#49: What Does RoboCop, The Cardinals, and Jon Friesch, All Share in Common? A Marketing Theory Worth Stealing From (Part 1)

Did you know power tools, electronics, toys, and phones all use lithium-ion batteries? OR that as of 2023, we only recycle less than 5% of Lithium batteries?

This week we spoke with Green Li-Ion Co-founder, Leon Farrant, who went from living off the grid to working in the oil & gas industry, and finally full CIRCULAR back to Green Li-Ion. 

Green Li-Ion is a lithium-ion battery recycling startup who are turning battery disposal from negative to positive. Green Li-Ion COULD be considered the Michelangelo of lithium-ion batteries, where they spent 10 years developing a proprietary machine that could process old batteries in 1 fell swoop.

We dive deep into…What’s the circular economy and how it plays together with climate tech, how anyone could start a battery recycling business and make it profitable & lucrative using Green Li-Ion’s tech, and how the battery supply chain is a mess yet has explosive potential over the next 20 years.

Check out https://climatemayhem.com/leon for show notes.

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Bam! This was a very special episode that dare we say could be considered the new Impossible Foods of CPG? Join the regeneration and learn more about what exactly planet-based foods are with Chris Langwallner, the creator of the bamnut And CEO of WhatIfFoods. 

Chris is a food seasoning guru and industry veteran who had a chance encounter that led him to an absolutely magical plant, the Bambara groundnut, that could both grow in AND regenerate dead soil.

Fast forward 4 years later and WhatIfFoods staple products, instant noodles & bamnut milk (think of oat milk but wayyy better for the environment & your body), are in hundreds of grocery stores across America.

We dive deep into how Chris borrowed an innovation from the toilet paper industry to make their instant noodles healthier, what regenerative capitalism is, how to market to a Gen Z target audience, and the positive feedback loop the bamnut is creating in West Africa for farmers, by doubling the revenue potential of their soil. 

Check out https://climatemayhem.com/chris for show notes.

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What if your investments could help you AND the future of the planet at the same time? Zach Stein is the CEO & co-founder of Carbon Collective, a modern investment platform that combines cutting-edge technology with an earth-saving focus. And a real human touch! Forget complexity and confusion – Carbon Collective simplifies your investing and helps the planet 🌎 Today we tackle some big challenges head-on: How storytelling transforms the climate change conversation, how big changes are more important than small changes, and ultimately the immense financial impact of this global crisis and the money we need to invest. Drop into  climatemayhem.com/zach-part-2 for show notes.

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What if your investments could help you AND the future of the planet at the same time? Zach Stein is the CEO & co-founder of Carbon Collective, a modern investment platform that combines cutting-edge technology with an earth-saving focus. And a real human touch! Forget complexity and confusion – Carbon Collective simplifies your investing and helps the planet 🌎 Today we tackle some big challenges head-on: How storytelling transforms the climate change conversation, how big changes are more important than small changes, and ultimately the immense financial impact of this global crisis and the money we need to invest. Drop into  https://climatemayhem.com/zach for show notes.

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Did you ever think being more comfortable could be saving the planet? Well, it’s possible. Andy Frank (@AndyJFrank) is Founder & President of Sealed, a climate tech company that finances home weatherization, insulation, and heat pumps using the dollars homeowners SAVE, by using their service. We dive deep into…Who the hell is Amory Lovins (one of the most fascinating humans alive), how does Sealed make a super old, 125-year-old home more efficient, and what’s Sealed’s GAF (greedy AF) vs LAF (lazy AF) philosophy? Sealed is re-writing the playbook on climate change. They’re helping you help the planet, all from never leaving your house. Check out https://climatemayhem.com/andy-part-2 for show notes.

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Did you ever think being more comfortable could be saving the planet? Well, it’s possible. Andy Frank (@AndyJFrank) is Founder & President of Sealed, a climate tech company that finances home weatherization, insulation, and heat pumps using the dollars homeowners SAVE, by using their service. We dive deep into…Who the hell is Amory Lovins (one of the most fascinating humans alive), how does Sealed make a super old, 125-year-old home more efficient, and what’s Sealed’s GAF (greedy AF) vs LAF (lazy AF) philosophy? Sealed is re-writing the playbook on climate change. They’re helping you help the planet, all from never leaving your house. Check out https://climatemayhem.com/andy for show notes.

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Josh Garrett (@jgarrett9) is CEO and co-founder of Redwood Climate Communications, a PR firm that’s on a mission to help curb the climate crisis by telling the stories of incredible companies behind promising solutions. But what does this really mean? Well, climate change is complex, and some of the mechanics behind the solutions are too! So how should a company simplify the ‘what’ and the ‘how’? That’s where Redwood comes in. They have supported a ton of companies, some that you might recognize are Google Nest, The Nature Conservancy, and Rocky Mountain Institute.

We dive deep: how the zeitgeist of “talking about climate” changed over the past 30 years, how the failure of the current “sacrifice to serve” climate movement has failed, how to create more Tesla brands, and much much more. Check out https://climatemayhem.com/josh-garrett-part-2 for show notes.

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Josh Garrett (@jgarrett9) is CEO and co-founder of Redwood Climate Communications, a PR firm that’s on a mission to help curb the climate crisis by telling the stories of incredible companies behind promising solutions. But what does this really mean? Well, climate change is complex, and some of the mechanics behind the solutions are too! So how should a company simplify the ‘what’ and the ‘how’? That’s where Redwood comes in. They have supported a ton of companies, some that you might recognize are Google Nest, The Nature Conservancy, and Rocky Mountain Institute.

We dive deep: how the zeitgeist of “talking about climate” changed over the past 30 years, how the failure of the current “sacrifice to serve” climate movement has failed, how to create more Tesla brands, and much much more. Check out https://climatemayhem.com/josh-garrett for show notes.

Connect with Ty Wolfe-Jones and Jakub Kubicka

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Have you ever heard of The Villain Test? We hadn’t either until we met today’s guest.

Sophie Bakalar (@sophiebakalar) joins us today, a partner at Collaborative Fund, a venture capital firm that's been in climate tech for years and is tripling down on it today. Sophie helps us discover how The Villain Test challenges conventional thinking and is used to spark positive change. Collab Fund is invested in leading innovations that are bringing the future faster: AlgiKnit (seaweed yarn), Amogy (zero emission tractor), Brimstone (CO2 negative cement), and so many more.

We dive deep into…Collaborative Fund's game-changing approach to rapid, catalytic funding through their Shared Future fund and Sophie shares her vision of a future where abundance thrives, leaving behind the notion of sacrifice. Check out https://climatemayhem.com/sophie-part-2 for show notes.

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Have you ever heard of The Villain Test? We hadn’t either until we met today’s guest.

Sophie Bakalar (@sophiebakalar) joins us today, a partner at Collaborative Fund, a venture capital firm that's been in climate tech for years and is tripling down on it today. Sophie helps us discover how The Villain Test challenges conventional thinking and is used to spark positive change. Collab Fund is invested in leading innovations that are bringing the future faster: AlgiKnit (seaweed yarn), Amogy (zero emission tractor), Brimstone (CO2 negative cement), and so many more.

We dive deep into…Collaborative Fund's game-changing approach to rapid, catalytic funding through their Shared Future fund and Sophie shares her vision of a future where abundance thrives, leaving behind the notion of sacrifice. Check out https://climatemayhem.com/sophie for show notes.

Connect with Ty Wolfe-Jones and Jakub Kubicka

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• With Jakub Kubicka on Twitter

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