Logo

    257: A Little Known Secret Ikea Uses to Trick You into Buying More Stuff, Plus How to Sell with Stories

    enMarch 21, 2022
    What was the main topic of the podcast episode?
    Summarise the key points discussed in the episode?
    Were there any notable quotes or insights from the speakers?
    Which popular books were mentioned in this episode?
    Were there any points particularly controversial or thought-provoking discussed in the episode?
    Were any current events or trending topics addressed in the episode?

    About this Episode

    On this episode, we'll be discussing how to sell face to face using stories. We'll also share how Ikea uses persuasion and psychology to trick you into buying more stuff.

    Recent Episodes from Persuasion by the Pint

    Halitosis, Persuasion and Mind-Hijacking Strategies that Work in Sales and Copywriting

    Halitosis, Persuasion and Mind-Hijacking Strategies that Work in Sales and Copywriting

    On this episode we'll discuss mind hijacking strategies that work in sales and copywriting and can be used in any industry. We'll talk about "halitosis" and how became a medical condition with a “cure”. 

    It's a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser Albert Lasker once said “There is no law that requires a problem to exist before a solution is created for it”. 

    Breakthrough Advertising & How to Channel the Market Forces Which Control Sales

    Breakthrough Advertising & How to Channel the Market Forces Which Control Sales

    On today's episode we welcome Jim McCune of the Craft Beer Marketing Awards at the beginning of the show to talk about their annual awards event. CBMAS is the ultimate platform for honoring outstanding marketing achievements in the global craft beverage industry. 

    We'll also be diving into a book discussion on the classic Breakthrough Advertising by Eugene Schwartz. You can get your copy at https://breakthroughadvertisingbook.com

    How To Dominate Your Niche in 2024 Through Book Publishing - Interview with Rob Anspach

    How To Dominate Your Niche in 2024 Through Book Publishing - Interview with Rob Anspach

    On this episode, Rob Aspach joins us to share his story of going from a small town carpet cleaner to a digital marketing strategist, author, and speaker. 

    He is the author of the "Rob Versus" series, where he exposes the shenanigans of scammers, time wasters, fraudsters, fools and lousy customer service with his sarcastic take on how the world should really work.

    Each of his books is jam-packed, full of humorous, laugh out loud stories that ultimately teach a valuable lesson. Unfortunately, those in the stories usually find they miscalculated who Rob is and don't know what to do with his sarcasm, which makes the stories even funnier.

    Rob has authored, co-authored or produced over 40 books. He now helps business professionals all over the globe tell better stories, share their experiences and grow their audiences.