186 LEADERSHIP | How to attract and retain the best talent for your company. w/ Mike Sarraille & George Randle.

In this episode of Business Owners Radio, we welcome John Egan, the mastermind behind 'The Stripped Down Guide to Content Marketing.' In this enlightening discussion, John shares his extensive expertise in content marketing, honed through years of working with top-tier clients like Forbes Advisor, Experian, Bankrate, and The Balance.

In today’s digital landscape, content marketing is not just an option; it's a necessity. John breaks down complex strategies into manageable steps, offering a treasure trove of insights for small business owners and entrepreneurs. This episode is a must-listen for anyone eager to multiply their leads and establish a commanding online presence.

What You'll Learn:

• Efficient Content Marketing on a Budget: Discover how to excel in content marketing without breaking the bank.
• Social Media Savvy: Unearth the secrets to leveraging platforms like LinkedIn, Instagram, and Twitter to amplify your content.
• Blogging as a Foundation: Understand why maintaining a blog is critical to your content marketing success.
• SEO Demystified: Grasp the basics of SEO and learn the paramount rule - understanding your brand.

Join us as John Egan share the principles of effective content marketing, emphasizing quality over quantity and the power of authentic storytelling. Whether you’re a content marketing newbie or looking to enhance your existing tactics, this episode is packed with actionable advice and real-world examples.

Dive deep into the essence of content marketing and emerge with a clear vision and practical tips to elevate your business. Don't miss this opportunity to learn from one of the industry's best.

Listen, learn, and let your content marketing journey begin!

Connect with John Egan:
Are you interested in learning more about John's insights on content marketing? Visit his website at JohnEgan.net.

A Special Offer for Our Listeners:
As a token of our collaboration with John, we're excited to offer our listeners an exclusive opportunity to receive a review copy of 'The Stripped Down Guide to Content Marketing.' If you're interested, email us at support@businessownersradio.com.

Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher.

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About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

Sponsorships:

Are you interested in sponsoring an episode of Business Owners Radio? Reach out to us at email to discuss advertising opportunities.

Discover the leadership secrets that can transform your career as we chat with William Vanderbloemen, CEO and leadership sage, who reveals the twelve habits that set extraordinary leaders apart. Vanderbloemen's insights, drawn from his book "Be the Unicorn," are based on 30,000 interviews by his firm, pinpointing the power of authenticity and the simple, yet profound, art of human interaction. Prepare to be enlightened by the surprising teachability of skills that are redefining success in the post-pandemic business world, where being genuine and responsive are not just preferred but essential.

In our discussion with William, we also delve into the game-changing impact that the right hires have on an organization's trajectory. Whether it's tailoring interview processes to uncover those rare 'unicorn' candidates or utilizing innovative tools to evaluate key traits, this episode is packed with actionable strategies. From the boardroom to your personal career growth, the wisdom shared here holds the key to unlocking a higher level of leadership and influence. Join us, and you might just find the blueprint to elevate your team and your own professional path to the realm of the unicorns.

Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher.

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About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

Sponsorships:

Are you interested in sponsoring an episode of Business Owners Radio? Reach out to us at email to discuss advertising opportunities.

Unlock the secrets of superior leadership with Damon Lembi, the visionary CEO of Learnit, as he draws parallels between the grit of professional sports and the finesse of corporate command. In a game where resilience, preparation, and hard work are the cornerstones of victory, Damon brings his playbook from the baseball diamond to the boardroom, offering a three-step approach to cultivating a Learn-it-All Leader Mindset. Discover how to embrace feedback, overcome the imposter syndrome, and harness the power of coaching to elevate your leadership game.

Step up to the plate with us as we dissect the dynamics of a successful business team and why treating it like a sports team could be your winning strategy. From the agility needed to stay ahead in a fast-paced market to the wisdom of hiring for potential, we're covering all the bases. Journey through the innovative strategies that give companies like Southwest Airlines their competitive edge, and learn how humility, curiosity, and integrity are the hallmarks of outstanding self-leadership. With Damon's game-changing insights, this episode is a home run for aspiring MVPs in the arena of leadership.

Damon Lembi is the CEO of Learnit, a global leader in corporate training solutions that have upskilled more than 1.8 million professionals in the past twenty-seven years. After dedicating the initial 22 years of his life to the pursuit of becoming a Major League Baseball player, Damon pivoted in 1995 to help his father (Walt Lembi, Founder of Learnit) by investing his heart and soul in Learnit to help individuals gain the knowledge and confidence they need in attaining their professional goals through the value of education. Damon attributes Learnit's longevity and success to the ability to surround himself with "A" players and take advantage of learning and evolving through past mistakes.

Connect with Damon on LinkedIn
Follow Damon on X

Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher.

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About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

Sponsorships:

Are you interested in sponsoring an episode of Business Owners Radio? Reach out to us at email to discuss advertising opportunities.

Could the secret to exponential business growth lie at the intersection of leadership and sales? Best-selling author and business growth consultant, Scott Edinger, joins us to map out this critical junction. His compelling insights light the path to bridging the disconnect frequently seen between leadership and sales. Scott’s approach is not about pushing products or services, but selling solutions - an approach that transforms how customers perceive their problems, ultimately leading to successful growth. 

Get ready to challenge your preconceived notions on strategic purchases as we dive into our personal anecdotes about buying air conditioning in the sweltering Florida heat. Here, we uncover the importance of expertise and a diagnostic approach, even when it means going against a customer’s initial preferences. As we transition into our final discussion with Scott, he shares invaluable insights from his book "The Growth Leader", stressing the necessity of having meaningful conversations and creating emotional connections. Tune in for an enriching conversation that promises thought-provoking strategies and techniques for driving business growth.

Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher.

Website | Facebook | Twitter | Instagram | LinkedIn

About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

Sponsorships:

Are you interested in sponsoring an episode of Business Owners Radio? Reach out to us at email to discuss advertising opportunities.

Ever wonder how the world of branding and positioning works? Prepare to be enlightened as we chat with Jackie Bebenroth, a principal and Brand Advisor at Muse, who's a seasoned professional with over 25 years of experience under her belt. Jackie shares her insights on the evolution of branding and the necessity of understanding a brand's purpose for creating lasting relationships with clients. She unravels how positioning has grown from competitive strategies to how a brand can solve problems for its customers.

We delve into a detailed conversation about the importance of a cohesive brand strategy and the repercussions of a misalignment between the brand and its leadership. Jackie highlights how a consistent brand presence across all customer touchpoints is crucial, and shares practical advice for entrepreneurs and executives, helping them grasp the bigger picture of their businesses. As we explore the journey of understanding and evolving your brand, you'll learn about Jackie's techniques for identifying a brand's strengths and opportunities, and tailoring customer experience to maximize their potential. This episode promises to equip you with a clearer understanding of how to evolve your brand with precision and confidence.

Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher.

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About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

Sponsorships:

Are you interested in sponsoring an episode of Business Owners Radio? Reach out to us at email to discuss advertising opportunities.

Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher.

Website | Facebook | Twitter | Instagram | LinkedIn

About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

Sponsorships:

Are you interested in sponsoring an episode of Business Owners Radio? Reach out to us at email to discuss advertising opportunities.

Ready to uncover the secret sauce behind transformative leadership? We're pulling back the curtain with Adam Bryant, author of the captivating book, The Leap to Leader. Bryant, a leadership guru with 12 years of interviews with over a thousand top-tier CEOs under his belt, reveals the pivotal mental shift that catapults individuals into leadership roles. We delve into the significance of transparency, humility, and authenticity, and explore the intriguing concept of 'accidental entrepreneurs' - those who unexpectedly find themselves steering the ship and navigating through the choppy waters of leadership. 

As we continue our discourse, we wrestle with the ironies and complexities that abound in leadership literature. How do we reconcile the inherently contradictory advice that's often peddled? Bryant illuminates the concept of leadership as an 'and' proposition rather than an 'or', and we unpack the importance of resilience, informed decision-making, and fostering a spirit of teamwork within your crew. Whether you're an aspiring leader or an established veteran, this episode promises an eye-opening discussion that will challenge and stimulate your leadership perspective. Ready to leap into leadership? Tune in and let us guide your flight.

Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher.

Website | Facebook | Twitter | Instagram | LinkedIn

About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

Sponsorships:

Are you interested in sponsoring an episode of Business Owners Radio? Reach out to us at email to discuss advertising opportunities.

Josefine Campbell, founder of Campbell Co, a top leadership consulting firm for multinational companies, shares insights from her latest book Power Barometer: Manage personal energy, not just time and money.

Learn how optimizing your personal energy can transform the way you manage or collaborate with others in any professional setting. Discover the secrets to becoming mentally agile and unlock your full potential for leading your company and getting the most from your employees.

Introduction:
In this episode of Business Owners Radio, hosts Craig Moen and Shai Gilad welcome Josephine Campbell, author of the book "Power Barometer: Managing Personal Energy, Not Just Time and Money." Josephine shares her insights on managing personal energy and why it's a critical factor in achieving success in business and life.

Episode Highlights:

1. The Motivation Behind the Book

Josephine explains what led her to write "Power Barometer" and the importance of sharing insights gained from working with and coaching leaders.

2. The Awareness Matrix

Learn about the Awareness Matrix, a visual map to navigate awareness in your mind and energy level.

3. Preparing for Uncertainty

Josephine draws parallels between her martial arts background and the need to prepare for uncertainty in business and life.

4. Managing Energy and Mind

Discover techniques to manage personal energy and keep your mind focused, even in challenging situations.

5. The Values Lighthouse

Josephine introduces the concept of the Values Lighthouse, a tool to guide decision-making and stay true to your core values.

6. The Tombstone Problem

Shai discusses the importance of defining success beyond financial achievements and how to leave a meaningful legacy.

7. Measuring and Managing Energy

Learn practical strategies for measuring and managing your energy levels throughout the day, even during busy workdays.

8. Closing Remarks

Josephine emphasizes the significance of taking care of your energy for success and invites listeners to connect with her for more resources and guidance.

Conclusion:
Managing personal energy is a critical skill for business owners and leaders. Josephine Campbell's insights provide valuable guidance on harnessing your energy for success, making better decisions, and leading a fulfilling life.

Resources:

Josephine Campbell's Website

Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher.

Website | Facebook | Twitter | Instagram | LinkedIn

About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

Sponsorships:

Are you interested in sponsoring an episode of Business Owners Radio? Reach out to us at email to discuss advertising opportunities.

Nikki Rausch, award-winning sales expert, author, and host of the popular Sales Maven podcast, share insights on how business owners can increase their influence in customer conversations and teach their team to do the same. Find out how to apply the lessons of neurolinguistic programming to develop better, lasting relationships and close more sales.

Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher.

Website | Facebook | Twitter | Instagram | LinkedIn

About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

Sponsorships:

Are you interested in sponsoring an episode of Business Owners Radio? Reach out to us at email to discuss advertising opportunities.

Heather E McGowan, Future-of-work strategist, keynote speaker, thought leader, researcher, and author, shares insights from The Empathy Advantage. After 1000 days of pandemic behavior change, the relationship between individuals and organizations has fundamentally transformed. Learn how to adapt to this new dynamic, balancing both employee satisfaction and company performance. The pathway to navigate and lead this workforce through rising uncertainty is to nurture your– empathy. Called "the most important book on management for the post-Covid era," The Empathy Advantage was identified as one of the "must-read" books from the Next Big Ideas Book Club before its launch in March 2023.

Listen and subscribe on Apple Podcasts, Spotify, Google Podcasts, and Stitcher.

Website | Facebook | Twitter | Instagram | LinkedIn

About Business Owners Radio:

Business Owners Radio is a podcast that brings you insights, inspiration, and actionable advice from successful entrepreneurs and business experts. Hosted by Shye Gilad and Craig Moen, our show aims to help you grow your business and achieve your goals. Join us every week for new episodes packed with valuable tips and resources.

Sponsorships:

Are you interested in sponsoring an episode of Business Owners Radio? Reach out to us at email to discuss advertising opportunities.