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    #27 Maria Giudice (Former VP, Experience Design, Autodesk) - Designing to reinvent the future, and leading a cultural change in your organization

    enFebruary 01, 2018
    What was the main topic of the podcast episode?
    Summarise the key points discussed in the episode?
    Were there any notable quotes or insights from the speakers?
    Which popular books were mentioned in this episode?
    Were there any points particularly controversial or thought-provoking discussed in the episode?
    Were any current events or trending topics addressed in the episode?

    About this Episode

    Episode #27: Maria Giudice It is our pleasure to present to you Maria Giudice, Former VP, Experience Design at 

    Autodesk, founder of Hot studio and former Creative Director of product design at Facebook. 

    Maria was the founder of Hot studio for over 15 years and then acquired by Facebook, where she was working as a creative director of product design. Few years later, she joined Autodesk as a design leader, in times where the company was undergoing a massive transformation, from old software heavy tech company to be experienced-driven company, they needed a change agent to bring and elevate the awareness and strength of design focusing on connecting experiences, and Maria was the one to do so.

    Maria also co-wrote a book, called 'Rise of the DEO', which is about leaders who understand the transformative power of design, they are change agents and these leaders called DEOs—Design Executive Officers—and they are our new heroes.

    In this episode, Maria shared with us what makes creative DEO's the futures' new change agents, and how we can learn from that and empower others to lead this cultural change.

    This is the second episode of the third season of the Hacking UI podcast, 'Scaling a Career'. In this season we have 10 amazing guests for you, who are leaders and influencers from a variety of different backgrounds. Design managers, development leaders, entrepreneurs and product geniuses that we admire.


    Please support our amazing sponsors
    This episode is brought to you by 

    Invision, an amazing product design platform that you probably already know about. 

    The education team over at Invision created a magnificent source of quality learning material for product designers. On DesignBetter.Co  you’ll find interviews with dozens of leading designers from companies like Google, Airbnb, Netflix, Facebook, Slack and more.

    Discover the design practices that they use that will help you to transform your organization and create better products. Also, you can subscribe to their amazing podcast, read one the four free books they published and put together for you and also, be sure to check out their one of a kind workshops for designers.

    Start designing better →

    Freshbooks is the perfect accounting software for freelance designers and developers or creative entrepreneurs with a small business. They have some really powerful features like integration with stripe, expense tracking and a customer support team who actually works with you to find the perfect solution. If you’re looking to get some understanding of your business and keep track of things without wasting hours of your time, then this is exactly what you need.

    Try it free for 30 days →

    If you'd like to become a sponsor of the Hacking UI podcast, contact us.


    Links from the show


    Recommendations for Books


    I Love this podcast - now what?

    Show your love #1 - Talk: Talk about it with friends and get the word out! We started this podcast in order to learn and would love to see others learn from it too. 

    Show your love #2 - Leave a review: Review us on iTunes and tell us which guest you'd like us to bring on the show next. When you review us it lets us know that you like the show and that we should keep doing it. Check out the following image, which describes exactly how to leave a review in one minute.

    Show your love #3 - Share: Share this page on Twitter, Facebook, or wherever you can :)

     


    Key points from this episode:

    • Learn all about how Maria developed from running her own company (which was acquired by facebook), to leading a 'change agents' design team at Autodesk. [00:06:41]
    • Learn how do the design team at Autodesk connect experiences, unionize and make the company the most customer-centric company in the world. [00:07:25]
    • Learn how the team define quality and ship quality, and how they are focusing on fluid & intuitive experiences to their products. [00:11:22]
    • Maria shares on how the DEO idea was sparked, and the idea that designers are 'change agents'. [00:13:06]
    • Learn all about how different are the DEO's from the CEO's, and how designers thrive in risks and chaos. [00:15:40]
    • Find out what GSD means, and how designers are great at making it happen and deliver. [00:17:50]
    • Learn how the company design to lead cultural change, and helping their customers to unlock their creativity throughout their tools. [00:19:44]
    • Get tips! For people who want to lead a cultural change. [00:21:35]
    • Find out the secrets of a DEO, to mentor and empower others on achieving their goals. [00:26:15]
    • Maria shares about fighting harder as a woman and personal setbacks of minorities in the industry. [00:28:04]
    • Learn how to balance that guilt feeling with being a parent and managing a career, and how you can empower your kids. [00:31:00]
    • Maria shares on how she made her successful personal branding, and tips for you to do so too. [00:38:20]
    • Learn how much you should be investing for your personal brand. [00:41:05]
    • Maria shares about the process of 'The Rise of the DEO', and how it turned from a ted talk into a written book.  [00:46:00]
    • Maria's recommendations for books (also check the show notes). [00:49:00]
    • Maria is a master of to do lists. Learn quick tactics on how to get shit done and deliver. [00:50:35]



    About The Hacking UI Podcast
    The Hacking UI podcast is hosted by Sagi Shrieber and David Tintner, a designer and developer who are also both entrepreneurs, bloggers, product...

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    Invision:

    This episode is brought to you by Invision, an amazing product design platform that you probably already know about.

    The education team over at Invision created a magnificent source of quality learning material for product designers. On DesignBetter.Co  you’ll find interviews with dozens of leading designers from companies like Google, Airbnb, Netflix, Facebook, Slack and more.

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    Freshbooks:

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    I Love this podcast - now what?

    Show your love #1 - Talk: Talk about it with friends and get the word out! We started this podcast in order to learn and would love to see others learn from it too. 

    Show your love #2 - Leave a review: Review us on iTunes and tell us which guest you'd like us to bring on the show next. When you review us it lets us know that you like the show and that we should keep doing it. Check out the following image, which describes exactly how to leave a review in one minute.

    Show your love #3 - Share: Share this page on Twitter, Facebook, or wherever you can :)

     


    Key points from this episode:

    • Learn about Ran’s background as a designer and how he developed himself into freelancing, building his own brand, vlogging and running his own businesses and company. [00:04:00]
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    • Learn about freelancing, pricing and how to work with value-based pricing. [00:27:20]
    • Ran shares his methodology on talking with clients, startups and how to price according to the value that they get. [00:32:15]
    • Find out how to measure the success of your work with clients and how to understand what they really value. [00:35:20]
    • Get tips! for anyone who is just starting out in freelancing, and tips for designers who want to start vlogging. [00:40:20]
    • The lightning round - get inspiring tips & recommendations from Ran, for ambitious achievers. [00:44:10]


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    So if you’re a creative entrepreneur and you’re interested in online marketing, building a personal brand and an online business, generating passive income and building an online presence in general - then I think you’ll feel right a home and would love the group and its content.

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    Please support our amazing sponsors

    Invision:

    This episode is brought to you by Invision, an amazing product design platform that you probably already know about.

    The education team over at Invision created a magnificent source of quality learning material for product designers. On DesignBetter.Co  you’ll find interviews with dozens of leading designers from companies like Google, Airbnb, Netflix, Facebook, Slack and more.

    Discover the design practices that they use that will help you to transform your organization and create better products. Also, you can subscribe to their amazing podcast, read one the four free books they published and put together for you and also, be sure to check out their one of a kind workshops for designers.

    Start designing better →

    Freshbooks:

    Freshbooks is the perfect accounting software for freelance designers and developers or creative entrepreneurs with a small business. They have some really powerful features like integration with stripe, expense tracking and a customer support team who actually works with you to find the perfect solution. If you’re looking to get some understanding of your business and keep track of things without wasting hours of your time, then this is exactly what you need.

    Try it free for 30 days →


    Links from the show


    I Love this podcast - now what?

    Show your love #1 - Talk: Talk about it with friends and get the word out! We started this podcast in order to learn and would love to see others learn from it too. 

    Show your love #2 - Leave a review: Review us on iTunes and tell us which guest you'd like us to bring on the show next. When you review us it lets us know that you like the show and that we should keep doing it. Check out the following image, which describes exactly how to leave a review in one minute.

    Show your love #3 - Share: Share this page on Twitter, Facebook...

    #33 Yasmine Evjen (Design Advocate, Google) - What is design if not a way to tell a story

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    Episode #33: Yasmine Evjen It is our pleasure to present to you the inspiring Yasmine Evjen (that's ev-Yan) - Design Advocate at Google, a storyteller and (previously) a Co-host at 

    Material Podcast - a podcast all about Google and Android. 

    Yasmine started out as a front-end developer and a web designer, doing freelance work, working in agencies that allowed her to work in startups. That led her to turn to interaction design, and eventually evolving into UX design and Product Design.

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    Just Recently, she announced that she'll be joining the Design Relations team at Google, also as a Design Advocate.

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    Please support our amazing sponsors

    Invision:

    This episode is brought to you by Invision, an amazing product design platform that you probably already know about.

    The education team over at Invision created a magnificent source of quality learning material for product designers. On DesignBetter.Co  you’ll find interviews with dozens of leading designers from companies like Google, Airbnb, Netflix, Facebook, Slack and more.

    Discover the design practices that they use that will help you to transform your organization and create better products. Also, you can subscribe to their amazing podcast, read one the four free books they published and put together for you and also, be sure to check out their one of a kind workshops for designers.

    Start designing better →

    Freshbooks:

    Freshbooks is the perfect accounting software for freelance designers and developers or creative entrepreneurs with a small business. They have some really powerful features like integration with stripe, expense tracking and a customer support team who actually works with you to find the perfect solution. If you’re looking to get some understanding of your business and keep track of things without wasting hours of your time, then this is exactly what you need.

    Try it free for 30 days →


    Links from the show


    I Love this podcast - now what?

    Show your love #1 - Talk: Talk about it with friends and get the word out! We started this podcast in order to learn and would love to see others learn from it too. 

    Show your love #2 - Leave a review: Review us on iTunes and tell us which guest you'd like us to bring on the show next. When you review us it lets us know that you like the show and that we should keep doing it. Check out the following image, which describes exactly how to leave a review in one minute.

    Show your love #3 - Share: Share this page on Twitter, Facebook, or wherever you can :)

     


    Key points from this episode:

    • Learn about Yasmine’s background as a designer and how she became a design advocate at Google. [00:05:28] 
    • Find out what excited her the most back in the days in terms of the work itself. [00:10:00] 
    • Learn about designers skills set, storytelling, marketing, self-promotion and selling, and why it is important for designers to learn how to do that. [00:11:00]
    • Yasmine shares on how she started with Google and started her own podcast. [00:13:46]
    • Learn how Yasmine's passion for Android and Google got her the perfect role for her. [00:19:00]
    • Understand how reaching out to people can help you to move forward, and how she did so at Google io and moved forward from that.[00:20:00]
    • Learn about the Material podcast - tech podcast about google and android, how she was perfect for bringing the design aspect to it, and how it influenced her career. [00:23:00]
    • Find out how Yasmine got to Google and how design sprints excite her. [00:25:20]
    • Yasmine shares on her role at Google as a Design Advocate, and shares some interesting insights on that role. [00:34:20]
    • Discover what excites Yasmine the most in her current job, and the importance of building unified systems. [00:35:10]
    • Learn about Google's gallery, how is it different and help with design and development handoff, communication and collaboration. [00:41:20]
    • The lightning round - get inspiring tips from Yasmine, for designers that are starting out. [00:46:20]


    About The Hacking UI Podcast
    The Hacking UI podcast is hosted by Sagi Shrieber and David Tintner, a designer, and developer who are also both entrepreneurs, bloggers, productivity/time-hacking maniacs, and all around tech geeks. 

    We are thrilled to launch the third season of the Hacking UI podcast, where we hack our way through product design, development, and creative entrepreneurship.

    Our first season, was called ‘Scaling a Design Team’, the Second season was called ‘Scaling a Side Project’ and we’ve decided to call this season - ‘Scaling a Career’.

    In this season we have 10 amazing guests for you, who are leaders and influencers from a variety of different backgrounds. We have design managers, development leaders, entrepreneurs and product geniuses.

    #32 Quincy Larson (Founder and educator, freeCodeCamp) - The value of free education and building communities

    #32 Quincy Larson (Founder and educator, freeCodeCamp) - The value of free education and building communities

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    freeCodeCamp", where you can learn to code completely for free. 

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    Please support our amazing sponsors

    Invision:

    This episode is brought to you by Invision, an amazing product design platform that you probably already know about.

    The education team over at Invision created a magnificent source of quality learning material for product designers. On DesignBetter.Co  you’ll find interviews with dozens of leading designers from companies like Google, Airbnb, Netflix, Facebook, Slack and more.

    Discover the design practices that they use that will help you to transform your organization and create better products. Also, you can subscribe to their amazing podcast, read one the four free books they published and put together for you and also, be sure to check out their one of a kind workshops for designers.

    Start designing better →

    Freshbooks:

    Freshbooks is the perfect accounting software for freelance designers and developers or creative entrepreneurs with a small business. They have some really powerful features like integration with stripe, expense tracking and a customer support team who actually works with you to find the perfect solution. If you’re looking to get some understanding of your business and keep track of things without wasting hours of your time, then this is exactly what you need.

    Try it free for 30 days →


    Links from the show


    I Love this podcast - now what?

    Show your love #1 - Talk: Talk about it with friends and get the word out! We started this podcast in order to learn and would love to see others learn from it too. 

    Show your love #2 - Leave a review: Review us on iTunes and tell us which guest you'd like us to bring on the show next. When you review us it lets us know that you like the show and that we should keep doing it. Check out the following image, which describes exactly how to leave a review in one minute.

    Show your love #3 - Share: Share this page on Twitter, Facebook, or wherever you can :)

     


    Key points from this episode:

    • Learn about what Quincy is doing and what is freeCodeCamp.  [00:03:31]
    • Find out how freeCode camp is powered by positive energy and empathy,  and how that engage more than a million users to contribute and help each other, for free. [00:04:50]
    • Learn about how the organization is structured. [00:09:47]
    • Quincy shares his insights on promotion, marketing, writing and growing.  [00:12:52]
    • Find out what is the strategy of a long-term vision planning. [00:21:33]
    • Learn about how the organization is focused on web development, and helping adults with technology. [00:25:19]
    • Understand education and the value of it, and how you don't have to get a masters degree in order to develop yourself. [00:27:00]
    • Get tips for the best way to get yourself a career in the field. [00:27:00]
    • Learn about the community and how they help campers to engage with each other. [00:31:93]
    • Find out how to build communities and audiences through writing. [00:35:00]
    • Understand the process of writing in publication and how that process works (See 'freeCodeCamp publication guide' in the show links). [00:36:25]
    • Quincy shares on how they got their big breakthrough and about focusing very passionately on one field. [00:40:00]
    • Thoughts and insights about success and tips from Quincy. [00:45:50]



    About The Hacking UI Podcast
    The Hacking UI podcast is hosted by Sagi Shrieber and David Tintner, a designer, and developer who are also both entrepreneurs, bloggers, productivity/time-hacking maniacs, and all around tech geeks. 

    We are thrilled to launch the third season of the Hacking UI podcast, where we hack our way through product design, development, and creative entrepreneurship.

    Our first season, was called ‘Scaling a Design Team’, the Second season was called ‘Scaling a Side Project’ and we’ve decided to call this season - ‘Scaling a Career’.

    In this season we have 10 amazing guests for you, who are leaders and influencers from a variety of different backgrounds. We have design managers, development leaders, entrepreneurs and product geniuses.

    #31 Brad Frost (Founder, Atomic Design) - Breaking down design systems to atomic elements

    #31 Brad Frost (Founder, Atomic Design) - Breaking down design systems to atomic elements

    Episode #31: Brad Frost We are honored to have with us today, the inspiring Brad Frost, Founder and inventor of the "

    Atomic Design" system. 

    Brad started as a web designer, came out through the agency world, doing client work, started a shop, and eventually found himself also consulting for teams, doing workshops, writing a blog and hosting a podcast.

    Besides being a web designer, a developer, an Author and a Host, Brad's background as a musician also connects with his work, and why he believes in the notes and the rules that make all the piece together.

    In this episode, Brad shared with us his thoughts and insights about how to build a design system and a development collaborative work, and how to implement that thinking in your organization.

    This is the sixth episode of the third season of the Hacking UI podcast - 'Scaling a Career'.

    In this season we have 10 amazing guests for you, who are leaders and influencers from a variety of different backgrounds. Design managers, development leaders, entrepreneurs and product geniuses that we admire, and we'll be sharing a new episode every Thursday.


    Please support our amazing sponsors

    Invision:

    This episode is brought to you by Invision, an amazing product design platform that you probably already know about.

    The education team over at Invision created a magnificent source of quality learning material for product designers. On DesignBetter.Co  you’ll find interviews with dozens of leading designers from companies like Google, Airbnb, Netflix, Facebook, Slack and more.

    Discover the design practices that they use that will help you to transform your organization and create better products. Also, you can subscribe to their amazing podcast, read one the four free books they published and put together for you and also, be sure to check out their one of a kind workshops for designers.

    Start designing better →

    Freshbooks:

    Freshbooks is the perfect accounting software for freelance designers and developers or creative entrepreneurs with a small business. They have some really powerful features like integration with stripe, expense tracking and a customer support team who actually works with you to find the perfect solution. If you’re looking to get some understanding of your business and keep track of things without wasting hours of your time, then this is exactly what you need.

    Try it free for 30 days →


    Links from the show


    Recommendations for podcasts and tools


    I Love this podcast - now what?

    Show your love #1 - Talk: Talk about it with friends and get the word out! We started this podcast in order to learn and would love to see others learn from it too. 

    Show your love #2 - Leave a review: Review us on iTunes and tell us which guest you'd like us to bring on the show next. When you review us it lets us know that you like the show and that we should keep doing it. Check out the following image, which describes exactly how to leave a review in one minute.

    Show your love #3 - Share: Share this page on Twitter, Facebook, or wherever you can :)

     


    Key points from this episode:

    • Learn about Brad's background and how he started as a web designer. [00:04:15]
    • Get tips for managing time and help you to get into habits. [00:08:55]
    • Understand the value of self-promotion and doing stuff for free. [00:10:40]
    • Find out how Brad got to writing the Atomic Design book. [00:15:50]
    • Brad shares his framework and guidelines for taking decisions to breakthrough and navigating your career.  [00:17:10]
    • Find out about Brad's work and what he cannot wait to do. [00:26:27]
    • Learn about how Brad built his website and the process of doing it all in the browser with pattern lab. [00:25:10]
    • Understand the medium in which you are designing for, coding and its constraints.  [00:28:28]
    • Learn about thinking of UI as a hierarchy, and how atomic design breaks things down. [00:32:07]
    • Learn about structural prep work, and about thinking and understanding components and hierarchy when you take a project from a developer perspective. [00:38:00]
    • Get Bits of Advice for companies that have problems with the separation from design and the development collaboration. [00:46:00]
    • Understand design systems and how to build a design and development collaborative work. [00:52:10]
    • Tips for Designers and freelancers who starting out. [00:55:00]
    • Brad shares his recommendations for podcasts and his favorite tools. [00:56:20]



    About The Hacking UI Podcast
    The Hacking UI podcast is hosted by Sagi Shrieber and David Tintner, a designer, and developer who are also both entrepreneurs, bloggers, productivity/time-hacking maniacs, and all around tech geeks. 

    We are thrilled to launch the third season of the Hacking UI podcast, where we hack our way through product design, development, and creative entrepreneurship.

    Our first season, was called ‘Scaling a Design Team’, the Second season was called ‘Scaling a Side Project’ and we’ve decided to call this season - ‘Scaling a Career’.

    In this season we have 10 amazing guests for you, who are leaders and influencers from a variety of different backgrounds. We have design managers, development leaders, entrepreneurs and product geniuses.

    #30 Jason Ogle (Founder, UserDefenders.com) - Don't be a "tooler", but a learner

    #30 Jason Ogle (Founder, UserDefenders.com) - Don't be a "tooler", but a learner

    Episode #30: Jason Ogle Our guest today is a fellow podcaster, the amazing Jason Ogle, Founder and host of 

    UserDefenders.com podcast, where he creates and shares inspiring interviews with UX superheroes. 

    Jason started as a designer and a developer in the 90s, and he believes in what's called "The Beginner's Mindset", which means that you're going to have that student mindset and keep on learning basically forever.

    Besides being a product designer and a podcaster, Jason also writes on Medium, where he shares inspiring articles that fight for the users.

    In this episode, Jason shared with us his thoughts and insights about how to become an influencer through personal growth and giving back to the community at the same time.

    This is the fifth episode of the third season of the Hacking UI podcast - 'Scaling a Career'.

    In this season we have 10 amazing guests for you, who are leaders and influencers from a variety of different backgrounds. Design managers, development leaders, entrepreneurs and product geniuses that we admire, and we'll be sharing a new episode every Thursday.


    Please support our amazing sponsors

    Invision:

    This episode is brought to you by Invision, an amazing product design platform that you probably already know about.

    The education team over at Invision created a magnificent source of quality learning material for product designers. On DesignBetter.Co  you’ll find interviews with dozens of leading designers from companies like Google, Airbnb, Netflix, Facebook, Slack and more.

    Discover the design practices that they use that will help you to transform your organization and create better products. Also, you can subscribe to their amazing podcast, read one the four free books they published and put together for you and also, be sure to check out their one of a kind workshops for designers.

    Start designing better →

    Freshbooks:

    Freshbooks is the perfect accounting software for freelance designers and developers or creative entrepreneurs with a small business. They have some really powerful features like integration with stripe, expense tracking and a customer support team who actually works with you to find the perfect solution. If you’re looking to get some understanding of your business and keep track of things without wasting hours of your time, then this is exactly what you need.

    Try it free for 30 days →


    Links from the show


    Recommendations for books


    I Love this podcast - now what?

    Show your love #1 - Talk: Talk about it with friends and get the word out! We started this podcast in order to learn and would love to see others learn from it too. 

    Show your love #2 - Leave a review: Review us on iTunes and tell us which guest you'd like us to bring on the show next. When you review us it lets us know that you like the show and that we should keep doing it. Check out the following image, which describes exactly how to leave a review in one minute.

    Show your love #3 - Share: Share this page on Twitter, Facebook, or wherever you can :)

     


    Key points from this episode:

    • Learn about writing on Medium, and how it's a great exposure tool. [00:03:46]
    • Jason shares on how he started writing on Medium and User Defenders. [00:11:40]
    • Learn about Jason's background as a designer and a developer, and how he got to where he at today [00:14:55]
    • Find out how Jason started his podcast to give back to the community and how having a beginner's mindset helps your personal growth. [00:22:44]
    • Jason shares his tips on how to reach out to people in order to find his guests for the podcast. [00:28:00]
    • Get tips for starting your own podcast [00:33:00]
    • Learn how to get audience with the Commit first-carry out later approach and emails. [00:36:00]
    • Understand how to be a user of your product in order to create great products. [00:40:07]
    • Learn about the tools that make you who you are and how to know when it's time to learn and invest in a new tool. [00:47:05]
    • Jason shares a story on automation dependency. on letting on our passions drive us and using our tools as a superpower. [01:08:11]



    About The Hacking UI Podcast
    The Hacking UI podcast is hosted by Sagi Shrieber and David Tintner, a designer, and developer who are also both entrepreneurs, bloggers, productivity/time-hacking maniacs, and all around tech geeks. 

    We are thrilled to launch the third season of the Hacking UI podcast, where we hack our way through product design, development, and creative entrepreneurship.

    Our first season, was called ‘Scaling a Design Team’, the Second season was called ‘Scaling a Side Project’ and we’ve decided to call this season - ‘Scaling a Career’.

    In this season we have 10 amazing guests for you, who are leaders and influencers from a variety of different backgrounds. We have design managers, development leaders, entrepreneurs and product geniuses.

    #29 Noah Kagan (Founder, Sumo.com) - Have fun, create value and do it consistently

    #29 Noah Kagan (Founder, Sumo.com) - Have fun, create value and do it consistently

    Episode #29: Noah Kagan Our guest today is the inspiring Noah Kagan, Founder, and Chief-Sumo at 

    Sumo.com, AppSumo.com, and OkDork. Noah is a super successful entrepreneur, a marketing specialist and business consultant. 

    Noah made his way from the marketing world. He started at Intel, was employee #30 at Facebook and #4 at Mint.

    Noah has a very open-minded and interesting approach to life and to building one’s career.

    Besides running successful online companies, Noah spreads out amazing content online on OkDork, his youtube channel, and his podcast. In those outlets he shares stories and insights on marketing, starting a business, personal improvement, and productivity tips.

    In this episode, Noah shared with us his best practices and routines for starting a business. He also shares new perspectives on how to enjoy the process, scaling businesses, and more.

    This is the fourth episode of the third season of the Hacking UI podcast - 'Scaling a Career'.

    In this season we have 10 amazing guests for you, who are leaders and influencers from a variety of different backgrounds. Design managers, development leaders, entrepreneurs and product geniuses that we admire, and we'll be sharing a new episode every Thursday.


    Please support our amazing sponsors

    Invision:

    This episode is brought to you by Invision, an amazing product design platform that you probably already know about.

    The education team over at Invision created a magnificent source of quality learning material for product designers. On DesignBetter.Co  you’ll find interviews with dozens of leading designers from companies like Google, Airbnb, Netflix, Facebook, Slack and more.

    Discover the design practices that they use that will help you to transform your organization and create better products. Also, you can subscribe to their amazing podcast, read one the four free books they published and put together for you and also, be sure to check out their one of a kind workshops for designers.

    Start designing better →

    Freshbooks:

    Freshbooks is the perfect accounting software for freelance designers and developers or creative entrepreneurs with a small business. They have some really powerful features like integration with stripe, expense tracking and a customer support team who actually works with you to find the perfect solution. If you’re looking to get some understanding of your business and keep track of things without wasting hours of your time, then this is exactly what you need.

    Try it free for 30 days →


    Links from the show


    I Love this podcast - now what?

    Show your love #1 - Talk: Talk about it with friends and get the word out! We started this podcast in order to learn and would love to see others learn from it too. 

    Show your love #2 - Leave a review: Review us on iTunes and tell us which guest you'd like us to bring on the show next. When you review us it lets us know that you like the show and that we should keep doing it. Check out the following image, which describes exactly how to leave a review in one minute.

    Show your love #3 - Share: Share this page on Twitter, Facebook, or wherever you can :)

     


    Key points from this episode:

    • Learn about Noah's background and how he got to his passion for tech and the marketing world. [00:04:40]
    • Understand the expert curse. And why some people who don't have experience, actually can create the innovation. [00:13:00]
    • Noah shares tips for your online presence for your business or your personal brand. [00:16:40]
    • Learn about Noah’s business routines that he makes consistently. [00:19:35]
    • Understand how hiring people is everything and how it can grow your business. [00:22:20]
    • Get tips for hiring exceptional people [00:27:15]
    • Noah shares his insights on growing your business and personal brand when you're starting out, and how to prioritize everything. [00:32:00]
    • Learn about Noah’s priorities, and how to set sustainable goals in your business. [00:37:25]
    • Find out how looking at death, can actually help you to gain new perspectives about life and how to choose what to spend your limited time. [00:45:00]
    • Learn insights about karma and how helping out others is always good and how it pays-off by the universe. [00:49:10]



    About The Hacking UI Podcast
    The Hacking UI podcast is hosted by Sagi Shrieber and David Tintner, a designer, and developer who are also both entrepreneurs, bloggers, productivity/time-hacking maniacs, and all around tech geeks. 

    We are thrilled to launch the third season of the Hacking UI podcast, where we hack our way through product design, development, and creative entrepreneurship.

    Our first season, was called ‘Scaling a Design Team’, the Second season was called ‘Scaling a Side Project’ and we’ve decided to call this season - ‘Scaling a Career’.

    In this season we have 10 amazing guests for you, who are leaders and influencers from a variety of different backgrounds. We have design managers, development leaders, entrepreneurs and product geniuses.

    #28 Samuel Hulick (Founder, UserOnboard.com) - Find a niche you love, specialize, succeed

    #28 Samuel Hulick (Founder, UserOnboard.com) - Find a niche you love, specialize, succeed

    Episode #28: Samuel Hulick Our guest today is none other than Samuel Hulick, Founder of 

    UserOnboard

    Samuel started as a developer, and eventually found himself focusing on UX design and customer success. That led him to find that one crucial part of the experience that leads customers to succeed with any product: User Onboarding. From there, he only kept moving forward. He became a user onboarding specialist, founded UserOnboard.com, and wrote a book about it.

    Samuel wrote his e-book, 'The Elements of User Onboarding', entirely with Keynote. The book was later developed into a whole package, where he shares teardowns, tactics, and strategies from his experience.

    Today, Samuel is consulting for companies, helping them to scale their business with his wide range of specialties.

    In this episode, Samuel shared with us the most important steps you should be taking in your organization in order to scale your operation and make costumers successful in your product.

    This is the third episode of the third season of the Hacking UI podcast - 'Scaling a Career'.

    In this season we have 10 amazing guests for you, who are leaders and influencers from a variety of different backgrounds. Design managers, development leaders, entrepreneurs and product geniuses that we admire, and we'll be sharing a new episode every Thursday.


    Please support our amazing sponsors

    Invision:

    This episode is brought to you by Invision, an amazing product design platform that you probably already know about.

    In the past 5 years we’ve seen Invision come from a design collaboration tool, into a massive suite of products for the entire design process all the way from ideation to handing off design to developers:
     They have tools like Freehand which you can use for ideation, wireframing and getting feedback from clients.
     They are soon releasing Invision Studio which is a robust design tool including micro-interactions.
     They have Invision Prototypes which we all use and love to create prototypes and collaborate with stakeholders,
     and of course, Invision Inspect which allows you to handoff your Invision prototypes to developers directly from within Sketch or Photoshop.

    So, if there is any chance in the world you’re not a part of the Invision community of users (which chances are slim that you aren’t because according to their stats they have around 3.5 million users) we really recommend that you check them out, you can head over to Invisionapp.com and start right away.

    Freshbooks:

    Freshbooks is the perfect accounting software for freelance designers and developers or creative entrepreneurs with a small business. They have some really powerful features like integration with stripe, expense tracking and a customer support team who actually works with you to find the perfect solution. If you’re looking to get some understanding of your business and keep track of things without wasting hours of your time, then this is exactly what you need.

    Try it free for 30 days →


    Links from the show


    I Love this podcast - now what?

    Show your love #1 - Talk: Talk about it with friends and get the word out! We started this podcast in order to learn and would love to see others learn from it too. 

    Show your love #2 - Leave a review: Review us on iTunes and tell us which guest you'd like us to bring on the show next. When you review us it lets us know that you like the show and that we should keep doing it. Check out the following image, which describes exactly how to leave a review in one minute.

    Show your love #3 - Share: Share this page on Twitter, Facebook, or wherever you can :)

     


    Key points from this episode:

    • Learn about Samuel’s background and how he got to focusing on customers success and user onboarding ever since. [00:03:50]
    • Learn about working with companies and what to focus on. [00:04:55]
    • Find out how emails are a great tool to discover what it is you want users to do, and how it correlates with customer success. [00:07:33]
    • Learn about ‘life cycle’ emails, and how they advance your progress within the product. [00:09:35]
    • Understand which team players are in an organization and what are the tools they use. [00:12:45]
    • Learn about the economy of scaling your product, and how to do so. [00:16:20]
    • Find out how Samuel wrote his e-book (that was made in Keynote) on user onboarding, where he shares all of his tactics, strategy and what he learned. [00:22:05]
    • Understand how writing and documenting is not only a great way to market yourself, it is actually helping the world. [00:25:15]
    • Samuel shares his secrets on how to scale your operation and legacy [00:29:25]
    • Learn about Samuel’s business plan which is what he calls ‘Quarterly Retreats’, and how it is a great way to set your business goals. [00:34:15]
    • Samuel shares some tips on how workshops is a great way to take an idea and grow it. [00:37:15]
    • Find out why lifecycle emails excite Samuel the most, and why companies should implement that in their organizations. [00:40:00]
    • Learn about micro-copy and how it facilitates meaningful progress in your product. [00:43:00]
    • Understand how copy and emails are great discovery tools to check your goals and bring a lot of user engagement to your product. [00:46:00]
    • Samuel shares his inside steps to successful user recipes that you should definitely implement in your organization. [00:49:10]
    • Samuel’s tips for designers and freelancers. [00:56:00]



    About The Hacking UI Podcast
    The Hacking UI podcast is hosted by Sagi Shrieber and David Tintner, a designer, and developer who are also both entrepreneurs, bloggers, productivity/time-hacking maniacs, and all around tech geeks. 

    We are thrilled to launch the third season of the Hacking UI podcast, where we hack our way through product design, development, and creative entrepreneurship.

    Our first season, was called ‘Scaling a Design Team’, the Second season was called ‘Scaling a Side Project’ and we’ve decided to call this season - ‘Scaling a Career’.

    In this season we have 10 amazing guests for you, who are leaders and influencers from a variety of different backgrounds. We have design managers, development leaders, entrepreneurs an...

    #27 Maria Giudice (Former VP, Experience Design, Autodesk) - Designing to reinvent the future, and leading a cultural change in your organization

    #27 Maria Giudice (Former VP, Experience Design, Autodesk) - Designing to reinvent the future, and leading a cultural change in your organization

    Episode #27: Maria Giudice It is our pleasure to present to you Maria Giudice, Former VP, Experience Design at 

    Autodesk, founder of Hot studio and former Creative Director of product design at Facebook. 

    Maria was the founder of Hot studio for over 15 years and then acquired by Facebook, where she was working as a creative director of product design. Few years later, she joined Autodesk as a design leader, in times where the company was undergoing a massive transformation, from old software heavy tech company to be experienced-driven company, they needed a change agent to bring and elevate the awareness and strength of design focusing on connecting experiences, and Maria was the one to do so.

    Maria also co-wrote a book, called 'Rise of the DEO', which is about leaders who understand the transformative power of design, they are change agents and these leaders called DEOs—Design Executive Officers—and they are our new heroes.

    In this episode, Maria shared with us what makes creative DEO's the futures' new change agents, and how we can learn from that and empower others to lead this cultural change.

    This is the second episode of the third season of the Hacking UI podcast, 'Scaling a Career'. In this season we have 10 amazing guests for you, who are leaders and influencers from a variety of different backgrounds. Design managers, development leaders, entrepreneurs and product geniuses that we admire.


    Please support our amazing sponsors
    This episode is brought to you by 

    Invision, an amazing product design platform that you probably already know about. 

    The education team over at Invision created a magnificent source of quality learning material for product designers. On DesignBetter.Co  you’ll find interviews with dozens of leading designers from companies like Google, Airbnb, Netflix, Facebook, Slack and more.

    Discover the design practices that they use that will help you to transform your organization and create better products. Also, you can subscribe to their amazing podcast, read one the four free books they published and put together for you and also, be sure to check out their one of a kind workshops for designers.

    Start designing better →

    Freshbooks is the perfect accounting software for freelance designers and developers or creative entrepreneurs with a small business. They have some really powerful features like integration with stripe, expense tracking and a customer support team who actually works with you to find the perfect solution. If you’re looking to get some understanding of your business and keep track of things without wasting hours of your time, then this is exactly what you need.

    Try it free for 30 days →

    If you'd like to become a sponsor of the Hacking UI podcast, contact us.


    Links from the show


    Recommendations for Books


    I Love this podcast - now what?

    Show your love #1 - Talk: Talk about it with friends and get the word out! We started this podcast in order to learn and would love to see others learn from it too. 

    Show your love #2 - Leave a review: Review us on iTunes and tell us which guest you'd like us to bring on the show next. When you review us it lets us know that you like the show and that we should keep doing it. Check out the following image, which describes exactly how to leave a review in one minute.

    Show your love #3 - Share: Share this page on Twitter, Facebook, or wherever you can :)

     


    Key points from this episode:

    • Learn all about how Maria developed from running her own company (which was acquired by facebook), to leading a 'change agents' design team at Autodesk. [00:06:41]
    • Learn how do the design team at Autodesk connect experiences, unionize and make the company the most customer-centric company in the world. [00:07:25]
    • Learn how the team define quality and ship quality, and how they are focusing on fluid & intuitive experiences to their products. [00:11:22]
    • Maria shares on how the DEO idea was sparked, and the idea that designers are 'change agents'. [00:13:06]
    • Learn all about how different are the DEO's from the CEO's, and how designers thrive in risks and chaos. [00:15:40]
    • Find out what GSD means, and how designers are great at making it happen and deliver. [00:17:50]
    • Learn how the company design to lead cultural change, and helping their customers to unlock their creativity throughout their tools. [00:19:44]
    • Get tips! For people who want to lead a cultural change. [00:21:35]
    • Find out the secrets of a DEO, to mentor and empower others on achieving their goals. [00:26:15]
    • Maria shares about fighting harder as a woman and personal setbacks of minorities in the industry. [00:28:04]
    • Learn how to balance that guilt feeling with being a parent and managing a career, and how you can empower your kids. [00:31:00]
    • Maria shares on how she made her successful personal branding, and tips for you to do so too. [00:38:20]
    • Learn how much you should be investing for your personal brand. [00:41:05]
    • Maria shares about the process of 'The Rise of the DEO', and how it turned from a ted talk into a written book.  [00:46:00]
    • Maria's recommendations for books (also check the show notes). [00:49:00]
    • Maria is a master of to do lists. Learn quick tactics on how to get shit done and deliver. [00:50:35]



    About The Hacking UI Podcast
    The Hacking UI podcast is hosted by Sagi Shrieber and David Tintner, a designer and developer who are also both entrepreneurs, bloggers, product...

    #26 Keenan Cummings (Design Lead, Airbnb) - Finding Your Product's Level of Readiness and Manifesting Design systems

    #26 Keenan Cummings (Design Lead, Airbnb) - Finding Your Product's Level of Readiness and Manifesting Design systems

    Episode #26: Keenan Cummings Our guest today is the inspiring Keenan Cummings, Team Leader at 

    Airbnb and former Co-founder/Creative Director of Days (acquired by Yahoo!) and the Designers Debate Club

    Keenan started his career as a designer in NYC, working in brand agencies and doing print work, where he landed what he thought would be a dream project, redesigning and rebranding the Chicago Cubs. However Keenan felt that there were bigger problems he wanted to dive in to, so he made the transition into digital design. He co-founded Days app, and then found his path into product design eventually joining Airbnb, where he led the development of their design systems and leads an extraordinary team.

    Today, Keenan is also working on a side project called Curiosity Club, a group for experienced creatives to learn new skills together.

    In this episode, Keenan shared with us why he believes that investing in design systems and investing in your team, not only pays-off, but it is a must.

    This is the first episode of the third season of the Hacking UI podcast, 'Scaling a Career'. In this season we have 10 amazing guests for you, who are leaders and influencers from a variety of different backgrounds. Design managers, development leaders, entrepreneurs and product geniuses that we admire.


    Please support our amazing sponsors
    This episode is brought to you by 

    Invision, an amazing product design platform that you probably already know about. 

    The education team over at Invision created a magnificent source of quality learning material for product designers. On DesignBetter.Co  you’ll find interviews with dozens of leading designers from companies like Google, Airbnb, Netflix, Facebook, Slack and more.

    Discover the design practices that they use that will help you to transform your organization and create better products. Also, you can subscribe to their amazing podcast, read one the four free books they published and put together for you and also, be sure to check out their one of a kind workshops for designers.

    Start designing better →

    Freshbooks is the perfect accounting software for freelance designers and developers or creative entrepreneurs with a small business. They have some really powerful features like integration with stripe, expense tracking and a customer support team who actually works with you to find the perfect solution. If you’re looking to get some understanding of your business and keep track of things without wasting hours of your time, then this is exactly what you need.

    Try it free for 30 days →

    If you'd like to become a sponsor of the Hacking UI podcast, contact us.


    Links from the show


    I Love this podcast - now what?

    Show your love #1 - Talk: Talk about it with friends and get the word out! We started this podcast in order to learn and would love to see others learn from it too. 

    Show your love #2 - Leave a review: Review us on iTunes and tell us which guest you'd like us to bring on the show next. When you review us it lets us know that you like the show and that we should keep doing it. Check out the following image, which describes exactly how to leave a review in one minute.

    Show your love #3 - Share: Share this page on Twitter, Facebook, or wherever you can :)

     


    Key points from this episode:

    • Learn all about Keenan's starting point as a designer, rebranding the Chicago Cubs and how he transitioned into Product Design. [00:04:05]
    • Keenan shares about the process of building Design systems and developing a winning team. [00:09:10]
    • Learn how the team was built, and how it developed and pushed Airbnb's design language specifically around product and user experience. [00:12:14]
    • Learn how Airbnb was built on trust and how the company makes decisions around that. [00:14:00]
    • Learn all about readiness - how to quantify if the user is ready for that magic moment? [00:16:43]
    • Find out how user research is the most powerful way, to get the wheels rolling for that readiness. [00:19:47]
    • Keenan discusses how to expand a growth team, and questions that need to be asked about user experience. [00:23:46]
    • Let's get technical - all about the technologies used in Airbnb's design systems and how to keep all the elements in sync across the company. [00:27:52]
    • Keenan shares his secrets on how to build a successful design system and the technical/design debt that needs to be paid. [00:32:53]
    • Understand how to decide on what components need to be worked on inside the company, and how tieing an exercise to a concrete problem leads to great solutions. [00:35:42]
    • Learn how the team at Airbnb is collaborating all together and how the team became more sophisticated around research, experience and forward thinking. [00:37:14]
    • Find out what deliverables the user research side bring into the product design process. [00:39:20]
    • Understand how do product designers work and how they influence on strategic decisions inside a company. [00:40:05]
    • Keenen shares inside secrets on how to pitch ideas of a problem to the team, and how to turn a problem - to an opportunity. [00:42:25]
    • Learn why investing in a design system is important almost in every stage, from brand guidelines to a full design language system. [00:46:27]
    • Keenan shares his thoughts on perceived risk and perceived value and how we can benefit from it in the long term. [00:47:38]



    About The Hacking UI Podcast
    The Hacking UI podcast is hosted by Sagi Shrieber and David Tintner, a designer and developer who are also both entrepreneurs, bloggers, productivity/time-hacking maniacs, and all around tech geeks. 

    We are thrilled to launch the third season of the Hacking UI podcast, where we hack our way through product design, development, and creative entrepreneurship.

    Our first season, was called ‘Scaling a Design Team’, the Second seas...

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