Podcast Summary
Six things business owners can do at home during lockdowns: Invent games, learn new skills, focus on marketing, connect with industry peers, and adapt to the changing business landscape during lockdowns to continue growing your business.
During lockdowns or challenging times, it's essential for business owners and leaders to prepare and adapt. James Sinclair, the podcast host, shares his fears of being locked up for an extended period due to his non-stop work routine for the past 18 years. However, he and his team discuss six things business owners can do at home to continue growing their businesses once the situation improves. These include inventing games, learning new skills, focusing on marketing, and connecting with others in the industry. While James also shares his personal news of having a baby, the podcast remains focused on providing practical advice for business owners during uncertain times.
The Importance of Planning for Business Growth: Committing ideas to paper and creating actionable plans are crucial for business growth. Write down your goals and pivot when necessary to succeed.
Planning is crucial for growing a business. This was one of the six things discussed in the podcast. The group agreed that planning is often overlooked and should be taken more seriously. Committing ideas to paper makes them more likely to be accomplished. Additionally, the group discussed the importance of creating actionable learning, making content, and pivoting when necessary. These are all key aspects of growing a business. While some of the other suggestions, like catching up and sending out important but not urgent tasks, were deemed less essential, planning was seen as a non-negotiable. So, use this time to write down your business plans and set clear goals for the future.
Creating a vision board can help you achieve your goals: Visualize and focus on desired outcomes, place reminders in daily view, and overcome resistance to achieve goals. Planning is also crucial for success.
Creating a vision board can help you achieve your goals by keeping your desired outcomes at the forefront of your mind. This involves visualizing and focusing on what you want to accomplish, such as getting 100,000 YouTube subscribers or buying a house, and placing reminders of these goals in places where you'll see them daily. The effectiveness of a vision board is linked to the reticular activation system, which causes your brain to focus on what you're interested in. However, simply creating a vision board once is not enough. You must also be dissatisfied with your current situation, identify the first steps towards your goal, and overcome resistance. For instance, if you want to improve your health, you might need to stop eating sugar despite the initial resistance. The Entrepreneurs Network can provide further guidance on implementing this formula for change. Planning, whether through a detailed business plan or a one-pager, is also essential for achieving your objectives. This includes setting a vision, creating a mission statement, and outlining strategies and tactics to meet your goals.
Creating valuable content is a necessity during challenging times: During tough times, increase content volume and focus on providing value to engage audience and establish authority.
During challenging times, creating valuable content becomes a necessity rather than a want for entrepreneurs and businesses. People are seeking solutions to their pain points and looking to experts for guidance. Content creation should increase in volume, focusing on providing genuine value to the audience. This not only helps engage the audience but also positions the creator as an authority in their field. Whether it's through videos, podcasts, or social media platforms like TikTok, content creators should double down on their efforts and provide consistent, valuable content to their audience. Additionally, entrepreneurs and businesses should focus on creating a content vault or library of their past work to share with their audience. This not only helps keep their brand active but also provides a valuable resource for their audience. Overall, the ability to create and share valuable content is a powerful tool for entrepreneurs and businesses during uncertain times.
Capitalize on the Slowdown by Creating Content: Capitalize on the current situation by creating valuable content for your audience to grow your business.
Now is the perfect time to start creating content for your business, as many others are slowing down. With the ease of creating content using just a camera and a laptop or even a phone, there's no excuse not to get started. Consistency is key, and it's important to view the time invested as an investment. Many businesses, including some that have had to make difficult decisions due to the current situation, can still find opportunities for growth through online content and services. So, choose a focus, whether it be a podcast, online seminars, or other forms of content, and double down on delivering value to your audience.
Applying knowledge in real time for effective learning and growth: Continuously learn and grow your business through actionable steps like implementing small retarget marketing campaigns and utilizing online resources for professional development.
Learning and growing a business can be done effectively through actionable learning. This means not just consuming content, but applying it in real time. For example, while learning about retarget marketing, try creating and implementing a small campaign. This not only deepens understanding but also yields results. Continuous professional development (CPD) is essential for business owners, and in the current climate, online learning and products have become increasingly valuable. The Entrepreneurs Network saw this trend and quickly adapted, offering online content and services. By applying knowledge in real time, one can sharpen their skills and stay competitive.
Use downtime to upskill and develop through writing a book: During challenging times, write a book or business plan to expand your brain, attract team members, secure financing, and define a clear vision for the future.
During challenging times, it's essential to continue learning and growing. The speaker emphasized the importance of using forced downtime to upskill and develop, whether that's through online courses, reading, or writing a book. He shared his personal experience of using this approach to write his fourth book, "The Dream Team," during a period of significant business change. The speaker strongly believes that writing a book is an excellent way to grow a business, attract great team members, secure financing, and define a clear vision for the future. He encourages everyone to take advantage of the current situation and start writing their own book or business plan. Writing not only expands your brain but also serves as a significant achievement. The speaker's enthusiasm for writing and learning is a testament to an entrepreneurial mindset.
Creating Content for Impact and Income: Creating valuable content on various platforms builds authority, resonates with audiences, and leads to increased income and personal growth.
Creating and sharing content, whether it's through writing a book, starting a podcast, or making YouTube videos, is an effective way to establish authority in your field and make a significant impact on your business and personal growth. This process may require dedication and effort, but it's essential to prioritize important, non-urgent tasks over urgent ones to achieve peak performance. The speaker emphasizes the importance of understanding your audience and the platform you're using to create content, ensuring that the content is of high quality and resonates with your audience. The author also mentions that becoming an author is a powerful way to establish authority, as the word "authority" itself contains the word "author." Ultimately, making use of your time and resources to create valuable content can lead to increased income and a more fulfilling life.
Adapting to changing circumstances: In uncertain times, businesses must be resourceful and find new ways to adapt to changing circumstances, whether it's shifting to virtual events, pivoting product offerings, or exploring new communication tools like podcasting.
In times of uncertainty, it's essential to be adaptable and pivot your business strategy. The Entrepreneurs Network, for instance, had to abandon their initial plans for in-person seminars and shift to virtual events due to the pandemic. Similarly, Teddy Tested, a wholesale business, attempted to sell their products on Amazon but had to pivot when Amazon stopped accepting new products. The importance of podcasting as a communication tool has also increased, leading to a potential pivot towards online training for one-on-one podcasting workshops. Overall, being resourceful and finding new ways to adapt to changing circumstances is crucial for businesses looking to thrive during uncertain times.
Podcast continues with one host amidst hiatus,: Despite unusual circumstances, the podcast remains committed to helping grow businesses and invites valuable insights from listeners.
Due to current circumstances, the three hosts of the business podcast will be going on a hiatus and the show will continue with one of them hosting solo. They jokingly suggested the possibility of recording together in hazmat suits. The podcast, brought to you by the Entrepreneurs Network and the 3 Amigos, aims to help grow businesses, and they invite listeners with valuable insights to join the show. The hosts encourage listeners to rate, review, and subscribe to the podcast to help spread the message and support business growth. Despite the unusual circumstances, they remain committed to their mission.
