#434 - Nik Tarascio gets REAL about Building an Private Jet Airline Company in 2023

As a fellow CEO and marketing leader, I know the pressure you face to scale your HR tech company.

Hitting your growth targets likely keeps you up at night. You need your marketing firing on all cylinders to build awareness, create demand and drive revenue. But it's not delivering the results you expected.

At GrowthMode Marketing, we focus on helping HR tech companies like yours achieve their ambitious growth goals.

We know it takes long-term vision and commitment to stand out in the extremely crowded HR tech space. And it requires a modern approach aligned with how today's prospects research and buy solutions.

That's why we help HR tech CEOs and marketing leaders like you evolve your marketing to focus on three pillars to build brand awareness, credibility, trust - and ultimately demand in the market for your solutions.

Our demand generation process encompasses:

Pillar 1: Strategy

• Define your ideal customer profile to narrow down your audience to get better traction for bigger growth
• Craft your unique point of view to break through the clutter and stand out in the minds of buyers
• Map out a content marketing + demand generation plan that is the blueprint to hitting revenue targets

Pillar 2: Content

• Create cornerstone + cobblestone content that engages your ideal customers and keeps them coming back for more
• Take an iterative approach to test, measure and refine the marketing approach to uncover what resonates in the market
• Build a full-funnel digital footprint to support prospects no matter where they are at in their purchasing journey

Pillar 3: Distribution

• Enhance your website experience to drive more SEO rankings and keep visitors engaged on your site longer
• Build an engaged audience through managed channels where they want to continually consume your content
• Amplify your reach through 3rd-party channels to tap into existing audiences for bigger brand awareness and credibility

We turn your digital footprint into your best sales rep - shortening sales cycles, improving close rates and lowering customer acquisition costs.

If you're under pressure to scale your HR tech company, let's talk. We're ready to help you build an effective demand generation engine to drive the breakthrough growth you need.

Schedule a free consultation with me: https://calendly.com/deannashimota/20min

After spending the last decade leading engagements with outstanding studios like Deloitte Digital and SpireDigital, and then moving into the startup world with groups like HumanCode and Helix, I’m thrilled to again be returning to my roots of independent product and creative consulting. Focusing on brand strategy and creation, digital product and design engagements.

I'm a Gen Z entrepreneur, Wall Street Journal Best Selling author, and 4x startup founder with a distinct focus on driving social impact through business and technology. Starting off as the co-founder behind a range of startups including Audo, Nota, The Doe, and Guin Records, I soon realized the need for a unified platform to nurture these socially conscious projects. This led me to establish Ankord Labs, a venture studio designed to incubate my own startups as well as future conscious companies.

Ankord Labs serves as the epicenter of my diverse portfolio, incubating transformative startups that leverage cutting-edge technologies for societal betterment. Based in Los Angeles, I also contribute to renowned publications such as Forbes, Entrepreneur, HuffPost, and Rolling Stone. My WSJ best-selling book, "I'm Just Saying," focuses on the importance of civil discourse in today's divided society.

My mission is to cultivate conscious capitalism and collaborative consensus to drive society forward. My work, from co-founder to mentor and writer, are all focused on empowering others to use business and technology for social good.

Milankordestani.com

https://www.linkedin.com/in/milan-kordestani/ 

✔️ To Book A Free Leadership Strategy Call & Get A Custom New Manager Training Blueprint
https://calendly.com/manufacturing-leadership-strategy/free-leadership-strategy-session

𝙄𝙛 𝙮𝙤𝙪 𝙖𝙧𝙚:
👉 A senior Operations leader in manufacturing (𝘾𝙊𝙊, 𝙑𝙋, 𝘿𝙞𝙧𝙚𝙘𝙩𝙤𝙧, 𝙚𝙩𝙘.) looking to train new managers & supervisors into effective leaders with Millennial & Gen-Z focused leadership training.

✔️ 𝐖𝐡𝐨 𝐰𝐞’𝐯𝐞 𝐡𝐞𝐥𝐩𝐞𝐝:

👉 Organizations promoting technical workers into first-time management roles
👉 Organizations with younger talent eager to manage but lacking experience
👉 Those whose supervisors are technical experts that may not have soft skills training
👉 Organizations who want improved alignment of frontline, middle & senior managers
👉 Those whose young leaders supervise diverse teams with demanding deadlines
👉 Those with ambitious new projects needing leadership to meet increased demands

We help manufacturing Operations leaders train up-and-coming management talent based on my 𝟒𝟎 𝐲𝐞𝐚𝐫𝐬 of leadership experience.

✔️ 𝐒𝐨𝐦𝐞 𝐜𝐨𝐦𝐦𝐨𝐧 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐰𝐞 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐬𝐨𝐥𝐯𝐞:

1. Remove communication barriers by training your managers to build high quality relationships with bosses & direct reports.

2. Create a culture where Millennial and Gen-Z workers feel a sense of ownership of their work & loyalty to your mission.

3. Help your frontline supervisors and middle managers reduce the need to directly supervise projects, freeing up their calendars for critical tasks.

4. Train your technical managers to be inspiring leaders who earn the trust of their teams.

5. Train your middle managers & frontline supervisors in a problem-solving framework that eliminates 90% of decision-based errors.

✔️ 𝐎𝐮𝐫 𝐭𝐫𝐚𝐜𝐤 𝐫𝐞𝐜𝐨𝐫𝐝:

👉 Frank’s group saves one million a year
👉 Mendel of USFWS realized a wetland restoration project
👉 Robert’s group organized a $500 million project
👉 Jason’s organization saved millions on one project
👉 James’ group avoided catastrophic environmental disaster
👉 Miguel’s group rethought their organizational approach
👉 James’ group collaborated on a city-owned airport project
👉 Sean’s city water system became compliant with county orders
👉 Karl’s group’s morale and efficiency problems fixed in 6 months
👉 Clara’s group trained in leadership and collaboration
👉 Paul’s group staffed a new plant and predicted employee performance

✔️ Copy And Paste This URL To Book A Free Leadership Strategy Call:
https://calendly.com/manufacturing-leadership-strategy/free-leadership-strategy-session

**WHAT WE DO**

We develop insights into what buyers need to know and experience before they will invest in your solution.
These insights are 100% fact-based and developed through in-depth interviews with recent buyers.
Buyer personas take all the guesswork out of marketing and sales by revealing your buyers:

1 - Priority Initiatives - what triggers buyers to look for your solution now
2 - Success Factors - results that buyers expect from their investment
3 - Perceived Barriers - purchase fears and concerns that they have
4 - Decision Criteria - criteria buyers use to evaluate their options
5 - Buyer's Journey - steps, people involved, resources trusted

Use these insights to develop strategies and messaging that influence buyers at each stage in the funnel.

**RESULTS YOU CAN EXPECT**
(client testimonials):

“It's like getting the answers before the test! Because we’re using the language of customers and focusing on their priorities, we’ve engaged 8,100 new buyers this year, nearly doubling the 4,400 from all of last year.” (CMO)

“The pipeline experienced triple-digit growth from the new messaging. Our sales reps really appreciate it. We're making their lives easier because we’re telling them how to win!” (VP, Product Marketing)

“At a recent trade show, our biggest competitor was across the aisle. When visitors came to our booth, they asked what made us different. We were ready – the persona work made it easy to communicate differentiation. It was the most successful trade show we’ve ever done!” (SVP, Marketing)

“The insights told us what to say and not to say. It contributed to a new tagline and a deep awareness of buyer journey stages. It helped us build specific marketing elements for different stages: what to say to whom, when.” (CMO)

“We streamlined our messaging to the most important touchpoints, to the kind of education buyers actually want. Now we can say to our colleagues, ‘These are the messages we need to say and why.’” (Director, Brand Marketing)

**NEXT STEPS**

Contact us to learn more; we'd love to hear about your buyer persona needs.
https://buyerpersona.com/contact-us.

As a teacher: "Show up. On time. Ask questions. Take notes. Try."

As a copywriter: "History is written by the writers."

As a creative director: "I'll have a Jack on the rocks."

As a strategist: "What's puzzling you is the nature of my game."

As an agency owner: "Be who you say you are."

As a cartoonist: "Thank you for your vote."

https://bluegreenbranding.com/

Jennifer Heard is a founder of an app that helps people donate their unwanted items to charities, and a full-time organizational consultant for home and small businesses. She has an MBA from University of Detroit Mercy, a certificate in global leadership from Thunderbird School of Global Leadership, and is fluent in Spanish.

With over 20 years of experience in the organizing and coaching field, Jennifer has a passion for helping busy families and professionals achieve their goals and optimize their time and resources. She has worked with diverse clients and industries, providing marketing and social media support, facilitating large and small group events, and creating efficient systems for the home and the office. She has a holistic, systems approach to life and strives to empower her clients to thrive through life changes.

Entelechy Academy is the intentioned ‘entelechy’ of David’s career and life purpose – his mentoring legacy project – where he wants to make a positive difference to millions by supporting them (and himself) to actualise their potential and become the very best version of themselves.
A 40+ year career has had a ‘red-thread’ of creating new business concepts and making them become a reality, despite being regularly told ‘that's not possible’. A tenacious visionary who bravely and courageously ‘gets stuff done’ that others often thought impossible.
During his life, David has built a unique and precious asset. Not only has he understood the fundamental importance of character qualities as the foundation of personal growth and development. He has and for the first time, codified those qualities and developed a framework that links those qualities to the soft and technical skills that people need to succeed.
During his twenties, David spent ten years in investment banking and private equity (living abroad in the USA, UK, Europe, Middle and Far East) where he learned a lot about how to do business in many key cultures around the world – as well as being involved in many business verticals. In his thirties he transitioned from advisor/consultant to be an entrepreneur in the UK leisure sector, including two start-ups, the first of which was sold, and the second launched on the AIM stock market.
David spent the next 14 years building and leading, as Founder, CEO and Chairman, Merryck & Co., which eventually became the world’s leading CEO Business Mentoring Company. In 2010, he exited — and launched himself as THE MENTOR — using the techniques in his first book BREAKTHROUGH.
David has enjoyed the highest of personal and business successes — as well as survived a few failures and near disasters, plus 20 years as a single parent, each time making a comeback as a ‘better version of himself’.
David is a zen master at equanimity, and would be described by those who have worked with and for him as high impact, determined, creative, intelligent, imaginative, curious, interesting, and interested.
David’s belief in others is matched only by his restless frustration that so little is done to unlock the potential that we all have. The Entelechy Academy practically addresses this challenge, for the benefit of individuals and society alike.

Patrick is an Application Security Advisor, Cloud Security Architect, IAM Threat Detection & Response Consultant at Fannie Mae, a leading provider of mortgage financing in the US. He has over 20 years of technology, application security, artificial intelligence, data science, cybersecurity, fintech, machine learning, IoT and cyber physical security experience, spanning the full spectrum of securing the OSI Model. He is also a certified ScrumMaster (CSM) and a participant in the Constellation Network Flight Program, a blockchain-based platform for decentralized applications.

Patrick has been trusted by the US Federal Government as a Senior Application Security Engineer & Architect at the High Risk Public Trust Sensitivity Level. Patrick was the first person ever hired in the position at the United States 🇺🇸 Railroad Retirement Board, an Independent Agency of the Executive Branch of the United States 🇺🇸 of America and worked 3 years in that position until accepting a position at Contrast Security as a Senior Application Security Solutions Architect in 2020

Patrick accepted a position at ZerNorth.io(Acquired by Harness.io in November 2021) & built their Rapid Integration Connector for Rapid Vulnerability Report Integrations into the ZeroNorth.io SaaS AppSec Testing & Posture Management platform, reducing new vulnerability reporting format integration timelines from months to minutes.

Patrick is the founder of CyberArmor.ai, Gratitech Research And Charitable Endeavor Corporation, & Gratitech Incorporated, a company that offers an all-inclusive application security solution to the market, reducing time and cost of cybersecurity management, while increasing accuracy and protection. He leverages his expertise in artificial intelligence, predictive analytics, data science, machine learning & application security to create innovative software products and services for Gratitech and its customers, such as s3cr3tx, an open source secret protection/secret management project that protects secrets and credentials used by software, applications, source code, developers and software engineers. Patrick is passionate about coding, yoga, surfing, meditation, & Jeet Kune Do, & he is currently studying AI and Data Science at Northwestern University.

Patrick also created and maintains a number of open source AppSec & AI projects including https://s3cr3tx.com an MVP/POC for cross platform/multi-infrastructure/multi cloud/programming language agnostic secret protection solution distributed via download for on-Premises use and SaaS or hybrid cloud systems use cases.