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    Podcast Summary

    • The Importance of Authenticity in Personal and Professional LifeMaintaining authenticity in all aspects of life is crucial for building trust, predicting behavior, and finding true happiness.

      Maintaining authenticity is important in both personal and professional lives. Ravi's father's advice about not having separate work and home personalities resonated with him, and he realized the negative impact of seeing colleagues behave differently outside of work. The COVID-19 pandemic also allowed for glimpses into people's true selves as work and home life blended together. This dual persona can hinder trust and make it difficult to predict someone's behavior. Additionally, Ravi's teenage years were shaped by comparing himself to his older brother and trying to differentiate himself. Lastly, Ravi and his partner, Evney, aim to raise their children with a broader definition of success and value the importance of earned success for their happiness.

    • Instilling a Sense of Belief and Success in ChildrenNurturing self-belief, hard work, and personal agency in children is vital for their success and growth. Encouraging them to think for themselves and find solutions is more effective than emotional reactions.

      Parents should instill in their children the belief that they can be successful in whatever they choose to do. Ravi Gupta emphasizes the importance of making sure his kids feel good at what they do and have earned some level of success through hard work and practice. He acknowledges that this belief is something they try to instill in their children, even though they are unsure of its success. Ravi and Shane discuss how their parents' definition of success was narrower compared to the opportunities their children have today. They highlight the luxury of having a broader sense of success but also discuss how triggers like laziness and whining can affect their approach as parents. Ravi mentions that instead of reacting emotionally, it is more effective to ask questions that encourage his children to think for themselves and find their own solutions. Overall, the key takeaway is that nurturing a sense of personal agency, hard work, and self-belief in children is crucial for their success and growth.

    • The Importance of Earning Achievements and Cultivating Individual TalentsRewarding success and allowing children to learn from failure promotes personal growth and resilience, emphasizing the value of meritocracy and personal development over equality.

      Earning a medal or achieving success holds more value and meaning than simply being given a participation medal. Ravi Gupta and Shane Parrish discuss how the concept of giving everyone a trophy or eliminating gifted classes might appear to promote equality, but it actually fails to challenge and nurture individual talents. They emphasize the importance of allowing children to experience both success and failure, and to learn from their shortcomings in order to grow and improve. By striving to earn their achievements, individuals develop a sense of pride, resilience, and the ability to overcome obstacles. This conversation highlights the need to cultivate a culture of meritocracy and personal development rather than rewarding mediocrity in the name of equality.

    • Embracing Reality: A Key to Personal and Professional GrowthAcknowledging and facing the truth of a situation is essential for progress and improvement, while avoiding reality or relying on misinformation can have negative outcomes. Stay grounded in reality while being ambitious and thinking outside the box.

      Embracing reality is essential for personal and professional growth. It is necessary to acknowledge the truth of a situation in order to make progress. Avoiding reality or relying on misinformation can have detrimental consequences. The conversation highlights the importance of facing reality head-on, as demonstrated by the example of a founder who saw improvement after actively working on a problem instead of just thinking about it. The conversation also distinguishes the concept of embracing reality from the idea of creating a reality distortion field. While ambition and thinking outside the box are valuable traits, it is crucial to remain grounded in the reality of feedback and market response.

    • The Importance of High Standards and Continuous ImprovementSuccessful leaders prioritize excellence, attention to detail, and setting ambitious goals, while founders and entrepreneurs must embrace reality and earn trust to ensure holistic business performance.

      Having a high standard and raising the bar consistently is crucial for achieving excellence. Both Steve Jobs and Jeff Bezos exemplify this mindset, where they were not willing to settle for anything less than perfection. Jobs emphasized the importance of attention to detail and ensuring that every aspect of a product or service exudes craftsmanship and beauty. Similarly, Bezos pushed for seemingly impossible goals, demanding exceptional performance from his team. This constant pursuit of excellence and willingness to be disliked in the pursuit of greatness sets successful leaders apart. For founders and entrepreneurs, embracing reality beyond positive signals and earning trust to share perspectives is important to ensure a holistic understanding of their business's performance. Ultimately, these lessons highlight the significance of maintaining high standards and continuously striving for growth and improvement.

    • The importance of growth and the challenges of restarting itEmbracing constant innovation and changing user experience are essential for achieving significant growth and long-term success.

      Growth is essential for success in any endeavor, whether it's a business or personal development. The conversation highlights the difficulty of restarting growth once it has stalled, mainly due to human nature and our instinct to hoard resources in times of scarcity. The shift from a growth mindset to an optimization mindset often leads to a focus on preserving what already exists rather than creating something new and attractive to others. Additionally, the conversation explores the challenge of getting people to change their behavior and embrace something new. To achieve significant growth, the product or experience needs to be 10 times better, fundamentally changing the user's experience. Ultimately, the conversation demonstrates that constant innovation and the pursuit of growth are crucial for long-term success.

    • The Importance of Editing and Genuine Passion in WritingWriting requires effort, persistence, and editing; strive to produce insightful and unique content; embrace difficulty, choose interests, capture ideas; dedication, perseverance, and genuine passion are crucial for success.

      Writing is a process that requires effort and persistence. Ravi Gupta emphasizes the importance of reading one's writing out loud and editing until it sounds good, as it reflects the quality of one's thoughts. He also suggests that if a piece of writing could easily be generated by an AI like Chat GPT, it may not be insightful enough, and one should strive to produce something better. Furthermore, Ravi and Shane Parrish discuss advice on writing, including embracing the difficulty, choosing topics of personal interest, and capturing ideas when they arise. Additionally, they touch on the importance of doing things even when lacking motivation, with Ravi using his desire to be active with his family as a source of willpower for exercise. Overall, the key takeaway is that writing and motivation require dedication, perseverance, and genuine passion.

    • Consistency and Eliminating Negotiations: Keys to Achieving Goals and Maintaining DisciplineConsistently sticking to healthy habits and eliminating the option to negotiate with oneself are crucial in achieving long-term goals and maintaining willpower and discipline.

      Consistency and eliminating negotiations are essential for achieving goals and maintaining discipline. Both Ravi and Shane express their desire to live a long and healthy life, being able to actively participate in activities with their families. Shane emphasizes the importance of going to the gym every day, as it removes the possibility of negotiating with oneself. By making it a predetermined activity, he removes the option to skip it based on how he feels. Ravi focuses more on his food choices and adopts a framework of having a certain number of good meals each week. He tries to remove the need for decision-making by sticking to a routine. Overall, the conversation highlights the significance of daily habits and removing temptations to maintain willpower and discipline.

    • The Importance of Making Every Moment CountDedicate your time wisely, whether it be in personal or business decisions. Strive for improvement and consider the hidden needs of customers.

      When you choose to dedicate your time and energy to something, especially if it means sacrificing time with loved ones, it is important to make it worth it. Ravi Gupta emphasizes the importance of reminding yourself that you have affirmatively chosen this path and should not waste the precious time you have away from the people you care about. This idea applies not only to personal decisions but also to business practices. The conversation between Ravi Gupta and Shane Parrish highlights the challenges faced by Instacart in providing a seamless grocery delivery experience. While the company has made significant improvements, there are still instances where the exact items ordered may not be available, making it difficult to meet every customer's specific needs. This conversation underscores the need to continually strive for improvement and consider the hidden or invisible needs of customers.

    • Prioritize quality relationships and high-impact individuals for greater success and fulfillment.Focus on nurturing meaningful relationships with the few who bring significant value, both in the workplace and in personal life, rather than trying to please everyone.

      Quality over quantity applies not only to material possessions, but also to the people and relationships in our lives. Ravi Gupta emphasizes that a small percentage of individuals, around 5%, deliver the majority of value and impact in workplaces. He suggests that businesses and leaders should prioritize identifying and fostering relationships with these high-performing individuals rather than trying to appease the larger population. Additionally, Ravi reflects on the importance of investing time and effort in nurturing relationships with loved ones who matter most to us, even if they live far away. This conversation emphasizes the need to focus on quality relationships and high-impact individuals, rather than spreading ourselves too thin.

    • Prioritizing quantity over quality in family time can have negative consequences in relationships.The best moments with family often happen unexpectedly during everyday interactions, and neglecting family for career success can erode relationships.

      Prioritizing quantity over quality when it comes to family time, especially with young kids, can lead to negative consequences in relationships. Ravi Gupta expresses concern that the notion of creating memorable moments, like extravagant birthday parties or trips to Disneyland, could be used as an excuse to spend less time with children. He argues that the best moments often arise unexpectedly during everyday interactions. Ravi also reflects on the impact of neglecting family for the sake of career success, noting that it can erode relationships over time. The conversation highlights the importance of being present and attentive in family interactions, as well as the need to balance professional ambitions with maintaining strong connections with loved ones.

    • Balancing Personal and Professional Priorities: The Myth of SacrificeAchieving greatness does not always require sacrificing family life; it is possible to balance personal and professional priorities by making choices that align with personal values and aspirations.

      Balancing personal and professional priorities can be challenging, especially when striving to be the best in the world at something. While it is often believed that achieving greatness requires sacrifice, such as neglecting family life, this conversation challenges that notion. Examples like Warren Buffett, who may have compromised family relationships for his success, suggest that being the best may come at a cost. However, counterexamples like Steph Curry, who seems to maintain a thriving family life alongside his achievements, prove that balance is possible. Ultimately, each individual must determine their own priorities and decide how much they are willing to sacrifice for their professional goals. The key is to be aware of the trade-offs and make choices that align with personal values and aspirations.

    • The Importance of Keeping the Main Thing the Main Thing for Success and Personal FulfillmentPrioritize what truly matters, be present for loved ones, and focus on the main thing to achieve goals effectively and experience fulfillment in life.

      Keeping the main thing the main thing is crucial for success and personal fulfillment. Ravi Gupta emphasizes the importance of focus and prioritizing what truly matters in order to move forward and achieve goals effectively. By being present for his children and creating rules for himself, he ensures that he doesn't sacrifice meaningful time with them for unnecessary commitments. He understands that being there for his children allows him to be ready for important moments and build trust with them. Additionally, Shane Parrish adds that giving up the most valuable time, such as family time, should have the biggest payoff. Both individuals recognize that staying focused on the main thing leads to better outcomes and a sense of fulfillment in various aspects of life.

    • Maintaining focus for personal and professional success.Prioritize and stay focused on the main objective to avoid distractions and ensure long-term success.

      It is crucial to maintain focus on what truly matters in order to succeed both personally and professionally. Ravi Gupta emphasizes the importance of not getting distracted by irrelevant conversations and tasks that do not contribute to the main objective. As a leader, it is the responsibility to ensure the organization stays focused on the key goal and avoid wasting time on insignificant matters. The risk of compromising and deviating from the main purpose is ever-present, especially when faced with external pressures or enticing opportunities. However, constantly reminding oneself of the ultimate purpose and consistently aligning decisions and actions with that purpose is essential for long-term success and fulfillment.

    • The Importance of Identifying and Executing the Most Important Task for High Job PerformanceThe ability to quickly identify and execute the most important task is a valuable skill that can predict success in various job roles.

      Identifying the most important thing and executing it effectively is a crucial skill for high job performance. Shane Parrish suggests using this as an assessment tool to gauge success, emphasizing the correlation between an individual's ability to identify and prioritize the most important task and their on-the-job performance. The conversation highlights the importance of asking the right interview question to assess a candidate's problem-solving skills and resourcefulness. Ravi Gupta shares an example of an effective interview question used by an ops leader, which focuses on action-oriented problem-solving rather than over-analyzing complex scenarios. The key takeaway is that the ability to quickly identify and execute the most important task is a valuable skill that can predict success in various job roles.

    • Traits of Effective Decision MakersEffective decision makers prioritize speed, differentiate between one-way and two-way doors, use writing to clarify thoughts, and possess strategic thinking and adaptability.

      Exceptional decision makers consistently make good decisions because they find themselves in consistently good positions. They are skilled at identifying one-way doors versus two-way doors and prioritize speed on the two-way doors. They understand that they can bounce back from any mistake except for a mistake of integrity. Furthermore, they have the ability to turn unfavorable situations into favorable ones by creating opportunities and making the best out of limited options. Common traits among the best decision makers include the use of writing to clarify their thoughts and make informed choices. Overall, effective decision making involves a combination of strategic thinking, adaptability, and the ability to optimize for speed when necessary.

    • The Power of Structuring Your Day for Effective Decision MakingBy prioritizing and aligning goals, energy levels, and priorities, decision makers optimize their focus and mental state, ensuring well-informed choices in the face of uncertainty.

      Effective decision makers prioritize their decision-making process by structuring their day in a thoughtful and conscious way. They understand the importance of aligning their goals, energy levels, and priorities with the timing of their decisions. They proactively schedule activities that optimize their focus and mental state, ensuring that they are in the right frame of mind to make important choices. They don't confuse busyness with productivity, but rather focus on activities that contribute to effective decision making. By being intentional about when and how they make decisions, they are able to navigate decision fatigue and approach uncertainty with a strategic mindset, maximizing the available information to arrive at well-informed choices.

    • Prioritizing Decision-Making for SuccessTaking the time to prioritize and focus on important decisions, recognizing their weight, and balancing concern can lead to effective decision-making and overall success.

      Taking the time to make important decisions is crucial, even if it means extending meetings or delaying them until everyone is prepared. It is important to prioritize making good decisions rather than being a slave to your calendar. Flexibility and adaptability are key in decision-making processes. Additionally, not all decisions hold the same weight, and it is essential to recognize which decisions truly matter and allocate more attention and thought to them. Understanding the difference between short-term and long-term decisions can help prioritize and focus on what truly matters. Finally, it is important to strike a balance between caring about everything and caring about the most important things, as excessive concern for every decision can detract from addressing the truly significant ones.

    • The benefits of using a rating system in decision-making processesUsing a rating system helps in resolving disagreements, promotes self-awareness, enhances trust and collaboration within a team, and positively impacts the success and growth of a company.

      Using a rating system to determine the importance of different opinions or arguments can be extremely beneficial in decision-making processes. By assigning a numerical value on a scale of 1 to 10, individuals can quickly and effectively determine the significance of their differing viewpoints. This approach not only helps in resolving disagreements but also promotes self-awareness, allowing individuals to assess their level of knowledge or understanding regarding a particular subject. Additionally, using a rating system can enhance trust and collaboration within a team, as it shows that everyone's opinion is valued and respected. By adopting this framework, individuals can make informed decisions and continually strive for improvement through valuable feedback and increased throughput. Ultimately, this method can positively impact the success and growth of a company.

    • Avoiding self-sabotage and prioritizing long-term success and respect in leadership and decision-making.It is crucial to approach challenges with humility, prioritize the best interests of all involved, treat individuals differently based on their circumstances, and maintain trust and understanding in relationships.

      Self-sabotage can occur when individuals rely too heavily on their past success or believe that certain tasks are beneath them. In both personal and professional settings, it is important to approach each challenge with the mindset that past achievements do not guarantee future success. Additionally, choosing to be liked in the moment rather than respected in the long term can hinder effective leadership and decision-making. It takes courage to make decisions that may not be immediately appreciated, but leaders who consistently prioritize the best interests of the company or individuals involved gain the trust and respect of others. It is also important to recognize that treating individuals differently based on their unique strengths, weaknesses, and circumstances can lead to greater success in the long run, despite potential pushback or perceptions of unfairness. Trust and understanding the intentions behind actions play a crucial role in maintaining healthy relationships and effective decision-making.

    • The Importance of Open Communication, Trust, and Shared Optimization in Personal and Professional LifeTrust, open communication, and shared optimization are crucial for maintaining successful relationships, both personally and professionally, allowing individuals to focus on what truly matters and achieve true success.

      Open communication, trust, and a shared optimization function are essential in maintaining a successful personal and professional life. Ravi Gupta emphasizes the importance of having a clear understanding of what is best for the family and aligning goals accordingly. By having a shared optimization function, Ravi and his wife can trust each other's decisions, even if they initially seem unconventional. This level of understanding and trust strengthens their relationship and allows them to focus on what truly matters. Ravi's definition of success revolves around giving his loved ones his utmost attention, care, and affection consistently, rather than through grand gestures. Professionally, he aspires to be like Bill Campbell, someone known for his genuine care and support towards others. Overall, the key takeaway is that building trust and maintaining strong connections with loved ones and colleagues are fundamental to achieving success.

    Recent Episodes from The Knowledge Project with Shane Parrish

    #197 Michaeleen Doucleff: TEAM Parenting

    #197 Michaeleen Doucleff: TEAM Parenting

    It's surprising how often we give our kids orders: "Do this!" "Don't do that!" But if we want to raise resilient and independent kids, is this the right approach? Michaeleen Doucleff argues there's a better way, and in this conversation, she explains why and shares practical strategies for solving the parenting "crisis" in the modern world.


    In this conversation, Doucleff reveals four parenting principles that will help foster resilience and independence in your kids while protecting and enhancing their emotional well-being. Shane and Doucleff discuss her observations on how different cultures approach parenting and how their practices can help alleviate the burdens we place on ourselves and our children. We also explore the role of technology and its impact on our parenting and our children's development and maturity.
    Michaeleen Doucleff is the author of Hunt, Gather, Parent. Her work has taken her all over the world to explore, observe, and learn from the parenting practices of various cultures. She is also a correspondent for NPR's Science Desk.

    (00:00) Intro

    (04:12) How (and why) we've lost our way as parents

    (08:02) The rise of the nuclear family

    (13:46) TEAM Parenting: T

    (17:20) TEAM Parenting: E

    (23:01) Why you don't need to praise your child

    (26:12) TEAM Parenting: A

    (36:42) TEAM Parenting: M

    (38:34) "Kids do not need to be entertained"

    (39:12) Technology, parenting, and transmitting values

    (1:02:59) Resources parents can use to educate kids about technology

    (1:04:50) How you can use the environment to give kids autonomy

    (1:09:56) Success and parenting


    Watch the episode on YouTube: ⁠https://www.youtube.com/c/theknowledgeproject/videos⁠

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: ⁠https://fs.blog/newsletter/⁠

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - ⁠https://fs.blog/clear/⁠

    Follow me: ⁠https://beacons.ai/shaneparrish⁠

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    #196 Brent Beshore: Business Brilliance and Happiness at Home

    #196 Brent Beshore: Business Brilliance and Happiness at Home

    Succeeding in both life and business is very difficult. The skills needed to scale a company often clash with those required to cultivate a thriving home life. Yet, Brent Beshore seems to have cracked the code—or at least he's actively working on it. In this conversation, he spills his secrets on excelling in both arenas.

    This episode is split into two parts: the first 45 minutes covers life and how to be a better person. Brent opens up about the evolution of his marriage, physical health, and inner life.

    The rest of the episode focuses on business. Shane and Beshore discuss private equity, how to hire (and when to fire) CEOs, incentives, why debt isn’t a good thing in an unpredictable world, stewardship versus ownership, and why personality tests are so important for a functional organization.
    After beginning his career as an entrepreneur, Brent Beshore founded Permanent Equity in 2007 and leads the firm as CEO. He works with investors and operators to evaluate new investment opportunities.


    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Shopify: Making commerce better for everyone. https://www.shopify.com/shane

    Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. https://protekt.com/knowledge


    (00:00) Intro

    (05:08) Why Brent examined his life

    (09:44) How Brent "fixed" his relationships

    (20:04) How helping hurts

    (32:13) How Brent was subtly controlling relationships

    (40:36) Why Brent stopped drinking (mostly)

    (50:29) How to run a business with love yet competitively

    (01:00:34) Win-win relationships

    (01:05:34) On debt

    (01:19:28) On incentives

    (01:29:08) How to hire and fire CEOs

    (01:34:18) What most people miss about hiring

    (01:44:19) Brent's playbook for taking over a company

    (01:51:20) On projections

    (01:55:52) Revisiting investments

    (01:58:44) How "hands-off" is Brent?

    (02:08:34) Where people go wrong in private equity

    (02:14:07) On success

    #195 Morgan Housel: Get Rich, Stay Rich

    #195 Morgan Housel: Get Rich, Stay Rich

    The skills it takes to get rich are drastically different from the skills it takes to stay rich. Few understand this phenomenon more than Morgan Housel. He's identified unique lessons about wealth, happiness, and money by studying the world's richest families and learning what they did to build their wealth and just how quickly they squandered it all.
    In this conversation, Shane and Housel discuss various aspects of risk-taking, wealth accumulation, and financial independence. Morgan explains the importance of understanding personal financial goals and the dangers of social comparison, lets everyone in on his personal financial “mistake” that instantly made him sleep better at night, and why the poorest people in the world disproportionately play the lottery—and why it makes sense that they do. They also touch on the influence of upbringing on financial behaviors, the difference between being rich and wealthy, and the critical role of compounding in financial success. Of course, we can’t have a writer as good as Morgan Housel on the podcast and not ask him about his process, so Housel concludes with insights into storytelling, his writing processes, and the importance of leading by example in teaching financial values to children.
    Morgan Housel is a partner at Collaborative Fund. Previously, he was an analyst at The Motley Fool. He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers and was selected by the Columbia Journalism Review for the Best Business Writing anthology. He's the author of two books: The Psychology of Money and Same as Ever.
    Watch the episode on YouTube: ⁠https://www.youtube.com/c/theknowledgeproject/videos⁠

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: ⁠https://fs.blog/newsletter/⁠

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - ⁠https://fs.blog/clear/⁠ 

    Follow me: ⁠https://beacons.ai/shaneparrish⁠

    Join our membership: ⁠https://fs.blog/membership/⁠


    Sponsors

    Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. ⁠https://protekt.com/knowledge


    (00:00) Intro

    (04:46) Risk and income

    (07:40) On luck and skill

    (10:10) Buffett's secret strategy

    (12:28) The one trait you need to build wealth

    (16:20) Housel's capital allocation strategy

    (16:48) Index funds, explained

    (20:59) Expectations and moving goalposts

    (22:17) Your house: asset or liability?

    (27:39) Money lies we believe

    (32:12) How to avoid status games

    (35:04) Money rules from parents

    (40:15) Rich vs. wealthy

    (41:46) Housel's influential role models

    (42:48) Why are rich people miserable?

    (45:59) How success sows the seeds of average performance

    (49:50) On risk

    (50:59) Making money, spending money, saving money

    (52:50) How the Vanderbilt's squandered their wealth

    (1:04:11) How to manage your expectations

    (01:06:26) How to talk to kids about money

    (01:09:52) The biggest risk to capitalism

    (01:13:56) The magic of compounding

    (01:16:18) How Morgan reads

    (01:22:42) How to tell the best story

    (01:24:42) How Morgan writes

    (01:35:42) Parting wisdom and thoughts on success

    #194 Abigail Shrier: The Parent-Therapy Trap

    #194 Abigail Shrier: The Parent-Therapy Trap
    Over the last decade, therapy has become the de facto solution to solve all sorts of problems for all sorts of people. Everyone has slowly accepted that therapy is normal and a net benefit to society.

    But instead of helping kids work through difficult circumstances, what if it's just making the problems worse? That's what Abigail Shrier thinks is happening, and in this conversation, she reveals some surprising reasons why.

    Shane and Shrier discuss the real reason therapy is "bad," how we got to this point of acceptance as a culture, and what you can do as a parent to get back to normalcy. Shrier also shares her experiences with lifelong therapy patients, who should actually be in therapy, and the one thing that makes someone a successful parent.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Shopify: Making commerce better for everyone. https://www.shopify.com/shane

    Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. https://protekt.com/knowledge

    (00:00) Intro
    (05:44) Inverse: How do we raise mentally unstable kids?
    (08:29) How we got to now
    (11:45) Bad therapy...or just social trends?
    (13:21) Being your kids' friend: good or bad?
    (15:55) The parenting type that raises the BEST kids
    (21:35) Is this all the parents' fault?
    (29:53) Is "Bad Therapy" a world-wide problem?
    (32:57) Talk to your kids' therapist about these things
    (42:09) The importance of facing adversity in childhood
    (47:06) Can we blame grad schools for all of this?
    (49:14) On technology and social media
    (51:03) Schools should "never" have gotten involved in mental health
    (54:43) Did COVID accelerate "bad therapy?"
    (56:07) How to return to normalcy
    (58:21) Why Shane shares negative YouTube comments with his kids
    (01:01:23) Shrier's experience being "cancelled"
    (01:04:13) On prestige media
    (01:07:47) Small steps parents can take to return to normal
    (01:11:02) Dealing with schools saying one thing and parents saying another
    (01:13:32) Why is the silent majority...silent?
    (01:16:32) If this continues, what happens?
    (01:18:19) What makes someone a successful parent?

    #193: Dr. Jim Loehr: Change the Stories You Tell Yourself

    #193: Dr. Jim Loehr: Change the Stories You Tell Yourself

    What if reaching the next level of success wasn't determined by another skill, degree, or course but by something that changed on the inside?

    That's what Dr. Jim Loehr believes, and in this episode, he reveals everything he knows about mental toughness and winning the mind game. Shane and Loehr discuss the radical importance of the stories you tell yourself—including how they can damage your kids—and how to change the negative stories you believe. Loehr also shares the best reflection questions to ask yourself to reveal personal blindspots, the importance of rituals for calming anxiety and performing under pressure, and how the best in the world use their recovery time effectively.

    Dr. Jim Loehr is a world-renowned performance psychologist and author of 16 books. From his more than 30 years of experience and applied research, Dr. Loehr believes the single most important factor in successful achievement, personal fulfillment, and life satisfaction is the strength of one’s character. Dr. Loehr possesses a masters and doctorate in psychology and is a full member of the American Psychological Association.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsor:

    Protekt: Simple solutions to support healthy routines. Enter the code "Knowledge" at checkout to receive 30% off your order. https://protekt.com/knowledge

     

    (00:00) Intro

    (03:20) Parenting and storytelling

    (06:15) How to determine whether or not the stories are limiting or enabling you

    (08:41) What the stories world-class performers tell themselves

    (15:02) How to change the stories you tell yourself

    (23:26) Questions to journal about

    (26:16) Private voices vs. public voices (and how they impact your kids)

    (31:32) How to help your friends change their stories

    (37:30) How to better come alongside your kids to prevent destructive behavior

    (44:48) - (45:06) What Loehr knows about high performers that others miss

    (53:12) On time and energy

    (01:06:26) Conquering the "between point" ritual

    (01:11:50) On rituals vs. habits

    (01:15:54) How to increase your mental toughness

    (01:23:51) On success

     

     

    #192 David Segal: Yearly Planning, Daily Action

    #192 David Segal: Yearly Planning, Daily Action

    Working in a business and working on a business are two different things. Without the former, nothing gets done; without the latter, the wrong things get done. David Segal has a unique way of managing that tension, and this episode, he reveals all his business operating secrets and explains how he failed along the way.

    Shane and Segal discuss what entrepreneurship really is, where motivation comes from, and what Segal learned building a $200 million tea business. Shane and David also dive deep into the dark side of success and the radical depression that can strike when you get a big payday, life and business lessons they learned from Warren Buffett, and the value of time management.

    David Segal is the co-founder of Firebelly Tea. He’s also best known as “the David” of DAVIDsTEA. During his time at DAVIDsTEA, Segal grew the company from a single store to a $200 million retail giant. Segal left DAVIDsTEA in 2016 and started Mad Radish—a quick service restaurant concept. Mad Radish is all about providing healthy, gourmet fast foods. In 2021, Segal started Firebelly tea to create exceptional loose leaf teas tailored to modern living.

    Listeners of The Knowledge Project can receive a special 15 percent discount on Firebelly Tea products by heading to www.firebellytea.com and entering the code Shane15 at checkout.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsor:

    Shopify: Making commerce better for everyone. https://www.shopify.com/shane

     

    (00:00) Intro

    (04:59) What entrepreneurship really is

    (07:10) How to manage your psychology

    (10:40) Yearly planning, daily action

    (15:50) Avoiding "ivory-tower syndrome"

    (18:30) Segal's childhood and background

    (25:15) The history of DAVIDsTEA and Firebelly

    (36:40) The evolution of tea and business over the last twenty years

    (42:30) On failures

    (49:00) Dealing with depression

    (52:30) Lessons about money

    (56:55) Business and life lessons from Warren Buffett

    (1:00:00) On time management

    (1:04:50) What's missing in Segal's life

    (1:08:39) On success

     

     

    #191 Dr. Rhonda Patrick: Diet Essentials For Healthy Living

    #191 Dr. Rhonda Patrick: Diet Essentials For Healthy Living
    Shane Parrish sits down with the renowned biochemist Dr. Rhonda Patrick to explore the intricate world of nutrition and health. Dr. Patrick provides a deep dive into the role micronutrients play in our daily health, detailing how deficiencies and insufficiencies in vitamins, minerals, fatty acids, and amino acids can lead to serious health issues over time. Shane and Dr. Patrick also discuss the science behind deliberate heat exposure. She outlines the optimal sauna conditions—temperature, duration, and frequency—necessary to achieve these health benefits and explains the physiological mechanisms at play.
     
    Rhonda Patrick has a Ph.D. in biomedical science and a Bachelor of Science degree in biochemistry/chemistry from the University of California, San Diego. She has done extensive research on aging, cancer, and nutrition.
     

    (00:00) Intro

    (04:40) A philosophy for nutrition

    (15:36) Micronutrients through supplements vs. food

    (25:43) Wild-caught vs. farm-raised fish

    (28:44) Organic vs. non-organic vegetables

    (36:14) On macronutrients

    (40:20) How protein levels differ in different foods

    (45:27) The best morning smoothie recipe

    (54:48) Dr. Patrick grades Shane's "GOAT" smoothie recipe

    (59:14) Grass-fed vs. non-grass fed

    (01:04:40) On vitamin D (Is sunscreen killing us more than the sun?)

    (01:19:48) Deliberate heat and cold exposure

    (01:44:27) Top three behavioral and diet interventions for life and health improvements

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet

    Shopify: Making commerce better for everyone. https://www.shopify.com/shane

    #190 Brad Jacobs: Building a Business Empire

    #190 Brad Jacobs: Building a Business Empire
    Throughout his tenure, Brad Jacobs has built multiple billion-dollar companies. While there is no "playbook" for growing a business, he focuses on a few factors above all else in every company he operates, and in this conversation, he reveals them all.

    Shane and Jacobs discuss how to read anyone during an interview through a series of intentional questions, the exciting role of AI and technology in the future of business, and where money-making ideas hide in companies. Jacobs also shares how his training in math and music made him a better business operator, the one thing he focuses on to grow his businesses, how to spot big trends before everyone else, and the only thing a company should focus on for success.

    Brad Jacobs has started five companies from scratch and led each to become a billion-dollar or multibillion-dollar enterprise. These include three publicly traded companies: XPO Logistics, where he serves as Chairman and CEO, United Rentals, and United Waste Systems. Before starting XPO in 2011, Jacobs founded United Rentals in 1997 and led the company as Chairman and Chief Executive Officer. In 1989, he founded United Waste Systems.
     
    (00:00) Intro
    (04:44) The future of AI
    (07:21) How to think rationally
    (08:48) The major trend
    (10:57) The research process
    (13:29) On asking better questions
    (19:35) On rearranging your brain
    (22:23) On music, math, simplicity, and business
    (32:26) Leverage, debt, and optionality
    (35:11) What it takes to take contrarian bets
    (40:45) Confidence and parents
    (50:21) Why negative-only feedback is detrimental for employees
    (56:14) Money lessons
    (58:13) A deep dive on M&A (Jacobs' secret sauce to growing his companies)
    (01:07:51) Questions to immediately get to know anyone
    (01:11:14) On boards and board meetings
    (01:16:57) On decision-making
    (01:23:37) The role of capital markets
    (01:25:41) The type of person you don't want to hire
    (01:31:16) The best capital allocators
    (01:33:53) Biggest lesson Jacobs learned from the past year
    (01:37:20) On success
     

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: https://fs.blog/newsletter/

    My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet

    Shopify: Making commerce better for everyone. https://www.shopify.com/shane

    #189 Chris Davis: Three Generations of Wealth

    #189 Chris Davis: Three Generations of Wealth

    Most families who obtain immense wealth squander it by the third generation. But Chris Davis comes from a family whose grandfather and father all became independently wealthy of each other, and Davis has done the same. How does that keep happening? In this conversation, we find out.

    Shane and Chris discuss life and investment lessons he learned from his father and grandfather, why writing is more important to clarify one's thinking no matter who's reading it, and the surprising benefit of reading physical newspapers and wearing ties to work. Davis also shares his value-investing philosophy, what he learned from working with and meeting Charlie Munger, and what parents can do to raise kids who aren't entitled. Davis talks about his alcohol drink tracker and why it's important to him, why he never puts himself in situations where envy can grow, and Warren Buffett's letter about why investment managers underperform.

    Chris Davis has been a Director of The Coca-Cola Company since April 2018. Davis is Chairman of Davis Selected Advisers-NY, Inc., an independent investment management firm founded in 1969. Davis joined Davis Selected Advisers-NY, Inc. in 1989 as a financial analyst and in 1995, he became a portfolio manager of the firm’s flagship funds. Prior to joining Davis Selected Advisers-NY, Inc., he served as a research analyst at Tanaka Capital Management and as an accountant at State Street Bank and Trust Co.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - Each week I share timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/

    My New Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:

    Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet

     

    (00:00) Intro

    (03:20) Life lessons Davis learned from his grandfather and father

    (26:24) The importance of writing things no one reads

    (36:55) Davis' experiences through financial crises

    (52:31) Why Davis loves managing a mutual fund

    (55:49) Why Berkshire Hathaway operates with margin

    (01:01:05) What is risk?

    (01:04:02) On low interest rates and their future impact

    (01:14:46) The mismatched timelines between CEOs, companies, investors, and policy

    (01:22:19) How Davis and Munger met

    (01:30:20) Lessons learned from Munger

    (01:41:29) Why avoiding weaknesses is the ultimate recipe for success

    (01:55:46) How to raise non-entitled kids and avoid lifestyle creep

    (01:16:10) On happiness

    (02:27:00) Good vs. bad board meetings

    (02:31:34) Three generations of wealth

    (02:37:15) On success

    #188: Bryan Johnson: Five Habits for Longer Living

    #188: Bryan Johnson: Five Habits for Longer Living
    What can you do (or avoid) tomorrow to guarantee you can live longer?

    In this episode, Bryan Johnson reveals the five simple disciplines you can start doing to live healthier and longer. Johnson shares what his daily routine looks like, the ins and outs of his experimentation process, and why he gave his father plasma.

    Johnson also opens up about the constant hate he receives from people online, how he deals with it all, and what he wishes he'd known when he sold his company.

    Bryan Johnson is the world's most measured human. Johnson sold his company to PayPal in 2013. Through Project Blueprint, Johnson has achieved metabolic health equal to the top 1.5% of 18 year olds, inflammation 66% lower than the average 10 year old, and reduced his speed of aging by the equivalent of 31 years.

    Johnson is also the founder of Kernel, creator of the world’s first mainstream non-invasive neuroimaging system; and OS Fund, where he invested in the predictable engineering of atoms, molecules, and organisms.

    Watch the episode on YouTube: https://www.youtube.com/c/theknowledgeproject/videos

    Newsletter - Each week I share timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/

    My New Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - https://fs.blog/clear/ 

    Follow me: https://beacons.ai/shaneparrish

    Join our membership: https://fs.blog/membership/

    Sponsors:
    Eight Sleep: Sleep to power a whole new you. https://www.eightsleep.com/farnamstreet

     

    Timecodes:

    (00:00:00) Intro

    (00:03:45) On biographies

    (00:08:03) On depression and coping mechanisms

    (00:14:18) Self-destructive behavior and how to pitch Blueprint to someone

    (00:26:50) What a day looks like on Blueprint (exercise and what to eat)

    (00:42:06) How to turn Blueprint protocols into habits

    (00:45:17) Embracing the hate

    (00:49:07) The downsides and lessons of making money

    (00:59:22) The five habits

    (01:05:09) Why does posture matter?

    (01:07:48) Relationship between biological health and sexual health

    (01:09:50) Hair-loss prevention

    (01:15:46) Sunscreen, plastics, and other miscellaneous impacts on aging

    (01:18:30) How will AI help us?

    (01:22:10) On success

    Related Episodes

    Ep. 161: The Decisions That Almost Derailed Mamma Chia's Mission

    Ep. 161: The Decisions That Almost Derailed Mamma Chia's Mission

    As Mamma Chia was sprinting to runaway success, an error in judgment nearly caused its demise.

    Up until that point, the company’s star was on a steady rise. Within a year of its market debut in 2010, its innovative chia-based beverages were distributed in thousands of stores, including nationally at Whole Foods. A few months later, founder Janie Hoffman was highlighted in a widely-read New York Times article about growing consumer demand for chia. Mamma Chia has since evolved into a platform brand that also markets snacks and other foods and is one of the leading brands in the chia space.

    But when the addition of several new hires threatened to upend the company itself, Hoffman who joined us for an interview included in this episode, was forced to reassess her approach while steering the brand through a potential crisis.

    “We had gotten to a place where I thought we needed to get to that next step, and I valued experience over cultural fit and [the hires] were absolutely disastrous,” Hoffman said. “They really were. It’s a miracle the company survived it. That’s how damaging those hires were.”

    As part of a wide-ranging conversation, Hoffman spoke about the origins of Mamma Chia and how she created the foundation for its rapid ascent. She also discussed the importance of a supportive professional network and shared a painful lesson about hiring for experience versus cultural fit. Janie also explained her belief that “you can’t teach attitude” and why everyday happiness starts with a joyful spirit.

    Show notes:

    2:47: Interview: Janie Hoffman, Founder/CEO, Mamma Chia -- In an interview recorded at Mamma Chia headquarters in Carlsbad, Calif., Hoffman spoke about her personal experience with chia and how it led the brand’s creation. She also discussed how she evaluated the opportunity for Mamma Chia, why pre-launch market research was critical to her first meeting with Whole Foods and the brand’s early development, and how she attracted Honest Tea co-founder Seth Goldman as an investor and advisor. Later, she explained why hiring experienced professionals who were not fully aligned with the company’s mission caused very serious problems and how the current staffing process resulted in a new president of Mamma Chia. Finally, Hoffman discussed industry competition, why she’s turned down offers to sell the company and why meditation is key to her “spiritual hygiene.”

    Brands in this episode: Mamma Chia, Honest Tea, Beyond Meat

    Susan O'Malley on Developing Diverse Teams

    Susan O'Malley on Developing Diverse Teams

    This week, we continue our Demystifying DEI miniseries with the conversation Stan and Chris had with Susan O'Malley. Susan serves as the Head of Strategy for Personalized Medicine at Genentech. She brings together creative leadership with decision-making and long-term future thinking in this role. Prior, she spent almost a decade at the design and innovation firm IDEO and began the first chapter of her career at Google.

    In this fascinating discussion, Stan and Chris dive deep into the journey of diversity, equity, and inclusion and why this is the grand challenge of our time. They explore why equity can be a stopping point for leaders and how leaders can be more inclusive. This conversation unpacks how to develop diverse teams, sharing the five dynamics as a powerful tool for balanced teams.

    Susan shares the importance of authenticity in our relationships. How being intentional with the process is critical, and why different perspectives are key for effective collaboration. We were enthralled by the wealth of insights Susan shared and will include the resources she referenced in the show notes.

    Hiring Friends, Funerals, & The Reality Distortion Field

    Hiring Friends, Funerals, & The Reality Distortion Field

    #QOTD: What is your favorite morning beverage? 

    I think that "hustle" is something that you're born with. Let me explain.

    Work ethic is definitely a trait people are born with but ultimately I think that the hustle meter is fundamentally affected by who the work you're doing is for. Sure, if you work for yourself, it's really easy to give yourself that high grade hustle. However, if you work for someone else, I think your attitude and effort are solely based on how inspired you are and how protected you are by that leader. I truly believe that because I instill trust and protection (as well as some high standards) for those that work for me, they're able to go all-in and deliver and work as hard as they do due to the culture and the context that comes from within the workplace. 

    At the ground level, everyone is motivated by their own selfishness and there's nothing wrong with that. But then there's a side of it where if the leader presents a workplace based on meritocracy they're going to do whatever they can to not let that leader down but they'll also work hard enough to take advantage of the opportunity to grow and rise through the ranks. It's super fascinating to me see the levels of motivation that are on display among those that work for me as opposed to those that work for themselves. 

    There are so many variables that dictate one's work ethic, but there's no question that a lot of our motivation stems from our life's circumstances, be it traumatic or triumphant. So for me, it's most definitely a nature vs. nurture thing. A lot of our drive comes from our DNA but it's the circumstances of our years that shape the level at which we perform.

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message

    EP34: Leaning in to the Discomfort of Vulnerability

    EP34: Leaning in to the Discomfort of Vulnerability

    Dominique, a good friend from The Bachelor & Bachelor in Paradise, shares her struggles with depression, anxiety, and being in her head.  As she explores her personality she discovers ways in which her external expressions compensated for her internal feelings, how she has identified as having an attitude issue, and just how uncomfortable being vulnerable has been for her.  Dominique shares three ways she’s found helpful to get out her head that allow her to embrace vulnerability and deepen the connections in her life. 

    RESOURCES:

    Dominique IG: https://www.instagram.com/dominiquecalexis/

    Books:

    Brené Brown- Daring Greatly…Rising Strong…Braving the Wilderness

    Podcasts:

    School of Greatness

    Ep. 194: Great Relationships Create Great Businesses. These Six Leaders Explain Why.

    Ep. 194: Great Relationships Create Great Businesses. These Six Leaders Explain Why.

    In this highlight episode culled from interviews with six of the leaders, innovators and entrepreneurs who joined us on the podcast during the second half of 2019, we examine the role that relationships play in the development of great businesses. Our guests include “The Beverage Whisperer” Ken Sadowsky, Whole30 founder and CEO Melissa Hartwig Urban, Grillo’s Pickles founder and CEO Travis Grillo, Veggie Grill co-founder T.K. Pillan, Dogfish Head Brewery founder Sam Calagione and Bev founder and CEO Alix Peabody.

    Show notes:

    1:50: Ken Sadowsky, The Beverage Whisperer -- We kick off the show with Ken Sadowsky, who is affectionately known as “The Beverage Whisperer.” A longtime investor and advisor to many high-profile and category leading brands, including Vitaminwater, Vita Coco, Bai, Hint and Califia Farms, Ken is one of the industry’s best known and most respected insiders. In the following clip, pulled from our interview with Sadowsky in Ep. 174, he explained how he assesses opportunities to align with and invest in early stage brands, how he advises entrepreneurs on packaging and design, and why he warns that indecisiveness can lead to big mistakes.

    10:11: Melissa Hartwig Urban, Co-Founder/CEO, Whole30 -- Next up is Melissa Hartwig Urban, the co-founder and CEO of popular 30-day lifestyle program Whole30. Since its launch in 2009, Whole30 has become a cultural phenomenon that has attracted millions of followers, many of whom adhere to its paleo-centric guidelines even after they complete the program. In this clip, pulled from our interview in Ep. 184, Urban explained why most of her work time is spent direct messaging with members of the Whole30 community, the importance of accessibility, and how she’s learned that “you can’t let perfect be the enemy of good.” 

    20:18: Interview: Travis Grillo, Founder/CEO, Grillo’s Pickles -- We continue with Travis Grillo, the founder and CEO of premium pickle brand Grillo’s. From his humble beginnings selling pickles out of a small food cart, Grillo’s has grown into a nationally distributed brand carried at several major chains and one that generates tens of millions of dollars in sales annually. In a clip from our wide-ranging interview with Grillo, which we featured in Ep. 175, he spoke about why he positioned Grillo’s as a lifestyle brand, how he considers new hires and investment and why he’s just as likely to take advice from a homeless person as he would from a billionaire.

    30:42:  Interview: T.K. Pillan, Co-Founder, Veggie Grill/PowerPlant Ventures -- We keep things going with T.K. Pillan, the chairman and co-founder of fast-casual restaurant chain Veggie Grill and investment firm PowerPlant Ventures. Thirteen years since opening its first location, Veggie Grill now has 37 stores and is planning to operate 50 locations by next year. In the following clip, from our interview with Pillan in Ep. 188, he discussed the common theme in all of his businesses, why it’s critical for co-founders to have a clear understanding of roles and complementary skill sets, why he described growth plans as “a double-edged sword” and what it means to be “a good investor.” 

    41:41: Sam Calagione, Founder, Dogfish Head Brewery -- Next we have some words of wisdom from Sam Calagione, the founder of iconic craft beer brand Dogfish Head. We spoke with Calagione in Ep. 189 and in the following clip, he reflected on his experience building Dogfish Head, which in May merged with Samuel Adams maker The Boston Beer Co. in a deal valued at $300 million. He also discussed why “goodness” is a pillar of Dogfish Head’s business philosophy, why he refers to employees as “co-workers” and why he urges entrepreneurs to figure out how “small their businesses can possibly be.”

    47:44: Alix Peabody, Founder/CEO, Bev -- Last, but not least, we have Alix Peabody, the founder of Bev, a wellness-focused canned wine brand that aims to change the narrative around how women are projected and perceived by the alcohol industry and redefine traditional ways of doing business in a space long dominated by men. In this clip pulled from Ep. 191, Peabody explained why, despite very challenging times, she never thought to quit, how she made inroads to tech investors and how she attempts to redefine “old school” ways of doing business. 

    Brands in this episode: Whole30, Grillo’s, Veggie Grill, Dogfish Head, Bev