166: Really Good Google Ads Q&A Episode (for AdWords beginners, regular users, and professionals)

en-usSeptember 02, 2019

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

What was the main topic of the podcast episode?

Summarise the key points discussed in the episode?

Were there any notable quotes or insights from the speakers?

Which popular books were mentioned in this episode?

Were there any points particularly controversial or thought-provoking discussed in the episode?

Were any current events or trending topics addressed in the episode?

What was the main topic of the podcast episode?

Summarise the key points discussed in the episode?

Were there any notable quotes or insights from the speakers?

Which popular books were mentioned in this episode?

Were there any points particularly controversial or thought-provoking discussed in the episode?

Were any current events or trending topics addressed in the episode?

About this Episode

Please support our sponsors, they make the show possible!

Try Opteo free for 6 weeks - https://opteo.com/psp

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/

Show notes:

Welcome back to the Paid Search Podcast, the weekly podcast about Google Ads and search engine marketing! This week Chris and Jason answer a ton of Google Ads questions from AdWords beginners, AdWords regular users, and also other AdWords professionals and experts. There's a ton of great questions, including:

When to use automated bidding?

How to know when to run only on mobile or desktop?

How do you manage the budget throughout the month?

What should my ad copy be like when I bid on competitor keywords?

How we organize ad groups and keywords depending on their place in the sales funnel?

How we use estimated first page bid amount?

Should I only run English as the language or should I include more languages?

How do I target multiple locations in their own campaigns that are very close to each other?

Is it okay to run some loose, generic kind of keywords if I'm having trouble finding keywords for my client?

How do I prove that I'm getting good PPC results to my client?

Ask us a Google Ads question here - https://paidsearchpodcast.com/contact-us/

Please share the show with your friends and join us for the after show every week on Patreon! It's just $2 a month and we do an after show every week.

Links:

Supercharge Your Podcast Growth by Using Google AdWords - https://www.buzzsprout.com/blog/google-adwords-for-podcast

More Paid Search Podcast content:

Join us at Patreon - https://www.patreon.com/paidsearchpodcast

Get old episodes - https://paidsearchpodcast.com/archive/

Recent Episodes from The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Broad Match Keywords Are Cheaper (Episode #403)

Get Opteo for free for two months - https://opteo.com/psp

Google Ads Management & Consulting - https://www.chrisschaeffer.com

Watch This Episode on YouTube: https://youtu.be/b3AJlS3AVtQ

Submit a Question - https://www.paidsearchpodcast.com

Twitter - https://twitter.com/PaidSearchPod

Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM
Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN
Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP
Principals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48
Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8F
Principals of Google Ads #9 - Boundaries - https://open.spotify.com/episode/6dxzPNjnwsY9bJbhv3TBFx
Principals of Google Ads #10 - Account Management - https://open.spotify.com/episode/2ocFPP18wz7HdsTVYRaTD3