3-Minute Tips: Cart Abandonment Cart Total 2 of 2

enMay 31, 2022

Cart Insiders Podcast

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What was the main topic of the podcast episode?

Summarise the key points discussed in the episode?

Were there any notable quotes or insights from the speakers?

Which popular books were mentioned in this episode?

Were there any points particularly controversial or thought-provoking discussed in the episode?

Were any current events or trending topics addressed in the episode?

About this Episode

Welcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales.

Yesterday we talked about message content when splitting your abandoned cart emails based on the shopper’s cart total. Today, I want to build upon that strategy and discuss how these splits can impact other elements of your series?

On top of different message content based on cart total, think of the other aspects of your strategy that can be impacted, like discounts and the number of messages you send.

Let’s look at those shoppers under the $35 free shipping threshold.

Knowing they have a low cart total, you may want to adapt your discount strategy, perhaps by including a minimum spend to qualify. This way, you can present the discount as 10% off AND free shipping on all orders above $50.

On top of the discount, knowing the cart total is so low, you may choose to send, say, only one email message and one SMS message. Or for those email-only customers, maybe two messages instead of three.

After all, the chances of low cart total abandoners returning to complete their purchase are likely lower than those with higher totals.

Of course, you may want to send them all three if you continue to retarget these same shoppers on search and social, as email is a much cheaper option. But really, the option is all yours!

Now, let’s look at those over the threshold. For these shoppers, you can remove the minimum amount and just subtly remind them they also qualify for free shipping — keeping the message on-point to overcome their other purchase obstacles.

Of course, you can try to entice these shoppers even further by offering a tiered discount. This could be 10% off 50, 15% off 75, and 20% off 100 — Pus free shipping :)

When it comes to the number of messages you send in your series, the same principle applies to what I just spoke of. Because their carts are higher, you may choose to send three messages and two SMS to this group.

But remember, you can use multiple splits, and because of this, you can opt to send a fourth message or additional SMS to the top tier of cart abandoners, knowing they may take a bit longer to complete their purchase.

You can see how one piece of data gives you the ability to customize your abandoned cart messages in a way that makes the most sense for your customers.

So start splitting your messages, even if you send the same message to everyone. This way, you can see how the metrics between these two or more audiences convert before customizing your messages and splits further.

Come back tomorrow because we are going to take splits to a whole new level.

Thanks for tuning into this episode of our marketing tips series. Feel free to let me know if you have any questions and be sure to check out Omnisend and let us prove how we can help you double your conversions.

Until next time, happy marketing!

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✅ START FREE with Omnisend

=============================

⚡️No credit card required

⚡️Best for starting businesses

More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features.

It's FREE - Click here 👉 https://bit.ly/3ouu38j

=============================

❗️ STANDARD & PRO plans with % DISCOUNTS %

=============================

➡ Best for growing and medium-sized businesses focused on email marketing

Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️

Click Here 👉 https://bit.ly/45rqznz

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ecommerce

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email marketing