5 Steps To Great Storytelling - Recap of Tobias Beck at MindValley University

• Christopher Kai is a renowned speaker and CEO of The Mathem Group, a Beverly Hills leadership and sales training firm. 
• Over 1,000 impactful presentations, he's a keynote speaker at TED Talk-level conferences. 
• His corporate background at American Express enriches his leadership insights. 
• You can find him on his YouTube channel, Instagram, and his podcast The Gifters

How To Be a Wizard of Words

While I’m not a public speaker, I’ve found myself using these concepts to make YouTube videos, shorts, social posts, and writing blog articles. The context of what people are looking for is so important! 

Big thanks to Christopher for being such a great speaker and putting his amazing speech together, this is a very basic recap of his inspiring words!

• Speak or be Google invisible
  • Speakers are found on Google more
• Wizarding skills - passion, intention, love
  • Steve Jobs was a wizard of passion
    • The campaign was a strategic move to differentiate Apple from its competitors - IBM’s slogan was ‘think’ -  and resonate with a broader audience, ultimately helping Apple regain its status as an iconic and influential brand in the tech industry. 
• Oprah is a wizard of intention
• Mothers are wizards of love
• Know your who and what and you’ll know your why
  • Mine: We serve businesses looking to serve their audience better because getting off of huge platforms is important for long term growth, not to mention peace of mind. And we serve our audience better by knowing their intentions and what they really want and serving it up on a silver platter. 
• Socials are our Oprah show
  • Honing in on intention of what people really want in a niche 
• Always serve with love
  • When you walk with love, you will always be a force of love
  • Have your unconditional love person with you, or something to remind you of them
• Basics of communication
  • Communication is important - Dr Frank Luntz, “It’s not what you say, it’s what people hear.”
    • 1. Simplicity - use small words, avoid jargon, keep it simple
    • 2. Novelty - Offer something new or unique, people like new stuff
    • 3. Clarity - Be clear with your message, avoid misunderstandings
  • Say something R.O.N.
    • Remarkable
    • Outstanding
    • Noteworthy
  • Believe who you are on the outside before you become the echo of who you are on the inside
• Tell a professional story
  • So the audience can aspire to be you (rejection, getting fired, failed businesses)
  • What did you fail at today?
    • Entrepreneurs need failures to grow, hurdles to conquer, not a fence to stop you
• Share High points and low points - purpose in life
  • Makes an inspiring story
  • Relevance- Testimonials
  • Personal story and professional story and relevant story = storytelling
• “Your wings of courage appear when you leap off your cliff of uncertainty.”
• What’s your superpower that the world needs to know about?
  • Chinese character for ‘listen’ means listen with 10 eyes heart, ears, and undivided attention and respect 

July 13, 2023

Vishen’s Entrepreneurship Training

Vishen Lakhiani is the CEO and founder of MindValley which is a company focused on personal growth and human consciousness. He’s a best selling author and speaker and strives to transform education globally. 

1. Scaling A Business
   1. Business is fun
   2. Don’t break yourself, don’t lose one of the 12 categories from LifeBook
   3. Don’t give up control and ownership if you want to build long term wealth
2. Your Dream Business has all 3 of these 
3. How To Build Your Dream Business
   1. Learn from people just a little bit better than you
      1. Hard work is not required for success, time spent on work doesn’t correlate with success
   2. Hire the right people
      1. Future billion dollar business are 3 people
   3. Timing has a strong correlation with business success
   4. I solve all problems that come my way in a fun and easy way
   5. Your business is your #1 vehicle for personal growth and it doesn’t have to be painful
   6. You don’t need money to build a business
   7. Everything you believe about business will be true for you and you can take on new beliefs sometimes, that give you an edge
      1. How can I get the right beliefs?
         1. Sam Walton beliefs, “Every time I go into something, I already expect it to be successful.”
         2. Power of expectancy which turns into a self fulfilling prophecy
         3. Keep expecting the beliefs: I believe I can XYZ (build a million dollar business). One you get there, add the next belief. Joining the right networking group can help you see the next big thing. Also, reading autobiographies of people who have done it before, or who are 1 step above you now
      2. My belief is to never quit! Don’t go back to the job that doesn’t fulfill me completely and give up my life vision. If you don’t quit, you give yourself no other options, so you and God will figure out how to make it work
   8. Modeling
      1. People are just people, flaws and all. If they can do it, anyone can do it, I can do it. 
      2. Find local or international networking groups
         1. Joe Polish 25K networking group
         2. Join when you are the dumbest in the room and quit when you’re the smartest 
         3. Singularity University, Abundance 360 are both focused on improving humanity by empowering entrepreneurs  to harness the latest technologies, create wealth, and solve significant global problems.
      3. Read autobiographies
         1. Tony Robbins Business Mastery, Richard Branson, Made in America about Sam Walton, Made in Japan about starting Sony 
   9. Focus on physical, mindset, and spirituality
4. How Do You Take A Company Global?
   1. Change the frame of hiring
      1. Story of his hiring page that included a trip to Bali for any Americans who would come work in Malaysia
      2. Visa hack called AIE SEC where they can issue work visas to and aren’t the US government. Only agency outside of the government that can issue visas. 
   2. Help you employees learn
      1. Smart people care about how much a job will help them learn
   3. Help employees grow with a training curriculum
   4. International team helps build diversity
5. Criteria for new ideas
   1. New ideas must have 2 unique assets
      1. What are the assets within your business that will bring success?
         1. Trick is not to get distracted, it can’t be a separate business It has to be parked under the same company. Many entrepreneurs get shiny object syndrome, this is different. 
            1. Example of what we’re rolling out now, YourImage.Network, which is a microservice under our existing business. It’s a piece of our larger business that can stand alone as a separate business. 
            2. Another example is MV certifications, they ended up creating a division for coaches and they started it with members of MV. The coaches already had a huge reach, 12 million people, who were all interested in personal growth. 
         2. Have someone else run the new division, give equity 
         3. Vishen is always looking for new campaigns he can own 51% of to plug in to MV
      2. How do you get the first customer?
         1. B2B
         2. Marketing 
            1. Headline should be super clear and straight to the point, speak to benefit
            2. Look up Frank Kern Marketing Techniques
            3. When evaluating copy, go by “ Who The F Cares” WTFC method
               1. Read a line, then ask WTFC, then read another line and ask WTFC, and on, making adjustments to be more clear
            4. Don’t be clear, be specific
               1. Skimmable and easy to understand
               2. A line of incredulity is the the place where someone calls BS and loses interest. 
            5. Testimonials can be huge
               1. Inc. MV sales by 40% when they put them front and center on the landing page
               2. MV page “20,003 stories for you”
               3. Be obsessed with testimonials, collect them and ask for them, because you should be obsessed with changing and improving lives
               4. Alex Hormozi hung all his 5 star testimonials and before/after pics  in the office where he pitched new clients
               5. Plays to the herd effect
            6. Always speak to how it’s good for the reader
6. 5 Points of Market sophistication to educate markets using Gillette Razor example
   1. . New markets are not sophisticated yet. So start with 1 benefit and work on increasing benefits in the market itself. 
      1. Gillete razor started in the 20s with a safety razor, you’re safer now while shaving
7. When market accepts this benefit to be true, add 2nd benefit
   1. Start shaving or you won’t get a job, during Great Depression
8. Now market is more advanced, now they need features
   1. Gillete portable shaver box
   2. Blue blades
9. Increase features and keep adding features until people don’t care anymore about new features
   1. Razors with 4 blades, ones that vibrate, whisper I love you, etc
10. Emotional marketing
    1. Brand attached to an emotion, align with a cause
    2. Need to be about $50m to start this 
11. So new companies start with a couple benefits, then features, then elevate the markets
12. So if you have a coffee brand, don’t talk about coffee like people don’t like coffee or don’t know what it is.

Key Takeaways:

The Essence of Storytelling: It's all about beautifying the time you share with your audience. Think of it as painting a picture with words!

Look Good, Feel Good: Wear something that grounds you when you're on stage. And a pro-tip? When you nod, your audience will too! 🤗

Audience First: Remember, it's not about you. It's about THEM. Your listeners want to be transformed. They're yearning for change, growth, and enlightenment.

Engage with Infotainment: Mix education and entertainment - because who said learning can't be fun?

Get Noticed: Smile wide, exhibit confident body language, and amp up your voice and movements. Be the speaker everyone can't help but notice!

Team Up for Success: Ever heard of 'Collaboration over Competition'? Even if Sinatra and Elvis weren’t the best of buddies, their duet was a smash hit because they shared an audience!

Storytelling Blueprint: Movies and books generally follow a 5-step journey - confusion, call to adventure, new world, meeting a mentor, and triumphant return. It's all about the adventure and lessons learned!

Dealing with Criticism: Not everyone's going to love your story. And that's okay. Use their stones not to retaliate, but to pave a path for others.

5 Steps to Storytelling

1. There was a time in your life where you were very very confused

2. Then you got a call to an adventure

3. Only when you got there, you entered a new world

4. Then you met your mentor, someone who changed your life, and you zoomed into a situation until you feel something

5. Then you came home to shine your bright light and conquer your confusion, everything is clear now because of your adventure

Find him on : https://www.tobias-beck.com/ 

Neil Strauss is a ten-time New York Times best-selling author, renowned for "The Game" where he went undercover in the world of pickup artists. His follow-up, "The Truth," delves into relationships and their complexities. 

As a journalist, he's contributed to The New York Times, Rolling Stone, and won awards like the ASCAP-Deems Taylor. Some of his other popular books include collaborations with Jenna Jameson, Motley Crue, and Marilyn Manson. Strauss began his career at Village Voice and has since had his work appear in over thirty books. Outside of writing, he's acted in shows like Curb Your Enthusiasm, DJ’ed globally, and written for major TV networks. He even hosted "The Inner Circle with Neil Strauss" on SiriusXM.

You can find him here

How to Write a Book

Goal is to help you get started on writing a book, but even more than that, it’s that you already have a book inside you, you just need to understand how to get it out. By the end of this I felt like I could do this. And more than that, it surprised me by  exposing this giant emotional weight I’d been carrying since childhood that I didn't even know I had! So I learned that free writing an be really helpful!

1. Started off with free writing about a burning subject in you, or just what you’ve learning so far in the conference

2. Process of Writing 1st Sentence

• 1st sentence, grabber, write to get them to keep reading
• Your job as a writer is to make them care, bc they don’t care at all.  
• First line of 1984 by George Orwell
  • “It was a bright cold day in April, and the clocks were striking thirteen.  
• Fear and Loathing by Hunter S Thompson
  • We were somewhere around Barstow on the edge of the desert when the drugs began to take hold
• The stranger  by Albert Camus
  • Mother died today
• Creates curiosity, paints a picture of character.  

2. Writing Tips

What ruins writing is worrying about what other people think

First draft is only for you, no one will ever see it. You just vomit it out. Use real names and experiences. It’s ok to just get things wrong.  

• Second draft is fro the reader. It’s nicer, change names if you want.  
• Third draft is for the hater/critic.  
• Use “t/c” for unknown facts to keep flow going
• The audience comes last
• If it’s not scary to have other ppl read it, you didn’t get vulnerable enough. The best work is polarizing.  

Apps

• Freedom app helps you stay productive by stopping distraction
• Opal  blocks apps
• Apps that lock up your phone

2. What to Write about

• What are you curious about and excited about right now
• Experiences that are interesting

Summary

 Free writing can be great and maybe you can make a book out of it

I had been meditating on the way to the conference to try to get my head straight, and this just sort of fell out of me. It was first draft word vomit.  

Neil did a wonderful job of explaining his process in a simple, very doable way.  I got more out of it than just a writing process. it was cathartic and healing. 

In my latest episode, we explore the extraordinary journey of serial entrepreneurs Jon and Missy Butcher, the creative minds behind LifeBook, a revolutionary tool that has aided thousands in transforming their lives from ordinary to extraordinary. Their remarkable ventures support a myriad of philanthropic causes, including orphanages worldwide, inner city youth programs, addiction recovery efforts, and art institutions.

Jon shares his compelling personal story, detailing struggles that led him to an in-depth exploration of world religions and spirituality. This search culminated in the creation of LifeBook's 12 categories and the four essential questions attached to each. As you delve into these categories and answer the questions, you begin to define who you are, articulate your deepest desires, and shape your life vision.

On this journey to self-discovery and fulfilling your deepest desires, remember the power of thought as the Buddha once said, "what you think you believe." So, what do you really want?

LifeBook's framework guides you through three main sections: Personal Life, Love/Relationships, and Business. Each category prompts you to examine what you truly want and asks, "Does this choice bring me closer or farther from my life vision?" This process invites introspection and encourages decisive action aligned with your life goals.

In the Personal Life section, you explore Health and Fitness, Intellectual Life, Emotional Well-being, Character, Spiritual Life, and Contribution. You'll question your current state, your aspirations, and how your daily practices align with these areas.

The Love/Relationships section focuses on your beliefs about love, parenting, and your social circle. You're encouraged to clearly define what you want these aspects of your life to look like and how they fit into your overall vision.

The Business section delves into your Financial Life, Career, Quality of Life, and your Environment. This includes aspects like experiences, travel, material possessions, and how they influence your overall tranquility.

The 'Life Vision' category encompasses all aspects mentioned and forms the core of your LifeBook. It shapes every decision you make, constantly asking, "Does this get me closer or farther from my life vision?" Jon and Missy testify to the power of this tool, sharing how they are living their dream, building their 'Garden of Eden' on a remote Pacific island.

LifeBook is a multidimensional manifestation system that guides you from abstract thought to concrete reality. Your journey begins with immaterial dreams, transitions onto 2D paper as you write your LifeBook, and culminates into your 3D reality as you start to build your life around your vision.

However, the magic of LifeBook lies not just in the process, but in the energy and intensity you bring to it. Jon and Missy emphasize that the level of fervor with which you answer each question ultimately shapes the outcomes you achieve.

Discover where you stand in each of these categories by taking a test on the Mind Valley website. Dive deep into this insightful conversation and embark on your journey towards self-actualization with LifeBook.

Please note, my podcast is not affiliated with LifeBook. We encourage our listeners to check out LifeBook directly through their website: https://www.mindvalley.com/lifebook 

This podcast is Dr. Stephanie Estima's talk on Day 1. Week 2 of MindValley, Tallinn, Estonia. 

Dr Stephanie is a Chiropractor and the Founder of Hello Betty – a community centered around female empowerment through health and business coaching. She is a doctor of chiropractic with a special interest in metabolism, body composition, functional neurology, and female physiology.  

As women age, hormonal changes occur through perimenopause (35-51 yrs) and menopause (51+ yrs). Perimenopause brings sleep troubles and cycle changes, eventually leading to menopause after a year without menstruation.

The 40s can be a stressful period for women, causing chronic inflammation and possibly leading to unhealthy eating habits, insulin resistance, fatty liver, and increased LDL levels.

To combat stress and its effects, Dr. Stephanie recommends resistance training to boost testosterone levels, reduce inflammation, and counteract perimenopausal symptoms. Women should focus on exercises that strengthen their glutes, legs, and back using weights. She also recommends high protein intake evenly spread throughout the day, ideally 1 gram of protein per 1 lb of body weight. Animal, soy, and whey proteins are preferred due to their bioavailability.

Dr Stephanie's link: https://hellobetty.club/   

Bryan Johnson Blueprint link for Green Drink: https://blueprint.bryanjohnson.co/

Here's a comprehensive recap of both talks from Eric Edmeades on Day 1 of MindValley University in Tallinn, Estonia (July 2023). In this recap of my notes, you'll find great tips on how to know if you should even get on stage, how to engage an audience in the same style that Martin Luther King used, how to structure a speech, and so much more. 

I was totally blown away by him and all this great info! 

Here's links to things I talk about: 

https://ericedmeades.com/

https://www.mindvalley.com

In this episode, I'll walk you through my daily routine and give you my best tips for having the most energetic and productive day possible. It's all about having fun and trying to feel good and enjoy your life. 

From setting yourself up for a great day the night before to what to eat and supplements to exercise and back to work. I even talk a bit about why it's important to get dressed even when you work from home. 

Links: 

Bryan Johnson Blueprint - supplements and Green Drink 

https://blueprint.bryanjohnson.co/

Best meditation (so far!)

https://www.youtube.com/watch?v=H1QWZOEaNdQ

Favorite Pilates workouts

https://www.youtube.com/@MoveWithNicole

In this episode, we're diving into the tricky task of balancing the need to pay your bills while growing your business. It's like walking a tightrope, right? On one hand, you're eager to pour all your time and energy into your business, but on the other hand, you can't ignore those pesky bills and start-up expenses that need to be taken care of.

Brooke gives some practical ways to find that sweet spot between pursuing your passion and keeping your financial obligations are met.

Resources Brooke mentioned:

https://dropshippingtitans.com/

https://www.youtube.com/@TomBilyeu

https://www.youtube.com/@AlexHormozi

https://www.youtube.com/@melrobbins

https://www.youtube.com/@OpenExO

https://www.youtube.com/@InspirationMeditations

Many people think about switching careers but are held back by fear or uncertainty. I'm here to tell you all about my journey from an ICU Registered Nurse to a Founder and CEO. All while in the process of trying to leave America and live in Europe with 2 small kids and a husband. I'm hoping it might inspire you to make a decision about your own path forward. Hear about the challenges I faced, how it affected family life,  and how I overcame them to build and grow our company.  

Relevant links: 

https://incomeschool.com/

https://cptcexam.com