252. From Zero to $1M in 24-Hours with Lisa Mayer

Hey you wild women! 

Today we’re joined by co-founder and CEO of Boss Beauties, Lisa Mayer. Lisa has successfully grown this brand across film, television, gaming, publishing, and more. Through mentorships, activations, and collaborations, she continues to improve the lives of women.

Before Boss Beauties, Lisa was no stranger to the ups and downs—especially the financial one—of entrepreneurship. But after learning about digital artwork, she decided to go all in and carved out a bold, diverse brand inside the NFT space that fueled her entrepreneurial growth.

In this episode, you will learn about:

• What Boss Beauties is all about and why she started this company.
• The difference between looking successful and actually being successful.
• Lisa’s “7$ moment” and why it’s a moment she’ll never forget.
• What she wants to inspire other founders to do and why it matters.
• Lisa’s personal experience with the feast-and-famine cycle inside her business.
• How Lisa found out about NFTs and what interested her about them.
• The unexpected thing that happened on the day Boss Beauties was launched.
• What Lisa brought to the NFT space and what makes her digital artwork unique.
• The 24-hour miracle that changed the trajectory of her life.
• How Lisa’s husband gave up his career to join the journey at Boss Beauties.
• Why Lisa and her husband are a power duo, plus the secret to managing their busy lives.
• What Lisa falls back on when she feels like she only has 10%.
• Why surrender is an important part of entrepreneurship.
• What it means when you get a “no” and how to shift your perspective.

Mentions:

• Boss Beauty on Amazon (US)
• Boss Beauty on Amazon (CA)

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Connect with Lisa:

• www.bossbeauties.com
• www.instagram.com/lisamayer 

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women! 

In this episode, we’re taking a moment to celebrate a milestone this podcast has reached. After a recent glitch with Spotify, our global rank dropped. This was devastating to see after showing up consistently for every single episode for so long, but we continued to pursue our goals.

The result? Staying focused and consistent worked. Recently, after checking in on our stats, we found out that Into the Wild has become part of the top 1% podcasts in the world. This is proof that being persistent, taking in feedback from the audience, and not letting excuses get in the way really does pay off.

In this episode, you will learn about:

• Where my podcast journey started, and the work I put into this show that paid off.
• The weird thing that happened with Spotify and how it affected our ratings.
• What it actually takes to create a successful podcast.
• Ideas for monetization that worked and didn’t work.
• The test that stood in my way from moving forward, and why I decided to keep going.
• Why it’s important to stick it out even when things aren’t going well in your business.
• How we check our ranking and listen score of this podcast.
• What the journey to the top 1% is really all about.
• What to think about when opportunities to back out come up.
• Why podcasting is tougher than you think, so it may take longer to reach your goals.
• When we plan on relaunching this show and what will change.
• How tapping into what your audience wants can improve your podcast.
• Why there is no excuse to not create epic episodes—anywhere, anytime.

Mentions:

• www.listennotes.com

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Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women! 

Vanessa Grutman, a health coach for high-achieving women and female entrepreneurs, is with me for this episode. Vanessa helps women reconnect with their true innate power to achieve infinite abundance in their lives.

After experiencing burnout firsthand, Vanessa had to do the deep work of remembering who she was—and now, she helps her clients do the same. She emphasizes harnessing the power of detoxification, biohacking, and your masculine and feminine energies so you can unlock the best version of yourself.

In this episode, you will learn about:

• Vanessa’s non-toxic renovation on her house and why it was a lot of work.
• The industry she spent over a decade in and why she made her exit.
• Why she decided to jump into the world of biohacking and detoxification.
• How the detoxification process really unfolds and what it unveils.
• How long it takes for an emotion to go through you when you allow yourself to feel it.
• The difference between masculine energy and wounded masculine energy.
• Why it’s important to take radical responsibility for your needs.
• The disconnection women feel with their bodies and how biohacking can help.
• What the biohacking movement looks like for women versus men.
• How learning to rest and leaning into your intuition can help you collapse timelines.
• The best way to start your day, and what to avoid.
• The benefits of fasting, especially for your nervous system.
• Tips for nourishing yourself throughout the day and why it’s simpler than you think.
• How Vanessa “tricks” her clients and how it supports their transformation.
• What you already have access to that can help you reach higher states of consciousness.
• Why children need regulated moms and how your healing is their healing.
• The best place to start your detoxification journey and where to find more information.

What it means to be a wild woman:

• Remembering your true nature and embracing the gifts you have to share with the world.

Mentions:

• www.wewildwomen.com/vip-day

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Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

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Connect with Vanessa:

• www.vanessagrutman.com
• @vanessa.grutman

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women! 

How can you help yourself be seen as an expert in your space? If you aren’t investing in your personal brand, it will be difficult to get featured in the media or to be invited as a guest on podcasts and stages. Having a strong online presence usually means you have the ability to bring more interest and eyeballs to the feature or event.

Sharing content that highlights you as a credible source helps you create an engaged audience, and it will also make pitching yourself that much more effective. It’s also important to focus on staying active on the platform (or platforms) that really work for you.

In this episode, you will learn about:

• The journalist and coach we have on retainer and why.
• How to give yourself an edge when it comes to being chosen for a feature.
• Why you shouldn’t be afraid of constant exposure and putting yourself out there.
• What you absolutely must do to set your foundation as an expert.
• The kind of messaging your website needs to have and why it’s important.
• Why even the greatest people hesitate to stay visible and share content.
• What you should include in your media kit.
• How to know if you’re ready for prime time, and what to do if you’re not.
• The big mistake you might not know you’re making when you’re pitching.
• Tips for sharing super valuable content more easily.
• Ways you can meet your 5 points of contact every day while avoiding email burnout.
• When it makes sense to leverage multiple platforms and when it doesn’t.
• What staying up to date on the latest trends in your industry says about you.
• Why it’s okay to sound like you’re selling when creating content.
• The most important thing you can do to be seen as an expert.

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Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here.
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Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women! 

Today we’re joined by leadership expert and CEO of The Rainmaker Residency, Veronica Romney. Veronica leverages her 15+ years of experience in the world of marketing to help her clients elevate their leadership skills and their results. She also hosts The Rainmaker Podcast.

As a business owner, your job is to be a present spokesperson and tell people all about what you do. However, if you’re bogged down in your marketing, this can feel impossible. Veronica emphasizes finding your right match in marketing leadership so you can create the freedom you need to do what you do best.

In this episode, you will learn about:

• What Veronica is known for and what it actually means.
• What business owners should avoid doing when they’re trying to scale their business.
• The radical differentiator you’ll find in Veronica’s programs.
• The true responsibilities of CEOs and rainmakers (and why they avoid them).
• Why you need a visionary KPI and what it means when it’s decreasing.
• What gets in the way of meeting your visionary KPI and how to overcome it.
• How to find the platform that fits you the most authentically.
• What being in your zone of genius feels like.
• Why nervous energy in the pursuit of more is totally normal.
• The tangible moment Veronica knew she went from proving to performance.
• Why you might feel like a fraud, even after you’ve gained authority and credibility.
• The most common struggle entrepreneurs face in reaching for a revenue breakthrough.
• What female entrepreneurs tend to be gifted at (but shouldn’t be).
• The guilt Veronica felt as a working mom and how she deconstructed that story.

What it means to be a wild woman:

• Doing the thing scared, regardless of how naked and afraid you feel.

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Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

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Connect with Veronica:

• www.veronicaromney.com
• @vromney 

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women! 

On this special episode of Into the Wild I’m sharing the recording of my guest episode on Reconnect & Awaken, which is hosted by Sarah Murphy. Sarah is a human design expert, and her podcast is all about living in your full authenticity, power, and joy.

Sarah and I waste no time going deep and discussing my burnout journey. I’ll go through my journey, from struggling with identity, unhelpful stories, and unhealthy coping skills to finding my faith, overcoming trauma, and taking charge of creating the life I really desire.

In this episode, you will learn about:

• The best and quickest way to heal from trauma.
• When my transformation started and how it feels looking back.
• How I became addicted to work and other lifestyle hurdles.
• How it was hard to separate from what I built, and why I did it anyways.
• Signs I was heading for burnout before reality sunk in.
• Final words from my previous business partner and what happened next for me.
• My breastfeeding journey and why I was afraid to quit.
• The changes I made that ultimately influenced my transformation.
• The experience that turned me from atheist to believer.
• What it takes to level up (and what to expect along the way).
• How I was able to reflect on and shift my stories, including my money story.
• How I overcame imposter syndrome and connected with Amy Porterfield.
• The power in sticking with your goals instead of going for “overnight success.”
• Why so many moms are afraid to follow their passion but absolutely should.
• The real reason people talk badly about others.
• What I do when I need to reset and appreciate how far I’ve come.

Mentions:

• www.wewildwomen.com/mediakit

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Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

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Connect with Sarah:

• www.reconnectandawaken.com
• @sar.murph

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women! 

Today we’re joined by digital business strategist Sarah Swain. She is a six-figure business owner and a truly compelling speaker. She created Monetize Your Mind, which is a membership that includes access to Sarah’s complete business course among other benefits, to give people tactical guidance on creating new streams of income.

Being a business owner in today’s world isn’t always easy. The fear of cancel culture and online attacks is a reality. There will be people who won’t align with you, and you have to be okay with that. Sarah emphasizes the importance of trusting yourself—it will help you become more powerful than ever.

In this episode, you will learn about:

• How Sarah became the voice of reason, and the decision she didn’t take lightly.
• What business owners are afraid of doing in public.
• What values she found challenged within herself and what she did about it.
• The people Sarah lost by staying true to herself.
• How to find your ticket to freedom and alignment in your business.
• The beauty of letting go and losing attachment, and what’s on the other side.
• How to separate who you are with what you do (and why it matters).
• When building relationships online can become damaging.
• What it really means and looks like to just let yourself be.
• How to embrace your God-given freedoms and what that looks like.
• What it felt like for Sarah to get back into public speaking and why she loves it.
• How to test whether you’re following logic or your heart.
• Why you need to trust yourself even when it feels scary.
• What happens when you step into yourself and the right frequency.
• How Monetize Your Mind can help you yield unexpected results.

What it means to be a wild woman:

• Allowing ourselves to be who we are without the pressure, pleasing, and status quo.

Mentions:

• www.wewildwomen.com/vip-day

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Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here.
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Connect with Sarah:

• www.sarahswain.ca
• @iamsarahswain

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women! 

When you struggle with imposter syndrome, it can leave you feeling stuck in your business and trapped in a cycle where your dreams go to die. Yet putting yourself out there and positioning yourself as the go-to in your industry is so important if you want to reach the next level in your business.

The cool thing is that doing this, even when it feels difficult, allows you to overcome imposter syndrome and move forward—no matter what that little voice might say to dissuade you. Step into your power and remember that the only opinion that matters is yours.

In this episode, you will learn about:

• The recent experience I had with imposter syndrome.
• What confirmation bias is and how it can stop you in your tracks.
• What I thought would happen when returning to PR, and what happened instead.
• How outside perceptions can contribute to imposter syndrome.
• What happens when you decide what you want with conviction.
• How to position yourself for success in your industry.
• Why you don’t need to know it all to attract clients in your space.
• What imposter syndrome really is and why it’s real for everyone.
• How many people are impacted by imposter syndrome and to what degree.
• What you can do today to overcome imposter syndrome.
• What could happen if you have the courage to put yourself out there.
• Why not showing up to your full potential is a selfish act.
• How setting realistic expectations can help with imposter syndrome.
• The reason you need to embrace failure in your business.
• How to stop comparing yourself, and what to do instead.

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Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here.
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Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women! 

Alyson Caffrey joins us for this episode. She is a small business operations strategist and the founder of Operations Agency. Additionally, she’s known for streamlining backend operations and unleashing the power of small teams.

If you find your business goes through feast and famine cycles, it’s time to operationalize. At its core, Alyson describes this as habit stacking in your business to structure and streamline all your processes. This is especially important for moms who want to build both a family and business that thrives.

In this episode, you will learn about:

• How Alyson acts as the woman behind the curtain for successful businesses.
• Who she works one-on-one with now and what kind of experience she provides.
• How following a calendar helps her stay on track every day.
• The career path she pursued but didn’t follow through with, and what she did instead.
• Alyson’s Venn diagram approach to streamlining a business.
• Why it’s crucial to have a place for your internal knowledge base.
• Why you don’t have to choose between growing your business and growing a family.
• The challenge Alyson faced when she became a mom and what it taught her.
• Why some moms get off track in their business and how they can avoid it.
• How to deal with mom guilt when your business is your baby too.
• The importance of trusting your team and how you can show that trust.
• Why mommy wine culture is ridiculous and how alcohol can derail you.
• How to prepare your business if you plan to take time off.
• What Alyson did right after giving birth and how this influenced her work today.
• How far in advance you need to prepare your business before you take time away.
• What her book “The Sabbatical Method” teaches.

What it means to be a wild woman:

• Not being ashamed or afraid to do what’s best for you.

Mentions:

• www.wewildwomen.com/mediakit
• www.operationsagency.com/thesabbaticalmethod

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Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here.
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Connect with Alyson:

• www.operationsagency.com
• @operationsagency 

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women! 

Your local brick-and-mortar business can benefit from media attention as much as any other business, and attracting local media coverage can help your community discover you and keep them coming back for more.

Using the right PR approach, you can build relationships with local journalists, influencers, and more who will be happy to elevate your presence in the community. It’s all about investing in this media attention however you can right now and staying consistent with your strategy.

In this episode, you will learn about:

• The clinic my sister opened and the goal she crushed in under two years.
• The one thing that helped her establish authority in her space.
• How to make yourself a no-brainer invite for TV and get called on more often.
• What to consider when attracting attention to your local store.
• What journalists really want to know about your business (and how to bring it to them).
• How hosting an event can encourage media interest.
• Different ways you could get involved in your community and why you should do it.
• How to highlight your expert opinion to connect with the local community.
• How to leverage your social media presence and engagement to gain loyal clients.
• Who you should focus on building relationships with in your community.
• Excuses that come up and how you can overcome obstacles to your desired outcome.
• Why it’s important to be consistent in your PR strategy.
• Real-life examples of how your community building efforts can pay off.
• Where to go if you need help figuring out what to do next to gain media attention.

Mentions:

• www.wewildwomen.com/vip-day

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Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here.
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Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com