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    215. How to Manage Your Money Before Divorce with Alison Hall

    enFebruary 13, 2024
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    About this Episode

    If you are trying to figure out what you need to know about your financial situation before you make any big moves – from divorce to losing a career -- we’re taking the first steps in today’s episode. 

    Alison Hall is the founder of Change Agent Coaching for Women and co-founder of The Boldest Me, a personal development and empowerment brand for women affected by divorce. After successful corporate career spanning 25 years, she pivoted to entrepreneurship.

    Alison says women with bosses tend to think they won’t be able to make the money they’re making if they leave their situation. They might think they’re not qualified enough. 

    “I truly believe that we all have the capacity to make as much money as you want or need,” says Alison. “If you can say to yourself, ‘Oh gosh, I can't,’ then why can't you just flip it and say ‘I can,’ and think of all the ways that you can do something?”

    Fear is limiting, and it takes over. I'm afraid I'm not going to make enough money. I'm afraid my kids aren't going to eat. So, you make decisions based on those limited beliefs.

    When you take all of those negative thoughts and just practice thinking about an equal, opposite, positive thing. Well, I'm a pretty smart person. I could probably figure it out. There's nothing in my way other than me, so I could probably get a better job. Maybe I could start a business doing what it is I love. It takes a lot of practice.

    As a certified divorce financial analyst and tax planner, Alison loves the strategy aspect of working with the numbers. Alison works only work with women because in the majority of divorces, women are the ones who are going to maintain the most responsibility for children and households, but who come out the worst in settlements, mainly for lack of knowledge.

    Alison says many of the women she works with don’t know anything about their finances. They may pay the bills, but they don’t know what’s going on in the background. Very often they don't know what benefits their spouse has. They don't know their rights about those benefits. They don't know that the marital assets belong to everybody.

    “I wish more women would not give up, you know, rights to information. That they are equal parties,” says Alison.

    And it’s not just divorce where this lack of knowledge can become a factor. Sometimes, your spouse might become incapacitated. If you have all the information yourself, then you can advocate for yourself.

    Our primary relationships and our businesses are so intertwined. Our romantic relationships can be a part of how we view ourselves in the world. Alison says the first step any woman should take is to pull their head out of the sand and acknowledge what you don’t know about your finances. 

    Don't be afraid to know your numbers. Don't be afraid to know where things stand. Don't be afraid to look and find. Pick one thing and get a win. You don’t have to start the goals too high at the start. Maybe the first day is finding all the credit cards. 

    Connect with Alison Hall: https://whitehalldivorcesolutions.com, or on LinkedIn: https://www.linkedin.com/in/alisonhall-coach-women/ 

    Other GoG episodes you might want to check out:

    What Women Need to Know to Manage Their Money
    https://sarahwalton.com/money-management-women/ 

    Do You Know Your Financial Personality
    https://sarahwalton.com/know-your-financial-personality/ 

    Money Beliefs That Hold You Back from Making More
    https://sarahwalton.com/money-beliefs/ 

    How to Talk About Money as a Family Unit
    https://sarahwalton.com/family-money-management-amanda-neely/ 

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton  

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #DivorceAndMoney #WomenAndFinance #MoneyManagement #FinancialPlanning
    #FinancialIndependence #PersonalFinance #MoneyAndMarriage #AskExpert #SalesCoach #IntuitiveBusinessCoach

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    219. Make Money With Your Photography Business with Jane Goodrich

    219. Make Money With Your Photography Business with Jane Goodrich

    Ever felt like there is a missing link between being really talented at something and actually making money doing that thing?

    Jane Goodrich is an accomplished newborn and family photographer and a photography seasoned expert. She mentors professional photographers about the business side of photography, and is the visionary Founder of Picsello.

    Picsello is purpose-built software designed to provide the tools and support for photographers in the management, marketing and monetization of their businesses. Whether you’re just starting out, or hitting new levels of success in your business, it's so important to be reminded of the mistakes that take you down or drain your revenue.

    Jane worked in corporate advertising for a decade before she decided to start her own business. She found her joy in photography and knew she wanted to move to New York where her twin lived, to start her business. 

    Thirteen years later, she has two photography businesses in New York and her latest venture piggybacks off that experience in the industry. Jane knew there had to be a better way for photographers to figure out their pricing, run their businesses easier and find a supportive community. 

    There are nuances that only service providers within the industry understand. Part of the challenge for some service providers is removing the block to charge what the work is worth.

    Jane says unlike in 2010, when she started her business, there wasn’t a wealth of information out there. And access to that information can be either good or bad. Now, you can see posts of photographers and can copy what they are doing without actually running the numbers.

    “The thing about it is, is you can price yourself to make $10,000 or $100,000,” says Jane. “It doesn't matter as long as you're pricing yourself to actually profit.”

    Like many creative services, photography has a lot of hidden work. For every one-hour photoshoot, there may be 12 to 13 hours of back-end work. Jane suggests sitting down with an accountant or checking if your local small business association offers mentorship – because you will receive a different perspective than an arbitrary from another photographer who you have no idea is profitable or not.

    For those struggling with pricing, Janes suggests removing yourself from your business. Your business has costs, then after that hopefully there’s money left over to pay yourself. Reframe to think of pricing as your business is charging, not yourself. 

    Providing a service for people that they're happy to pay for is what business is – and you can remove yourself from that.

    Jane says some of her early mistakes involved setting boundaries and scheduling. She says photographers need to set their own schedule and they do not need to be available 24/7 or on the client’s time. 

    Another tip is to charge a different rate for weekends versus weekdays. People take time off to see the dentist or get their hair done – why should your service be any different?

    Her other consideration is a travel fee. When she started, she lived outside New York City and didn’t charge one. But when she had her daughter, she realized this had to change. Her expenses now included parking, gas, tolls and childcare. She added a $250 travel fee for her services.

    Despite the pushback in an industry that doesn’t like to talk about money, Jane says answering the money question is key. She had returning clients ask her why her fees went and why she had a travel fee. She says you don’t have to justify it, but you can explain it. The more you can take the emotion out of it and talk money to money, the better says Jane.

    #PhotographyBusiness #ProfessionalPhotography #HowToStartAPhotographyBusiness
    #StartingAPhotographyBusiness #SalesCoach #AskExpert #WomenInBusiness #EntrepreneurLife

    Connect with Jane Goodrich: https://www.picsello.com and https://janegoodrich.com 

    Other GoG episodes you might want to check out:

    How to Make Money as an Artist
    https://sarahwalton.com/make-money-as-an-artist/  

    3 Easy Tips for Your Sales Conversations 
    https://sarahwalton.com/sales-conversations/  

    Know Your Numbers to Break Through What’s Possible 
    https://sarahwalton.com/danielle/  

    Your Business Is NOT a “Hobby” 
    https://sarahwalton.com/nicolemckay/  

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton   

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    218. Business Cash Flow: How to Pay Yourself (and the IRS) Consistently with Erica Goode

    218. Business Cash Flow: How to Pay Yourself (and the IRS) Consistently with Erica Goode

    Cash flow planning helps us look forward and know what you can plan out in your business to make those good investment decisions, hiring decisions, pay yourself more, or plan for taxes.

    Erica Goode, CPA and host of the Coaches, Consultants, and Money podcast, helps business owners manage their money. She also runs a virtual accounting firm that supports coaches and consultants with bookkeeping, tax planning, and CFO services. Goode, a former director of finance at Walgreens, started her career as an editor at KPMG.

    "I love talking money, getting hold of money in a mental kind of way," says Erica. "Getting our mindset wrapped around money so that we can feel empowered and confident in our decisions as opposed to uneasy and confused about what we should do next."

    As a business owner, Erica says there is so much noise about paying zero taxes. There are legitimate ways that companies pay no taxes, but they are really specific tax credits for really specific industries. 

    If you want to build massive housing, solar farms, or microchips – you'll have better luck with not paying taxes.

    "I think there's this concept because we hear about these really unique situations, we assume they apply to everybody, and they apply to us," says Erica. "And I'm doing something wrong if I'm paying tax, when in reality, in a service-based business … the goal is to pay tax because tax means you made a profit."

    Erica wants to plan with her clients so there are no surprises come tax time. She looks at their real-time profit each quarter and ensures they are paying the correct withholding and estimated taxes. So even if you have to pay $30,000, you break it up into four chunks, and you're not writing that full check with penalties at the end of the year.

    At the end of the day, Erica works to block out cash flow planning for each moving part rather than focusing on the balance in your bank account. While everyone might know the amount they want to see in their bank, Erica works to talk through the cash flow of a client's tax contribution, their 401K, etc., so those pieces aren't a surprise later.

    For those who've left corporate jobs, financial comfort was in knowing what would hit your bank account at the end of the month. You knew when you were going to get a bonus. It was consistent. You didn't have to worry about making the mortgage payment. 

    When you strike out on your own, that's one of the biggest mindset shifts you have to work on. How scary and uncomfortable that can be as you acclimate to the idea that running a business doesn't mean a consistent income.

    Cashflow planning helps turn that focus to look forward and how to allocate the money you are bringing in. Erica likes to hold a monthly sit down with clients; you tend to know how much your expenses cost, so it becomes very clear what you can and can't afford. 

    "Sometimes, we don't feel like we can pay ourselves because we don't have a clear view," says Erica. "I love to look forward because I think when we can build out the confidence of the future, we make better decisions today."

    Connect with guest Erica Goode: https://www.ericagoode.com 

    Follow Erica on Instagram: https://www.instagram.com/erica.goode.cpa/  and LinkedIn https://www.linkedin.com/in/erica-goode-cpa-00205616/ 

    Other GOG episodes you might want to check out:

    The Secret to Your Business Numbers Will Change Everything with Lauren Colson
    https://sarahwalton.com/understand-business-numbers/ 

    What Women Need to Know to Manage Their Money With Lisa Crosta
    https://sarahwalton.com/money-management-women/  

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton 

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #CashFlow #Taxes #MoneyManagement #WomenAndMoney #WomenInBusiness #AskExpert
    #SalesCoach

     

    217. Creative but Stuck? The Key to Simplicity with HeatherAsh Amara

    217. Creative but Stuck? The Key to Simplicity with HeatherAsh Amara

    HeatherAsh Amara is one of those women who was really cracked open the code to what we need to feel free internally, and what we need to understand that our inner knowing is probably going to be our best guide.

    She skillfully and unconditionally guides people to shift from self-judgment to discernment, from victimhood to authentic vulnerability. She helps us shed limiting domestication so we can ground into the self-intimacy, steadiness, and stillness that exists all around us.

    HeatherAsh’s love of writing started when she was a child. She started working as a journalist, working with women and business and eventually landed a job at a publishing company. Her boss encouraged her to write her own book.

    She says the draft of her first book was terrible. She was under stress and felt it had to be perfect. HeatherAsh realized she had to get out of her head. She’s written nine books so far and runs her own company. 

    “Writing is not an easy choice of things to do because the amount of tension that you have to hold in your body for something new to come through is pretty intense,” says HeatherAsh. She compares her body to a container where all her ideas bounce against each other. She needs to let the discomfort happen before she can create something new and bring all of the experiences and learning into language.

    “What I love writing about is tension; we want it to be simple,” says HeatherAsh. “And there is a way that it is simple. But the simplicity is that learning how to hold the contradictions and getting big enough to understand that two things can be true at the same time, and how do we metabolize that in our bodies? How do we show up in challenging situations and have our hearts stay open?”

    When it came time for HeatherAsh’s second book, her world was falling apart. She was going through a divorce. The center she was working at was having trouble. But her publisher was asking for the material. She eventually shared a program for a course that she’d written for women.

    Every month, she did two-hour calls, and wrote about what the group needed. This became Warrior Goddess Training, which reached Number 1 in Goddesses and Shamanism on Amazon for four years.

    HeatherAsh talks about contradiction in movement that happens in dance. As a kinesthetic person, she sees our relationship with life as a dance and that we’re always learning about how to be better dance partners. 

    There has been a lot of upheaval over the years and if you think about it in a way of how do you become a better dance partner? How do you get more grounded? How do you get more present? 

    It's not about changing the world, and it's not about fixing yourself. You're not broken. You just have a lot of beliefs and patterns and habits that aren't serving. Let's fix those. Dance is a beautiful metaphor to use.

    #WarriorGoddess #HeatherAshAmara #DivineFeminine #AskExpert #WomenInBusiness #IntuitiveBusinessCoach

    Mentioned: Believe It: How to Go from Underestimated to Unstoppable https://amzn.to/3SgHzZy 

    Warrior Goddess Wisdom Weekend in Austin: https://insighteventsusa.com/warrior-goddess-wisdom-weekend-austin-2024/ 

    Connect with HeatherAsh Amara: https://www.warriorgoddess.com 

    Other GoG episodes you might want to check out:

    How to Run Your Business When Life Happens
    https://sarahwalton.com/when-life-happens/ 

    How to Coach Yourself Through Hard Times
    https://sarahwalton.com/coach-yourself/ 

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton  

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    216. How I Made $1 Million in a Year With Kendall SummerHawk

    216. How I Made $1 Million in a Year With Kendall SummerHawk

    You don't wait to make $1 million to become the million-dollar business owner. You start being that person today and tomorrow and the next day. 

    Kendall SummerHawk started filtering all of her decisions and activities through that lens. Money is power, money is freedom, money is choice. She’s been making $1 million or more every year since 2008.
    There’s no magic here. There's work, there's goal setting, and there's understanding what your blocks are. 
    Kendall says she began her career in IT working in corporate health care. She knew she wanted out. She also knew she was ambitious and wanted to make money.

    She started a nine-month personal development course and learned about coaching. She says you have to follow those seeds of interest – her course led her to create her business. She says it failed miserably in the first year, but she’s gone on to make close to $30 million.

    She also learned the value of a client from her mother, who was a successful hairdresser. Her mother honored and revered her clients; she treated them like gold.

    Kendall started talking openly about money. It’s only in our lifetime that women have had the ability to be entrepreneurs and self-employed.

    “It's very new for women to have this kind of authority and autonomy and opportunity and power and flexibility,” says Kendall.

    If you're thinking about starting a business, you're looking for inspiration, but a lot of women are looking for permission. It's natural to go to the people closest to us, our spouse or our parents or girlfriends or whatever, and who may not understand, who may feel threatened even though they love you and they say they support you. 

    Be selective about who you share your numbers with. Share them with other women who are ambitious, who are in business for themselves, and whose competitive spirit isn't against you.

    The other thing is the mindset of running your life and your business like a $1 million business owner. Kendall started with a filter: How would $1 million business owner do this? She started with how a $1 million business owner would handle her email. She outsourced household chores. They were small changes. She went from $100,000 to $564,000 and the next year went on to earn a full million. 

    Kendall says she looked at her pricing to adjust her mindset. The first thing to do is raise your prices, which might involve changing your pricing structure. They cause a very big shift internally for women and how they view their services and how they view giving value. For example, Kendall advocates creating packages for service-based businesses. A money block might be thinking, “How can I charge so much when I only spent x number of hours?’ 

    “Every business on the planet has an opportunity for a high-ticket offer,” says Kendall. “I don't care if it's brick and mortar or any kind of service space.”

    Take Kendall’s Sacred Money Quiz to discover your money archetype: https://www.sacredmoneyquiz.com 
    Connect with Kendall SummerHawk: https://kendallsummerhawk.com 
    https://instagram.com/kendallsummerhawk 
    Other GoG episodes you might want to check out:

    Money Beliefs That Hold You Back from Making More
    https://sarahwalton.com/money-beliefs/ 

    How to Manage Your Money Before Divorce
    https://sarahwalton.com/financial-planning-for-divorce/ 

    3 Easy Tips for Your Sales Conversations
    https://sarahwalton.com/sales-conversations/ 

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton  

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #FirstMillion #MillionDollarBusiness #MoneyMindset #SalesCoach #AskExpert #WomenInBusiness #EntrepreneurLifestyle

    215. How to Manage Your Money Before Divorce with Alison Hall

    215. How to Manage Your Money Before Divorce with Alison Hall

    If you are trying to figure out what you need to know about your financial situation before you make any big moves – from divorce to losing a career -- we’re taking the first steps in today’s episode. 

    Alison Hall is the founder of Change Agent Coaching for Women and co-founder of The Boldest Me, a personal development and empowerment brand for women affected by divorce. After successful corporate career spanning 25 years, she pivoted to entrepreneurship.

    Alison says women with bosses tend to think they won’t be able to make the money they’re making if they leave their situation. They might think they’re not qualified enough. 

    “I truly believe that we all have the capacity to make as much money as you want or need,” says Alison. “If you can say to yourself, ‘Oh gosh, I can't,’ then why can't you just flip it and say ‘I can,’ and think of all the ways that you can do something?”

    Fear is limiting, and it takes over. I'm afraid I'm not going to make enough money. I'm afraid my kids aren't going to eat. So, you make decisions based on those limited beliefs.

    When you take all of those negative thoughts and just practice thinking about an equal, opposite, positive thing. Well, I'm a pretty smart person. I could probably figure it out. There's nothing in my way other than me, so I could probably get a better job. Maybe I could start a business doing what it is I love. It takes a lot of practice.

    As a certified divorce financial analyst and tax planner, Alison loves the strategy aspect of working with the numbers. Alison works only work with women because in the majority of divorces, women are the ones who are going to maintain the most responsibility for children and households, but who come out the worst in settlements, mainly for lack of knowledge.

    Alison says many of the women she works with don’t know anything about their finances. They may pay the bills, but they don’t know what’s going on in the background. Very often they don't know what benefits their spouse has. They don't know their rights about those benefits. They don't know that the marital assets belong to everybody.

    “I wish more women would not give up, you know, rights to information. That they are equal parties,” says Alison.

    And it’s not just divorce where this lack of knowledge can become a factor. Sometimes, your spouse might become incapacitated. If you have all the information yourself, then you can advocate for yourself.

    Our primary relationships and our businesses are so intertwined. Our romantic relationships can be a part of how we view ourselves in the world. Alison says the first step any woman should take is to pull their head out of the sand and acknowledge what you don’t know about your finances. 

    Don't be afraid to know your numbers. Don't be afraid to know where things stand. Don't be afraid to look and find. Pick one thing and get a win. You don’t have to start the goals too high at the start. Maybe the first day is finding all the credit cards. 

    Connect with Alison Hall: https://whitehalldivorcesolutions.com, or on LinkedIn: https://www.linkedin.com/in/alisonhall-coach-women/ 

    Other GoG episodes you might want to check out:

    What Women Need to Know to Manage Their Money
    https://sarahwalton.com/money-management-women/ 

    Do You Know Your Financial Personality
    https://sarahwalton.com/know-your-financial-personality/ 

    Money Beliefs That Hold You Back from Making More
    https://sarahwalton.com/money-beliefs/ 

    How to Talk About Money as a Family Unit
    https://sarahwalton.com/family-money-management-amanda-neely/ 

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton  

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #DivorceAndMoney #WomenAndFinance #MoneyManagement #FinancialPlanning
    #FinancialIndependence #PersonalFinance #MoneyAndMarriage #AskExpert #SalesCoach #IntuitiveBusinessCoach

    214. Coaching the Unconscious Mind: Unlock Your Genius with Jenn Beninger

    214. Coaching the Unconscious Mind: Unlock Your Genius with Jenn Beninger

    If you’re living with self-doubts and are worried about what others think of you – you might not even know how much they’re holding you back. Learn how to recognize your intuition and use it to translate what your inner critic is telling you to turn it into a force for good.

    Jenn Beninger is the Founder and CEO of Genius Unlocked Coaching Institute, a board-certified company, where she coaches, mentors, and transforms leaders' personal and professional lives. Jenn has refined how to delve into what's holding people back, and guiding them to successfully live in their purpose by calling on their intuition.

    After her first seminar about neuro linguistic programming, she realized she was living with outside influences directing where she wanted to go.

    “Ladies, that is the number one thing that's stopping you from anything that you want to do in your life, is that the most vulnerable judgment that you have about yourself,” says Jenn.

    What's going on in the internal world is how your external world presents itself to you. You set your goal with your conscious mind: I want this, I deserve this, I want the income. I want the business. I want to help people. I want that health. I want that wealth.

    Your unconscious mind is the goal getter. Finding alignment requires deep work with intuition, which is the translator between your conscious and unconscious mind. Intuition is one voice. The others are your inner critic, your inner child and your inner ego.

    Your inner critic tells you things like, I’m not worthy. I’m not good enough. The inner child tends to be fear or hurt based drawing on your lived experience. The inner ego digs in to be right. This is usually the identity you’ve given yourself or was given to you, and there is a desire to protect it. Your ego protects your inner child, and your inner critic protects the identity that you've already created.

    Your intuition gives you the learnings that you deserve to learn about yourself so that those voices can quiet down. Your intuition is always kind, but it may not always be gentle. Your intuition shines a light on the positive qualities and characteristics that you suppressed in order to live in this human experience.

    Your four voices are a way for you to learn more about yourself. You can honor all of them. Even if you’re facing down a fearful inner child, it's like a warning light in your unconscious mind.

    Jenn says the two most vulnerable places for women is your bank account and the bedroom. For example, let’s look at wealth. Consider a coaching exercise of questions to ask yourself.

    When I look at my bank account, what are the qualities and characteristics that come up about me?

    2. When I look at all of those qualities and characteristics, what negative thoughts and emotions are attached to that?

    3. What would you want the past version of yourself to know?
     
    Understanding as coaches and as women how we operate and how our brains work will help us understand how we can create the change that we want to see in the world.

    Connect with guest Jenn Beninger: https://www.instagram.com/geniusunlocked_/ 

    Free gift: Why your coaching business isn’t working: https://geniusunlocked.coach/quiz/ 

    Other GoG episodes you might want to check out:

    Feel Like You’re Pushing Water Uphill? This Will Help You Find Success
    https://sarahwalton.com/pushing-water-uphill/ 

    Have You Always Secretly Felt “Less Than”?
    https://sarahwalton.com/feeling-less-than/ 

    What You REALLY NEED from an Intuitive Business Coach
    https://sarahwalton.com/need-a-business-coach/ 

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton  

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #UnconsciousMind #Intuition #IntuitionForSuccess #Innervoice #IntuitiveBusinessCoach #AskExpert #SalesCoach

    213. Building Community Online with Elizabeth Henson

    213. Building Community Online with Elizabeth Henson

    Figuring out how to reach new audiences outside of paid advertising is a challenge. Social media is loud, and can be negative. Today’s guest, Elizabeth Henson, shares how to build and nurture an online community to leverage your authority.

    Elizabeth Henson is the owner of Elizabeth Henson INC., founder of The Messy Success Podcast, and The Community Growth Lab. Elizabeth started out as a wedding photographer and grew her business to six figures. Rather than teach how to use a camera, she realized that she could package her love of building community and leadership with how much people were struggling with their social media groups.

    Helping clients get that quick win with their Facebook group was the in to teach about community-based marketing. She notes that in pairing Facebook with an email newsletter, you can create a marketing system that takes one hour a week to run. Unlike Instagram, which requires more branding and content creation, the community aspect of a group – be it on Facebook or similar – means you just have to ask a question. 

    “80% of your content can be one line or less, and you have permission not to brand things and not make things pretty,” says Elizabeth. “You’re starting conversations versus being on a stage.”

    There can be a dark side to social media where people bring negative energy. Elizabeth says it is possible to avoid. As long as you don’t engage or view the negative content, the algorithm will adjust. And social media isn’t going away – online communities are timeless.

    One of the forgotten marketing strategies is casting your vision. Elizabeth says she likes to remind people why she does what she does and why the group helps achieve that every week.

    Good leadership is more than the title. You spot a great leader when you feel important in their presence, says Elizabeth, who wants to be the best at making other people feel seen and heard. Introverts can be leaders. You don’t have to have a big following to be a leader. 
     
    “An influencer can just sell stuff because they have a big audience,” explains Elizabeth. “A leader is going to create a space where someone feels important, even if it's just one person.”

    Elizabeth suggests thinking about how you want people to feel.  

    “You want them to feel like this is bigger than them, that it's more important than them, that this isn't bigger than you as the host,” she says. “If you can kind of treat your business mission like a movement, like you will naturally build community. And that's what makes marketing easy because then they advocate for you.”

    One myth about community-based marketing that Elizabeth wants to debunk is that it’s hard and time consuming. Online relationship building is another point in your marketing ecosystem. You can nurture it for an hour a week and see it grow. 

    Wherever you choose to make your group, remember it’s another place where you can help people, where you can remind them of your offers. It’s not a be-all, end-all strategy, and it doesn’t have to take more than an hour a week to start some conversations and reach your audience.

    Connect with Elizabeth Olson: https://elizabethhenson.co/ 
    Facebook: https://www.facebook.com/groups/thecommunitybuilder 
    Other GoG episodes you might want to check out: 

    Social Media Call to Action – Be Imperfect https://sarahwalton.com/social-media-call-to-action/ 

    Fall Back In Love With Social Media https://sarahwalton.com/what-to-post-on-social-media/ 

    Social Media is NOT a Marketing Strategy https://sarahwalton.com/social-media-marketing-strategy/ 

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton  

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #LaunchYourCommunity #OnlineBusinessTips #OnlineCommunityBrand
    #ContentMarketing #OnlineCommunityTips #WomenInBusiness #AskExpert #SalesCoach #IntuitiveBusinessCoach #CommunityMarketing

    212. What is Emotional Eating and How Can You Stop With Jessica Procini

    212. What is Emotional Eating and How Can You Stop With Jessica Procini

    As an emotional eating expert, Jessica Procini has made it her mission to give you permission to stop and listen to the parts of you that might be asking for a little bit of help. For those of us that are so high functioning, who we think we don't need anything, but that might actually be at the heart of emotional eating.

    Since 2011, Jessica, the founder and leader of Escape from Emotional Eating, has been helping women heal the roots of their emotional eating so they can embody their full potential.

    Jessica had already gone through nutrition school and had health and wellness expertise under her belt when she found out that she was an emotional eater. It blew her mind that she still couldn't manage when it came to food. She knew there are other people who know so much about health and wellness but really feel powerless at certain points in their relationship with food and their body.

    There is a difference between just intellectually knowing information and motivating us to take action to create change. 

    For Jessica, it wasn’t a lightning strike moment when she realized she was an emotional eater. She recalls not being at peace with food in her body and noticed it was getting worse. She found herself reaching for food when she felt stressed, or life got overwhelming. 

    Jessica says people assume that emotional eating means that you have to eat ten bags of potato chips, you know, to be an emotional eater. It’s not about what you're eating, and it really has nothing to do with 2 or 20 of something. It's about the why and really honestly answering that question.

    You might think, “Well, I can't do anything about this, so I might as well eat.” Or, “I look forward to eating. Eating and food is really like the joy in my day, so I might as well eat.” Another example is having this fear when you reach a certain point in an eating experience, and you have to choose: do I keep eating, or do I stop? 

    You might feel like, “This is all too much.” Life is too much, the day's been too much, there's too much going on. And there is this feeling of “I need to eat something.” 

    These examples are unhealthy coping mechanisms that involve self-silencing and powerlessness.

    Jessica says there isn’t any reason why anyone should be upset with themselves, specifically when it comes to what they’re eating. If we're constantly engaging in this cycle of eating something and then beating ourselves up about it, it creates a really toxic internal environment. 

    “What I love about emotional eating, and the portal that it opens when we're willing to do the real work is that it puts us back in touch with ourselves from even just the nuances of, ‘well, how do you know when you're hungry?’ ” says Jessica. “Because especially as women, we've been taught that it's not okay to be hungry. We shouldn't be hungry for food, and we shouldn't be hungry for success.”

    If you truly want freedom and peace, no matter how healthy you eat, and no matter how much you exercise, you have to get to the roots of your unhealthy relationship with food. 

    You can take Jessica's free quiz at https://www.innerwork.me to explore the four roots of emotional eating and get clarity and strategies to stop.

    Connect with Jessica Procini: https://www.escapefromemotionaleating.com or on Youtube:
    https://www.youtube.com/c/JessicaProcini 

    Other GoG episodes you might want to check out:

    Fighting With Your Food? https://sarahwalton.com/adina/ 

    Liberate Yourself from Weight Loss Conversations
    https://sarahwalton.com/functional-medicine-weight-loss/ 

    Understand Why You Eat What You Eat https://sarahwalton.com/audrey/ 

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton  

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

    #EmotionalEating #EmotionalEatingRecovery #EmotionalEatingExpert #StressEating #IntuitiveBusinessCoach #WomenInBusiness #AskExpert #SalesCoach

    211. 3 Easy Tips for Your Sales Conversations with Jamie Gulino Davis

    211. 3 Easy Tips for Your Sales Conversations with Jamie Gulino Davis

    So many people start these extraordinary, beautiful businesses, and then they're scared to sell. Today we’ll go over three quick tips you can use in every sales conversation and two things not to do when you book that sales call.

     

    Jamie Gulino Davis is the creator of StandOut Sales, where she teaches high ticket offer conversations, team development, leadership and relationship building. She's curated sales teams that have converted at 70% plus during her seven figure launches and events, and she also specializes in live events and sales strategy. 

    Jamie has seen sales done in so many ugly ways and people lacking confidence because of the sales experiences that they've had. It is her goal to show people how they can have gorgeous, conversations and really be an instrumental part of someone else's transformation.

     

    But sales conversations are always happening; many business owners will host webinars, post on socials, send emails, and do speaking engagements. If somebody is at your workshop, if somebody is listening to your podcast, if someone is signing up for a consultation with you or a discovery call, they are looking for the services you are providing. 

     

    This shouldn't feel awkward or uncomfortable. This should feel like an amazing opportunity to provide that service and help somebody with whatever that transformation is.

     

    “Sales should feel brilliant,” says Jamie. “It should feel beautiful. It should feel transformative. No matter what you're selling, it really is providing somebody with something that they're really in need of.”

     

    Jamie says no matter how much growth she experiences, she’s always going to be vulnerable. She says she is always going to be absolutely honest because she is done seeing the social posts of how fabulous someone's life is. We know what's happening behind the scenes, right? She says it's important to be real and show what it really takes to have a successful business and household.

     

    If you get on calls and they're just not converting, or people aren't buying Jamie has three quick easy tips to try.

     

    1. Build rapport: Whether you're going into a room or going to sales, conversation, workshop, webinar, whatever that is, take 3 to 5 minutes to build rapport. People are longing for connection, but more so than ever, statistically, we're seeing that more touchpoints are needed to convert a sale. People want to have that know, like and trust when it comes to making a purchase.

     

    2. Frame your conversation: This helps anyone that has a hard time showing up as the authority, anyone that has a challenging time talking about the investment of something and anyone that has a challenging time staying on track. 

     

    3. Ask the right questions: Give yourself permission to ask the real questions. It will create trust and understanding. 

     

    These little tiny tweaks allow yourself to be in the moment during sales conversations and can really increase your confidence.

     

    1. Never laugh or giggle. This tends to happen when people talk about the investment. Practice. It costs $10,000 to work with me. Say it with confidence. 

     

    The other place to avoid the laugh or giggle is if someone is sharing something difficult. We often want to cushion discomfort for people. Be thoughtful, take your own breath and just be a beautiful, beautiful listener.

     

    2. Avoid transition words like cool and awesome. If you’re on a sales call people might be talking about their pain points and we tend to say “awesome, cool” because you're transitioning to the next question.

     

    Sales conversations aren't only happening when somebody is booking into your calendar. The truth is, it's happening all the time. Let’s get to it!

     

    Free Gift: Jamie walks you through a vital piece of her S.A.L.E.S. framework [https://jamiegulinodavis.simplero.com/page/290836], which she's used to train sales teams that have converted at 70%+ during 7-figure launches and events.

     

    Connect with guest Jamie Gulino Davis: https://www.instagram.com/jamiegulinodavis/ 

    LinkedIn: http://linkedin.com/in/jamiegulinodavis 

     

    Other GoG episodes you might want to check out:

     

    How to Write Sales Copy That Sells: https://sarahwalton.com/how-to-write-sales-copy/ 

     

    Never Ask, “So What Do You Do?” Again: https://sarahwalton.com/colleen/ 

     

    That Time I Did My Friends’ Nails for Prom (Sales Can be Fun!): https://sarahwalton.com/sales-is-fun/ 

     

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton 

     

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

     

    #SalesConversation #SalesTips #HowToSell #SalesTraining #SalesMotivation #AskExpert #WomenInBusiness #SalesCoach 

     

    210. Overwhelmed? Plan Your Week to Reclaim Your Time with Megan Sumrell

    210. Overwhelmed? Plan Your Week to Reclaim Your Time with Megan Sumrell

    We are so overworked, overscheduled and overwhelmed — you have to know how to manage your time. But that itself can be overwhelming, isn’t it? 

     

    Today’s guest is Megan Sumrell, Founder of The Pink Bee, where she took her 20-plus year career in systems and processes and applied it to all things time management, organization and productivity and explained why it's important to plan your week ahead.

     

    So many of the traditional time management and productivity systems work great in a 9 to 5 corporate setting where you leave your life. You walk into your work environment; you get to put that focus on for 8 or 9 uninterrupted hours and leave.

     

    Those systems work great there. But the reality is today, technology has blurred work and home life. Many people are working a hybrid system or remotely. The old systems don't take these new realities into account or acknowledge the interruptions that might come from working at home.

     

    Another aspect that leads specifically to women being overwhelmed is that we’re taking on more responsibilities without removing any of the old ones. There are expectations that we put on ourselves such as the heavy lifting around the house. 

     

    In the face of overwhelm and constant access, Megan says it’s time to move away from lists. She suggests a weekly planning model instead.

     

    Another way of thinking about this is, let’s say you’re given a list of 25 things to buy at the grocery store and you’re handed an envelope with the money to pay for it. You fill your cart with the items on the list and it’s $110 worth of groceries. You open the envelope and there’s a $50 bill. Now you’re going to have to make choices about what to put back. 

     

    What if instead, you were given $50 and told what you’re trying to accomplish – feed a family of four for four days. What would the walk through the grocery store look like?

     

    Use the incredibly powerful way of laying out a draft plan for the upcoming week where you are looking at the realities of what you’re already committed to. Then you can create efficiencies. 

     

    Megan likes to plan for uncertainty. She suggests conducting a time audit during a regular week. How much time did you spend doing things that you had no idea were coming but truly had to be addressed?

     

    When we track this over a week or two, we start to see a pattern emerge. Megan says for her, at this stage of her life, she averages about 5 to 6 hours a week, noting it can change by season. 

     

    She makes sure to set aside blank space in her calendar to cover those hours in case something comes up so she can shift rather than stay up late or work all weekend.

     

    Megan says aside from weekly planning, a quick win is to program your devices so that you can have everything silent except for things important enough to interrupt you. Then you communicate to your loved ones so they know how to reach you in an emergency and when you’ll be checking your device.

     

    She says it is life changing when you can truly disconnect. You get your boundaries back.

     

    Download The Pink Bee app, and visit https://www.theworklifeharmony.com for free weekly planning training.

     

    Connect with Megan Sumrell: https://www.megansumrell.com | YouTube: https://www.youtube.com/c/WorkLifeHarmonyPodcast

     

    Other GoG episodes you might want to check out:

     

    How to Deal With Mom Guilt and Balance: https://sarahwalton.com/albiona/ 

     

    Healing the Hustle (You Don’t Have to Keep Up): https://sarahwalton.com/jessica-butts/ 

     

    You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton 

     

    Thank you so much for listening. I’m so honored that you’re here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom and clicking “Write a review.” Then we’ll get to inspire even more people!

    (If you’re not sure how to leave a review, you can watch this quick tutorial.)

     

    #WeeklyPlanning #Productivity #TimeManagementTips #AskExpert #IntuitiveBusinessCoach #WomenInBusiness #SalesCoach #TimeManagement #Planning

     

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