40 - Sarah Cordiner - How to create an online course and capitalize on the booming billion dollar industry

Todays guest is the Founder and CEO at zencastr.com where he helps podcasters create and successfully find and grow their audience. Josh bootstrapped Zencastr to profitability while traveling the world.

Josh is now a father of two amazing girls. His personal interests are gardening, woodworking, snowboarding, guitar, synthesizers.

Josh Nielsen shared in this episode:

• His journey as a founder, emphasizing geographic independence as a driving factor due to visa restrictions and family circumstances

• The power of Zencastr for podcast hosts

• Zen.ai helps you find an audience for your podcast.

• Demonstration of Zen.ai and how to make content quickly

• How Josh turned Zencaster into a successful business without raising external funds initially but focusing on achieving financial goals instead

• The need for geographic independence and quicker route to revenue was a driving force to start the business and resolve issues for podcasters.

• Why he gave the tool for free for 2 years and then added a paid function and got to $17k MRR

• How he found 100 users through twitter, by identifying people who were getting challenged on the quality of their podcast

• He reflects on his journey of starting a business and the challenges he faced

• As his business grew, he took on a co-founder (Adrian Lopez) to help scale the business, which led eventually to VC funding.

• Why VC funding is not the path for everyone.

• Insights on leadership and why Josh was not passionate about managing people, and got stuck doing everything himself, anyhow things changed when he 

• His life changing question: What can I make to make a difference in the world?

• Steve Jobs quote that inspired his life and journey in business: “LSD shows you there’s another side to the coin, and you can’t remember it when it wears off, but you know it. It reinforced my sense of what was important—creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.”

• And much more… 

Resources Mentioned In The Show:

• zencastr.com

• try.zen.ai

• Amy Hoy https://30x500.com/academy/

If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au

Dr. Harvey Castro, celebrated as "Best Doctor" by D Magazine for nine straight years, is an esteemed physician, healthcare innovator, and author. Overcoming a challenging upbringing, he's now a leading medical voice, known for his book "Success Reinvention" and for founding Trusted Medical. His career spans roles from an Army dental assistant to an emergency room physician and medical director. A serial entrepreneur, Dr. Castro has also developed numerous medical apps and serves as a sought-after medical advisor and correspondent

Harvey Castro shared in this episode:

• His use of AI in healthcare 

• Details on his book on success and reinvention

• How he taught himself how to program and created a successful app called IV Meds

• How life is like a ladder to infinity…. keep going up that ladder.

• His philosophy of patient-centered care attracted healthcare professionals who wanted better medicine experiences for themselves as well

• How living below your means creates freedom in your life.

• To be 100% intentional with what you are doing

• To focus on creating experiences with people around you

• How he grew up with very little and no access to medical care, which made him empathetic towards others

• To put your heart in the right place and miracles will happen

• His decision making on where his time goes:  ‘Would my grandfather or mum be proud of this?’

• How excited he got that AI could change lives and medicine.

• How AI Assisted him to write 10+ books.

• How he created a course on how to use AI in medicine for under $99.

• How he uses AI for hospitals - and will help people fix the solution using AI

• His Life-changing question:  If I was going to die today, did I live today to the fullest?

• That we all should try AI, the more you use it, the more you’ll realize how it helps you out.

• And much more… 

Resources Mentioned In The Show:

• https://www.linkedin.com/in/harveycastromd/

• Facebook #Harveycastromd

• His books: https://www.amazon.com/stores/author/B08DRVVT5K/allbooks?ingress=0&visitId=05299796-1687-4b22-9e86-95f5f795df02&store_ref=ap_rdr&ref_=ap_rdr
  
  

If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au

Chief Revenue Officer for Domain, one of the leading property destinations in the southern hemisphere, John am responsible for driving the growth of Domain’s marketplace portfolio spanning Residential, Commercial, Developer and Media, Agent Solutions, and Corporate Sales and Go-to-Market, Sales Operations, and Customer Experience. He leads a team of over 500 amazing team members and serve on Domain’s executive leadership team, working with every facet of the business. And for the last 2 and a half decades he has also been a real estate investor, and has past held senior roles with Google and Uber, and holds an MBA from Standford University

John Foong shared in this episode:

• What is a CRO?

• How to drive revenue

• Lessons he learnt whilst leading UBERs market development

• The importance of bringing together a supply of services with an audience of buyers

• How the volume of houses being sold affects their revenue

• The significance of measuring leadership performance through mechanisms like performance management programs, engagement surveys, and feedback systems

• The value of leadership training sessions focused on essential skills such as self-leadership, problem-solving tools, managing up in an organization

• He shares a life-changing question from the book "Essentialism" by Greg McEwen: "Is this task my highest contribution of my time to the world right now?"

• The importance of prioritizing tasks based on their significance and allocating the appropriate amount of time to each one. 

• The need for discipline in following through with scheduled activities and making tough trade-off decisions when necessary. 

• The belief that being kind to oneself is crucial for personal growth and success, as it allows individuals to be more content and at peace with themselves

• And much more… 

Resources Mentioned In The Show:

•  https://www.linkedin.com/in/johnfoong/

If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au

He is a Global Nomad, Leadership Coach, Professional Speaker, Author. For over 40 years, Kevin has choreographed, inspired, coached, and guided, world and Olympic figure skating champions and directed the 1988 Olympic Closing Ceremonies as well as multi-million-dollar touring figure skating productions. He has lived and worked on 4 continents, in 15 major cities and over 60 countries.

Author of the iconic leadership book, The Nomadic Mindset: Never Settle…for Too Long, he integrates his nomadic research of wisdom, mobility, principles of nomads, nature and sustainability practices with contemporary leadership. This fresh knowledge, approach and methods, he shares with global coaching and speaking clients like Novartis, OCBC, Givaudan, the European Union Institutions and Agencies.

People say, Kevin, is ‘not a business as usual/out of the box’ coach or speaker. His authentic quiet supportive graceful authority, powerful and inspiring presence, and refreshing unique ability to dare, adapt and draw out the best performances in people as an industry outsider is why clients seek him out to work with them.

Kevin’s purpose, based on his global reflections and experiences, is to allow his light to ignite the light in others (potential/performance), inspiring his coaching clients and audiences to sustainably pause, reflect and expand so they can lead and MoveON impacting others no matter their role, situation, or location.

Kevin Cottam shared in this episode:

• What is a Global Nomad - expansive thinking, mindset.

• How to have a mindset of freedom, in a world of uncertainties

• The importance of inter connecting with other cultures

• How to better understand cultures, individuals and people

• What Kevin learned about leadership from being with nomadic tribes.

• Why we need a new mindset - we need to see and live in a different way.

• How uncertainty can be where we learn and grow.

• How do we detach and live in uncertainty & open to creativity & more.

• The importance of RISK - you have to risk every day…

• The importance of being uncomfortable in order to grow, especially athletes

• The importance of responsibility - we need to take responsibility for our lives, and for our performance.

•  

• How to remove borders and limitations for your team if you want them to succeed.

• What are the implications if you don’t do something?

• The 3 mindsets - settlers, builders, nomads

• Why The Community economy is growing, and why that is a good thing.

• His Life-changing question, which came from Viktor Frankl’s -  Mans Search For Meaning: “What is life asking from you?” and how this shifts you to a service mindset.

• And much more…

Resources Mentioned In The Show:

• www.thenomadicmindset.com

• https://www.linkedin.com/in/kevin-cottam/

• Mans Search for meaning - Viktor Frankl https://www.goodreads.com/book/show/4069.Man_s_Search_for_Meaning
  
  

If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au

Elizabeth Anne Walker, visionary and Founder of EAWTC, is transforming lives worldwide through her groundbreaking personal development company. As Australia's top integrated NLP trainer, she shared stages with renowned leaders like Richard Branson, Tony Robbins, Robert Kiyosaki, and worked alongside people like Gary Vaynerchuk, Elena Cardone, Kerwin Rae, and more. With 25+ years of experience and her life-changing Emotional Change Technique has impacted over 100,000 lives, Elizabeth empowers individuals to unlock their potential for profound growth.

In today’s episode Elizabeth and Kevin discuss:

-Why “If you are in your head your dead”

-Why it is important to check on your feelings & spirit, not just mindset.

-So many people do ‘shelf help’ ie buy books and put them on the shelf.

- Why every piece of growth and change feels uncomfortable, and it is important to go beyond your comfort zone, into your panic zone, to get into growth zone.

- How you need to establish a core belief that you will reach your goal.

- How to have a more exciting life:

 - Body - element of healthy food, water and lifestyle and work out what is right for you.

• Mind - Conscious mind - set goals is goal setter… subconscious mind is goal getter.
• Visualise (put the goal where you will see it eg you phone)
• Create a new belief system by speaking the words out loud.
• Spirit - 
• Community is key - community builds our spirit.

- What is the real key to success

- Everyone above you wants to help you.  Those around you and below you don’t.

- Why you should just ‘Keep going’. Consistency, Tenacity, Discipline.

-How Elizabeth overcame an abusive relationship. 

- How Elizabeth had to go through 47 operations in a very short period of time, and felt like her life was over. 
And how she used this to surrender to her partner's masculinity and embrace her femineity.

- Why you MUST learn how to receive business and life.

-How her fire walking experience allowed her to go from being in a wheelchair to walking.  It was a miracle and it changed her life direction.

-Why you should say YES and figure out the details later

Her life-changing questions:

If is the answer, what question do I need to ask myself to get that answer?
eg If getting the house is the answer, ho do I need to be to get this house?

 And much more…

Resources mentioned in this episode
Instagram: https://www.instagram.com/elizabethannewalker_eawtc/

Facebook: https://www.facebook.com/eawtc

Website: https://www.elizabethannewalker.com/evolve

If you would like more insights on profit maximisation for your business,
visit www.ProfitHive.com.au

Mike Powrie has 25 years of experience in delivering complex unified communications and contact center solutions from leading tier-one vendors and, more recently, as CEO of CloudWave.

CloudWave is an Australian-based, cloud-first organisation with strong core expertise and specialty in the Amazon, Twilio, Google and Serenova platforms.

Mike is a Cloud contact center and SAAS expert, passionate about customer service, post-sales support, and long-term customer relationships.

In today's episode Mike Powrie shares:

- Mike's journey from his first computer (a commodore 16) to Deloitte Fast 50 - Australia's fastest growing companies list.

- How he got interested in writing basic code, computer logic and then moving into IT

- What is happening in the rapidly evolving world of cloud computing

- The gap he saw in the experience given by large contact centers and the negative impact that has on customers, employees, and organizational results

- Why existing contact centers/call centers are expensive, have no integration, and don't work effectively, and how and why cloud solution is the way forward:

 1. With open API, businesses can plug in Lego blocks and build what they want.

2. Cloud gives powerful data benefits eg can monitor conversational keywords.

3. It can detect how the call center agent feels day to day, moment to moment, and route calls accordingly.

4. It can provide real-time help for the team - giving them answers and next steps, knowledge bases, etc.

5. There is unlimited scale

6. Given technology, data is secure with backups, disaster recovery solutions, and more.

- What Mike has learned about hiring, on his journey to 50 team members including:

 1. Why getting the right technical skills are important but it is more essential to have a team member who is a 'cultural fit'

2. What are the most important values of CloudWave (which the team is recruited against):

Respect

Ownership

Accountability
Referenceability - ie making sure every customer has a 100% success rate

His Life-Changing Questions
-  How am I going to be remembered?

 - When someone asks about CloudWave, what will they say?

- His tips for having close to 100% client retention rate

- And much more...

Resources mentioned today:
Mikes Powries Website:  www.neonnow.io
Mike's Linkedin:  https://www.linkedin.com/in/mike-powrie-683198162/

If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au

Nellie Cohen is the Director of Circular Revenue Models at Anthesis. Nellie holds over 15 years’ of sustainability experience and is widely recognized as a leading figure within the circular economy movement. 

She spent nearly a decade at Patagonia as the architect of the brand’s precedent-setting and award-winning circularity program, Worn Wear.

Prior to joining Anthesis, Nellie founded Baleen. There she consulted with notable apparel brands to develop circular business models, product systems and related marketing and communications.

A former lecturer in Industrial Ecology at UC Santa Barbara, she holds a BA in Environmental Systems from UC San Diego and a MS in Biological Oceanography from Scripps Institution of Oceanography.

In this episode Nellie shares:
- What is the circular economy?
- What are the benefits of engaging in the circular economy?

- How we can keep our resources and products in use for as long as possible.

- Why ride-sharing/carpooling is better for the environment than Uber-ing.
- Great examples of businesses that are thriving with sustainable models.

- The impact that 'Worn Wear' had on Patagonia's success.

- Nellie's life-changing questions
1. How can I make the world a better place?

which led to
2. How can we change people's relationship with stuff?

3. How can I help move people from consumers to owners?

And a question that you can reflect on :

How can circularity affect your business plan and model?

- How 82% of Americans bought something used last year, and the growing trend of Gen-Z choosing not to buy something if it can't be resold or repurposed.  

It is a trend that product-based business owners should consider carefully in their designs

Resources mentioned in this episode
Naomi Klein This changes everything Capitalism vs Climate

https://www.amazon.com.au/This-Changes-Everything-Capitalism-Climate/dp/1451697392

Nellie Cohen - Linkedin 
https://www.linkedin.com/in/nellie-cohen-69233194/


If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au

Our guest today knows a lot about resilience, in fact 7 times world surfing champion Layne Beachley dubbed her the “Queen of Resilience.”  David Goggins, arguably the world’s toughest man, calls her a “badass.” Whatever you call her, Stacey COPAS is resilient.

Left a quadriplegic and needing a wheelchair after a devastating accident when she was 12, she did not let this tragic accident slow her down. She has used her life experience to help organisations (such as Viacom, GM Holden and Flight Centre)  & their people be more engaged, mentally resilient and productive.

Stacey Copas shared in this episode:

• How To Be Resilient

• How she got her life back on track after becoming a quadriplegic at aged 12

• How change is getting faster.

• How building resilience is about building capacity, so when something challenging happens you can take it on, and grow and become stronger.

• Don’t ‘Go through’ challenges, ‘Grow Through’ challenges.

• Rituals you can put in place to build resilience and capacity to deal with future challenges.

• Gratitude, don’t make the practise a chore and obligation - use mantras and say “thank you for the opportunity to be who I am, where I am, with what I have at this moment in time”

• How to use mantras when you are in an un-resourceful state during the day

• Why you should journal every day using this sentence: 
  “Today I had the opportunity to…” because ithelps you find the highlights of the day.

• Why it is important how we describe situations - how we describe it is how we experience it.  Change the way you describe it and feel differently.

• Stacey’s Life-changing question:  “How does it get any better than this?” What if? (positive not negative)

• “When nothing is certain, anything is possible”  Uncertainty is exciting, see it as possibility and opportunity.

• And much more… 

Resources Mentioned In The Show:

• Her website: StaceyCopas.com

• Linkedin: https://www.linkedin.com/in/staceycopas/?originalSubdomain=au

• Her book How To Be Resilient: https://www.amazon.com/How-Be-Resilient-Blueprint-Getting/dp/0646940503#:~:text=Book%20overview&text=The%20principles%20outlined%20in%20this,the%20rest%20of%20her%20life.

• Dain Heer, Being You Changing The World: https://www.amazon.com/Being-You-Changing-World-Hardcover/dp/1634930908
  
  

If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au

Ronsley is executive producer and host of multiple top-rated podcasts, including current titles My AI Love Affair, We Are Podcast.He was our guest in episode 188, and shared with us how to improve our businesses with podcasts, but today he is back in his capacity of AI GEEK.

As an entrepreneur and a computer scientist who has been pulling computers apart from the age of 12, he founded an Artificial Intelligence Training and Advisory company called AI Geeks.  This company creates tools, training and strategies for  businesses to adopt AI with empathy into their business.

Ronsley Vaz shared in this episode:

• We have to change….  ‘What can we do with AI that will benefit the world?’

• Why we MUST ‘Use AI with empathy’ 

• We are in the intelligence age… which is commoditising intelligence

• AI is a being on its own, but it is silicon based…. And we are carbon based.

• AI is based on our neurology and psychology

• AI is a kid in its empathy… ‘do as I do’ or ‘do as I say’?

• Try thinking about that other person, not you first.

• If you are trying to solve a problem you are trying to solve in your lifetime you are thinking too small

• It's wise to start using AI now, so you can understand what it does and what it is used for

• Things are changing dramatically, and you need to be involved in the conversation 

• The use of AI services such as ChatGPT, Descript, Claude

• Use AI on the things you are not so good at

• Prompting language - you need to know how to talk to the machines

• The use of Writeflow (click the button and it will help you make great prompts)

• How driverless cars and trucks are coming, in a few years time you will be at risk if you don’t understand AI now.

• Using AI for ideation and brainstorming - it will give you info without your blindspots.

• Ask AI what are your customers' pain points and mistakes they make in training to resolve these?

• How to get AI to tell you what are your holes and your products.  Give it perspective and context.

• If you are putting content out there, you need to do literature review… leverage AI for this.

• How he went from $0-$28k in days using AI

• How he achieved 0-33 clients in 8 days, all using the help of AI

• How he as chief AI officer is helping his clients and how they can teach their clients.

• How to be an intelligent human being, and align that with divine 

Resources Mentioned In The Show:

• AIGeeks.co/level1 - 20 free lessons on how to use AI now

• Podcast: MyAILoveAffair.com - episodes 3x per week
  
  

If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au

Since 2020, Emma Hamlin has helped her authors and students generate over a million dollars in their businesses.Through her self-publishing programs and book series, she has empowered over 500 women from 20 countries to become published authors and write internationally best-selling books she has also helped hundreds of authors get featured on media, TV, stages, and podcasts.

Emma is based in Australia and specialises in book and branding strategy, as well as being a seven-time #1 Amazon International Best-Selling Author and Publisher. Emma's students and authors learn how to write and publish books that leverage their gifts, monetise their brands and inspire others. In joining her programs, authors learn to uncover their core message and how to share it with the world in an authentic and meaningful way.

As a mentor, Emma brings a unique blend of skills to her programs – she worked for a decade at a major Australian Corporation leading 8-figure sales teams; she also has a background in the visual arts and music industry. This experience has gifted her with a combination of sales and marketing experience, plus an in-depth understanding of the intuitive, creative process.

Her work and transformational life story have been featured in international print and online media platforms such as The Daily Mail UK, The World News, USA Today, Bella Magazine, iHeartRadio, Take A Break Magazine, ABC News Australia, NBC, and FOX News.

Emma Hamlin shared in this episode:

• How Emma transformed her life after her divorce

• What happened when she started sharing story from a place of service.

• The power of intention - and starting from a place of making the world a better place

• How to make writing ‘Easy and Enjoyable’ 

• The importance of getting clarity: What do you want to achieve with your book?

• How to Rise up and get confidence and persist with writing a book

• How to have awareness that you are worthy, and the world needs to hear from you

• Important tips on branding and how to get clear on ‘what I want to be known for’ 

• How to create legacy with a book

• Examples of how Emma’s authors have become featured experts on TV

• Examples of how her authors have enrolled clients whilst writing the book (because the act of writing has made their message clear)

• Her life changing question”. “What am I grateful for right now?

• How to improve things when you get lost in the haze of overwhelm

• Why it is important to sit and reflect.

• And much more…

Resources Mentioned In The Show:

• www.EmmaHamlin.com

• https://www.linkedin.com/in/emmahamlin/

• Emma Hamlin on Facebook  https://www.facebook.com/emma.hamlin101 

• Emma.hamlin on Instagram https://www.instagram.com/emma.hamlin/

• Safe Steps Charity Melbourne https://www.safesteps.org.au/

If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au