212 MARKETING FAIL: "I will give you exposure" - Solocast
About this Episode
Today’s solocast podcast comes in 3 parts:
- MARKETING FAIL: "I will give you exposure”.
- Crediting creative works - photography, videography and artwork.
- ANZAC Day. Learning about ANZAC Day as an Australian. What you can do.
"I will give you exposure”. Epic fail!
On today’s show I’m going to dive into one of the phrases I loathe most in the creative services industry and the English language "I will give you exposure”.
We cover off on the need for festivals/events, brands and anyone in the need for creative services, who might have little to no budget, to respect to time and value of creative. I also provide creatives with the top tips on how to ensure you give your time and experience value, when to say yes and when to say no to helping out people, brands or organisations who want your time for nothing.
Crediting creative works - photography, videography and artwork.
Part II of the show discusses the need for influencers, brands and anyone publishing the work of creatives, no matter what their creative skill level, to provide artistic credit for any works posted online and what it ultimately means for any photographers, videographers and others in the creative/artistic industries.
I also provide creatives with key advice and ways to ensure that you are credited for your work.
Learning about ANZAC Day as an Australian. What you can do.
The shortest part and the cherry on top of today’s show, we touch on the history of ANZAC Day, what it means to me and how you can get involved.
Recent Episodes from Hot & Delicious: Rocks The Planet
235 Leah Martin-Brown (Evol Walks) | The Entrepreneurship Podcast @hotndelicious S1E235
234 Hayden Calnin & Riley Pearce - Aussie Folk at Courtyard Sessions
233 Solo Christmas Cast 231219
232 Jake Mason - Soul Messin’ Allstars, Cookin' on 3 Burners + Soul Messin’ Records
231 Mark Bennedick (Sense Group co-founder)
230 L-FRESH The LION (hip hop artist)
229 Andrew Maciver (creator and founder of Party Pants and Bondi Productions)
228 Leah Martin-Brown (LA-based Evol Walks lead singer & songwriter)
227 Solocast - Dan Wilkinson @hotndelicious minisode
Exciting little minisode this week!
Upcoming guests and what we'll be chatting about on the show:
- Leah Martin-Brown, lead singer of Evol Walks killing it in LA.
- Mark Bennedick, co-founders of Sense independent agency, who’s just been heavily involved in throwing on YouTube Festival.
- What are you grateful for?
-
- Instructing at Academy Xi.
-
- What is it?
- What I love about it?
- Sol Cups founder guest appearance.
- Fuelling my own career desires.
-
-
- My biz dev.
-
- Social Media workshops - Academy Xi.
- Social Media workshops.
- Biz dev - quarter digital media report.
-
- Big things brewing.
- Sometimes a step sideways that doesn’t feel wrong can open up your mind and open up your opportunities.