16. Setting up a multi brand ecommerce store with Carlene, founder of Kids Life Clothing

This week on the commerce club podcast I am doing something a bit different in celebration of the launch of my online course platform which is called - you guessed it - The Commerce Club.

The Commerce Club is a educational platform where you will find courses designed and led by me to support you in starting your very own ecommerce or product based business.

I guide you through how to get started with developing your idea and turning in to reality, so you can make money from the products you want to sell from the day you launch using everything I know from my 13+ year retail industry career and give you actionable steps to take along the way to make sure you are moving in the right direction to set this business up.

So if in 6 months time you want to be seeing your first sales are pinging through your online shop after you’ve sourced your dream products and launched them to a warmed up audience on social media and you are comitted to turning your ideas in to reality YOU ARE IN THE RIGHT PLACE.

Every day this week I am sharing a module of the course with your for FREE!

Today I am talking about SELLING and why you need a sales strategy in your ecommerce business.

Marketing & sales strategies work hand in hand...

You need to have a sales strategy to know exactly how you are actually going to sell your product and be able to take actions in order to make it happen..

Basically your sales strategy is the messaging you will use to feed your marketing campaigns.

I talk you through why you need a sale strategy in module 1 of the “how and where to sell” course in The Commerce Club.

If you loved what you heard in todays module clipping from The Commerce Club there is plenty more where that came from.

Why not head over to www.thecommerceclub.co and enroll in the START bundle to start taking action to turn your ideas in to reality today. Use the code STARTNOW to get 10% off your enrollment.

This week on the commerce club podcast I am doing something a bit different in celebration of the launch of my online course platform which is called - you guessed it - The Commerce Club.

The Commerce Club is a educational platform where you will find courses designed and led by me to support you in starting your very own ecommerce or product based business.

I guide you through how to get started with developing your idea and turning in to reality, so you can make money from the products you want to sell from the day you launch using everything I know from my 13+ year retail industry career and give you actionable steps to take along the way to make sure you are moving in the right direction to set this business up.

So if in 6 months time you want to be seeing your first sales are pinging through your online shop after you’ve sourced your dream products and launched them to a warmed up audience on social media and you are comitted to turning your ideas in to reality YOU ARE IN THE RIGHT PLACE.

Every day this week I am sharing a module of the course with your for FREE!

Today I am talking about taking your customer on a journey, because let's be honest nobody JUST buys from you…

For someone to buy from you, they need to trust you, think you are credible, understand what you can offer them and feel like they have a relationship with you, you do this through taking them on a customer journey to convert…

How do you take them on a journey?

I explain all in module 3 of my course “how to launch your brand” in The Commerce Club.

If you loved what you heard in todays module clipping from The Commerce Club there is plenty more where that came from.

Why not head over to www.thecommerceclub.co and enroll in the START bundle to start taking action to turn your ideas in to reality today. Use the code STARTNOW to get 10% off your enrollment.

This week on the commerce club podcast I am doing something a bit different in celebration of the launch of my online course platform which is called - you guessed it - The Commerce Club.

The Commerce Club is a educational platform where you will find courses designed and led by me to support you in starting your very own ecommerce or product based business.

I guide you through how to get started with developing your idea and turning in to reality, so you can make money from the products you want to sell from the day you launch using everything I know from my 13+ year retail industry career and give you actionable steps to take along the way to make sure you are moving in the right direction to set this business up.

So if in 6 months time you want to be seeing your first sales are pinging through your online shop after you’ve sourced your dream products and launched them to a warmed up audience on social media and you are comitted to turning your ideas in to reality YOU ARE IN THE RIGHT PLACE.

Every day this week I am sharing a module of the course with your for FREE!

Today I am talking about how to build a strategy for your brand.

A strategy is simply a plan of action that you can implement to get you one step closer to your goals!

& there’s a few strategies you are going to want to create if you are setting up an ecommerce/product business…

Product strategy - What are you selling? How much of it? Why? USP?

Pricing strategy - Where do you sit in the market? What will incentivize people to buy from you? How much is too much?

Marketing strategy - How will your build awareness and target the people you want to sell to?

Sales strategy - How are you actually going to sell to them?

I cover all of this in module 2 of  my course “How to set up your product business” in The Commerce Club.

If you loved what you heard in todays module clipping from The Commerce Club there is plenty more where that came from.

Why not head over to www.thecommerceclub.co and enroll in the START bundle to start taking action to turn your ideas in to reality today. Use the code STARTNOW to get 10% off your enrollment.

This week on the commerce club podcast I am doing something a bit different in celebration of the launch of my online course platform which is called - you guessed it - The Commerce Club.

The Commerce Club is a educational platform where you will find courses designed and led by me to support you in starting your very own ecommerce or product based business.

I guide you through how to get started with developing your idea and turning in to reality, so you can make money from the products you want to sell from the day you launch using everything I know from my 13+ year retail industry career and give you actionable steps to take along the way to make sure you are moving in the right direction to set this business up.

So if in 6 months time you want to be seeing your first sales are pinging through your online shop after you’ve sourced your dream products and launched them to a warmed up audience on social media and you are comitted to turning your ideas in to reality YOU ARE IN THE RIGHT PLACE.

Every day this week I am sharing a module of the course with your for FREE!

Today I am talking about how to target your ideal customer...

Ultimately they are the ones that are going to be buying from you, so you need to know who they are! In module 3 of the “how to turn your idea in to reality” course on the commerce club we delve in to: Why your product needs to be relevant to them.  How to target them with your marketing. How you can retain their long term custom
& build a loyal community of people who love what you do!

If you loved what you heard in todays module clipping from The Commerce Club there is plenty more where that came from.

Why not head over to www.thecommerceclub.co and enroll in the START bundle to start taking action to turn your ideas in to reality today. Use the code STARTNOW to get 10% off your enrollment.

This weeks guest on the commerce club podcast is the wonderful Alana who is the founder of this is the remix.

This is the remix was born following alanas diagnoses of autism aged 36, she wanted to create something that was inspired by all of her interests and elements of her personality to promote a positve message to anhyone struggling with mental health and suppor tthem on their healing journey.

I loved this conversation so much as mental health is a hot topic for me and ive been on my own healing journey over the past few years, so we had a lot to talk about and her story is super inspirational.

You can check out This is the remix here!
Instagram here!

If like Alana you are looking to set up your ecommerce business right now and need a little helping hand to keep you going in the rigth direction you can check out my FREE Masterclass "5 steps to starting a product business here!"

Today’s guest is Harriet a freelance fashion and tech pack designer with 10+ years experience working in the fashion industry.

When starting a brand on a budget, tech packs and samples is often something that is neglected due to low start up funds, but it’s actually a huge part of a product development process that should not be missed.

The thing is putting your product in to development without tech packs and sampling is super risky, what might save you money in the short term, may cost you a lot in the long run.

In this episode Harriet and I chat about the product development process and how to eliminate risk by creating tech packs and samples.

Need a tech pack designer? Harriet can be found here…

http://www.harrietfreelance.co.uk/

https://www.instagram.com/harrietfreelance_/?hl=en

If you have been dreaming about setting up a product based business this year, but  you feel like you have NO idea where to start with setting up their business 🤷‍♀️

I've designed a FREE Masterclass to help you! Sign up to: "5 Steps to starting your product business" & by the end of the masterclass you will...

Have learnt how to adopt a founders mindset.🤯

Know how to validate your idea and figure out where you sit in the market. 💡

Know who your ideal customer is & where to find them. 🙋‍♂️

Have an idea of how you will source your product. 🔍

Know how to plan your launch by marketing and selling to a warm audience. 🛒

Be confident & well on your way to setting up and launching your brand!

Sign up to this FREE Masterclass right here!

Copywriting it’s a task in business that we either love or hate to do.

If you’re a creative maybe it comes naturally to you, if you struggle with words this part of your business probably starts to feel like hard work and that;s when you know it’s time to outsource…

In this weeks episode of the commerce club podcast I’m talking to Kate founder of eat your words copy about how important your tone of voice as a brand actually is.

Kate gives us her best advice and copywriting tips for ecommerce websites and how you can convert customers through your choice of words.

Connect with Kate here: https://www.eatyourwordscopy.co.uk/
Instagram: https://www.instagram.com/eatyourwords__/

If you have been dreaming about setting up a product based business this year, but  you feel like you have NO idea where to start with setting up their business 🤷‍♀️

I've designed a FREE Masterclass to help you! Sign up to: "5 Steps to starting your product business" & by the end of the masterclass you will...

Have learnt how to adopt a founders mindset.🤯

Know how to validate your idea and figure out where you sit in the market. 💡

Know who your ideal customer is & where to find them. 🙋‍♂️

Have an idea of how you will source your product. 🔍

Know how to plan your launch by marketing and selling to a warm audience. 🛒

Be confident & well on your way to setting up and launching your brand!

Sign up to this FREE Masterclass right here!

In todays episode of The Commerce Club podcast myself and founder of the uncommon club membership Kimberly are talking about freedom in business.

So many of us, myself included have set up our businesses with the goal of escaping the 9-5 and finding freedom in our work lives.

It’s not always an easy journey, especially if you are one of the many founders that leans more towards the creative side and struggles with the more businessy aspects of actually running a business.

Running a business and living a freere life can also be super isolating especially if the people around you are all living that corporate ladder lifestyle, they don’t get it that you might have to work at weekends, or that during the week you might just take a random day off, and sometimes money is a real worry as we don’t always know when our next paycheck is gonna be.

& That’s why Kimberly has designed the membership uncommon club,

The uncommon club has created a dedicated space for creatives to thrive. It’s a hub for change-makers to elevate their voice and bring their unique talent to the world. Kimberly is building a global network of freedom-seeking creatives for inspired support and a united voice of change. Through the membership she is connecting forward-thinking creatives from across the globe to drive the creative movement via inspired collaborations, trend sharing, and open discussions. & as a collective we are changing the narrative across the board. From challenging traditional working narratives, reshaping what success means, and changing the narrative on following a creative path.

Essentially the common club is a positive, inspiring, and uplifting space that goes against standard social networks.

In todays episode we dicuss what it feels like when you don’t want to live a traditional working lifestyle, why it’s so important to find your tribe when setting up your business and why the uncommon club membeship might help you finally find your freedom.

You can find out more and subscribe to The Uncommon Club membership here:
https://uncommon-folk.com/registration-form/

Don't forget to quote my name SOPHIE BIGGERSTAFF when you join.

Find out more about me here: www.itssophiebiggerstaff.com

Todays guest on the Commerce Club podcast is Denisa is the founder of branding and packaging design agency Kind & Ivy. Denisa is on a mission to transform conscious small businesses into memorable brands. After graduating from her master's degree in environmental science, she knew she wanted to use her knowledge and expertise to make a change in the world. She's turned my passion for sustainability and design into giving good causes a bigger voice and helping them stand out in a sea of the same.

In this episode Denisa and I chat all things packaging and why it plays an important part in taking your customer on a journey to convert.

Packaging is a hot topic amongst all of my clients especially when it comes to figuring out how much you should buy and what budget you should spend on it, so in this episode we dele right in to all the questions I so often get asked

You can find Denisa here:
https://www.instagram.com/kindandivy.studio
https://kindandivy.com/welcome

You can find out more about me, your host at www.itssophiebiggerstaff.com

& don’t forget as a listener you’ve got a 10% discount code on your chosen courses over at www.thecommerceclub.co using code TCC10OFF

Today’s guest Kira Matthews is a manifestation coach, podcast host and all round joy to chat to about all the spirtual woo woo topics I love to chat about.

I met Kira a few years ago as we both lived in the same area of London, so we connected and had a lot of common ground. I wanted to get her on the podcast to chat about a topic I’ve personally been exploring over the past year of so which is Manifestation.

Manifestation is all about emboding the person you want to be or visualizing yourself already having the things you desire.

In this episode we chat about the first time Kira was introduced to manifestation, how it works & how you can start using it to manifest your big business goals in to your life.

You can check Kira out here:

https://www.kiramatthews.com/

https://www.instagram.com/kirathebold/

One of the first steps to exploring manifestation is being in the right mindset to do so and I’ve launched a FREE voice note challenge to help you step in to the mindset of a founder. You can gain access to it, by clicking here:

https://view.flodesk.com/pages/63dc66c7781752946ff2ae92

Found yourself here, but don’t know who I am or what I do? You can find out more about me at www.itssophiebiggerstaff.com