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    About this Episode

    Many formulae for business success use words like prospect, lead, traffic and conversion which can be dehumanising. It’s easy to forget that a lead or a prospect is a complete human being with a life of their own. They’re not just a target for a marketing campaign or sales pipeline. In this episode we explore a different formula which helps you to connect with the people and activities that will grow your business

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    The Spirit of Business
    enDecember 13, 2021