58 | How to create a new donor welcome series [REPLAY]

Can an email series transform your community engagement?

In today’s episode, I’m join by the one and only Trent Rash, Executive Director of the Missouri Symphony to talk about being stopped on the street because of an email — and how storytelling is essential to every nonprofit organization.

Trent reflects on the challenges and rewards of nonprofit leadership, especially in the arts sector.

Join us to hear how storytelling and embracing change can redefine the success of a nonprofit organization.

🔗 Links mentioned in this episode

• How to launch an automated new donor welcome series

☕️ Find me on social media

• Instagram
• LinkedIn

⭐️ Get to know Trent + MOSY

• Website
• LinkedIn
• Instagram

⚙️ My favorite tech tools

ConvertKit (PS. nonprofits get 20% off!)

Learn the steps needed to increase your donor retention without sacrificing the personalization needed to build a real connection with your donors!

In this webinar, I’ll walk you through the 3 action steps to create, write and automate a new donor (or subscriber) welcome series this year.

Sign up today!

https://www.smallshopstrategies.com/webinar

Whether you’re a small shop leader, an aspiring nonprofit professional, or simply someone interested in the intersection of creativity, finance, and education, this episode is a must-listen.

Andrea Ferrero-Haggerty is on the podcast sharing about her journey as the Executive Director and Co-Founder of Pockets Change.

This episode serves as an inspiring example of how small organizations can make a substantial impact with the right approach, mindset, and community support.

Join this conversation in exploring how productivity and purpose can align to create meaningful, sustainable change.

🔗 Links mentioned in this episode

• How to launch an automated new donor welcome series

☕️ Find me on social media

• Instagram
• LinkedIn

⭐️ Get to know Andrea + Pocket’s Change

• Pockets Change Website
• Find out your Money Personality Quiz
• Andrea on LinkedIn
• Pockets Change on Instagram

⚙️ My favorite tech tools

ConvertKit (PS. nonprofits get 20% off!)

Learn the steps needed to increase your donor retention without sacrificing the personalization needed to build a real connection with your donors! In this webinar, I’ll walk you through the 3 action steps to create, write and automate a new donor (or subscriber) welcome series this year.

Sign up today!

https://www.smallshopstrategies.com/webinar

If you're feeling the strain of endless tasks and unrelenting expectations, this episode is a breath of fresh air.

Ask we kick off the new year, we’re also calling for a call to action to rewrite the narrative on productivity, focusing on what truly matters.

Tune in for an enlightening journey towards sustainable productivity, where doing less can actually mean achieving more.

🔗 Links mentioned in this episode

• One Day Calendar Productivity Challenge
• How to launch an automated new donor welcome series

☕️ Find me on social media

Instagram

LinkedIn

⚙️ My favorite tech tools

ConvertKit (PS. nonprofits get 20% off!)

Running a nonprofit is not easy, but what if you had a few more hours back in your day? During the challenge, I will show you the 3 strategies you need to create more space on your calendar this year – easily.

Sign up today!

https://www.smallshopstrategies.com/challenge

This time of year, your inbox is the LAST place you should be spending all your time. Yet, here we are. Stuck spending our days and weeks in our inboxes.

You likely know this frustration.

In today’s episode, we’re talking about just that - your email inbox! And more specifically, the simple strategies you need to keep it under control and from taking over your life.

☕️ Find me on social media

Instagram

LinkedIn

⚙️ My favorite tech tools

ConvertKit (PS. nonprofits get 20% off!)

Running a nonprofit is not easy, but what if you had a few more hours back in your day? During the challenge, I will show you how to start saving 2+ hours in your day – easily. (Yes, that’s 10+ hours a week!).

Sign up today!

https://www.smallshopstrategies.com/challenge

Is direct mail fundraising all that and a bag of chips?

Dive into this Bonus Call from inside the SproutED membership featuring Steven Screen, a fundraising guru with over 30 years of experience! Steven shares a treasure trove of tips on leveraging direct mail for donor engagement. He unpacks the nuances of creating impactful appeals and explains why direct mail remains a powerful tool in your fundraising arsenal, especially amidst the trend of decreasing online giving.

Get ready to transform your fundraising strategy from transactional to relational with Steven's expert guidance.

🔗 Links mentioned in this episode

• Get to know Steven and the Better Fundraising Company
• Connect with Steven Screen on LinkedIn

☕️ Find me on social media

Instagram

LinkedIn

⚙️ My favorite tech tools

ConvertKit (PS. nonprofits get 20% off!)

Running a nonprofit is not easy, but what if you had a community of people to support you? Enrollment for 🌱SproutED, the only community for small shop Executive Directors to grow — together.

Enroll ends tomorrow: https://www.smallshopstrategies.com/joinsprouted

☕️ Find me on social media

Instagram

LinkedIn

Are you ready for a no-BS conversation with Rhea Wong all about raising major money with high net worth donors?

On this 🌱 SproutED bonus call replay, Rhea and I dive into the significance of major gifts in fundraising and the impact that our mindset plays in our fundraising success.

Giddy up, because this episode is chalked full of mic drop moments. If major giving is part of your fundraising strategy, you’re not going to want to miss this episode.

🔗 Connect with our guest

• Connect with Rhea on LinkedIn
• Learn more about the Fundraising Accelerator
• Listen to the Nonprofit Lowdown

☕️ Find me on social media

Instagram

LinkedIn

⚙️ My favorite tech tools

ConvertKit (PS. nonprofits get 20% off!)

Running a nonprofit is not easy, but what if you had a community of people to support you? Enrollment for 🌱SproutED, the only community for small shop Executive Directors to grow — together.

Enroll today: https://www.smallshopstrategies.com/joinsprouted

Have you all of a sudden looked up from your computer and realized you’ve spent all day in your inbox?

You likely know this frustration.

In today’s episode, we’re talking about just that - your email inbox! And more specifically, the 4 rules you need to keep from wasting your whole day responding to emails that are other people’s priorities.

☕️ Find me on social media

Instagram

LinkedIn

⚙️ My favorite tech tools

ConvertKit (PS. nonprofits get 20% off!)

Running a nonprofit is not easy, but what if you had a community of people to support you? Enrollment for 🌱SproutED, the only community for small shop Executive Directors to grow — together.

Enroll today: https://www.smallshopstrategies.com/joinsprouted

Welcome back to Part 2 of our deep dive into email marketing and list segmentation. If you missed Part 1, make sure to take a listen so you have the full scoop!

In this episode, I dive into all your email marketing questions — including my favorite tool (ConvertKit - duh!), is unsubscribe stress worth it and a powerful case study from Andrea, Executive Director, of Pockets Change, and SproutED member.

☕️ Find me on social media

Instagram

LinkedIn

⚙️ My favorite tech tools

ConvertKit (PS. nonprofits get 20% off!)

Running a nonprofit is not easy, but what if you had a community of people to support you? Enrollment for 🌱SproutED, the only community for small shop Executive Directors to grow — together.

Enroll today: https://www.smallshopstrategies.com/joinsprouted

Today, we're diving into the tech and automation side of email marketing, and there was so much to unpack, you’ll need to check back next week for part 2!

This episode was inspired by a voice memo we received from Jo, the Executive Director of Make.Do., a creative organization in Arkansas.

If you're new to email marketing or still getting the hang of managing your donor list, this is the episode for you as I break down key email marketing terminology, why segmenting your list is so important and the impact it can have on your org.

🔗 Resources mentioned in this episode

• 👀 WATCH - Part 1 - Why paying attention to some* metrics in your email can be powerful
• 👀 WATCH - Part 2 - My tagging secrets
• 👀 WATCH - Part 3 - How you can apply it to your org
• 🏷️ ➜ My Email Tag - Naming Conventions + Strategy Template - DOWNLOAD NOW

☕️ Find me on social media

Instagram

LinkedIn

⚙️ My favorite tech tools

ConvertKit (PS. nonprofits get 20% off!)

Running a nonprofit is not easy, but what if you had a community of people to support you? Enrollment for 🌱SproutED, the only community for small shop Executive Directors to grow — together.

Enroll today: https://www.smallshopstrategies.com/joinsprouted