49: Brand and Communication Management Through Brand Quality Management Software Solutions

In this episode of the GAMUT Podcast from Idealliance, our guest John Parson explains the enormous potential of technology that combines the printed page's educational value with digital media to solve education challenges in a COVID environment. John is the Principal of the Seattle-based consulting firm Intuideas. He is an independent writer, editor, and business analyst in the printing and publishing sectors. John, along with Dr. Harvey Levenson, co-authored the book, "Introduction to Graphic Communication," Second Edition. 

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This episode of the GAMUT Podcast is sponsored by:

Reliance on human decision-making for planning and imposition is becoming unsustainable. Tilia Labs is leveraging AI technology to drive a revolution in preproduction, helping printers estimate faster, plan smarter, and manufacture profitably.

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GAMUT is produced and published by Idealliance. Become a member of Idealliance and transform the way you work—forever.

Learn more about Idealliance Certification Programs such as: G7®, BrandQ®, Color Management Professional® and Print Planning & Estimating Professional®.

In this episode of the GAMUT Podcast from Idealliance, our guest Steve Smiley of Smiley Color & Associates, an international expert in the field of flexo printing, brand color management, and ISO standards, shares valuable insight on global adoption of G7®, GRACoL® 2013, and universal datasets like ISO/PAS 15339 by brands and print manufacturers. Steve also dives into quality scoring and new improvements like Print Quality Exchange (PQX) and Print Requirements Exchange (PRX) specifications.

Steve Smiley is a 40+year veteran of print manufacturing and pre-media and a world-leading advocate and technical expert for some of the largest consumer product companies, brands, and print service providers. Steve's contribution to improving tools, processes, specifications, and international quality standards is recognized throughout the supply chain. In 2017, Steve was inducted into the Flexographic Technical Association Hall of Fame. He is also the recipient of the Idealliance Holzinger Award for his exemplary service to the industry through the development of color management innovations that are now standards in the field, the FTA President Award, and the Clemson Top Cat Award. Steve was vital in developing the SWOP and GRACoL specifications, G7 Expert and G7 Master programs, and is the current co-chair for the Committee for Graphic Arts Technology Standards (CGATS).

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This episode of the GAMUT Podcast is sponsored by:

Reliance on human decision-making for planning and imposition is becoming unsustainable. Tilia Labs is leveraging AI technology to drive a revolution in preproduction, helping printers estimate faster, plan smarter, and manufacture profitably.

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GAMUT is produced and published by Idealliance. Become a member of Idealliance and transform the way you work—forever.

Learn more about Idealliance Certification Programs such as: G7®, BrandQ®, Color Management Professional® and Print Planning & Estimating Professional®.

In this episode of the GAMUT Podcast from Idealliance, Dr. Reem El Asaleh, an academic leader in graphic communication research, development, and education, talks about her diverse background and current work critical to the print and packaging industry. Dr. El Asaleh shares details on research projects covering Extended Color Gamut technology, ICC Max, artificial intelligence's impact in print, and the Dimension's Pilot program, an initiative to study equity and diversity, and inclusion in higher education.

Dr. Reem El Asaleh, Ph.D., is an Associate Professor at Ryerson in the School of Graphic Communications Management. She gained her B.Sc. in Computer Science from United Arab Emirates University and Master and Ph.D. in Paper Engineering and Imaging Science from Western Michigan University. Dr. El Asaleh's multidisciplinary knowledge was shown in her multiple research projects that elaborate on issues that concern the graphic arts industry. She is a Ryerson representative for the International Color Consortium (ICC), a global not-for-profit organization that deals with specifications and standardization to support Color Management Systems (CMS).

Dr. El Asaleh is currently working on a project for ICC to create an open-source conformance tool that would inspect the performance of newly constructed color device profiles using a new standard that the ICC is currently adapted. Other ongoing projects: Investigating Brand Color Reproduction using Expanded Gamut Technology with flexo printing, and investigating Advantage and limitations of Integrated Technologies in the Graphic Arts industry.

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This episode of the GAMUT Podcast is sponsored by:

Reliance on human decision-making for planning and imposition is becoming unsustainable. Tilia Labs is leveraging AI technology to drive a revolution in preproduction, helping printers estimate faster, plan smarter, and manufacture profitably.

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GAMUT is produced and published by Idealliance - become a member today and join us  in creating the future of our industry.

Learn more about Idealliance Certification Programs such as: G7®, BrandQ®, Color Management Professional® and Print Planning & Estimating Professional®.

In this episode of the GAMUT Podcast from Idealliance, our guest Steve Smiley of Smiley Color & Associates, an international expert in the field of flexo printing, brand color management, and ISO standards, makes an excellent case for why flexo is the best and most versatile option for the print and packaging supply chain.

Steve Smiley is a 40+year veteran of print manufacturing and pre-media and world-leading advocate and technical expert for some of the largest consumer product companies, brands, and print service providers. Steve's contribution to improving tools, processes, specifications, and international quality standards is recognized throughout the supply chain. In 2017, Steve was inducted into the Flexographic Technical Association Hall of Fame. He is also the recipient of the Idealliance Holzinger Award for his exemplary service to the industry through the development of color management innovations that are now standards in the field, the FTA President Award, and the Clemson Top Cat Award. Steve was vital in developing the SWOP and GRACoL specifications, G7 Expert and G7 Master programs, and is the current co-chair for CGATS.

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This episode of the GAMUT Podcast is sponsored by:

Reliance on human decision-making for planning and imposition is becoming unsustainable. Tilia Labs is leveraging AI technology to drive a revolution in preproduction, helping printers estimate faster, plan smarter, and manufacture profitably.

---

GAMUT is produced and published by Idealliance - become a member today and join us  in creating the future of our industry.

Learn more about Idealliance Certification Programs such as: G7®, BrandQ®, Color Management Professional® and Print Planning & Estimating Professional®.

In this episode of the GAMUT Podcast from Idealliance, our guest Jason Campbell of X-Rite-PANTONE®, explores how they manufacture the Pantone Formula guides used by millions of designers and producers worldwide to help define, communicate and control color from inspiration to realization.

Jason is a critical member of the Idealliance Print Properties Committee (PPC). His career began as a print manufacturer where he spent 16 years managing the modernization and automation of the entire production workflow from design to print. Jason joined X-Rite in 2015 as a Solution Architect focused on packaging and has a unique background in computer science and broad experience in color management, software development, workflow design, and IT. He serves a unique role as a conduit between customer support, product management, and R&D at X-Rite and has a degree in Computer Science from Lehigh University in Bethlehem, PA.

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This episode of the GAMUT Podcast is sponsored by:

Reliance on human decision-making for planning and imposition is becoming unsustainable. Tilia Labs is leveraging AI technology to drive a revolution in preproduction, helping printers estimate faster, plan smarter, and manufacture profitably.

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GAMUT is produced and published by Idealliance - become a member today and join us  in creating the future of our industry.

Learn more about Idealliance Certification Programs such as: G7®, BrandQ®, Color Management Professional® and Print Planning & Estimating Professional®.

In this episode of the GAMUT Podcast from Idealliance, Don Carli, co-founder and President of Nima Hunter eloquently discusses the future of color management by first describing the beginning of innovative solutions like stochastic screening and expanded gamut technology. Don also shares the key findings of the research study, “Discovering a New World of Color and Appearance Management Solutions.”

Don Carli has been a management consultant and senior advisor to advertisers, publishers, and Fortune 1000 brands, including Adobe, Agfa, Dupont, Hewlett Packard, IBM, Kodak, Reed Business Information, Time Incorporated, The Economist, and Xerox. Don is also a Senior Research Fellow with the nonprofit Institute for Sustainable Communication (ISC) where he directs The Sustainable Advertising Partnership and other programs addressing advertising, marketing, corporate responsibility, sustainability, and enterprise communication.

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This episode of the GAMUT Podcast is sponsored by:

Reliance on human decision-making for planning and imposition is becoming unsustainable. Tilia Labs is leveraging AI technology to drive a revolution in preproduction, helping printers estimate faster, plan smarter, and manufacture profitably.

---

GAMUT is produced and published by Idealliance - become a member today and join us  in creating the future of our industry.

Learn more about Idealliance Certification Programs such as: G7®, BrandQ®, Color Management Professional® and Print Planning & Estimating Professional®.

In this episode of the GAMUT Podcast from Idealliance, Don Carli, co-founder and President of Nima Hunter eloquently discusses the future of color management by first describing the beginning of innovative solutions like stochastic screening and expanded gamut technology. Don also shares the key findings of the research study, “Discovering a New World of Color and Appearance Management Solutions.”

Don Carli has been a management consultant and senior advisor to advertisers, publishers, and Fortune 1000 brands, including Adobe, Agfa, Dupont, Hewlett Packard, IBM, Kodak, Reed Business Information, Time Incorporated, The Economist, and Xerox. Don is also a Senior Research Fellow with the nonprofit Institute for Sustainable Communication (ISC) where he directs The Sustainable Advertising Partnership and other programs addressing advertising, marketing, corporate responsibility, sustainability, and enterprise communication.

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This episode of the GAMUT Podcast is sponsored by:

Reliance on human decision-making for planning and imposition is becoming unsustainable. Tilia Labs is leveraging AI technology to drive a revolution in preproduction, helping printers estimate faster, plan smarter, and manufacture profitably.

---

GAMUT is produced and published by Idealliance - become a member today and join us  in creating the future of our industry.

Learn more about Idealliance Certification Programs such as: G7®, BrandQ®, Color Management Professional® and Print Planning & Estimating Professional®.

In this episode, Tommy Bonte' discusses how Brobygrafiska's vocational education supports the print and packaging supply chain with cutting-edge equipment and solutions.

Brobygrafiska is the meeting place and educational center within the graphic area: graphic design, packaging design, web, prepress, and flexographic printing. Brobygrafiska educates within Advanced Vocational Education. For companies, they offer training courses based on request, facilities for testing and prototypes, research and development, and consultation.

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This episode of the GAMUT Podcast is sponsored by:

Reliance on human decision-making for planning and imposition is becoming unsustainable. Tilia Labs is leveraging AI technology to drive a revolution in preproduction, helping printers estimate faster, plan smarter, and manufacture profitably.

---

GAMUT is produced and published by Idealliance - become a member today and join us  in creating the future of our industry.

Learn more about Idealliance Certification Programs such as: G7®, BrandQ®, Color Management Professional® and Print Planning & Estimating Professional®.

For years poor communication of quality expectations between brands, buyers, and suppliers has plagued the supply chain causing waste, frustration, and customer dissatisfaction. Idealliance's Dianne Kennedy discusses the latest innovation, Print Quality Exchange Format (PQX) or ISO 20616-2, which defines a standard XML report designed to enable the exchange of print quality data reports from printers to brands and print buyers. Part two of a two-part series.

Dianne Kennedy Bio

Dianne Kennedy has had a long career on the leading edge of technology innovations. Her career began as a writer/editor for the Doubleday Educational Publishing division. 

In 2003, Kennedy joined Idealliance as the VP of Digital and Print Technologies. There she led efforts to develop many technology standards, including PRISM, Mail.XML, and G7. Currently, Kennedy, sponsored by Idealliance, serves as technical lead and Editor for ISO 12606 Graphic technology — File format for quality control data and metadata. She has just launched a new consultancy, www.pqxconsulting.com, to assist printers and brands in implementing PQX and PRX print quality reporting. Kennedy was the recipient of the Graphic Communication Association's 1992 Tekkie award for her technology innovations to the professional publishing industry and the 2016 Franklin Luminaire Innovation Excellence Award for her changes in support of the digital media supply chain.

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GAMUT is produced and published by Idealliance - become a member today and join us  in creating the future of our industry.

Learn more about Idealliance Certification Programs such as: G7®, BrandQ®, Color Management Professional® and Print Planning & Estimating Professional®.

For years poor communication of quality expectations between brands, buyers, and suppliers has plagued the supply chain causing waste, frustration, and customer dissatisfaction. Idealliance's Dianne Kennedy discusses the latest innovation, Print Quality Exchange Format (PQX) or ISO 20616-2, which defines a standard XML report designed to enable the exchange of print quality data reports from printers to brands and print buyers. Part one of a two-part series.

Dianne Kennedy Bio

Dianne Kennedy has had a long career on the leading edge of technology innovations. Her career began as a writer/editor for the Doubleday Educational Publishing division.

In 2003, Kennedy joined Idealliance as the VP of Digital and Print Technologies. There she led efforts to develop many technology standards, including PRISM, Mail.XML, and G7. Currently, Kennedy, sponsored by Idealliance, serves as technical lead and Editor for ISO 12606 Graphic technology — File format for quality control data and metadata. She has just launched a new consultancy, www.pqxconsulting.com, to assist printers and brands in implementing PQX and PRX print quality reporting. Kennedy was the recipient of the Graphic Communication Association's 1992 Tekkie award for her technology innovations to the professional publishing industry and the 2016 Franklin Luminaire Innovation Excellence Award for her changes in support of the digital media supply chain.

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GAMUT is produced and published by Idealliance - become a member today and join us  in creating the future of our industry.

Learn more about Idealliance Certification Programs such as: G7®, BrandQ®, Color Management Professional® and Print Planning & Estimating Professional®.