#37 - Creating a captivating experience for a digital audience

Is influencer marketing right for your event? Don't know where to start? What influencer is right for your brand? On this episode, our guest is an expert on all things influencer and brand marketing strategies, Katrina Xavier; founder of Blitz Marketing. 

Michelle Jewsbury, CEO and Founder of Unsilenced Voices, shares advice for nonprofit founders and those trying to start or build their organizations.  With tips on collaborations, sponsor relations, fundraising and more.   

Unsilenced Voices (UV) is a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking in multiple countries using financial assistance, community education, and revolutionary blockchain technology.

Award-winning speaker and advocate for mental health and invisible disabilities, Kristin Light, joins the show to help navigate mental illnesses and events. Topics include creating an accessible registration page, event website and marketing campaigns as well as different types of disabilities to consider. 

Meg Prejzner, CEO and Founder of Hackett Brand Consulting, joins our 50th episode with advice on growing a business and brand. From identifying your target audience, branding and marketing strategies, to aligning your events with your brand...we cover it all!

Founder and Director of Momentum Music and Arts, Mindy Kay Smith, joins the show with advice for teachers! From Broadway to adult and theater classes in public schools, she provides advice for current performing arts instructors as well as ones just starting out.  

Want to learn more about what it takes to plan destination events? Or how to get guests traveling again post-COVID? Valerie Bihet, founder of the VIBE Agency and industry expert, joins the show with tips for professional event planners around the world. 

Debra Eckerling, creator of the D*E*B Method for Goal-Setting Simplified and the KEEP System for Employee Retention, joins the show! Discussing her strategies and fundamentals for setting effective goals; for event planners, business owners, personal aspirations, etc. 

It's time to talk CHOCOLATE! Founder and Chief Chocolate Officer of Cocoa Beantown Tours and Events, Victoria Kichuk, joins the show. As an expert in coordinating tasting events, she shares her experience pivoting to virtual tasting events and tips for running them. As well as advice for organizing in-person tasting events and tours. 

Looking for keynote and public speakers to perform at your events? Mark Grimm, experienced keynote speaker, seminar host and founder of Mark Grimm Communications, joins the show to provide tips for finding and hiring event speakers, speaker management, collaboration and more advice! 

Channing Muller of DCM Communications joins the show, with years of expertise and experience in the event industry to share with our listeners. Everything from uncovering the traits that make a successful event to crisis planning and transparent marketing when dealing with COVID-19 and other hiccups along the way.