5 - Scale Your Business with Styled Shoots and Digital Products with Nicola Dixon

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https://www.instagram.com/nicoladixonphotographyco

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If you felt inspired by this episode, be sure to check out Nicola's course, Creating and Launching a Digital Product. Use the code CLAIRE for 15% off the course bundle. I have purchased this myself and it contains straight-to-the-point information about the product you should create, market research, pricing, practical tips, storefronts, the launch process, how to grow your audience, mindset, email marketing, writing a sales page, and SO. MUCH. MORE.

Course Bundle Link: Creating and Launching a Digital Product Course

Nicola's Website

Nicola's Podcast: Learn to Launch

Recent Episodes from All Angles Photography Podcast

41 - Evergreen Content That Always Brings in New Inquiries

Want to know the key to continuously bring in new inquiries? It’s evergreen content. Within the last half year or so, I have not been marketing my photography services on Instagram or any other platform. The main way I’ve been marketing is just by having my organic website search and also the evergreen content I’ve created over the years.

This is such a powerful way to get out of that rat race of having to constantly post on Instagram, and so I want to teach you how to create evergreen content for your own business so you can bring in new inquiries in this organic way.

You are going to learn what evergreen content is, how to know if you’re creating a good piece of evergreen content, how to even create it, and how to use Pinterest in conjunction with your blogs to optimize for SEO even further.

In this episode, we cover:

What evergreen content is
Why it's important to create evergreen content
How evergreen content can bring in new inquiries
What makes a good piece of evergreen content
How to create evergreen content

SHOW NOTES: https://clairehunt.co/blog/evergreen-content-that-brings-in-new-inquiries/

RESOURCES MENTIONED IN THIS EPISODE:

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OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

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How to Attract and Book Dream Couples: Free Workshop

enFebruary 23, 2024

40 - 3 Website Mistakes You Might Be Making

When it comes to attracting your dream clientele, guiding potential clients through your website, and even just encouraging them to inquire with you and feel confident enough to get on a call before they end up hearing from you, your website is incredibly important.

However, if you’re struggling to attract and book your dream clients, there are 3 mistakes that might be hindering your success. In this episode, I’ll share these 3 errors, as well as provide some tactical and simple tweaks that you can make to your website to ensure your potential clients recognize they have found the right photographer and are compelled to choose your services.

In this episode, we cover:

The 3 biggest mistakes you could be making that are hindering you from booking your dream clients
Tweaks you can make for each of these that can make a huge difference
The new format of Book It and a special discount for you, my podcast listeners

SHOW NOTES: https://clairehunt.co/blog/3-website-mistakes/

RESOURCES MENTIONED IN THIS EPISODE:

Follow Claire:

OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

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enFebruary 02, 2024

wedding photographer

photography podcast

photography coaching

photography education

39 - Why I'm Changing my Business Instagram Into a Personal Account

Something that has been on my heart for a while is wanting to change my business Instagram account into more of a personal account. Even though my business account has always been more so personal, I felt this was a needed change this year. Some of the reasons are more personal, while some are more strategy, but I’m sharing the 3 main reasons why I’ve decided to make this pivot.

This change feels so exciting and freeing for me, because it will take a lot of pressure off of having the perfect feed, but will also give you more relatable content. So, if you are feeling any kind of tugging or pulling to go in the same direction, I want you to consider this your permission slip to also do the same or a similar thing that feels good to you. I will be rooting for you! I truly think 2024 is going to be the year of less curation.

SHOW NOTES: https://clairehunt.co/blog/why-im-changing-my-business-instagram-into-a-personal-account/

RESOURCES MENTIONED IN THIS EPISODE:

Episode 36 - Why Personal Branding Is a Non-Negotiable for Photographers

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The Secret to Scaling Your Photography Business Freebie

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enJanuary 26, 2024

38 - Q+A: Your Business and Personal Questions Answered

Happy New Year! I hope you had a wonderful holiday season with your family and friends. I’m so excited to get into this episode because it is long overdue, and that’s me answering your pressing questions you asked about me personally and my business. I let you ask me any question, and now I’m answering them today on this episode. I’m so excited to share these answers and for you to get to know me a little better.

Resources mentioned in this episode:

Episode 14 - How Client Experience Could Be Impacting Your Inquiries and Bookings
Episode 36 - Why Personal Branding Is a Non-negotiable for Photographers
Episode 37 - If You Feel Behind, This Episode is For You
Free Notion Template

SHOW NOTES: https://clairehunt.co/blog/your-business-and-personal-questions-answered/

Follow Claire:

OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

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enJanuary 05, 2024

37 - If You Feel Behind, This Episode is For You

I don’t know about you, but I’ve always loved seeing other people’s year-end recaps and what they accomplished because I truly am cheering on every single person, whether I know them or not. It’s fun to see how they have increased their income, booked more clients, or even traveled all over the world.

However, I know from mentoring hundreds of photographers, many of them get stuck in comparing themselves to everyone else and wish they had those amazing things to share in their year-end recaps.

So, if you’re feeling behind and you wish you were a few steps further along, then this episode will hopefully be some encouragement to you.

In this episode, we cover:

Reminding yourself that everyone’s journey is going to look different
The importance of continuing to find joy in the process of growth
Reframing your mindset to think about the things that you have accomplished, rather than what you didn’t accomplish

SHOW NOTES: https://clairehunt.co/blog/if-you-feel-behind-this-episode-is-for-you/

RESOURCES MENTIONED IN THIS EPISODE:

Episode 6 - Inbox Overwhelm? 4 Ways to Better Your Productivity
Episode 13- Making the Most of Your Slow Season
Episode 15 - Goal Setting and Planning for the New Year
Accomplishments Tracker Freebie
Notion Template - Use code PODSQUAD at checkout for 10% off

Follow Claire:

OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

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enDecember 22, 2023

36 - Why Personal Branding is a Non-Negotiable for Photographers

When you hear the term, “personal brand,” what do you think that means? Is it showing up on stoires face to camera talking about your editing list? What about showing your dog every now and then? If you think this is enough to be a “personal brand,” then this episode is going to challenge you to think again about that.

We are talking all about what having a personal brand REALLY means and why it’s a non-negotiable, as well as the benefits of having a personal brand as a photographer and how to even begin creating one.

There’s a lot that goes into personal branding that we won’t be able to get into, but I do want to touch on the high points as to why this is so important and what you could be missing out on if you’re not strategic with the personal pieces of your life that you do share, because personal branding is such a key to standing out in this saturated industry and booking couples who are aligned with you.

In this episode, we cover:

What is personal branding?
Why you don’t have to share your entire life story to have a personal brand
The importance of establishing authority in your niches
How your personal brand can help build community and connections
How to create your personal brand

SHOW NOTES: https://clairehunt.co/blog/why-personal-branding-is-a-non-negotiable-for-photographers/

RESOURCES MENTIONED IN THIS EPISODE:

Episode 29 - The One Thing Keeping You From Booking Your Dream Couples
Book It Course

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OFFERINGS:

The Secret to Scaling Your Photography Business Freebie

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enDecember 08, 2023

35 - Legal Things You Just Need in your Photography Business

Do you find yourself struggling with the legal aspects of your photography business? I’m sharing some legal things that you NEED in your business. Some are not-so-typical recommendations that you probably don’t typically hear, but after running my own photography business for almost 4 years now, I’m sharing everything I’ve learned. It’s so much better to do this now so you can save yourself a huge headache in the future.

Now, before we get started, I want to share that I’m a photographer, not a lawyer or an accountant. Please do your own research before blindly listening to anyone’s advice, even mine, especially when I’m just a photographer just like you.

It’s my hope that this episode takes some stress out of the legal side of your business. Whether you are new or established, I know it can be helpful just to hear how other people do things, but I hope this is a breath of fresh air where you can feel just a little bit more confident in your business.

In this episode, we cover:

Getting contracts in place from the moment you open the doors of your business
How to get business insurance and gear coverage
Registering your business with your state, city, and county
Opening up a business bank account and getting a business credit card, as well as my bank recommendation
My favorite bookkeeping software

SHOW NOTES: https://clairehunt.co/blog/legal-things-you-just-need-in-your-photography-business/

RESOURCES MENTIONED IN THIS EPISODE:

The Legal Paige Contracts - code for $10 off CLAIREH10. The sale and code is valid until November 27th, but you can use my link any time when listening to this episode!
Hiscox - my business insurance!
QuickBooks - 70% off Quickbooks for 3 months until November 26th!!! Then after November 26th, it’s 30% off 6 months. I recommend the Simple Start version.
My accountant
Earn 100,000 bonus points with the Ink Business Preferred card. This is the card I mentioned having for all of my business expenses. You can apply here and see if you’re approved!
Episode 25 - Bookkeeping 101 with Frolic Bookkeeping
Episode 27 - The Best Business Books for Photographers

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The Secret to Scaling Your Photography Business Freebie

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enNovember 24, 2023

34 - Scaling Series: 5 Myths on Scaling Your Photography Business

Have you ever thought that scaling your business is passive? Do you think of scaling as “six-figures” because you see that as the dream all over the place? Have you thought of scaling as just pivoting into education or selling digital products? Maybe you’ve thought of scaling as increasing your pricing or opening a studio to take on more creative shoots? Have you felt like you don’t have enough experience to scale or felt like it’s not possible for you?

This is just a sneak peek into all of the myths we’re talking about in depth and you can expect that I’m going to bust these myths and give you the why behind why they aren’t true. At the same time, we are going to chat through some of the misconceptions I have discovered from having so many conversations around scaling your photography business with photographers over the last year.

In this episode, we cover:

Why scaling is more than just passive income
The reason you don’t have to pivot into education to scale
Why increasing your prices could actually be a detriment to scaling your business
How opening a studio will just give you more work and increase your expenses
Imposter syndrome taking over and prohibiting your chances of scaling
Some details about my new program Scale It and a special offer for my podcast listeners

SHOW NOTES: https://clairehunt.co/blog/5-myths-on-scaling-your-photography-business/

RESOURCES MENTIONED IN THIS EPISODE:

Join the Waitlist for Scale It - Enrollment will open again in November 2024

Ep 30: When It’s Time to Scale Your Photography Business

Ep 31: 5 Modern Ways to Scale Your Photography Business

Ep 32: How I Took an Entire Month Off and Still Made 5-Figures

Ep 33: Avoiding Short Term Thinking and Planning Long Term Growth

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The Secret to Scaling Your Photography Business Freebie

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The Secret to Scaling Your Photography Business Freebie

enNovember 10, 2023

33 - Scaling Series: Avoiding Short Term Thinking and Planning Long Term Growth

Are you caught in the short-term hustle of your photography business and ready to break free so you can plan for long-term growth? As we continue the scaling series, this is an important topic to cover whenever you talk about scaling your photography business because we end up getting stuck in this trap of the content creation hamster wheel, the never-ending to-do list, or the countless hours spent editing, and none of it is sustainable, friend.

We are exploring the essential strategies to help you escape the trap of getting stuck in the short-term so you can create a sustainable photography business.

In this episode, we cover:

Understanding your goals and what you need to do in order to get where you want to be
Implementing CEO days
Starting to scale now for 2024 and 2025

SHOW NOTES: https://clairehunt.co/blog/avoiding-short-term-thinking/

RESOURCES MENTIONED IN THIS EPISODE:

Episode 15: Goal Setting and Planning for the New Year

Scale It - Join the waitlist!

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The Secret to Scaling Your Photography Business Freebie

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