207: The other AI platforms you should be using and Pepsi's latest rebrand

School marketing and communications with Charlie Maughan, Rita Kilroy and Isabella Tranchita

In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Senior Account Manager – Isabella Tranchita. In the Making News segment, the team discuss the importance of local SEO for school marketers and how to capitalise on this low hanging fruit. In the Deep Dive, the team discuss Open Days and Discovery Mornings, and whether you and your team are maximising the post-tour stage to convert leads. In the Question of the Month, the team are asked about the Net Promoter Score (NPS) and how to get the most out of the question. Finally, in the Rants and Raves segment, the team rave about some great brand videos produced by Malvern College.

• SMPerth - Local SEO: 7 Tips for 2024
• CustomerGauge: Net Promoter Rookie Mistakes to Avoid
• Malvern College - This is Malvern College 
• Malvern College - Meet all our Role Models 

Got more questions for Charlie and the team? You can ask them via the following:

·       Email: smc@imageseven.com.au

·       Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall

In the first episode of the year, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – James Tindall. In the Making News segment, the team discuss the top 10 most valuable, and strongest, brands in Australia, and what school marketers can learn from these goliath brands. In the Deep Dive, the team discuss enrolment strategies for the new year and what school marketers and admissions teams could trial. Finally, in the Rants and Raves segment, the team raved about some of the great content promoting teaching and teachers from around the globe.

·       AdNews – The 10 most valuable Australian brands 2024

·       Enrollment Catalyst – 6 Enrollment Marketing Stratgies for Your School in September

·       Department of Education – “Grow like only a teacher can”

·       Melbourne Archdiocese Catholic Schools – “The Biggest Thanks”

·       Chapel Hill – Chauncy Hall – “CH-CH Teachers Receive Emotional Surprise from Previous Students”

·       Campaign Brief - Australian Government Celebrates Teachers’ Mementos And Stories Behind Them In New Exhibition And Campaign Via Clemenger Bbdo

Got more questions for Charlie and the team? You can ask them via the following:

·        Email: smc@imageseven.com.au

·        Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid

In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss the mass Optus out(r)age and the lack of communication which serves a reminder to school marketers of how (not) to manage crisis communications. In the Deep Dive, Amanda took the team through the importance of First-Party Data to all marketers as the deadline for the end of cookies approaches. The team discuss what a First-Party Data Strategy would look like, and where school marketers should start. Finally in the Rants and Raves segment, the team raved about some self-skipping ads produced by Ikea India. 

·        Mumbrella: Optus out(r)age: a communication company that needs to work on its communication

·        Contagious – Ikea India uses self-skipping ads to promote practical furnishings

       Got more questions for Charlie and the team? You can ask them via the following:

·        Email: smc@imageseven.com.au

·        Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, James Tindall and Sophia White

In this episode, Charlie is once again joined in the studio by imageseven Account Managers – James Tindall and Sophia White. In the Making News segment, the team discuss Ticketek’s recent fine for marketing spam breaches and what school marketers can learn. Unfortunately, the Deep Dive was shallower than usual due to a recording malfunction, but the team discuss common survey challenges and how to avoid them. No Rant and Rave segment this episode but expect a bumper SMC to close the year! 

·       AdNews: Ticketek pays $500,000 for repeat marketing spam breaches

·       Nielsen Norman Group: 10 Survey Challenges and How to Avoid Them

Got more questions for Charlie and the team? You can ask them via the following:

·        Email: smc@imageseven.com.au

·        Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid

In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull back on their marketing plans or media budgets. In the Deep Dive, Amanda shares her insights on how school marketers can prepare their best media plan, and how to get the most out of media providers. Finally in the Rants and Raves, the team discuss Mailchimp’s latest ad campaign and whether school marketers might also have a ‘clustomer’ problem.

Marketing Week: The economy is going to be 'meh' in 2024 but your marketing plan can't be

MusebyClio: Do you have a 'Clustomer' problem? Mailchimp says it can help

Got more questions for Charlie and Rita? You can ask them via the following:

·        Email: smc@imageseven.com.au

·        Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, James Tindall and Sophia White

With Rita away from the studio, Charlie is joined on SMC by imageseven Account Managers James Tindall and Sophia White. In the Making News segment, the team discuss increased spends in out-of-home media and whether URLs or QR codes are the best option for your creative. In the Deep Dive, Sophia reflects on how to get the most out of your alumni and finally in the Rants and Raves, the team discuss which ads from the Women’s World Cup hit the back of the net, and which ones missed an open goal.

• Mumbrella – OOH revenue jumps as digital thrives in first half of 2023
• Ad News – Inside the top five ads for the FIFA Women’s World Cup

Got more questions for Charlie and Rita? You can ask them via the following:

·       Email: smc@imageseven.com.au

·       Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan, Rita Kilroy, Vanessa Klomp and Harrison Shearn

Harrison Shearn, imageseven Digital Marketing Specialist, shares all the need-to-know facts and statistics of Meta’s new platform ‘Threads’ in the Making News segment, alongside Charlie and Rita. The trio discuss all things Twitter versus Threads and briefly touch on Meta’s history with rivalry. Deep Diving into the art of publications, new special guest Vanessa Klomp shares her expertise and offers some essential factors to be considered when contributing to a publication. Finally, in the Rants and Raves, the familiar duo rave ‘Memorable Marketing Messaging’ and tapping into consumers’ ‘mind’s eye’.

• Threads: Twitter threatens legal action over Meta’s new app – BBC News
• Memorable Marketing Messaging – The science behind concrete language, visualization and lasting impressions - AdAge

Got more questions for Charlie and Rita? You can ask them via the following:

• Email: smc@imageseven.com.au 
• Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan and Rita Kilroy

Listen in as Charlie and Rita first discuss why registrations for school tours and events may not be an accurate reflection of promising buyer leads and the data you should be analysing instead. The duo then Deep Dive into how school marketing teams can grow their influence within their school to achieve buy-in from their School Head. In the Rants & Raves, they rant about some ChatGPT ads that might be losing sight of their customer’s objectives.

• Why Event Organizers are Ditching Vanity Metrics – And Choosing These Metrics Instead – Marketing Profs
• 6 ways marketing can grow its influence within business – Marketing Week
• McDonald’s v Burger King: who wins the AI burger battle – The Drum
• Subway joins McDonald’s and Burger King with bragging ChatGPT billboards – The Drum

MarCom Society

To access the MarCom Society and receive a 20% discount on signup: click here

Got more questions for Charlie and Rita? You can ask them via the following:

• Email: smc@imageseven.com.au
• Survey: imageseven.typeform.com

School marketing and communications with Charlie Maughan and Rita Kilroy

Tune in as Charlie and Rita Deep Dive into all things audio advertising, debating whether radio or podcasts are the best listening platform for school marketers to spend their hard-earned media budgets towards. In the Making News segment, the pair are once again joined by imageseven Digital Marketing Specialist Harrison Shearn to reveal the Google Analytics update that can’t be ignored any longer. In the Rants & Raves, they heap praise on a campaign for IKEA. 

• Unlocking the Power of Google analytics 4
• Radio Advertising vs. Podcast Advertising: 7 Differences to Note - Hearst Bay Area 
• IKEA - Proudly the Second Best - Ads of the World

Got more questions for Charlie and Rita? You can ask them via the following:

·       Email: smc@imageseven.com.au

·       Survey: imageseven.typeform.com

In this episode, Charlie and Rita are once again joined in the studio by imageseven Digital Marketing Specialist Harrison Shearn. In the Making News segment, the trio review Meltwater’s 2023 ‘Marketing Trends to Watch’ and provide a half-term report on their plausible predictions so far, before Deep Diving into their prediction on the trajectory of Artificial Intelligence (AI). Later, Harrison takes the team through all the terms that school marketers should be across, as well as sharing a few promising AI platforms that will certainly save school marketers valuable time. Finally in the Rants & Raves, they discuss Pepsi’s latest logo refresh, rolling out in 2024.

·       Marketing Trends to Watch in 2023 – Meltwater

·       How ChatGPT really works, explained for non-technical people – Bootcamp

·       AI vs Machine Learning vs Deep Learning vs Neural Networks: What’s the Difference? - IBM

·       Pepsi refreshes its logo for the first time in 15 years - Muse by Clio

Got more questions for Charlie and Rita? You can ask them via the following:

·       Email: smc@imageseven.com.au

·       Survey: imageseven.typeform.com