19. Advancing Health And Racial Equity Through Social Marketing

Description

JEFF JOHNSTON is CEO of startup Brightn, Author, Founder of The Living Undeterred Project, and host of The Living Undeterred Podcast.

On October 4, 2016, the trajectory of Jeff’s life changed with one phone call. Prior to that day, Jeff was living the American Dream. He had a great family, was a successful entrepreneur running a financial services firm in Iowa, and was seemingly coasting through life. On that fateful morning, Jeff received the phone call that is every parent’s worst nightmare. His oldest son, Seth, had died from fentanyl poisoning. He was 23 years old.

Jeff soon realized that he had two options. He could go down a road of anger and despair and become bitter, or he could use his situation as motivation to become better. He chose the latter.

Jeff decided to take a step back from his career as a financial advisor and focus his attention on making a difference. He became an advocate for bringing awareness to substance use and addiction in teens & young adults. He began speaking at high schools and community events and joined the board of a local treatment facility that Seth spent time at before his death.

In 2020, Jeff founded a non-profit, the Living Undeterred Project, to change the narrative on mental health & substance use disorder. That same year, he wrote his first book, “This One’s For You: An Inspirational Journey Through Addiction, Death, and Meaning,” and started the Living Undeterred Podcast. In 2021, the project got even more personal for Jeff when he lost his wife, Prudence, to alcoholism. He is currently working on a new mental health project, Brightn, geared toward Gen Z.

RESOURCES RELATED TO THIS EPISODE 

• Man's Search for Meaning by Viktor Frankl
• Follow Jeff Johnston on LinkedIn
• Brightn the Wellness App

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JOSH PERRY is a performance coach and metabolic health specialist who is dedicated to helping people perform at their highest level at home and in the workspace, following the same protocols that allowed him to overcome multiple brain tumors and injuries throughout his career as a professional Freestyle-BMX athlete.

RESOURCES RELATED TO THIS EPISODE 

• "Outlive" by Dr. Peter Attia
• Follow Josh Perry on LinkedIn
• joshperrybmx.com

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Michelle M. Johns, PhD, MPH is a Senior Research Scientist at NORC at the University of Chicago. Johns has over 15 years of experience serving as a researcher, evaluator, and educator on health equity issues, with a particular focus on LGBTQ+ communities.

As a mixed methods scientist, Johns tailors the use of qualitative and quantitative methodologies to meet the goals of a wide range of research and evaluation studies. Her own research examines how social stigma and resilience shape the lives of LGBTQ+ communities, in particular how factors across the social ecology (e.g., social, community, relationship) affect individual experiences of minority stress, violence victimization, and behavioral health over the life course.

Johns holds a PhD and MPH in Health Behavior and Health Education and a Graduate Certificate in Women’s Studies from the University of Michigan.

RESOURCES RELATED TO THIS EPISODE 

• Follow Michelle M. Johns PhD, MPH on LinkedIn
• PFLAG
• The Trevor Project
• GLSEN

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Diana Londoño, MD is a Board-Certified Urologist and one of the 10% of urologists in the US who is a woman, and the 0.5% that are Latinx and a woman. Dr. Londoño is originally from Mexico City, and she received all her education in the Los Angeles Area, going to Claremont McKenna College for her undergraduate studies, then attending UCLA for her medical school training. She finished a 6-year residency in Urology at Kaiser Permanente, Los Angeles.

She has experienced burnout twice, which led her to use her experiences to write and speak about it extensively. She has published over 40 articles in the last year in outlets such as Medscape, Doximity, Kevin MD, Giddy.com, medmic.com, SoMe Docs and others. She is also a contributing author to the book “Thriving After Burnout.”

She is an international speaker and guest on multiple podcasts discussing wellness, boundaries, ego, humanity in medicine, mindset, and mindfulness. She has been featured on TV on Univision, Telemundo, Mundo Fox, CNN Latino, KCET, and ABC News as a health consultant discussing urological topics.

Her burnout journey led her to become a certified life coach, Reiki Master, and founder of Physician Coach Support.com. This is a free and confidential 1:1 peer support platform for physicians, led by certified physician life coaches which is available, 7 days a week via Zoom. She received the Los Angeles County Medical Association Physician Leadership Award in 2022 for her work.

She is the mother of two determined and joyful 5- and 7-year-old girls, Daniela and Paloma.

RESOURCES RELATED TO THIS EPISODE

• DianaLondoñoMD.com
• Follow Diana (Thorne) Londoño on LinkedIn

• Diana Londoño on Instagram

• Diana Londoño (@DianaLondonoMD) / Twitter

• Diana Londoño on YouTube

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Sally Joy Wolf is a wellbeing advisor, advocate and keynote speaker who empowers and inspires others to flourish. Her company, LightWorks, advises corporate clients in their wellbeing strategies through executive advisory work, team workshops, and individual coaching. Her work integrates her studies at Harvard (AB, psychology) and Stanford (MBA, MA Education), her certifications in positive psychology, coaching, resilience, meditation, and Sparketype advising, and her lived experience with metastatic breast cancer. She also regularly speaks about authenticity, vulnerability, post-traumatic growth, resilience, and positivity. 

Prior to her wellbeing work, Sally was a media executive for two decades. While at Time Warner, she led multicultural business strategy across HBO, Turner and Warner Bros. and created and launched OneFifty, a content incubator for innovative, diverse storytellers. A former camp counselor, Sally still passionately brings childlike wonder, creativity, and community into everything she does, most especially her adventures with her nephew Ryan (9) and nieces Alex (7) and Andi (5). More than anything else, they will tell you Auntie is a big kid who loves rainbows, unicorns and hearts, plans awesome dance parties and sleepovers, and leaves a trail of glitter pretty much everywhere she goes!

Sally is a LinkedIn Top Voice whose work has been featured in media including Allure, The Independent, Glamour, Netflix, Health and BusinessWeek. She is a popular podcast guest known for light, vulnerability and inspiration, and her journey from media executive to entrepreneur is featured in the best-selling book Sparked.

RESOURCES RELATED TO THIS EPISODE

• SallyWolf.com
• Follow Sally Wolf on LinkedIn

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Today's conversation is a profound privilege, as I introduce you to the trailblazing Dr. Miriam Zillerglade. A triple board-certified powerhouse in internal medicine, geriatrics, and obesity medicine, she's the visionary behind Virtual Wellbeing MD. A sanctuary of holistic, evidence-based care that foresees and rectifies medical and emotional challenges to bolster both present and future quality of life.

But Dr. Zillerglade isn't just a practitioner; she's a guiding light. Her insights illuminate the pages of her award-winning, best-selling masterpiece, "The Three Cycles of Life: The Secrets for Achieving Joy, Meaning, and Well-Being." With roots tracing back to Peru, and a heart firmly rooted in Florida, Dr. Zillerglade's mission resonates across borders and generations.

As we dive into our dialogue, get ready to experience a paradigm shift. We'll uncover how mental health, cardiovascular well-being, and the pursuit of true belonging intertwine to shape our lives. Dr. Zillerglade's journey from striving to belong to embracing her true self offers profound lessons. These lessons extend to parenting in the digital age, fostering open lines of communication and nurturing authentic connections.

Are you curious about carving your path to a future rich in health and joy? Dr. Zillerglade's insights unveil the blueprint. Discover how her story resonates with yours, as we explore the potency of well-being, the audacity of individuality, and the impact that ripples through generations.

About Dr. Miriam Zylberglait (Dr. Z): completed a fellowship in Leadership Education and Development, certification as Mental Health Ally, and training as Physician Wellness Advocate. Dr. Z has been recognized for multiple achievements, including Mentor of the Year (American Medical Women Association 2021) and American College of Physicians Young Achiever (2017).

Dr. Z's #1 Best Seller Book "The 3G Cycle of Life: The Secrets for Achieving Joy, Meaning, and Well-being, has been awarded by the 17th Annual National Indie Excellence® Awards (NIEA-2023), and the Florida Authors and Publishers Association’s Annual President’s Book Awards (FAPA-2023). 

Dr. Z lives in Florida with her caring husband, two awesome sons, and supportive family. 

RESOURCES RELATED TO THIS EPISODE

• Virtual Wellbeing MD
• 3G Cycle
• Award Winning Book 3G Cycles of Life: The Secrets for Joy, Meaning and Wellbeing

Follow Miriam at:

• Follow Dr. Miriam Zylberglait on LinkedIn

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LaTroya Hester is the founder of Comms Noire, a consultancy and membership for Black social impact communicators. She is the former director of communications for The Center for Black Health & Equity, and continues to prioritize issues related to Black health. She received her A.B.J. &  M.A. from The University of Georgia, and has worked in loyalty marketing, brand management, public relations and health communications for more than 20 years. Hester currently manages The Center's State of Black Health National Conference and is the visionary behind the organization's Truth Check campaign addressing COVID-19 misinformation through media literacy. 

Hester has a passion for teaching and training. As a passion project, Hester runs Media Woke, a faith-based program that teaches media life discipleship. Full-time, Hester serves as a life coach to two little girls who love to color outside the lines.

RESOURCES RELATED TO THIS EPISODE

• CommsNoire.com
• State of Black Health Conference
• Catching Tones Pre-Conference

Follow LaTroya at:

• Follow LaTroya Hester on LinkedIn

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Dr. Amelia Burke-Garcia is a seasoned health communication professional with nearly 20 years of experience in health communication program planning, implementation, and evaluation, with specific expertise in developing and evaluating digital and social media communication and research. At NORC (National Opinion Research Center), she leads the organization's Digital Strategy and Outreach Program Area, where she designs and implements strategies that leverage the power of digital media to influence behavior. In this role, Burke-Garcia develops new digital and mobile data collection methodologies and communication solutions. Most recently, she acted as director for the award-winning How Right Now/Que Hacer Ahora campaign, which is aimed at increasing people’s ability to cope and be resilient amidst the COVID-19 pandemic. 

Over the course of her career, Dr. Burke-Garcia has spearheaded some of the most innovative communication programs and studies on a variety of health topics including designing a targeted social media intervention with mommy bloggers to help social media users lower their risk for breast cancer and leveraging MeetUp groups and the Waze mobile application to move people to action around flu vaccination and HIV testing, respectively.

Amelia is the author of the books entitled, Influencing Health: A Comprehensive Guide to Working with Online Influencers and Communicating Through a Pandemic: A Chronicle of Experiences, Lessons Learned, and a Vision for the Future and has been named to VeryWellHealth.com’s list of 10 Modern Female Innovators Shaking Up Health Care. She holds a Ph.D. in Communication from George Mason University, a Master’s degree in Communication, Culture, and Technology from Georgetown University, and a joint honors Bachelor’s degree in International Development Studies and Humanistic Studies from McGill University.

RESOURCES RELATED TO THIS EPISODE

• Visit https://www.drameliaburkegarcia.com/
• Follow Amelia at:
  
  • Follow Dr. Ameila Burke-Garcia on LinkedIn
  • Follow Dr. Amelia Burke-Garcia on Twitter @socialibriumm

CREDITS

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How do we reach diverse, underrepresented communities with timely and accurate healthcare and health information? Why does it matter that healthcare communication is uniquely targeted to different communities? Shavonne sits down to talk to Zaneta Chuniq Inpower about this and more on today’s episode of Future Health Now.I power 

Zaneta Chuniq Inpower delivers over a decade of digital expertise to Edelman as Vice President, Digital Strategist - Health. Zaneta’s career milestones are centered in collaboration: working across multi-cultural and cross-expertise teams to build campaigns that connect, inspire and activate meaningful action from digital communications programs.

Shavonne and Zaneta discuss the significance of understanding community nuances, effective ways to reach diverse communities with healthcare messaging, the evolving role of patient communities, and the importance of collaboration to achieve equitable healthcare outcomes.

RESOURCES RELATED TO THIS EPISODE

• Visit https://www.edelman.com
• Follow Zaneta at:
• https://www.tiktok.com/@loveinpower
• https://twitter.com/LoveINpower
• https://www.instagram.com/loveinpower/?hl=en
• https://www.linkedin.com/in/zanetachuniqinpower/

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In today’s episode, Shavonne sits down with Dr. Patrick Dicks, Owner and CEO of The Dicks Consulting Group. Dr. Dicks has over 25 years of technology experience and has worked for several government agencies, universities, and private companies. He has been a senior computer analyst, programmer, simulation designer, professor, curriculum designer, and database administrator during his career. Dr. Dicks has a Doctorate of Science in Information Systems and Communications, and his dissertation was on the subject of the automation of manufacturing and its effects on rural South Carolina.

Today he shares the potential impact of AI on the next generation coming into the workforce in rural America, and the public health consequences of not taking this seriously. He also discusses specific things that can be done to address the gaps in training, education, and health equity across all populations in the US.

ABOUT DR. PATRICK DICKS

Dr. Patrick Dicks is from South Carolina. His education consists of a Doctor of Science in Information Systems and Communications from Robert Morris University in Pittsburgh, PA, a Master of Business Administration with an Emphasis in Information Technology Management from Webster University in Columbia SC, and a Bachelor of Science in Computer Science from South Carolina State University in Orangeburg, South Carolina.

Dr. Dicks has over 25 years of technology experience and has worked for several government agencies, universities, and private companies. He has been a senior computer analyst, programmer, simulation designer, professor, curriculum designer, and database administrator during his career.

RESOURCES RELATED TO THIS EPISODE

• Follow Dr. Patrick Dicks on Instagram @kingofautomation
• Visit https://automationawareness.com

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