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    178 - 4 lessons for your next big project

    enSeptember 28, 2023
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    About this Episode

    🥳 IT'S LAUNCH WEEK! Our un-boring coaching program WAIM Unlimited is currently OPEN for enrollment! Let us help you build a calm business that provides more predictability, more profit, and more peace in your life. Get the details at https://wanderingaimfully.com/join

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    Last week, we announced one of our biggest content projects to date, the Calm Business Encyclopedia: 26 YouTube videos and articles that are an A-Z guide to helping you build a more predictable, profitable, and peaceful business.

    This week, we wanted to reflect on a few of the biggest takeaways we learned while taking on this monster of a project. Things like acceptance of how we work, the importance of extra project time, finding your motivators, and ignoring what other people are doing!

    We hope this episode is helpful and gives you some useful insights for whatever you’re working on next.

    ➡️ Get the episode show notes and full transcript at wanderingaimfully.com/178

    🔗 Calm Business Confidential:

    We want to hear from YOU! Are you enjoying this segment of our show? This is the week to send us an email and let us know.

    AND, if you have a calm business you think we should talk about, send us an email and share it!

    Recent Episodes from What is it all for? | Intentional Creative Business Podcast

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    🥳 IT'S LAUNCH WEEK! Our un-boring coaching program WAIM Unlimited is currently OPEN for enrollment! Let us help you build a calm business that provides more predictability, more profit, and more peace in your life. Get the details at https://wanderingaimfully.com/join

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    For the last 5 years we’ve run a paid coaching program that includes a community. During that time, we’ve learned a lot about what works and doesn’t work and thought we’d break down in this episode.


    We go over 4 crucial parts: The Audience, The Offer, The Community, and The Launches.


    Not only do we share what has worked for us in each of those four categories, but we also share some ideas if we were to start over from the beginning. How would we build an audience from nothing? Would we still lean on email marketing? How would we facilitate a thriving community? And what would our sales and launch strategy be? 


    All of those questions and more covered this week! We hope you enjoy this chat and if you know anyone looking to start a paid coaching program or community, pass this episode on to them!


    🎥 Check out Created By Wayne’s YouTube channel to see exactly what we’d do for audience building using YouTube: https://www.youtube.com/@createdbywayne


    🗣️ Ask us a question! Head to podcast.wanderingaimfully.com and leave a voicemail if you have any questions you want us to answer in a future episode!


    ***


    🌟 GET READY! Our un-boring coaching program opens for enrollment March 11 - 26! You can learn more and jump on our pre-launch email list at wanderingaimfully.com/join 

    193 - Why we love lifetime pricing

    193 - Why we love lifetime pricing

    🥳 IT'S LAUNCH WEEK! Our un-boring coaching program WAIM Unlimited is currently OPEN for enrollment! Let us help you build a calm business that provides more predictability, more profit, and more peace in your life. Get the details at https://wanderingaimfully.com/join

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    Is lifetime pricing better than an ongoing membership model? What about individual course launches? And what if you only sell a $97 product? We go over all our thoughts on our lifetime pricing model in this episode and answer listener (and customer) questions!

    There is no perfect way to make money with online business, but from our experience, using a lifetime pricing model to sell an online coaching program (WAIM Unlimited) OR a software product (Teachery) is a fantastic option that reduces stress, puts less overall pressure on sales and marketing, and creates a stronger connection with your customers.

    Early on, we ran our WAIM Unlimited program as a membership and saw a monthly churn of 30% — which is NOT good 🥵. After a slight positioning pivot and rebrand of the offer to a Lifetime Program, our churn immediately dropped to ~3% and felt way more predictable and a win-win for us and our members.

    Lifetime pricing isn’t for every business, but in this ep we share all our thoughts, lessons learned, challenges, and reasons we love it.

    🎢 If you haven’t ready our WAIM Journey to Enough, you can read how we reached $33,000 MRR at wanderingaimfully.com/330

    🗣️ Ask us a question! Head to podcast.wanderingaimfully.com and leave a voicemail if you have any questions you want us to answer in a future episode!

    ***

    🌟 GET READY! Our un-boring coaching program opens for enrollment March 11 - 26! You can learn more and jump on our pre-launch email list at wanderingaimfully.com/join

    ⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

    💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

    192 - What happens when you lose momentum?

    192 - What happens when you lose momentum?

    🥳 IT'S LAUNCH WEEK! Our un-boring coaching program WAIM Unlimited is currently OPEN for enrollment! Let us help you build a calm business that provides more predictability, more profit, and more peace in your life. Get the details at https://wanderingaimfully.com/join

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    This week, we wanted to share an episode that was a bit more off the cuff. We had a friend visiting for a week, we both got sick, and momentum has slipped from our grasp! Now… what the heck do we do?

    We share the steps we’re taking to regain momentum and we also talk through the idea of “starting ugly” and what to do with the feelings of wanting to change EVERYTHING.

    If you take nothing else away from the episode, just do the following: Keep going.

    ***

    ⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

    💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

    ✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

    191 - *NEW NAME!* ..... Growing Steady

    191 - *NEW NAME!* ..... Growing Steady

    🥳 IT'S LAUNCH WEEK! Our un-boring coaching program WAIM Unlimited is currently OPEN for enrollment! Let us help you build a calm business that provides more predictability, more profit, and more peace in your life. Get the details at https://wanderingaimfully.com/join

    +++
     


    Welcome to the next era of our podcast!!! After 5 years of the name “What is it all for?” we’ve rebranded to Growing Steady. The podcast content itself will stay the same, but it was time to evolve and grow 😉.

    In this ep, we share the process and thoughts we had around changing the podcast name. We also go through the nuts and bolts of why we changed things up and what you can expect moving forward.

    🗣️ Ask us a question! Head to podcast.wanderingaimfully.com and leave a voicemail if you have any questions about our lifetime pricing model that’s generated $1.5m in revenue.

    ***

    ⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

    💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

    ✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

    190 - More ease doesn’t mean easy

    190 - More ease doesn’t mean easy

    🥳 IT'S LAUNCH WEEK! Our un-boring coaching program WAIM Unlimited is currently OPEN for enrollment! Let us help you build a calm business that provides more predictability, more profit, and more peace in your life. Get the details at https://wanderingaimfully.com/join

    +++
     


    This week, we share a bit of a roadblock we’re running into while focusing more on our online course software Teachery. And it’s not just one roadblock, it’s multiple, very technical, confusing, and difficult roadblocks 😂😂. Which is especially tough for us because our main business (WAIM) has become such a smooth operator over the course of 5 years.

    While this episode may not be full of actionable tips and takeaways, we hope it’s a relatable conversation about what it actually takes when you’re at a starting point or pivot point in your biz!

    Also, when things get challenging in your business, just remember: "You get to do this."

    📜 Find our 5-step business checklist at wanderingaimfully.com/checklist

    ***

    ⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

    💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

    ✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

    189 - 7 things you’ll need on your creator journey

    189 - 7 things you’ll need on your creator journey

    🥳 IT'S LAUNCH WEEK! Our un-boring coaching program WAIM Unlimited is currently OPEN for enrollment! Let us help you build a calm business that provides more predictability, more profit, and more peace in your life. Get the details at https://wanderingaimfully.com/join

    +++
     


    To kick off this episode we’re sharing a “mini meltdown” that Caroline experienced the day before recording. We wanted to share that and talk about how we’re trying to reframe using Uncle Jhery as a metaphor/story to continue to move forward when we experience something difficult in growing our second business Teachery.

    Then, it’s time to go through the 7 things to pack for the long-term journey as a creator. Tune in to the ep to hear us discuss discomfort, self-care, self-awareness, taking risks, self-belief, tunnel vision, and thinking long-term.

    If you’re feeling frisky, jump on over to wanderingaimfully.com/contact and share the action item we mentioned at the end of the episode! 😜

    ***

    ⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

    💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

    ✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

    188 - Where’s your resistance coming from?

    188 - Where’s your resistance coming from?

    🥳 IT'S LAUNCH WEEK! Our un-boring coaching program WAIM Unlimited is currently OPEN for enrollment! Let us help you build a calm business that provides more predictability, more profit, and more peace in your life. Get the details at https://wanderingaimfully.com/join

    +++
     


    Whenever you change something, whether it’s a routine, a process, or pivoting your entire business, there are so many unforeseen ripple effects that will create resistance. We bumped up against a few of these and want to share the emotions and roadblocks we encountered as well as how we worked through them as a team (even if it was difficult in the moment).

    Join us as we talk about facing the “stuffed closet,” introverts doing customer interviews, and “don’t talk to me before lunch.”

    ***

    ⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

    💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

    ✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

    187 - Taking a side project to a full-time project

    187 - Taking a side project to a full-time project

    🥳 IT'S LAUNCH WEEK! Our un-boring coaching program WAIM Unlimited is currently OPEN for enrollment! Let us help you build a calm business that provides more predictability, more profit, and more peace in your life. Get the details at https://wanderingaimfully.com/join

    +++
     


    This episode starts with an important question for 👩🏻‍🦰😂 and then we dive into a brief history of our online course software (Teachery) that’s been a side project for 10 years.

    We walk you through four essential steps we’re taking this year to take Teachery from an afterthought in our work week, to priority #1! You’ll hear how we’re changing up our schedule to accommodate Teachery, the key mindset shifts that are motivating us, how we’re moving from vagaries to specifics, and what our goals are for the year. Those four things should help you do the same if you’re also want to transition a side project into a full-time biz.

    💬 Let us know if you’re excited about getting a monthly check-in on our progress this year with Teachery?

    ***

    ⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

    💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

    ✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

    186 - Our 2023 year end review and 2024 preview!

    186 - Our 2023 year end review and 2024 preview!

    🥳 IT'S LAUNCH WEEK! Our un-boring coaching program WAIM Unlimited is currently OPEN for enrollment! Let us help you build a calm business that provides more predictability, more profit, and more peace in your life. Get the details at https://wanderingaimfully.com/join

    +++
     


    We absolutely LOVE doing year end reviews! You can read the written version of this one with a few accompanying photos over at https://wanderingaimfully.com/2023-review

    If you’ve never done your own year end review, we love the simple format of answering these questions:

    What went well in 2023?
    What didn’t go well in 2023?
    What did you not do on PURPOSE in 2023?
    What are you looking forward to in 2024?
    What is a defining word to help guide 2024?

    Simple questions, but very effective and fun to look back on each year (we’ve been doing this since 2015! 😱)

    Here are the links we mentioned (aff links):

    ☕️  Hario Switch Coffee Dripper - https://amzn.to/47pagYv
    🎬  Screen Studio - https://bit.ly/jasonscreenstudio
    💻  Arc Browser - https://bit.ly/jasonarc
    💌  ConvertKit - https://convertkit.com/jason

    ***

    💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

    ✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

    ⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

    185 - What does practicing “enough” look like?

    185 - What does practicing “enough” look like?

    🥳 IT'S LAUNCH WEEK! Our un-boring coaching program WAIM Unlimited is currently OPEN for enrollment! Let us help you build a calm business that provides more predictability, more profit, and more peace in your life. Get the details at https://wanderingaimfully.com/join

    +++
     


    After about 5 minutes of research, we realized we *thought* we’d recorded a podcast episode on the idea of practicing “enough,” but alas, we had not done that. We’ve talked about it here and there in a few other eps, but we wanted to have an entire conversation about enough because it’s been so impactful for us.

    We’re going to walk you through our MMM Number and Enough Number exercises. We’ll talk about what an Enough Mindset can do to help you make day-to-day decisions. And, we’ll go through the mental exercises we’ve done to fight our urges to want more while still striving for growth and goals that evolve as our lives evolve.

    Hope you enjoy this episode and we’ll be back in early 2024 with… maybe… a new show name and podcast art?? MAYBE!

    ***

    💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profit, save time, and enjoy your work more? Sign up for our weekly email at wanderingaimfully.com/newsletter

    ✳️ Are you a freelancer looking to transition to digital products (selling online courses, etc)? Check out our free coaching session created just for you at wanderingaimfully.com

    ⚙️ Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

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