When it comes to app marketing, there's one tactic that beats out the rest to gain the top spot, and that's push notifications. These small but mighty messages have the ability to grow your apps active user base by 10% and increase your revenue by 15%! If you use them correctly, that is!
What are push notifications?
Push notifications are visually similar to SMS messages; they appear on a user's lock screen when they are not currently using the app. In order to send push notifications, you will need users to first download your app and then give their permission to receive these messages. This process varies depending on the OS service you use; the
two most common OS systems are iOS (owned by Apple) and Android (owned by Google).
iOS has a success rate of 43.9%. In contrast, Android has a 91.1% opt-in rate.
The art of writing perfectly crafted push notification is not something that comes easy to everyone. The nature of push notifications means that the writer has very little words to work with to inspire action from their reader. Skilled copywriting is required to ensure each push packs a persuasive punch.
But what is copywriting?
Generally speaking, copy is the written text created for promotional materials. This text can come in many forms; advertising, magazines, websites, podcasts,
and, of course, push notifications. All of which require a relatively high-level of copywriting.
In this podcast, we will cover copywriting techniques that will help you to improve the persuasive ability of your push notifications.
Technique #1: The Power of One
Always pick one thing to highlight in your messaging. Be it one story, one deal, one theme, one emotion; the Power of One focuses your copywriting to ensure you don't waste vital words.
Technique #2: Show, Don't Tell
Use descriptive language to show an event rather than simply telling the reader what happened.
So, here are our 3 tips for writing short copy:
1. Know your goal
2. Pick ONE factor only
3. Choose your words wisely
To read A Copywriter's Guide to Push Notifications in full visit our website here, or to find out even more about the art of push notification marketing, see our ultimate guide, it's free!
Thanks for listening.