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    3 StartUp Success Secrets with Andrea Henry

    enDecember 10, 2019
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    About this Episode

    From corporate to running your own business from scratch is a huge transition - especially when you’re starting out with a laptop, three clients and a lot of hustle. 

    In today’s episode, we’re chatting with Andrea Henry, owner of Henry Business Law about her unbelievable business growth journey over the last few years to help women protect the beautiful businesses that give them the freedom and agency they crave so they can grow with confidence. 


    Recent Episodes from The Road to Seven

    Good Debt Vs. Bad Debt - What Should You Do?

    Good Debt Vs. Bad Debt - What Should You Do?

    “Debt does not mean you are bad with money, that you don't know how to do business, that you are not worthy. It is not something to be ashamed of. It's not something to feel guilty about. It just is.”

    - Shelagh Cummins


    Today we’re talking about debt, and the first thing I want to share with you is that it doesn’t need to be a word that brings on feeling of shame or guilt - debt is a tool, and in this episode of The Road To Seven Podcast I’m going to show you how to master it.


    I’m going to share with you a few examples of what bad debt is, and what can happen if you take on loans with high interest rates, and no opportunity for return on investment, or ROI. I’m also going to share examples from clients that I’ve worked with, who leveraged good debt in order to grow their businesses.


    No matter what, we all take on some form of debt at some point in our business journey, what’s important to remember is that you take on debt strategically, and you find a way to release the shame and guilt around any debt that you currently have, or will have in the future.


    In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

    • The difference between good and bad debt
    • The type  of debt you may take on in order to grow your business
    • Strategies to pay down debt and let go of the guilt attached to it


    Highlights:‌ ‌

    00:01 Intro

    01:57 An invitation

    04:49 Bad debt

    09:18 The state of lending today

    10:40 Leveraging good debt

    13:09 Micro-lending

    13:51 Let go of the story attached to your debt

    Links:‌

    To work with me and make your next power move, visit:

    https://theroadtoseven.com

    Stay Connected

    Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

    You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

    I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

    Follow me!

    Instagram: @shelaghcummins
    Twitter: @shelaghcummins
    https://facebook.com/ShelaghCummins
    https://linkedin.com/in/shelaghcummins 

    The Road to Seven
    enNovember 14, 2023

    Cash Flow Is The Life Blood Of Your Business

    Cash Flow Is The Life Blood Of Your Business

    “Just because you have profit doesn't mean you have great cash flow, and the only way to know if you're in the clear with your cash flow is to be tracking it, seeing it, and following it.”

    - Shelagh Cummins


    Your cash flow is the lifeblood of your company. It ensures that your business can meet its day to day operations, and it also is a tool for you to expand and scale. However, what so many entrepreneurs believe to be true, is that your revenue is equal to your cash flow, and that does not work when unexpected expenses pop up, or you need to make a major investment in your business in order to scale.


    Tune in, because I’ll be taking you through the three biggest misconceptions about cash flow that I see entrepreneurs struggling with all the time. Your revenue is not equal to your cash flow, a profitable business does not mean that you have strong cash flow, and that cash flow problems can only be solved with more sales.


    We’ll also discuss your financial practices, and I’ll share my strategies for solid financial practices with you, so that you can confidently tackle any cash flow problems your business may face in the future.


    Believe me when I say that on today’s episode of The Road To Seven Podcast you’re going to learn everything you need to know about cash flow, and how to make sure you have more than enough to keep your business running smoothly.


    In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

    • My Google Sheets spreadsheet to track your cash flow
    • How to plan for unexpected expenses in your business
    • How to establish and maintain good financial practices


      

    Highlights:‌ ‌

    00:01 Intro  

    02:00 Understanding the cash flow for your company

    03:52 Your revenue is not equal to your cash flow

    05:46 A profitable business does not mean you have strong cash flow  

    07:02 Misconception: Cash flow problems can only  be solved with more sales  

    11:10 Cash flow and emotions  

    13:22 Weekly time to review  


    Links:‌ ‌

    Cash flow tracker: https://cummins.kartra.com/page/cashflow

    To work with me and make your next power move, visit:

    https://theroadtoseven.com

    Stay Connected

    Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

    You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

    I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

    Follow me!

    Instagram: @shelaghcummins
    Twitter: @shelaghcummins
    https://facebook.com/ShelaghCummins
    https://linkedin.com/in/shelaghcummins  

    The Road to Seven
    enNovember 07, 2023

    Facing Business Challenges Head On with Kena Paranjape

    Facing Business Challenges Head On with Kena Paranjape

    “If you're going to talk about women stepping into their purpose, you have to do it for yourself as scary as it may be.”

    -Kena Paranjape
    If you are facing big challenges in your business, then I’ve got someone who you need to hear from today. My guest Kena Paranjape is the founder of All You Are, an empowerment platform and community for women, who has navigated 20 years of career shifts and challenges, personal loss, and extreme personal transformation.

    Kena shares deeply about her journey with self-actualization and self-trust. As a young girl, she noticed very quickly that she felt a lack in her sense of belonging, and now, she’s determined to help other women see that they are worthy of self-love and self-trust.
    Kena also shares how her co-founded company BRIKA pivoted from a B2C(Business to Customer) business to B2B (Business to Business) model after enormous success with various pop up stores around the city of Toronto.

    So, tune into today’s episode if you’re ready to take on all the challenges life has to give you!

    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

    • The importance of introspection for personal and business growth
    • Why a sense of belonging can have a huge impact on your business
    • What it means to be on a journey of self-actualization

    About Guest:
    Kena Paranjape is the founder of All You Are, an empowerment platform and community for women. Kena is also the co-founder of recently acquired BRIKA, an innovative retail concept focused on highlighting and supporting emerging artisans and designers. Kena has 20 years of experience in retail at brands like Indigo, Joe Fresh, and Gap, as well as a high-end eco-friendly boutique concept. She was most recently the VP of Merchandising at Houseplant, Seth Rogen’s cannabis company where she was responsible for bringing to market their award-winning cannabis accessories collection.

    Highlights:‌ ‌
    00:01 Intro
    00:00 Meet Kena
    09:30 All You Are
    13:05 Intuition and guidance
    15:02 How Kena taps into her inner wisdom
    17:30 Cultivating a sense of belonging
    19:53 Kena’s biggest business challenges
    21:13 What it’s like to be acquired
    23:40 What she knows now
    25:55 What’s next

    Links:‌
    https://allyouare.ca
    https://instagram.com/kena_allyouare
    https://www.linkedin.com/in/kenaparanjape/
    To work with me and make your next power move, visit:
    https://theroadtoseven.com

    Stay Connected
    Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!
    You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.
    I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

    Follow me!
    Instagram: @shelaghcummins
    Twitter: @shelaghcummins
    https://facebook.com/ShelaghCummins
    https://linkedin.com/in/shelaghcummins

    The Road to Seven
    enOctober 24, 2023

    Living Your Mission As An Entrepreneur with Adedoyin Omotara

    Living Your Mission As An Entrepreneur with Adedoyin Omotara

    “Are we inspiring women or are we selling products? That gave a definition to my brand, and that definition came from my heart.”

    -Adedoyin Omotara

    Friends,  I don't need to tell you that the most powerful way to grow your business is when you lead with heart, passion, and purpose. And today, I’m chatting with my guest Adedoyin Omotara to share with you how she has done exactly this, with incredible results.

    In the middle of moving from Aberdeen, Scotland, to Calgary, Canada, Adedoyin decided it was the perfect time to see whether she truly wanted to start her own beauty brand. After product testing and development, Adedoyin officially launched her beauty brand Adoniaa in 2015.

    We talked about the importance of mindset, when you as an entrepreneur are on a mission to inspire others – and what it takes to keep your mindset at that next-level energy, the most important elements including coaching, and community.

    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

    • What it takes to get beauty products to market
    • How to navigate the next-level mindset needed to grow a successful business
    • What it means to run a business that is heart, purpose and passion-led

    About Guest:

    Adedoyin Omotara is a Beauty Entrepreneur, Women’s empowerment advocate, Speaker, Life Coach , Business Coach and the leader of the unmask your beauty movement. Her passion to live a fuller and more expressive life made her leave her successful Corporate Engineering career to become an Entrepreneur.

    Seeking the spiritually creative fulfilment missing in her successful corporate career, She determined to resolve the concern that beauty today, far from being that poetic 'joy forever' is unfortunately a source of insecurity, shame and stress for countless women. Her inspirational teaching events promote beauty, inside and out, to an audience of women at all stages of life. She believes in investing in the dream of girls and in the strength of women.

      

    Highlights:‌ ‌

    00:01 Intro

    02:58  Meet Adedoyin

    06:08 The growth of Adoniaa

    14:22 Different platforms for Adoniaa

    18:23 Getting the first product to market

    23:25 The most challenging part of Adedoyin’s journey

    27:18 Maintaining the next-level mindset

    30:22 What she knows now

    34:48 What’s next

    36:10 Where to find Adedoyin and Adoniaa

    Links:‌ ‌

    https://www.adoniaa.com

    To work with me and make your next power move, visit:

    https://theroadtoseven.com

    Stay Connected

    Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

    You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

    I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

    Follow me!

    Instagram: @shelaghcummins

    Twitter: @shelaghcummins

    https://facebook.com/ShelaghCummins

    https://linkedin.com/in/shelaghcummins

    The Road to Seven
    enOctober 17, 2023

    The Pros and Cons of Rapid Business Growth

    The Pros and Cons of Rapid Business Growth

    “Our ‘find a way’ was to find people who would be willing to walk with us as we walked with communities.”

    -Somia Sadiq

    If your business is on the brink of rapid growth, friend, this is an episode for you. In today’s episode of The Road To Seven Podcast, I have a great conversation with Somia Sadiq, an entrepreneur who founded and built Narratives Inc., a consulting firm that specializes in territorial planning and impact assessment. 

    We talk about everything from what your team expects from you as your business grows, to how to find support as the leader of a company that grew incredibly fast within a five year period.

    Somia and I also chatted about the evolution of her leadership which I think will be especially useful for those of you who are currently experiencing rapid growth in your companies. 

    I know you’ll get a lot out of this episode, so pop those earbuds in and hit play!

    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:

    • The power of relationships for rapid business growth
    • How leadership styles evolve over time
    • The importance of leaning on mentors and advisors

    About Guest:
    Somia Sadiq is a Certified Environmental Professional (EP) and a Registered Professional Planner (RPP), specializing in Impact Assessment, Conflict Transformation, Negotiations, Peace building, and Trauma-Informed approaches.

    Somia is the founder of Narratives Inc., a consulting firm that specializes in territorial planning and impact assessment, and the founder of Kahanee, a non-profit organization that leans on stories and storytelling for positive peacebuilding. Somia and her husband also just started an RV campground in Manitoba called Base Camp 59.

    Somia's work is informed by a keen interest in creating space, respect and voice for multiple knowledge systems, and understanding psychosocial barriers to peace and conflict transformation, particularly dynamics of Identity, Othering, Framing, and Trauma.

    Highlights:‌ ‌

    00:01  Intro

    03:02  Meet Somia

    03:22  Somia’s business journey

    11:45  Experiencing rapid growth

    16:22 Somia’s leadership style evolution

    19:39 The challenges of remaining “people first”

    23:12 Slow changes in DEI

    25:40 What Somia knows now

    Links:‌

    Narratives Inc Website: www.narrativesinc.com

    My LinkedIn: https://www.linkedin.com/in/somia-sadiq-0b21596a/

    Base Camp 59 Website: www.basecamp59.ca

    To work with me and make your next power move, visit:

    https://theroadtoseven.com

    Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

    You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

    I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review”.

    Instagram: @shelaghcummins
    Twitter: @shelaghcummins
    https://facebook.com/ShelaghCummins
    https://linkedin.com/in/shelaghcummins

    The Road to Seven
    enOctober 10, 2023

    Multi-passionate Success with Liz Crawford

    Multi-passionate Success with Liz Crawford

    “What have I done? What have I learned? What can I do? How can I give back? What do I have that could be useful to young women who maybe want to start their own businesses and have that kind of independence?”

    - Liz Crawford

    My guest Liz Crawford, an entrepreneur, philanthropist, and multi-passionate is going to rock your world. A woman with more than four businesses, Liz is dedicated to the growth and ethical behaviours in the international modelling industry, and ensuring her team are all independently successful.

    Liz started her first business after retiring from modelling in her early thirties. What followed was an organic growth and expansion from production agency, to model advocacy, to a modelling agency, and even into renovating an old motel into a luxury getaway in Winnipeg.

    So, if you are a multi-passionate entrepreneur and you don't want to choose just one business, then today’s episode of The Road To Seven Podcast is one that you don’t want to miss.

    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

    • How Liz moved past the price increase mindset hurdle
    • How Liz developed a positive team culture
    • How Liz balances multiple businesses

    About Guest:
    With careers as a movie actress, fashion stylist, freelance journalist, and international model, Liz Crawford’s experiences have been far from what one could call ordinary. In 2007 Liz founded Swish Productions, using her knowledge and expertise in public relations and fashion to open Winnipeg’s only full service fashion marketing and public relations firm. In 2007, Liz was invited to speak in Ottawa at the House of Commons in an effort to regulate the modelling industry for model’s safety. Thus Swish Productions sister company, Swish Model Management was born, representing some of Canada’s most recognized international models.

    Highlights:‌

    00:01 Intro

    04:23 Meet Liz

    05:11 Liz’s first company

    11:05 The price increase hurdle

    12:52 Liz’s second company

    21:54 Liz’s third company

    24:45 Liz’s fourth company

    28:54 Liz’s team

    37:34 What Liz knows now

    43:27 What’s next for Liz

    Links:‌

    Swish model management: https://swishmodelmanagement.com/

    Her HQ: https://www.herheadquarters.com/

    The Rosè websites: https://www.therosebeachhouse.com/

    To work with me and make your next power move, visit:

    https://theroadtoseven.com

    Stay Connected

    Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

    You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

    I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

    Follow me!

    Instagram: @shelaghcummins

    Twitter: @shelaghcummins

    https://facebook.com/ShelaghCummins

    https://linkedin.com/in/shelaghcummins

    The Road to Seven
    enOctober 03, 2023

    From Having Your Business Run You, To You Running Your Business

    From Having Your Business Run You, To You Running Your Business

    “It all starts with that strategic decision that you're ready for your business to be bigger than you.”

    - Shelagh Cummins


    When you’re scaling your business, you’re faced with dozens, if not hundreds of new decisions every day. But the most important one is deciding what your “next level” looks like. That’s what today’s episode of The Road To Seven Podcast is all about.


    When you start to scale, your job shifts from being the doer, to the leader, and I know how difficult this can be. In this episode I talk about how to let go of responsibilities you once had, so that you can transition them to empowered employees. And yes, that means that you no longer jump in and “fix” the work they’ve done anymore. Your job is now to lead your team to do the best that they can.


    So there are two questions to get you to shift to running your business, from it running you. First, what is a strategic decision that you need to make today that's going to have the most impact on your business? And second, what is a fear that you can rewrite, overwrite, acknowledge, and move on from, in order to take action so that you can bring your business to the next level? 


    In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

    •  What types of decisions you’ll be faced with when scaling your business
    •  How to empower your team to get the results your business needs
    •  What fear-based decision making looks like and how to avoid it
        

    Highlights:‌ ‌

    00:01  Intro  

    01:50 Everything is rooted in a decision  

    02:36 Deciding what your next level looks like  

    05:37 Shifting responsibility to your team  

    07:50 Key questions for your team  

    08:11 Fear driving decisions   

    11:11 Raising your rates  

      

    To work with me and make your next power move, visit:

    https://theroadtoseven.com 

       ‌

    Stay Connected

      

    Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

      

    You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

      

    I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

      

    Follow me!  

    Instagram: @shelaghcummins  

    Twitter: @shelaghcummins  

    https://facebook.com/ShelaghCummins  

    https://linkedin.com/in/shelaghcummins 

    The Road to Seven
    enSeptember 26, 2023

    The Growth and Evolution Of Your Business

    The Growth and Evolution Of Your Business

    “I was and am in a period of growth and evolution. It means I'm looking for all the options that are around me.”

    - Shelagh Cummins


    Have you ever just wanted to burn everything to the ground and start fresh? Friends, that is exactly what I did last year, and in this episode of The Road To Seven Podcast I’m going to tell you exactly what starting fresh did for me.


    I gave myself the time and space to pull back from the edge of burnout, so that I could restructure my business from the inside out. That looked like cancelling programs I had been running for months (and years), resetting my offerings, and making sure that I was still financially contributing to my family. 


    I wanted to share all of this with you today, because I believe that if you are not happy in your business, then it’s time for your business to change and support the life and dreams that you want to have and achieve. So tune in, because I’ve got a great episode for you today!


    In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

    •  The sunk cost fallacy of closing down a business
    •  What taking the leap of faith means to get to the next level in your business
    •  How recognizing the edge of burnout can create new opportunities

      

    Highlights:‌ ‌

    00:01 Intro  

    01:50  Scaling made simple

    02:37  The next level in your business  

    03:49  Shutting down businesses  

    07:10  Letting go with trust  

    08:38  The mental space to create  

    11:15  True satisfaction 

    13:06  My rally cry  


    Links:‌ ‌

    To work with me and make your next power move, visit:

    https://theroadtoseven.com 

    Stay Connected

    Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it! 

      

    You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

      

    I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

      

    Follow me!  

    Instagram: @shelaghcummins  

    Twitter: @shelaghcummins  

    https://facebook.com/ShelaghCummins  

    https://linkedin.com/in/shelaghcummins

    The Road to Seven
    enSeptember 12, 2023

    Pivoting and Resetting Your Business with Renée Warren

    Pivoting and Resetting Your Business with Renée Warren

    “The whole point of growth is to be uncomfortable, but you're safe.”

    - Renée Warren

    If you’ve ever felt like throwing in the towel on your business, this is an episode of The Road To Seven podcast you don't want to miss. 

    My guest Renée Warren, founder of We Wild Women, and I, have an excellent conversation about what to do when you hit burnout in your business, how to reorient yourself when it’s time to start again, and why it’s so important to have your cheerleaders by your side to help you through big business changes.

    We talk about how identifying what you love to do is what helps you get to your sweet spot, without caring whether people are going to judge you for shifting your business focus. We also discuss how identifying what you love about your industry, identifying what people need, and then creating the product or service around those key elements is essential for business success.

    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

    • How to handle the ups and downs of every step that you have to take in your biz
    • How to grow a business that you will love (and not hate)
    • What a multi-passionate entrepreneur journey looks like

    About Guest:
    Renée Warren is an award-winning entrepreneur, inspirational speaker, author, and founder of We Wild Women, a platform that helps women-led businesses build confidence and authority, and gain industry recognition and the media exposure they deserve.

    She’s also the host of the celebrated podcast, Into the Wild, a show in the top 1.5% that features curated interviews with women entrepreneurs and provides actionable advice to women who are growing their own dream businesses.

    Renée firmly believes that the best advice comes from someone who has successfully done it before. Her approach to coaching comes from over 23 years of experience as an entrepreneur, in running marketing and PR agencies and in being an unapologetic risk-taker.

    Highlights:‌

    00:01 Intro

    03:06 Meet Renée

    04:38 Renée’s story 

    10:16 Closing her PR company 

    12:06 Making the jump to coaching 

    17:16  We Wild Women

    18:32 Renée’s productivity planner

    22:16 Shifting back to PR

    30:09 Trusting your inner voice

    38:04: What’s next

    Links:

    Find Renée https://www.wewildwomen.com/proven-pitch-strategies

    To work with me and make your next power move, visit:

    https://theroadtoseven.com

    Stay Connected

    Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!   

    You can also join the Road To Seven Facebook group to meet other like-minded entrepreneurs who want to band together and help each other rise up.

    I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

    Follow me!

    Instagram: @shelaghcummins

    Twitter: @shelaghcummins

    https://facebook.com/ShelaghCummins

    https://linkedin.com/in/shelaghcummins

    The Road to Seven
    enSeptember 05, 2023

    Are You Pricing for Profit?

    Are You Pricing for Profit?

    “If you're underpricing because you're trying to get more people to buy, you are literally going to get the bargain hunters, and bargain hunters have no loyalty.”

    - Shelagh Cummins


    Are you pricing your offers to pay the bills, or for profit? Many of the entrepreneurs that I work with find it incredibly challenging to properly price their offers, and end up making financial decisions for today, that leave money on the table for tomorrow.


    The reality is, not monitoring and knowing and understanding your numbers is actually impacting the growth of your company. Because you're either overspending, underspending, or you're just not making strategic decisions that are going to help you grow.


    Pricing too low is one of the biggest mistakes I see entrepreneurs make, because it is expensive to run a business. So in this episode of The Road To Seven podcast, I’m going to share with you a practical, step-by-step process to price your offers properly, so that you get more profit out of your business.


    In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

    • What the biggest pricing mistakes entrepreneurs make are
    • My pricing strategies
    • How to future-proof your business through pricing


    Highlights:‌ ‌

    00:00  Intro

    01:23  Pricing for profit

    01:57  The biggest mistakes entrepreneurs make  

    09:05  Base your pricing on future needs

    11:02  Pricing is not randomly generated  

    12:46  Perceived value  

    14:57  Pricing strategy

    23:56  You get to choose your business  

    27:55  Wrapping up  

     ‌

    Links:‌

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    https://theroadtoseven.com 

       ‌

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    The Road to Seven
    enAugust 29, 2023