2022 Guide: What you should know about Branding for sustainability and impact

Welcome to July’s edition of Impactful Inspirations! We’re delighted to bring you our popular monthly newsletter in audio form.

For those of you who aren’t yet subscribed to our newsletter, Impactful Inspirations is our monthly newsletter for you to get your monthly dose of branding and marketing news in the impact space. 

Topics we cover this month:

• How sustainable is Patagonia if no one can afford to buy it?
• Encourage Plant-Based diets with choice architecture, not bans or marketing stunts
• What are the main barriers to adopting a more sustainable lifestyle?
• Mars bars trial paper wrappers in effort to cut plastic waste
• Australian Government announces big changes in packaging regulations in historic agreement
• Lululemon partners with The Mills Fabrica and RHYS Workshop to upcycle unused stock into patchwork cushions for individuals experiencing homelessness

If you’d like to read more about the articles and reports mentioned, simply email us at studio@prismcreative.co with NEWSLETTER as the subject, and we’ll send you a copy of July’s newsletter with all the links.

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ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

Listen to Branding: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

Learn about how this Hong Kong based sourcing and production consultancy is bringing sustainable solutions to the fashion industry.

Our expert guest Sharon of ANEW Studios shares her entrepreneurial journey, the moment that pivoted her into this purpose-driven path and where she sees the space of circular fashion going.

What we cover:

- How we need to move past RECYCLING into ELIMINATING WASTE
- The urgency for the fashion industry to reinvent itself through material innovation
- Being proactive as a leader instead of letting the industry dictate where it’s going
- Looking at other industries for inspiration and adapting it into yours
- Seeing setbacks as pivots and catapults

If you run a fashion business or a materials startup and would like to reach out to Sharon, you can contact her on www.anewstudios.com or on Instagram @anew.studios

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ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

Listen to Branding: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

The possibilities of NFT outcomes are endless – but it doesn’t mean we should go into it just because “it’s the trend”.

In collaboration with Digital Business Lab, we explore how NFTs can enhance brand experiences and provide unique customer experiences.

What we cover in this episode:
What is the purpose of the NFT?
How does it add value to both the brand and the audience?
How to use NFT as a tool, rather than a commodity
Understand how the NFT fits into your brand story and holistic customer experience

This episode is packed with BIG branding lessons and some new perspectives on NFTs that you need to know and apply to your own business!

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If you’re interested to chat more about this topic, reach out to me on rosann@prismcreative.co

Connect with me: www.prismcreative.co / Instagram: @prismcreative.co

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Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

-------------------------------------
ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

Listen to Branding: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

Welcome to Season 2 of Branding for Impact Podcast!

2022 has been a year of realigning and reassessing our priorities. It’s an exciting time for brands to experiment with new ways of working, and new ways of interacting with consumers. In this episode, I’ll be covering 5 key trends we see that will impact your brand in 2023.

What we cover:
1:16 Reduce, recycle, reuse, repair: The second-hand market is booming, with consumers looking for more cost-effective and sustainable ways to shop. 

2:27 Shopping Local: With the increase of remote work, there has been a growth in demand for workspaces outside city centres, leading to a shift in spending from city centres to local shops. 

3:21 Disconnect to reconnect: Immersive experiences are becoming increasingly popular as a way for people to escape and give their overworked brains a break.

4:19 Rise of preventive care: The Health and Wellness industry is getting more attention than ever.

5:28 Me first, Sustainability second: Sustainability alone doesn’t sell. It’s more a case of prioritization and mental bandwidth.

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We’ve received such amazing feedback from our bite-sized branding and business tips and can’t wait to bring more helpful content to help you make an impact with your brand.

Aside from our quick 15 minute episodes, Season 2 will also be bring on guests from all walks of life and industries ranging from Wellness, to NGO, to Aromatherapy, to Hospitality to share their entrepreneurial journey and how their life experiences have crafted their unique perspectives on brand building.

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If you’re interested to chat more about this topic, reach out to me on rosann@prismcreative.co

Connect with me: www.prismcreative.co / Instagram: @prismcreative.co

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Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

-------------------------------------
ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

Listen to Branding: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

How can you work smarter rather than harder on building brand awareness? Here are 3 ideas that you can steal right now to implement on your next marketing campaign!

What we cover:
02:05 Strategic product placement makes it hard to say no (Case study: Riparide - Zero)
04:52 Think beyond the physical and into the 5 senses (Case study: Joloko)
06:15 How intimate experiences are in demand in a post-covid world (Case study: La Taula)

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If you’re interested to chat more about this topic, reach out to me on rosann@prismcreative.co.

Connect with me: www.prismcreative.co / Instagram: @prismcreative.co

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Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

-------------------------------------
ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

Listen to Branding: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

Are you ready to make an even bigger impact in 2022? Hear what social and environmental issues are close to the hearts of Hong Kongers, and most importantly for YOU, what they are asking of brands today.

We recently completed a study with close to 300 Hong Kongers across all walks of life. Consumers are asking brands to step it up –– will your brand be one of them?

In this episode, we’ll share the findings to these questions:

• Which generations are taking the most action in helping social/environmental issues
• What's the MOST influential factor in making a purchase, and what’s LEAST important to consumers today
• How to get better messaging across to consumers so you get their support
• Which platforms do they most often use to find out more about your brand

And we’ll finish with 3 key actions you can take RIGHT NOW to make an impact with your consumers.

What we cover:
03:00 Boomers care more than we think. How to target your messaging to different generations
06:18 People are willing to pay! But what stops them from taking action?
08:25 How to navigate the sustainability messaging and overcome skepticism
09:58 3 actions you can take to make an impact with your consumers

The full Impact Insights Report is available FREE for download here: www.prismcreative.co/impact-insights-report-2021

Connect with me: www.prismcreative.co / Instagram: @prismcreative.co

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Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

-------------------------------------
ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

Listen to Branding: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

We’re kicking off the new year with a round of Q&A’s! Here are some of the burning questions that you’ve submitted over the holidays:

• How to make my instagram less messy, and more inviting?
• What are eDM best practices?
• How do I create a brand story when there’s none?
• How do I get more fundraising when we have no budget to spend on paid ads?
• How do I capture someone’s attention on my socials or website?

Listen in to find out!

What we cover:
01:22 “How to make my IG grid less messy and more inviting? And does having a pretty Instagram really matter that much?” Regina of #impact podcast
04:45 “What are the latest eDM do's / don'ts?” Cath from HandsOn HK
08:16 “How do you create a brand story when there is none to base off of or it’s just not a very interesting one?” Karen from StyliCollective
11:20 “We can't secure funding because we don't have awareness. But it’s hard to reach those niche markets organically without using paid posts. How do we overcome that catch-22 situation?”
15:05 “What captures someone’s attention when looking at a brand? What should I focus on on my social media or website?” Bernice of Expand


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Connect with me: www.prismcreative.co / Instagram: @prismcreative.co

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Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

-------------------------------------
ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

Listen to Branding: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

Wrapping up 2021 with some key lessons I learnt as a business owner around being an introvert, having the right mindset and the importance of self care. So often we only see the glamorous life of being an entrepreneur and all the wins that come with it. But I really wanted to reflect on some of the not so pretty stuff that goes on behind the scenes, and what I learnt from moments of self-doubt. I hope something in here resonates with you and see you in 2022!

What we cover:
02:18 Expand your comfort zone
05:00 Don't be afraid to ask for support
06:52 The impact is bigger than you
08:07 On business mindset
08:26 Invest in yourself
10:00 Networking as relationship building and bringing value
10:55 Trust the timing of things
11:42 Don’t forget to enjoy the journey
12:18 On self care
12:33 Make sure you prioritise you
13:14 Let go of the idea of BUSY

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Shows mentioned:
#impact Podcast: A World Where Everyone Has A Decent Place To Live with Jo Hayes
The Feminine Business School Podcast: Ep. 26 How To Make Million Dollar Business Decisions

Send in your burning questions about branding to rosann@prismcreative.co and we'll answer them in our first episode of 2022!

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Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

-------------------------------------
ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

Listen to Branding: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

What if I told you target audience research could be easy, budget-friendly and FUN?! In this episode, I’m going to share 5 things that you can do RIGHT NOW to learn more about your target audience that we use very often in our projects that can either provide some really eye-opening insights or validate what you already know.

What we cover:
03:18 Gathering quantitative data with surveys
04:54 How to get deeper insights with qualitative research
08:11 Looking at other brands to borrow what’s already out there
09:00 Immerse yourself in the target market environment
11:10 Social media groups are the real hidden gems

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Connect with me: www.prismcreative.co / @prismcreative.co

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Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

-------------------------------------
ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

Listen to Branding: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.

Feeling overwhelmed, stuck, and don’t know what to focus on? You’re not alone! 

In this episode, I’ll share which mindset shifts can really help you get from a place of chasing perfection and procrastination, to feeling motivated and positive to get back on the brand building bandwagon.

What we cover:
01:16 How not having a long term goal or being afraid to dream big hold you back from big success
03:23 Not understanding what your unique selling point (USP) is, and what’s in it for people
04:40 Stop waiting for things to be perfect to launch. You’ve got this!

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Connect with us on instagram @prismcreative.co

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Any unauthorised broadcasting, public performance, copying, or re-recording will constitute an infringement of Prism Creative Limited copyright.

-------------------------------------
ABOUT ROSANN LING

Rosann is a brand strategist partnering with purpose-driven businesses and NGO's.

Her mission is to create a different kind of Creative agency, one rooted in purpose and committed to doing our part in bettering our future world.

Listen to Branding: https://www.prismcreative.co/podcast

Connect with Rosann: https://bit.ly/rosann-ling-contact-card
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Any unauthorised broadcasting, public performance, copying or re-recording will constitute an infringement to Prism Creative Limited copyright.