#171: How to Attract a New Audience That Doesn't Know You

Just three episodes ago we talked about re-evaluating how we’re spending our time and energy and whether it’s right for us, our business, and our audience. 

 

2024 started with a surprise emergency eye surgery for me; the required downtime gave me plenty of time to think about what was best for my own business and me personally. As a result, I’ve decided to press pause on this podcast—for now.

 

I’ve loved pouring myself into each episode, inspiring you, workshopping key activities, interviewing some pretty amazing people and experts, and teaching you how to market and build the business of your dreams. I don’t want to give any of it up. So I won’t. Our community will go on a bit differently is all, and I’m still your course and marketing coach! 

 

Be sure you’re staying connected to the CCB community by emailing hello@coursecreationboutique.com. It’d mean a lot to me to hear from you, especially if this podcast made a difference in bringing your course inspirations to life!

Making the Most of Your Social Media Real Estate

 

Occasionally, I have expert guests on the podcast because I want to learn some things myself. I like to see where I may need to button things up, post more frequently, or optimize the tools available. 

 

That’s why I was so excited to chat with LinkedIn go-to advisor, Kate Merryweather on this week’s episode. Kate guides us on all things LinkedIn whether you’re holding your place with a profile or all in like she is. 

 

You’ll learn:

✔️ All the reasons LinkedIn is an undiscovered gem for course creators and why it’s easy to stand out;

✔️ How you can mostly easily become a reliable advisor, especially if you’re asking your audience to trust you with personal details; and 

✔️ The one thing you can do on LinkedIn that makes a huge difference for your business.

 

We are all busy but trust me, you don’t want to miss the golden opportunity of LinkedIn.

 

Kick-off 2024 with massive momentum. Check out my VIP Half Day here.

How Two Leadership Experts Expanded Their Consulting with a Wildly Successful Online Course

 

Friends, I’m always telling you your digital course can be a long-term asset for your business. One course can become a flagship, a way to reach a larger, more diversified audience, and your ticket to changing the world with your expertise and growing a long-term, profitable business.

 

This week, it’s my pleasure to sit down with Cathy Maday and Ivan Konermann of Wingspan Performance® as they walk through their course creation process from vision to money-making expansion asset. Their leadership clients frequently requested a digital offering, and they knew they needed to diversify their services and client base to continue to grow. 

 

After a couple of years of trying to DIY it and feeling frustrated, they decided to go with Done for You with my team. 

 

As Cathy points out, we don’t know what we don’t know. Join me in this episode as they show you, instead of me telling you, what’s possible and what makes it happen. You’ll hear:

✔️ When it makes business sense to do done for you versus DIY in course creation;

✔️ How the right attitude and implementation can make all the difference in course reception, brand alignment, and continued growth; 

✔️ Which leadership qualities and awareness are critical as you make decisions and create course content; and

✔️ All the exciting opportunities that can appear after the launch.

 

I hope this episode gives you a peek into how your course vision can play out over several years when you have all the ingredients in place and prioritize your course as a key business asset.

 

How will you make your 2024 business dreams a reality? Here are some options. I meet you where you are!

Are you tired of course creation DIY and know a digital offering is that asset your business needs? Apply for Done for You with the CCB team!

 

Maybe you like the idea of being guided through course creation and getting your online course out with me by your side! Apply for the 6-Week Accelerator if this sounds like a better fit for you and your business.

 

Do you have a course vision, but you haven’t started fleshing it out? Jump Start your course creation process with a proven blueprint!

Perhaps you’re ready to pivot or leave your day job, but you’re not sure how. Apply for coaching with me to get a personal action plan to make your 2024 dreams come true by earning money quickly.

Maximizing Your Go-To-Market Strategy So Everyone Wins 

 

Are you preparing to pivot in 2024?

 

It’s the ideal time of year to strategize for your business and all areas of your life. 

 

After last week’s episode on 15-minute annual planning, I want to dig a bit deeper. I found myself looking at my own business more closely. What’s working, what about that piece of my business or life is making it work, and what isn’t working well enough when measured against the resources I put in?

 

It’s time to look at a few things with a constructive but critical eye. Several clients are considering pivoting, especially from one-on-one work to something more expansive, lucrative, and aligned for everyone involved. 

 

The latest episode covers the four things you need to understand when you’re ready to make structural changes in your business so you can package yourself most advantageously, including:

✔️ How to ensure you’re giving your audience what they need when they need it most when you switch it up; 

✔️ The sweet spot you need to be aware of so you can fulfill all your income and personal goals; and 

✔️ Recognizing the winning combination that hits the right notes at every level.

You can maximize your expertise in a way that benefits you, your audience, and your business. Let’s find it! 

 

Are you ready to start 2024 off with a punch of efficiency and insight? Work with me to experience massive momentum. Check out my Done for You Packages here. 

 

Thank you for listening! Please leave a review and let me know what you’d like to learn in an upcoming episode.

 

Map Out Your Next 6 Months for Your Digital Business

 

Seeing my son Tristan’s character in action inspires me. I learned a lot from watching him play tennis this past weekend. He was determined, kept a cool head, and persevered even under pressure. 

 

We can do the same for our businesses as entrepreneurs, and it all starts with a plan. 

 

With all that’s going on, I realized I’d not thought about strategy for 2024, so I sat down with my business coach. In the latest episode, I will ask you the same five questions. 

 

Pull up a chair or make the process more fun with a business buddy and interview one another. 

 

In this episode, you’ll get your head around the year behind you and the year ahead as well as a clearer vision of what you want the next six months to look like. You’ll understand: 

✔️ Why and how you look at your wins and losses is important and informs your business growth; 

✔️ The role larger milestones play in your business no matter how they go; and 

✔️ Where your focus is put to best use in the coming year.

 

Make sure you stay on to the end to learn how to leverage this process in other areas and get to the one thing that exponentially increases your success and fulfillment.  

 

Are you ready to start 2024 off with a punch of efficiency and insight? Work with me to experience massive momentum. Check out my Done for You Packages here.

The Piece that Makes Everything Fall Into Place

 

I absolutely love late fall and the cooler months here in San Diego. It means it’s time to take out the hiking gear and spend some quality time in the mountains around San Diego as a family. There’s nothing like it and I’m all in.

 

My love for our family treks and a client I visited with this week, inspired the latest episode. 

 

Many of you online creators started in a specific area of expertise, where you saw a need and took the leap to become an entrepreneur. It was a big jump, but once you made it, you were able to see other trails forward (see how I brought hiking back into it?!), how to diversify, and how to serve any number of markets. 

 

With experience and the proof that you can generate an income and build a reputation, you probably began to expand your expertise and create and leverage new offerings. Many of you are quite prolific and may have numerous offers you’re juggling on a given day, just like the client I spoke with.

 

Now how do you know which offer fits the bill of who you are now as a business leader and get sure it’ll take you to the next phase of growth and beyond?

 

Listen in as I give you the five different lenses to use to examine your offers for the best chance at exponential growth and scale. 

 

Work with me to experience massive momentum. Apply for Done-for-You and receive guidance and expertise from start to finish or message me directly for our marketing packages: hello@coursecreationboutique.com

Shortcut Your Way to Online Success Without the Headaches

 

My newly acquired website overhaul hindsight is here to serve you! 

 

After my website was hacked, we were forced to prioritize starting over from scratch. My team and I learned a lot of processes, shortcuts, and lessons you can benefit from whether you’re starting from nothing, refreshing, changing directions, or launching a rebrand. 

 

You’ll learn how to:

✔️ Approach a website refresh, restart, or rebrand proactively and strategically.

✔️ Know who you need on your team and how to strike the right balance between scrimping and sensible spending.

✔️ Collaborate, communicate, and prepare in ways that set the whole process up for seamless success.

 

Listen in to make your website project experience easier and more efficient, and check out my new online presence: www.coursecreationboutique.com.

 

I’d love to answer your website project questions on Instagram or LinkedIn!

Strategies for Going from Anonymous to Irresistible 

 

Whether you’re desiring to build an entirely new audience you’d love to serve with your latest idea or expanding your reach to new members in an existing segment, the strategies you’ll learn in this episode can help you show up like a star.

 

I’ve always said, the first ingredient to a successful online course launch is building an audience ready to buy from you. 

 

You don’t need to invest a lot of money to get started and gain momentum, but it will take time and energy if you go the DIY route. Implementing these insightful strategies can grow your audience and help you get known so your course launch is a bigger success. 

 

In this episode, you’ll learn how to: 

✔️ Introduce and enmesh yourself in the most powerful light with your new-to-you audience.

✔️ Generate opportunities to leverage the trust of existing experts.

✔️ Know how to show up in a compelling way that accentuates how you can serve your new audience members well.

✔️ Avoid throwing away time and money on strategies that miss the mark.

 

You can create a strategy that helps you build the business of your dreams and serve the people you’re passionate about helping. Best of all, you can do it in a way that works for you and your budget!   

 

Appeal to the Competitive Spirit in Your Students

 

Straight talk coming your way. It’s not enough to develop your course content, ensure it’s organized, and put it out there.

 

Turning your course dreams into a profitable business means the student experience needs to be exciting and engaging. Only a fraction of students are engaged enough to complete online courses currently. You want them to love you and your course so much that they write outstanding reviews and tell their friends how phenomenal the experience was for them.

 

Enter gamification. It’s in your best interest for students to achieve mastery and course completion with you. Gamification can help nudge your completion rate up and create a wow experience for your students. 

In this episode you’ll learn the ways to incorporate elements of game playing to: 

✔️ Appeal to the competitive nature of your students with built-in gold stars.

✔️ Make it fun for students to achieve so they desire greater complexity and tougher content.

✔️ Communicate progress, rewards, and connections in engaging ways that also strengthen your course community.

 

What you’re teaching can rock your students’ worlds. If they enjoy the learning process too, their gratitude will be infectious!

 

Resources to Help You Build Your Course & Business

* VIP Half
https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course
https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks
https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services:
https://coursecreationboutique.com/course

Stand Out with Your Audience 

 

You’ve got a message and a course you know will change lives and create more meaning for your audience. Do you feel like your potential students stop scrolling to listen? 

 

There are two sides needed for communication to be successful, and you want to get that initial click in your favor. Your audience members need to hear what you have to say so they can make an informed decision about working with you, and you deserve to be heard. 

 

In this episode, author, copywriting expert, and media entrepreneur Nicki Krawczyk joins me to discuss what is encouraging audiences to click, engage, and buy.

 

There are simple practices you can employ that prompt your audience to perk up and pay attention, including how to: 

✔️ Communicate what always sells. 

✔️ Strike balance in sharing yourself.

✔️ Connect with your audience in their language from the get-go.

✔️ Understand the underlying needs and dreams of your potential students.  

Plus, you’ll hear the two things you’re always selling no matter what course you offer!

 

Resources to Help You Build Your Course & Business

* VIP Half
https://coursecreationboutique.com/intensives

* Your Game Plan for Building a Wildly Successful Online Course
https://coursecreationboutique.com/gameplan

* Get Your Starter Course Out to Market in 6 Weeks
https://coursecreationboutique.com/sixweeks

* High-Touch Done-for-You Services:
https://coursecreationboutique.com/course