As a marketer, you need to always be on the lookout for, and "in the know" about, the latest trends and tools that could help add value to your marketing strategy.
In this episode, we look into the topic of Big Data. If you are not already familiar with it, then it's time to get acquainted.
The term might sound quite technical, and something that would require specialists such as data scientists. However, with the right tools, big data can be accessible and useful to marketers in both large enterprises and SMEs.
By utilising big data, marketers can improve their marketing strategy with the following:
- A better understanding of their target audience
- A better understanding of the most suitable marketing channels
- An ability to personalise content like never before
- The opportunity to target the best keywords
- A clear understanding of tactics that are/are not working
- Better optimised pricing
- A clear indication of ROI
Have a listen to this podcast now and gain a more in-depth insight into each one of these factors and how they can improve your marketing strategy. We also discuss just what big data is, with a clear, straightforward explanation that is perfect for beginners.
You can also check out the written version of this podcast if you'd prefer here.
If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at emma@hurree.co. It’s time to get your tools talking and we can help you do it!