Shane Parrish

    #197 Michaeleen Doucleff: TEAM Parenting

    #197 Michaeleen Doucleff: TEAM Parenting

    It's surprising how often we give our kids orders: "Do this!" "Don't do that!" But if we want to raise resilient and independent kids, is this the right approach? Michaeleen Doucleff argues there's a better way, and in this conversation, she explains why and shares practical strategies for solving the parenting "crisis" in the modern world.


    In this conversation, Doucleff reveals four parenting principles that will help foster resilience and independence in your kids while protecting and enhancing their emotional well-being. Shane and Doucleff discuss her observations on how different cultures approach parenting and how their practices can help alleviate the burdens we place on ourselves and our children. We also explore the role of technology and its impact on our parenting and our children's development and maturity.
    Michaeleen Doucleff is the author of Hunt, Gather, Parent. Her work has taken her all over the world to explore, observe, and learn from the parenting practices of various cultures. She is also a correspondent for NPR's Science Desk.

    (00:00) Intro

    (04:12) How (and why) we've lost our way as parents

    (08:02) The rise of the nuclear family

    (13:46) TEAM Parenting: T

    (17:20) TEAM Parenting: E

    (23:01) Why you don't need to praise your child

    (26:12) TEAM Parenting: A

    (36:42) TEAM Parenting: M

    (38:34) "Kids do not need to be entertained"

    (39:12) Technology, parenting, and transmitting values

    (1:02:59) Resources parents can use to educate kids about technology

    (1:04:50) How you can use the environment to give kids autonomy

    (1:09:56) Success and parenting


    Watch the episode on YouTube: ⁠https://www.youtube.com/c/theknowledgeproject/videos⁠

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: ⁠https://fs.blog/newsletter/⁠

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    #196 Brent Beshore: Business Brilliance and Happiness at Home

    #196 Brent Beshore: Business Brilliance and Happiness at Home

    Succeeding in both life and business is very difficult. The skills needed to scale a company often clash with those required to cultivate a thriving home life. Yet, Brent Beshore seems to have cracked the code—or at least he's actively working on it. In this conversation, he spills his secrets on excelling in both arenas.

    This episode is split into two parts: the first 45 minutes covers life and how to be a better person. Brent opens up about the evolution of his marriage, physical health, and inner life.

    The rest of the episode focuses on business. Shane and Beshore discuss private equity, how to hire (and when to fire) CEOs, incentives, why debt isn’t a good thing in an unpredictable world, stewardship versus ownership, and why personality tests are so important for a functional organization.
    After beginning his career as an entrepreneur, Brent Beshore founded Permanent Equity in 2007 and leads the firm as CEO. He works with investors and operators to evaluate new investment opportunities.


    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Shopify: Making commerce better for everyone. https://www.shopify.com/shane

    Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. https://protekt.com/knowledge


    (00:00) Intro

    (05:08) Why Brent examined his life

    (09:44) How Brent "fixed" his relationships

    (20:04) How helping hurts

    (32:13) How Brent was subtly controlling relationships

    (40:36) Why Brent stopped drinking (mostly)

    (50:29) How to run a business with love yet competitively

    (01:00:34) Win-win relationships

    (01:05:34) On debt

    (01:19:28) On incentives

    (01:29:08) How to hire and fire CEOs

    (01:34:18) What most people miss about hiring

    (01:44:19) Brent's playbook for taking over a company

    (01:51:20) On projections

    (01:55:52) Revisiting investments

    (01:58:44) How "hands-off" is Brent?

    (02:08:34) Where people go wrong in private equity

    (02:14:07) On success

    #195 Morgan Housel: Get Rich, Stay Rich

    #195 Morgan Housel: Get Rich, Stay Rich

    The skills it takes to get rich are drastically different from the skills it takes to stay rich. Few understand this phenomenon more than Morgan Housel. He's identified unique lessons about wealth, happiness, and money by studying the world's richest families and learning what they did to build their wealth and just how quickly they squandered it all.
    In this conversation, Shane and Housel discuss various aspects of risk-taking, wealth accumulation, and financial independence. Morgan explains the importance of understanding personal financial goals and the dangers of social comparison, lets everyone in on his personal financial “mistake” that instantly made him sleep better at night, and why the poorest people in the world disproportionately play the lottery—and why it makes sense that they do. They also touch on the influence of upbringing on financial behaviors, the difference between being rich and wealthy, and the critical role of compounding in financial success. Of course, we can’t have a writer as good as Morgan Housel on the podcast and not ask him about his process, so Housel concludes with insights into storytelling, his writing processes, and the importance of leading by example in teaching financial values to children.
    Morgan Housel is a partner at Collaborative Fund. Previously, he was an analyst at The Motley Fool. He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers and was selected by the Columbia Journalism Review for the Best Business Writing anthology. He's the author of two books: The Psychology of Money and Same as Ever.
    Watch the episode on YouTube: ⁠https://www.youtube.com/c/theknowledgeproject/videos⁠

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: ⁠https://fs.blog/newsletter/⁠

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - ⁠https://fs.blog/clear/⁠ 

    Follow me: ⁠https://beacons.ai/shaneparrish⁠

    Join our membership: ⁠https://fs.blog/membership/⁠


    Sponsors

    Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. ⁠https://protekt.com/knowledge


    (00:00) Intro

    (04:46) Risk and income

    (07:40) On luck and skill

    (10:10) Buffett's secret strategy

    (12:28) The one trait you need to build wealth

    (16:20) Housel's capital allocation strategy

    (16:48) Index funds, explained

    (20:59) Expectations and moving goalposts

    (22:17) Your house: asset or liability?

    (27:39) Money lies we believe

    (32:12) How to avoid status games

    (35:04) Money rules from parents

    (40:15) Rich vs. wealthy

    (41:46) Housel's influential role models

    (42:48) Why are rich people miserable?

    (45:59) How success sows the seeds of average performance

    (49:50) On risk

    (50:59) Making money, spending money, saving money

    (52:50) How the Vanderbilt's squandered their wealth

    (1:04:11) How to manage your expectations

    (01:06:26) How to talk to kids about money

    (01:09:52) The biggest risk to capitalism

    (01:13:56) The magic of compounding

    (01:16:18) How Morgan reads

    (01:22:42) How to tell the best story

    (01:24:42) How Morgan writes

    (01:35:42) Parting wisdom and thoughts on success

    #194 Abigail Shrier: The Parent-Therapy Trap

    #194 Abigail Shrier: The Parent-Therapy Trap
    Over the last decade, therapy has become the de facto solution to solve all sorts of problems for all sorts of people. Everyone has slowly accepted that therapy is normal and a net benefit to society.

    But instead of helping kids work through difficult circumstances, what if it's just making the problems worse? That's what Abigail Shrier thinks is happening, and in this conversation, she reveals some surprising reasons why.

    Shane and Shrier discuss the real reason therapy is "bad," how we got to this point of acceptance as a culture, and what you can do as a parent to get back to normalcy. Shrier also shares her experiences with lifelong therapy patients, who should actually be in therapy, and the one thing that makes someone a successful parent.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Shopify: Making commerce better for everyone. https://www.shopify.com/shane

    Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. https://protekt.com/knowledge

    (00:00) Intro
    (05:44) Inverse: How do we raise mentally unstable kids?
    (08:29) How we got to now
    (11:45) Bad therapy...or just social trends?
    (13:21) Being your kids' friend: good or bad?
    (15:55) The parenting type that raises the BEST kids
    (21:35) Is this all the parents' fault?
    (29:53) Is "Bad Therapy" a world-wide problem?
    (32:57) Talk to your kids' therapist about these things
    (42:09) The importance of facing adversity in childhood
    (47:06) Can we blame grad schools for all of this?
    (49:14) On technology and social media
    (51:03) Schools should "never" have gotten involved in mental health
    (54:43) Did COVID accelerate "bad therapy?"
    (56:07) How to return to normalcy
    (58:21) Why Shane shares negative YouTube comments with his kids
    (01:01:23) Shrier's experience being "cancelled"
    (01:04:13) On prestige media
    (01:07:47) Small steps parents can take to return to normal
    (01:11:02) Dealing with schools saying one thing and parents saying another
    (01:13:32) Why is the silent majority...silent?
    (01:16:32) If this continues, what happens?
    (01:18:19) What makes someone a successful parent?

    #193: Dr. Jim Loehr: Change the Stories You Tell Yourself

    #193: Dr. Jim Loehr: Change the Stories You Tell Yourself

    What if reaching the next level of success wasn't determined by another skill, degree, or course but by something that changed on the inside?

    That's what Dr. Jim Loehr believes, and in this episode, he reveals everything he knows about mental toughness and winning the mind game. Shane and Loehr discuss the radical importance of the stories you tell yourself—including how they can damage your kids—and how to change the negative stories you believe. Loehr also shares the best reflection questions to ask yourself to reveal personal blindspots, the importance of rituals for calming anxiety and performing under pressure, and how the best in the world use their recovery time effectively.

    Dr. Jim Loehr is a world-renowned performance psychologist and author of 16 books. From his more than 30 years of experience and applied research, Dr. Loehr believes the single most important factor in successful achievement, personal fulfillment, and life satisfaction is the strength of one’s character. Dr. Loehr possesses a masters and doctorate in psychology and is a full member of the American Psychological Association.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsor:

    Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. https://protekt.com/knowledge

     

    (00:00) Intro

    (03:20) Parenting and storytelling

    (06:15) How to determine whether or not the stories are limiting or enabling you

    (08:41) What the stories world-class performers tell themselves

    (15:02) How to change the stories you tell yourself

    (23:26) Questions to journal about

    (26:16) Private voices vs. public voices (and how they impact your kids)

    (31:32) How to help your friends change their stories

    (37:30) How to better come alongside your kids to prevent destructive behavior

    (44:48) - (45:06) What Loehr knows about high performers that others miss

    (53:12) On time and energy

    (01:06:26) Conquering the "between point" ritual

    (01:11:50) On rituals vs. habits

    (01:15:54) How to increase your mental toughness

    (01:23:51) On success

     

     

    #192 David Segal: Yearly Planning, Daily Action

    #192 David Segal: Yearly Planning, Daily Action

    Working in a business and working on a business are two different things. Without the former, nothing gets done; without the latter, the wrong things get done. David Segal has a unique way of managing that tension, and this episode, he reveals all his business operating secrets and explains how he failed along the way.

    Shane and Segal discuss what entrepreneurship really is, where motivation comes from, and what Segal learned building a $200 million tea business. Shane and David also dive deep into the dark side of success and the radical depression that can strike when you get a big payday, life and business lessons they learned from Warren Buffett, and the value of time management.

    David Segal is the co-founder of Firebelly Tea. He’s also best known as “the David” of DAVIDsTEA. During his time at DAVIDsTEA, Segal grew the company from a single store to a $200 million retail giant. Segal left DAVIDsTEA in 2016 and started Mad Radish—a quick service restaurant concept. Mad Radish is all about providing healthy, gourmet fast foods. In 2021, Segal started Firebelly tea to create exceptional loose leaf teas tailored to modern living.

    Listeners of The Knowledge Project can receive a special 15 percent discount on Firebelly Tea products by heading to www.firebellytea.com and entering the code Shane15 at checkout.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsor:

    Shopify: Making commerce better for everyone. https://www.shopify.com/shane

     

    (00:00) Intro

    (04:59) What entrepreneurship really is

    (07:10) How to manage your psychology

    (10:40) Yearly planning, daily action

    (15:50) Avoiding "ivory-tower syndrome"

    (18:30) Segal's childhood and background

    (25:15) The history of DAVIDsTEA and Firebelly

    (36:40) The evolution of tea and business over the last twenty years

    (42:30) On failures

    (49:00) Dealing with depression

    (52:30) Lessons about money

    (56:55) Business and life lessons from Warren Buffett

    (1:00:00) On time management

    (1:04:50) What's missing in Segal's life

    (1:08:39) On success

     

     

    #191 Dr. Rhonda Patrick: Diet Essentials For Healthy Living

    #191 Dr. Rhonda Patrick: Diet Essentials For Healthy Living
    Shane Parrish sits down with the renowned biochemist Dr. Rhonda Patrick to explore the intricate world of nutrition and health. Dr. Patrick provides a deep dive into the role micronutrients play in our daily health, detailing how deficiencies and insufficiencies in vitamins, minerals, fatty acids, and amino acids can lead to serious health issues over time. Shane and Dr. Patrick also discuss the science behind deliberate heat exposure. She outlines the optimal sauna conditions—temperature, duration, and frequency—necessary to achieve these health benefits and explains the physiological mechanisms at play.
     
    Rhonda Patrick has a Ph.D. in biomedical science and a Bachelor of Science degree in biochemistry/chemistry from the University of California, San Diego. She has done extensive research on aging, cancer, and nutrition.
     

    (00:00) Intro

    (04:40) A philosophy for nutrition

    (15:36) Micronutrients through supplements vs. food

    (25:43) Wild-caught vs. farm-raised fish

    (28:44) Organic vs. non-organic vegetables

    (36:14) On macronutrients

    (40:20) How protein levels differ in different foods

    (45:27) The best morning smoothie recipe

    (54:48) Dr. Patrick grades Shane's "GOAT" smoothie recipe

    (59:14) Grass-fed vs. non-grass fed

    (01:04:40) On vitamin D (Is sunscreen killing us more than the sun?)

    (01:19:48) Deliberate heat and cold exposure

    (01:44:27) Top three behavioral and diet interventions for life and health improvements

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet

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    #190 Brad Jacobs: Building a Business Empire

    #190 Brad Jacobs: Building a Business Empire
    Throughout his tenure, Brad Jacobs has built multiple billion-dollar companies. While there is no "playbook" for growing a business, he focuses on a few factors above all else in every company he operates, and in this conversation, he reveals them all.

    Shane and Jacobs discuss how to read anyone during an interview through a series of intentional questions, the exciting role of AI and technology in the future of business, and where money-making ideas hide in companies. Jacobs also shares how his training in math and music made him a better business operator, the one thing he focuses on to grow his businesses, how to spot big trends before everyone else, and the only thing a company should focus on for success.

    Brad Jacobs has started five companies from scratch and led each to become a billion-dollar or multibillion-dollar enterprise. These include three publicly traded companies: XPO Logistics, where he serves as Chairman and CEO, United Rentals, and United Waste Systems. Before starting XPO in 2011, Jacobs founded United Rentals in 1997 and led the company as Chairman and Chief Executive Officer. In 1989, he founded United Waste Systems.
     
    (00:00) Intro
    (04:44) The future of AI
    (07:21) How to think rationally
    (08:48) The major trend
    (10:57) The research process
    (13:29) On asking better questions
    (19:35) On rearranging your brain
    (22:23) On music, math, simplicity, and business
    (32:26) Leverage, debt, and optionality
    (35:11) What it takes to take contrarian bets
    (40:45) Confidence and parents
    (50:21) Why negative-only feedback is detrimental for employees
    (56:14) Money lessons
    (58:13) A deep dive on M&A (Jacobs' secret sauce to growing his companies)
    (01:07:51) Questions to immediately get to know anyone
    (01:11:14) On boards and board meetings
    (01:16:57) On decision-making
    (01:23:37) The role of capital markets
    (01:25:41) The type of person you don't want to hire
    (01:31:16) The best capital allocators
    (01:33:53) Biggest lesson Jacobs learned from the past year
    (01:37:20) On success
     

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

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    #189 Chris Davis: Three Generations of Wealth

    #189 Chris Davis: Three Generations of Wealth

    Most families who obtain immense wealth squander it by the third generation. But Chris Davis comes from a family whose grandfather and father all became independently wealthy of each other, and Davis has done the same. How does that keep happening? In this conversation, we find out.

    Shane and Chris discuss life and investment lessons he learned from his father and grandfather, why writing is more important to clarify one's thinking no matter who's reading it, and the surprising benefit of reading physical newspapers and wearing ties to work. Davis also shares his value-investing philosophy, what he learned from working with and meeting Charlie Munger, and what parents can do to raise kids who aren't entitled. Davis talks about his alcohol drink tracker and why it's important to him, why he never puts himself in situations where envy can grow, and Warren Buffett's letter about why investment managers underperform.

    Chris Davis has been a Director of The Coca-Cola Company since April 2018. Davis is Chairman of Davis Selected Advisers-NY, Inc., an independent investment management firm founded in 1969. Davis joined Davis Selected Advisers-NY, Inc. in 1989 as a financial analyst and in 1995, he became a portfolio manager of the firm’s flagship funds. Prior to joining Davis Selected Advisers-NY, Inc., he served as a research analyst at Tanaka Capital Management and as an accountant at State Street Bank and Trust Co.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - Each week I share timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/

    My New Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet

     

    (00:00) Intro

    (03:20) Life lessons Davis learned from his grandfather and father

    (26:24) The importance of writing things no one reads

    (36:55) Davis' experiences through financial crises

    (52:31) Why Davis loves managing a mutual fund

    (55:49) Why Berkshire Hathaway operates with margin

    (01:01:05) What is risk?

    (01:04:02) On low interest rates and their future impact

    (01:14:46) The mismatched timelines between CEOs, companies, investors, and policy

    (01:22:19) How Davis and Munger met

    (01:30:20) Lessons learned from Munger

    (01:41:29) Why avoiding weaknesses is the ultimate recipe for success

    (01:55:46) How to raise non-entitled kids and avoid lifestyle creep

    (01:16:10) On happiness

    (02:27:00) Good vs. bad board meetings

    (02:31:34) Three generations of wealth

    (02:37:15) On success

    #188: Bryan Johnson: Five Habits for Longer Living

    #188: Bryan Johnson: Five Habits for Longer Living
    What can you do (or avoid) tomorrow to guarantee you can live longer?

    In this episode, Bryan Johnson reveals the five simple disciplines you can start doing to live healthier and longer. Johnson shares what his daily routine looks like, the ins and outs of his experimentation process, and why he gave his father plasma.

    Johnson also opens up about the constant hate he receives from people online, how he deals with it all, and what he wishes he'd known when he sold his company.

    Bryan Johnson is the world's most measured human. Johnson sold his company to PayPal in 2013. Through Project Blueprint, Johnson has achieved metabolic health equal to the top 1.5% of 18 year olds, inflammation 66% lower than the average 10 year old, and reduced his speed of aging by the equivalent of 31 years.

    Johnson is also the founder of Kernel, creator of the world’s first mainstream non-invasive neuroimaging system; and OS Fund, where he invested in the predictable engineering of atoms, molecules, and organisms.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - Each week I share timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/

    My New Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:
    Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet

     

    Timecodes:

    (00:00:00) Intro

    (00:03:45) On biographies

    (00:08:03) On depression and coping mechanisms

    (00:14:18) Self-destructive behavior and how to pitch Blueprint to someone

    (00:26:50) What a day looks like on Blueprint (exercise and what to eat)

    (00:42:06) How to turn Blueprint protocols into habits

    (00:45:17) Embracing the hate

    (00:49:07) The downsides and lessons of making money

    (00:59:22) The five habits

    (01:05:09) Why does posture matter?

    (01:07:48) Relationship between biological health and sexual health

    (01:09:50) Hair-loss prevention

    (01:15:46) Sunscreen, plastics, and other miscellaneous impacts on aging

    (01:18:30) How will AI help us?

    (01:22:10) On success

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    #117: Jimmy Stice - King of the Jungle

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    Farming healthy and sustainable food with Anisha Goel

    When Anisha was confronted with the difficulty of finding fresh local produce in her hometown in India, she decided to create the solution. Building off of her family’s history and her business experience, Anisha and her co-founders are working to uncover new ways of growing healthy, sustainable food and educating consumers on the great products from local farmers. Listen to episode 4 of Her Voice!

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    The podcast was recorded by Inner Green Deal co-founder Jeroen Janss in the run-up to COP27, but the the insights on the human dimension in climate negotiations are timeless.


    If you enjoyed this episode, you may also be interested to listen to our episode from season two titled "how can we all be climate diplomats" with previous Dutch Climate Envoy Marcel Beukeboom.


    Please consider subscribing to our podcast or leaving a review. In doing so you make it easier for people to discover our podcast. We thank you for your support. 


    The Inner Green Deal is a non-profit organisation based in Cologne and Brussels with a growing community around the world.


    It addresses the human dimension of sustainability and supports leaders, change makers and facilitators to accelerate the green transformation. The non-profit offers a range of short and longer programmes cultivating collaboration, systems thinking and compassion. In addition to programmes for organisations, it empower facilitators to create communities of change by offering train-the-trainer programmes, access to curricula and digital tools.

    The Inner Green Deal podcast is produced by Tom Weimann. Original music by Marc Matthaei and Tom Weimann. For more information, send an email to info@innergreendeal.com.