2023 Digital Trend Analysis

It’s that time of the year When Manni looks into his Crystal ball and gives his 2024 Digital Marketing Predictions but how did he do in 2023 and can he have the same success rate as last year?

Let us know your thoughts, and share your trends for 2024, do you agree, or do you think Manni has missed anything?

send them to @BobbleDigital using the hashtag #MrBobble or #AskBobble or #bobblepod

The festive period failed to make amends for a challenging year of sluggish retail sales growth, as weak consumer confidence continued to hold back spending... Helen Dickinson OBE, Chief Executive of the British Retail Consortium

So the festive period is over, and everyone is back into the swing of things, we are all reviewing 2024 performance but Retail as a whole had a sluggish 2023 and the December and Autumn/Winter Seasons did not help,

Manni Shares his thoughts on why 2023 was a bad year for Retail sales and how the 2nd Hand Market is thriving thanks to the cost of living crisis.

what questions do you have, send them to @BobbleDigital using the hashtag #MrBobble or #AskBobble or #bobblepod

Following Part 1 of our Cop28 Special episodes Manpreet Singh CEO of Bobble Digital shares more about the exhibits he got to see at last year's event

Including the Saudi Arabia Green Initiative and an unexpected chat with Microsoft Azure AI which could lead to positive results down the road.

This episode was recorded in the UAE on the 13th of December 2023.

what questions do you have, send them to @BobbleDigital using the hashtag #MrBobble or #AskBobble or #bobblepod

"As of November 2023, we have protected 2'166 acres of land in two and half years" This is how much Land Bobble Digital has helped save for the Rainforest Trust UK.

Manni shared his experiences of the events at COP28 and what he has been getting up to as he meets up with The British Chamber of Commerce, British Business Group, Hariot Watt University and First Abu Dhabi Bank

sharing more about what he has learnt from networking and the local business community


This episode was recorded in the UAE on the 13th of December 2023

What questions do you have, send them to @BobbleDigital using the hashtag #MrBobble or #AskBobble or #bobblepod

"For every dollar spent in the Middle East, a company can reach up to 4 people in the UAE or the wider Middle East regions"

Manni ( Mr Bobble) shares his insights into Digital Marketing in The UAE vs The UK and whether he can see a difference since launching in the UAE

this episode was recorded in the UAE on the 13th of December 2023

what questions do you have, send them to @BobbleDigital using the hashtag #MrBobble or #AskBobble or #bobblepod

“An old retail businessman” living with technology"

Bobble Digital CEO, Manpreet Singh speaks with Ian Pruchniewicz, exploring his firsthand experience of witnessing the emergence of the digital age whilst he ran his business Maycroft Lloyd Loom.

At the start of 2023, Bobble Digital CEO Manni Singh made his predictions about the year's upcoming digital marketing trends to look out for;

Nearing the year's end, he puts himself to the test to see How accurate were his forecasts around AI, ChatGPT, short-form video, influencer marketing, and more.

Find out if he needs to clean his marketing crystal ball or if Mr Bobble has mystic marketing powers.


Do you agree with Manni’s verdict on his 2023 predictions Tweet us @BobbleDigital or drop us an email at media@bobbledigital.com

Up to two-thirds of consumers are set to cut back on their Christmas spending this year due to the ongoing cost-of-living crisis how do marketers and brands cope with a tought couple of months ahead?

Manni Singh explores new data from from the IPA which show's that while shoppers will be cutting back on their purchases this year, they still want to see brands embracing the festive season with their communications. More than a third are looking for an injection of festivity (37%), while humour (21%), nostalgia (20%) and a focus on value (20%) are all important considerations.

So what can you do, how can you prepare? find out Manni's top tips to help with your christmas marketing and stand out

What have you prepared for this christmas season share us your top tips by tweeting us @BobbleDigital using the hashtag #MrBobble or #AskBobble or #bobblepod or or email the podcast media@bobbledigital.com

"31% of Black Friday shoppers start early, with One in four shoppers hitting the stores between 5 AM and 10 AM"

Black Friday is the Friday following American Thanksgiving. It’s notorious for slashed prices in e-commerce and brick-and-mortar stores, causing a surge in consumer spending but what is the Biggest Mistake most e-commerce companies make with seasonal sales?

Manni explores the biggest mistakes companies make and how you can make sure you don't make the same mistake this sales season.

How are you preparing for this black Friday sale? send them to @BobbleDigital using the hashtag #MrBobble or #AskBobble or #bobblepod

"If you don't build your brand out and compete with the other competitors and get your name out there in other forms and in other channels, don't just expect to squeeze the life out of one channel"

Don't fear the volatile agency landscape - Manni Fresh from a tell-all panel, reveals his biggest challenges facing him and his agency from over demanding potential hires to results-blind clients. Sharing his approaches to three issues he currently faces and how they are currently affecting his Business.

What issues are causing you problems for your business and how are you fixing use the hashtag on X #MrBobble, AskBobble, #bobblepod or email the podcast media@bobbledigital.com