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    #63 Developing Long-Term Customer Relationships Through Trust with Dr Karen Sutherland

    en-usOctober 28, 2019
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    About this Episode

    On this episode of Stories Behind The Grind, listen to my conversation with Dr. Karen Sutherland, who currently leads the social media and public relations disciplines at the University of the Sunshine Coast, and brings with her over 20 years marketing experience.
     
    We discuss how to build trust and integrity in your business to develop long term customer relationships, how to best deal with negative feedback from online and in person reviews, and how to build engagement with your audience
     
    Also discover:
     
    How Karen started into marketing
    Marketing lessons Karen learned form working with social enterprises 
    Importance of authenticity and knowing the brand's story for small business owners
    Karen's advice to those who struggle to put themselves out there and communicate their story
    How to build engagement
    How to Break through the noise
    On building relationships vs selling
    Building trust with the people you work with
    Thoughts on social media as we head into 2020
    How to respond when your business is being attacked by a competitor or a disgruntled customer who left negative feedback
    How best to Manage feedback
    Karen's definition of the grind
     
    Links:
    Karen on Facebook
    Karen on Twitter 
    Karen on Instagram 
    Karen on LinkedIn 
    Karen's website 

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    Be sure to follow me on Instagram @aidanvoc

    Subscribe to the podcast on Apple, or anywhere else you listen to your podcasts.

    You can find this episode plus all the previous episode here.

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    Be sure to follow me on Instagram and say Hi @aidanvoc

    Subscribe to the podcast on Apple, or anywhere else you listen to your podcasts.

    You can find this episode plus all the previous episode here.

    About the Host

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    Subscribe to the podcast on Apple, or anywhere else you listen to your podcasts.

    You can find this episode plus all the previous episode here.

    About the Host

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    Connect with Yasmin Here
     

    Be sure to follow me on Instagram and say Hi @aidanvoc

    Subscribe to the podcast on Apple, or anywhere else you listen to your podcasts.

    You can find this episode plus all the previous episode here.

    About the Host

    #72 Future of Work Part 3

    #72 Future of Work Part 3
    This episode is the final installment of a 3-part special on the Future of Work. Once again, I was accompanied by Tim Walmsley of BenchOn,  Damian Walsh of Sidekicker and Justin Falk of TalentVine.
     
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    Micro-credentialing and how to stay ahead of the development curve and to future proof yourself
     
    The power and challenges of internships for both graduates and businesses 
     
    The new way of getting skilled up and the skills that should be invested in the future
     
    Closing thoughts on the Future of Work
     

    Be sure to follow me on Instagram @aidanvoc

    Subscribe to the podcast on Apple, or anywhere else you listen to your podcasts.

    You can find this episode plus all the previous episode here.

    If you haven't already, please rate and review the podcast on Apple Podcasts!

    Stories Behind the Grind
    en-usMarch 09, 2020

    #71 Future of Work - Part 2

    #71 Future of Work - Part 2
    This episode is the second part of a special 3-part series on the future of work and I talked to Tim Walmsley of BenchOn and Damian Walsh of Sidekicker.
     
    We focus on individuals and what they can do right now to make the most of the Future of Work
     
    BenchOn and Sidekicker are both platforms that deal with the workforce of the future and enables individuals to harness their skillsets to adapt to industry changes.
     
    BenchOn is an online platform that matches a business's idle staff to short-term contracts from reputable companies and government agencies. Sidekicker is an online staffing platform that instantly connects businesses with pre-qualified skilled staff.
     
    Topics:
    Damian's background and what attracted him to be part of Sidekicker
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    What the future of work looks like
    Being part of the contingent workforce
    The role age plays in terms of job security and stability
    Why the future of work is all about personal choice
    How to differentiate your business and attract top talent
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    How to maximise your capability
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    Links:
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