In this episode of the Marketing Slice by Hurree, Content Marketing Executive, Dominique, will be looking at How to Increase Your Startup's Customer Retention Rates.
What is Customer Retention?
Customer retention is the process of turning new customers into returning customers using various tactics that foster positive customer relationships.
Customer retention is incredibly valuable to startups as returning customers spend 33% more on average than new customers due to brand familiarity and the potential for upselling.
Why do startups fail at Customer Retention?
- Lack of time invested
- Thinly spread budgets
- Over-focused on acquisition
- Poor target-audience fit
In this episode, we will discuss how startups improve their customer retention rates in 2021:
> Create omnichannel experiences 🌐
> Reward loyalty (digitally) ⭐
> Create personalised content (beyond merge tags, please) 💌
> Be flexible and pivot when needed (Covid19 taught us that) 🏽
> Be customer-focused with billing and pricing 💵
For the hows, whys, and some killer examples, why not check out the full blog post: https://lnkd.in/eE4Cm5M
If you’re struggling to become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at dominique@hurree.co. It’s time to get your tools talking and we can help you do it!
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